This week I want to give you another review of a WordPress plugin I recently discovered.
A few weeks ago I learned about a plugin called Zero Bounce created by a company called ForceSpark.
I first learned about this plugin, actually, by reading a review over on the ShoutMeLoud blog, and also the EnstineMuki.com website.
I decided to purchase the single site license which only cost me $19.
At that price, I wasn’t really worried if it turned out to be a load of rubbish.
What is the Zero Bounce plugin?
Zero Bounce is an extremely simple WordPress plugin designed basically give you the option to redirect your bounced traffic.
Redirecting bounced traffic means that you can reduce or even eliminate high bounce rate in your Google Analytics, and more over, increase affiliate sales, email conversions, or what ever else you wish to do with your bounced traffic.
If you want to learn more about bounce rate, check out this post over on Google Analytics website.
Is reducing bounce rate absolutely essential?
It depends on a few things.
For SEO purposes, it is said that the higher your bounce rate the further down the search results your posts and pages will end up.
So, having a reasonably low bounce rate is probably important for improving your rankings naturally.
Asides search engine rankings and what not, wouldn’t it be great if you could give your new visitors an opportunity to take something away from your blog if they decide to leave?
I mean, having them leave empty handed is pretty much a loss, right?
Well, with the Zero Bounce plugin you can.
How does the Zero Bounce plugin work?
OK so once you have the Zero Bounce plugin installed with your license key, you’re pretty much ready to go.
You can play around with the options and add your own redirect URL’s, as well as select which types of pages you don’t want the plugin to be active on. See image below.
You can also disable the plugin without deactivating it.
OK so here’s how it works.
Imagine someone visits one of your posts or pages from a search result in Google.
Now usually, if they like what they read they’ll stick around for a little bit longer, no sweat, right?
But what if they decide, no this isn’t what I’m looking for and click the ‘back button’?
You’ve lost that visitor for good, of course.
Well, with ZeroBounce you can specify a website or web page your visitor bounces back to when they click the back button.
You control how they leave your site.
So, instead of bouncing traffic back to where they came from, how about bouncing them to your email opt-in page, or special offer page, or how about you just throw them on a product page on Amazon.
I know what you’re thinking, some of this stuff sounds quite spammy, or none-user-friendly.
I agree, and I’ll explain what I really think of Zero Bounce at the end.
But as you can see you can pretty much return your bouncing visitors anywhere.
Here are some suggestions –
- Sales landing page.
- Email opt-in page.
- Tools and resource page.
- Blog post.
- Facebook page.
- Twitter page.
- Amazon product page.
- Video landing page.
- Custom page for bouncing traffic.
My test setup with this plugin
OK so I’ve been testing this plugin now for around a week or so, and this is how I have Zero Bounce setup on Magnet4Blogging.
If someone visits my blog for the first time from Google, if they end up clicking the back button, instead of them going back to the Google search result pages, they actually end up on my email landing page with my incentive.
So after testing this setup here’s what I found. I’ve been able to actually reduce my blog’s bounce rate very slightly from 69.11% to 61.38% in just a week.
That’s an -11.18% reduction in bounce rate! Not an impressive reduction, but it’s a positive start, right?
In addition, I’ve also been able to increase the number of email sign ups to my blog with the redirects.
Zero Bounce Plugin Features
OK so let’s dive a little deeper into the options in Zero Bounce.
The screenshot I shared with you above shows the options that are available.
In the Global URL’s field, you can use one URL or multiple URL’s to redirect your visitors.
As you can see I’m using two email landing pages to redirect visitors to, these obviously execute alternatively.
By default, the plugin redirects regardless of the page type your visitor has landed on. However, you can override this setting by disabling redirection for either the homepage, posts, or pages.
The screenshot below shows how you can set specific conditions for how the plugin behaves for your users.For instance, you can activate for specific referrers and add more referrers in the field, i.e. Twitter, Google Plus, specific target websites etc.
For instance, you can activate for specific referrers and add more referrers in the field, i.e. Facebook page, Twitter profile, Google Plus page, specific target websites, etc.
You can also choose to deactivate Zero Bounce after a set amount of time, maybe 30 or 40 seconds later. Or redirect by a specific device. Or choose to only redirect a certain percentage of your visitors.
Another notable feature in Zero Bounce is the ability to redirect if your visitors want to close the window or browser.
Now personally I think this feature can appear to be a little too forceful, especially for a personal blog or business website, but if you’re using this plugin on a sales page or affiliate website for example, then this feature could be quite useful.
The final option on this page is whether you want to redirect a visitor only once, ever.
So as you can see you have quite a few options and conditions that you can set to your preference.
Now let’s take a quick look at some of the advanced options.
OK so if you look at the screen shot above, you’ll see that on this page you have options to set custom redirects for each referrer, i.e. Facebook, Twitter, etc, and send them to specific pages on your blog or website.
Now, this could be very useful for targeting specific types of traffic and bouncing visitors to pages, content, or offers that could be of relevant interest to them.
You can also redirect by geo-location, again this could be very useful if you wanted to create custom pages, signup forms or offers on your blog targeted at those geo-located visitors.
Individual Page Setup
The last thing I want to talk about is the ability to configure this plugin on individual pages or posts on your blog.
A good use for this would be, for example, a product review post.
Instead of sending visitors back to Google again from your review articles, you could actually send them to the product page itself, maybe containing your affiliate link.
Once again this could be seen as being a little too forceful or sneaky even, but it’s an option for you to use to boost your affiliate earnings if you have an affiliate review website perhaps.
So here are some of the suggested usage for the Zero Bounce plugin:
- Get search engine rankings boost by lowering your overall bounce rate.
- Redirect lost traffic to a special discount, coupon pages.
- Use ZeroBounce to help you increase email opt-in conversions.
- Redirect visitors to products and services you promote as an affiliate to increase earnings, redirect from your individual review posts, redirect them to your own product pages.
- Create custom pages with targeted offers, videos, etc.
Wrapping up and final verdict
The idea of reducing bounce rate should appeal to most bloggers, website owners, and marketers.
As you can see from the suggested usage even, you can really make the most of the Zero Bounce plugin, and it could prove to be an even more powerful plugin when used with landing pages, sales pages, affiliate pages etc.
I would safely recommend giving Zero Bounce a try at least, for a single site license it’s only $19 which won’t break the bank.
Even if you’re not happy after you’ve purchased it, you can take advantage of the 30-day money back guarantee.
Check out the chart below for all other price plans.
Affiliate Disclaimer: Please note that the image below is a clickable image containing my affiliate link. This means should you purchase a copy of Zero Bounce using my affiliate link I will be paid a small commission but at no additional cost to you!
OK, so I hope you’ve enjoyed this little review of the Zero Bounce plugin. If you already have this plugin do let me know your thoughts and how you’re getting on with it. If you don’t have it, I do hope you’ll give it a try.
The best of luck with it – Fabrizio Van Marciano
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