In this post, you’ll learn how to write product reviews that convert like nobody’s business! Seriously, if you want to get more affiliate sales from your blog or website, this post is the complete guide to writing content that will boost your sales conversions.
According to a 2013 study in Search Engine Journal, 79% of consumers trust online reviews!
In a similar article published on Marketing Land, a survey conducted showed that a whopping 90% of consumers decisions were influenced somewhat by reading online reviews.
Affiliate marketing is STILL, by far, one of the most effective ways to earn passive income from blogging.
The problem is, however, many bloggers are still doing it all wrong!
I’ve been doing affiliate marketing since 2009, and I still see many bloggers trying to monetize using old tired tactics.
One such tactic is the art of “over-plaguing” websites with ads, banners, pop-ups that look spammy. Another tactic is linking to every affiliate product under the sun in an unnatural way!
If you’re doing any of those tactics yourself, how’s it working out for you? I’d love to know.
The reason I ask is that those old expired tactics no longer work as effectively as they once did.
Why is this?
Let’s take a look –
- Most savvy web users have become completely ad or banner blind, meaning, they no longer even care they’re there.
- Google hates pop-up ads, and if your blog has a ton of them, prepare to be penalized at some stage by them.
- Affiliate ads and spammy looking affiliate links tell people that you simply don’t care about helping them and that you only care about selling to them.
What should you be doing instead of using banners and ads then?
As I’ve already said, I’ve been playing this affiliate marketing game since 2009. I’ve tried many of those old-school tactics in my time online, including placing banners and ads all over my blog. Launching expensive PPC campaigns, doing email marketing blasts, and doing social media promotions, all without providing a great deal of value.
Shame on me, I know.
But the thing is, none of those tactics worked for me… None. Zero. Nadda!
One might argue that perhaps I was doing it all wrong.
Maybe my banners were in the wrong place.
Or, maybe my affiliate links weren’t visible enough.
I completely disagree, because to date, only one strategy/tactic has ever worked for me. And I strongly believe it can work for you too, for anyone for that matter
That strategy is – “writing online reviews”.
I know you’re probably thinking – “Yeah, whatever Fabz!”
If you don’t believe me, then go back to the beginning of this post and read the opening paragraph again.
79% of consumers trust online reviews.
Seventy-nine whopping percent!
If you want to boost your blog income and rock with affiliate marketing, you’ve got to write more online reviews, it’s that simple…
There is a big but here…
Before you dash off to start writing your product reviews, hear this first –
Not any old review will do!
That’s right. Only the best, well researched, highly-informative, well-written, well-formatted reviews will make the cut.
Just writing any old mediocre online review of anything will simply not be enough. The hard part is, writing a review that matters to your readers.
Writing a review so comprehensive, so complete, so definitive, that it blows literally everything else out of the water!
Can you write such a review? Of course, you can.Write product reviews that matters to your audience and your conversions will ROCK!Click To Tweet
You see, a lot of bloggers make so many silly mistakes when they’re writing online reviews that it’s almost laughable.
It takes is time
If you take the time to craft a really great online review for a product or service, you’re going to win at doing affiliate marketing as a blogger.
A great online review can stand the test of time, although it may need updating from time to time.
Other than that, once your review gets ranked high up in the search engines, you’re going to potentially earn income from that review like you never imagined possible, and for as long as possible.
Now just imagine, if you were to create a dozen well-crafted online reviews, you could potentially earn a substantial little income from blogging and affiliate marketing, even if it is part-time income.
Pat Flynn is an affiliate marketing superstar! (He even proves this is possible)
I’m sure you’ve heard of blogging and affiliate marketing superstar Pat Flynn by now, right?
Well, if you haven’t, then I suggest you go and check out his blog and mesmerizing income reports.
You’ll soon discover just how much money can be made by doing effective affiliate marketing as a blogger.
Pat is a high-profile blogger and entrepreneur, I know.
Amongst all the amazing things he does for his online community, Pat hosts a very popular podcast series on iTunes.
In the intro byline of each episode of his show, you will hear the phrase –
“…Where it’s all about working hard now, so you can sit back and reap the benefits later”.
This is absolutely true to the heart.
That’s what doing affiliate marketing the smart way is all about. Putting in the hard work at the very beginning, and reaping the rewards after, but, it has to be done right from the very start.
OK, so after waffling on for a few hundred words already, I want to now share with you the steps you can take for writing online reviews of products and services you want to promote, that really matters to your readers, and that converts into real affiliate sales.
