Screw SEO: Writing For People vs Writing For Google

Last Updated on November 25, 2021 by Fabrizio Van Marciano

For the past few years, I've been pondering the choice between writing for people vs writing for Google and other search engines. I've been doing both since the very start of this blog but mostly writing for SEO. I've spent countless hours, days, nights writing massive value posts, and from time to time, writing shorter bite-sized posts. But recently, I've been thinking about letting Google go... This time for good.

I say "this time" because this is not a new thought process for me.

In fact, I wrote a post about giving up writing for Google back in 2018. And for a while I did and it worked great.

But I soon realized that I needed to write just a few more pillar articles before completely giving up.

Looking at my traffic today, the top 25 blog posts on Magnet4Blogging that have the best search engine visibility and currently attract the most amount of traffic, and produce the most amount of revenue have one thing in common.

They're all written for the sake of the algorithm.

Yup, each one of these posts is made up of 2,500 plus words, meticulously crafted for SEO.

And yes, I guess they do provide a tremendous amount of value for a lot of people. And these pots are my bread-winning articles if you like.

And, of course, not to mention that some of these posts have been linked by various other websites and blogs, which have helped to give my articles a bit of boost in authority.

But... here are three things that concern me:

Every other blogger is doing the same thing:

Writing big chunky posts that take a month of Sundays to read.

Not just bloggers, but tech companies that blog are also doing this. Have you not noticed the never-ending scrolling on some of these posts?

The bigger the word count, the better, right?

I get it, if you can't beat Google, why not join them and spend the rest of your life writing content that will please its algorithm? Which may be complex but not very smart for humans.

Let's follow the flock of sheep into the never why don't we...

But what about writing for people?

Your readers, and your subscribers...

What about you, my faithful subscriber?

Some of you have been with me since the very start of my blogging journey.

Do you have time to read my long-winded blog posts of a gazillion words?

I'm guessing that you don't always.

...And I no longer wish to focus on writing big blog posts that take up all of your precious time to read.

Your time is extremely valuable to me, and to ask you to dedicate a whole lot of it just to read another fluffy article?

Nah. It's too much of an ask.

So, here's what you can expect from Magnet4Blogging from this day/post onwards -

I aim to please you, not Google...

I get it, people use search engines to find the stuff they need every day. Without Google, some of the posts on Magnet4Blogging would have never been found...

In which case, maybe Google should change its dumb algorithm... They're still ranking irrelevant, badly written, poorly researched content at the top of the search results...

So here's what I'm going to do for you -

  1. Write shorter blog posts that will not take you forever to read
  2. Write shorter posts that will get straight to the point and give you the best bits right away
  3. Write shorter posts that will not be stuffed with a bunch of aimless keywords, phrases, just to please the big G

In the past, I've preached about writing massive value posts and how they can help you grow your blog faster. Whilst I don't emphasize the importance of creating long-form content as much, I still recommend writing at least a few big-value posts from time to time.

So, are you excited?

Heck, I am.

My new strategy will be a ratio of 8 short-form blog posts and 2 long-form posts.

Yes, I will still write a few big posts from time to time. But for the most part, you're going to get these shorter, straight-shooting, bite-sized blog posts every two to three days from me. I'm talking really short. If I only need to share my thoughts in 150 words or less, then I will.

And if the big 'G' doesn't like it?

Well, they know what they can do with it.

Blog Planner: Need to start planning your blogging strategy for the next three months, six months, the whole year even? Check out my blog planner toolkit!

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