Please check out the screenshot above for one of my affiliate accounts for the last 12 months!
I don’t ever boast, most folks in my community will know that. Nor do I try and puff up my own ego, I just want you to know you can really make money from affiliate marketing by writing great online reviews.
I’m just a regular dude doing this, so can you.
Are you ready? Let’s do this!
What type of online reviews are best, Fabrizio?
There are several types of online reviews or types of blog articles you can create.
- Detailed reviews of single products or services (With or without a supporting video).
- Detailed reviews of multiple products or services in a comparison post (With or without using videos).
Comparison reviews can be extremely powerful and profitable because it gives buyers the option to compare products or services.
The customer must decide which product or service stands out the most for their individual needs before committing to buy.
The best way to start writing comparison posts is to take 2 or 3 popular competing products or services and reviewing each of them properly.
You can then compare them against each other, before sharing your honest thoughts and opinions all in the same blog post.
Here’s an example of a comparison review article I wrote some time ago. This particular post converts quite well for me too.
Online reviews of single products or services are easier to write about as you’re only focusing on one item of interest.
Still, there is much research, testing, evaluating to be done beforehand.
OK, so now I’ll leave you to decide which type of review article you’d like to create.
Let’s crack on with the process of writing your online reviews that rock!
8 Tips For Writing Killer Online Reviews
#1. Find things to review and compare
So the first thing you need to do is find suitable products or services to review and compare.
Usually, for me, when I want to review a single product, it’s usually something that I’m not searching for.
Because all of the products and services I’ve reviewed here on Magnet4Blogging, have literally been things that I’ve accidentally discovered and used in my business, and therefore found incredible value and usefulness in.
That’s still very much the case today.
I never go searching for new tools, products, or services to review. However, it doesn’t mean you have to follow my strategy.
In most cases, you can start by reviewing all of the things you’re currently using in your business right now.
For example, you could write reviews about –
- Your current web hosting provider.
- The WordPress theme you’re using.
- Any premium plugins you’ve purchased and installed.
- Any other premium tools or online services you’re using in your business.
- Books you’ve read on Amazon.
- Courses you’ve taken, and so on…
You see, you don’t actually need to go looking for products to start reviewing. You already have a bunch that you’re already using in your business, right?
So – the first thing you could do is make a long list of all the things you’re using in your business right now, don’t hold back either, include even the smallest of things.
I use well over a couple dozens of tools, services, technologies and various apps in my business, and although I’ve reviewed most of them, there’s still plenty that I’ve not written reviews for yet.
Whatever “thing” you decide to write a review about, keep in mind the following things –
- Always review high-end, quality products that will sell.
- Always review products and services relevant to your niche or industry. For example, if you’re into tech, review tech stuff. If you’re into business, review business related stuff.
- Try and review products or services that aim to ‘provide a solution’ to a problem. That’s so important.
#2. Research or even use products you want to review (Build trust)
Once you have your list of products and services you want to review, it’s time to take each one by the horn and begin doing some research and testing.
The other reason why I love reviewing products and services that I’ve used in my business is that I already know so much about them.
Let’s take Thrive Themes, for example.
Thrive Themes create a suite of powerful conversion focused WordPress tools for businesses.
I have used every single tool created by them over the last few years, so when it comes to writing honest, compelling, thoughtful, informative reviews, or even recording tutorial videos for using these tools, I know exactly where to start.
As a result, I’ve been able to earn over $8K in commissions in just a few years with Thrive Themes.
So here’s the deal for you, I would highly recommend that before you write a single line of content for your online reviews, is to do your research first.
I would also recommend that you purchase the product or service and use it for a while before you review it.
As you’re using a product or service, you can make small notes to add to your review later on.
This will make your job of writing a review easier, I can tell you.
The other mistake I see so many bloggers making is that they review products they’ve never even used before.
This is a deadly mistake, in fact.
To be successful with affiliate marketing, you have to gain the trust of your audience and customers.
You will NOT earn their trust if you provide them with biassed and dishonest reviews just so that you can make a quick buck or two.
Don’t damage your reputation by promoting trashy or shady products or services, that’s what I’m trying to say.
Unfortunately, it can be quite difficult these days to distinguish the real honest online reviews from the trashy ones, often written quickly to simply get quick affiliate sales.
If you’ve been following my blog since the very beginning (since 2013), you’ll know that I like to do something very unique with my online reviews.
I like to share a screenshot of the actual payment receipt for a product or service I’ve purchased to use.
Maybe, that’s something you could try doing too.
You want to let your visitors know that you weren’t just given a product or service by a company just so that you could endorse it and make money from it, right?
Remember, build trust.
#3. Write your review and don’t edit a thing!
Now the fun really begins, writing your review.
Don’t be tempted to edit your review whilst you’re writing it, just focus on writing alone.
I would recommend you start with writing down the sub-headers for your review. Doing this will help you organize the content of your online review better.
You can always chop and change it later on.
Here’s a list of sub-headers that I would use myself when writing review articles.
- Main headline title.
- Introduction to the product, and a screenshot of the receipt for proof of purchase.
- Who is the product for?
- Benefits of using the product or service, what kind of problems will it help to solve?
- List of features.
- How does the product work?
- Pros and cons.
- Conclusion or verdict.
When you write your own product reviews, make sure you add some suitable images or screenshots of the product or service in use.
#4. Use video content for your review
I would also highly recommend adding some video content to your review.
Yes, I know that videos can take considerable time to create and put together, but videos are so powerful and can really help boost your sales conversions.
Adelie Studios reported that 64% of consumers are likely to buy a product after watching a video about it.
So – if you want to increase the chances of someone making a purchase through one of your review articles by 64%, you know what to do, right?
If creating and editing videos of your own is simply too much work for you, then consider embedding a video from another user on YouTube perhaps.
A video can add considerable value to your review article, so consider this carefully.
Make sure you also add the word “video” into your post headline title too, to help make it more click-worthy.
#5. Edit and proofread your review
Once you’ve spent a considerable amount of time writing your review, like with any other piece of written content on your blog, start revising and editing your review post.
Once again, I would recommend that you don’t do any editing until you’ve written your review in full.
What I like to do is write my content first and edit it the following day with a fresh mind and focus.
Once you’re happy with the final edit of your online review, proofread it several times to make sure it makes complete sense and that there are no spelling or grammatical errors.
Use something like Grammarly to help you do this.
Get your review as close to ‘perfect’ as you can. Read this post for tips on how to check if your content is as awesome as you think.
#6. Optimize your review for search engines
I don’t usually pay a great deal of attention to optimizing my content for SEO. That being said, when it comes to my online reviews, I do like to pay a little bit of attention to optimization.
You need to optimize your reviews so that they have every chance of ranking high up in the search engine search results. That being said, you don’t want to overdo it.
When optimizing your review for search engines, one BIG tip I would like to give you is, focus on writing an attention-grabbing headline!
Make your headline not just search engine friendly, but human-friendly too.
You can write the best online review in the world, you can out-rank your competitor’s review in Google even, but if your headline title is boring and doesn’t compel people to click on it, this is going to hurt your conversion rates.
There’s an awesome plugin available from Thrive Themes called Thrive Headline Optimizer. I would highly recommend you give it a try.
You can use this plugin to create multiple headlines and test them against each other to find the most converting headline title for your online review.
#7. Publish your review
Once you’re happy with absolutely everything in your online review, it’s time to hit that publish button and feel darn well proud that you’ve contributed something of immense and incredible value to the world at large!
You’ve helped thousands of online shoppers make better decisions on what to purchase and what not, hopefully.
#8. Market and promote your review
Now the real work begins.
Did you seriously think that was it?
Your work is NOT done.
Whilst you’ve done all you can to make sure your online review provides irresistible value and is well crafted and optimized for search engines, it takes time for traffic to come flooding in, it doesn’t happen overnight sadly.
That being said, there’s plenty of things that you can do to market and promote your online review yourself.
Once your review is live for the world to see, here’s what I suggest you do to promote it immediately:
- Let all your email subscribers know about your latest online review.
- Post to Facebook and promote it with a targeted ad campaign.
- Use HootSuite and Buffer to schedule social media messages throughout the day or week about your latest review.
- If you created a video for your online review, make sure you’re uploading it everywhere and link it back to your original review article.
- Link to your latest reviews from your blog’s sidebar menu or widget. Make it easy for people to find.
- Link the review article from your recommended tools and resources page.
It’s a wrap, folks!
So we’ve come to the end of this post. We’ve covered most of the essential things you need to know for writing great product reviews for your blog or website.
Follow these simple steps and I’m confident you’ll generate more affiliate sales from your blog in time.
Be patient and the very best of luck!