In this post, you’ll learn how to write product reviews that convert like nobody’s business! If you want to get more affiliate sales from your blog, then read this post.
According to a 2013 study in Search Engine Journal, 79% of consumers trust online reviews!
In a similar article published on Marketing Land, a survey conducted showed that an astonishing 90% of consumers decisions were influenced somewhat by reading online reviews.
Affiliate marketing is STILL, by far, one of the most effective ways to earn passive income from blogging.
The problem is, however, many bloggers are still doing it all wrong!
I still see far too many bloggers trying to monetize using old tired tactics. One such tactic being the art of over-plaguing their blogs with spammy looking affiliate and pop-up ads, banners and unnatural links.
How’s that working out for them? I do wonder. Because those old tactics no longer work as effectively as they once did.
Why is this?
- Most savvy web users have become ad blind, meaning, they no longer even care that they’re there.
- Google hates pop-up ads, and if your blog has them, prepare to be slapped at some stage by them.
- Affiliate ads and spammy looking affiliate links tells people that you don’t care about helping them, and that you’re just there to sell to them.
What really works then?
In my experience as an affiliate marketer for over 7 years now, I’ve tried many of those old school tactics over time, including using banners all over my blog, launching expensive PPC campaigns, doing email marketing blasts, and doing social media promotions, etc.
None of those tactics worked for me… None.
One might argue that perhaps I was doing it all wrong.
Maybe so, but I also knew that I didn’t want to end up broke wasting money on PPC ad campaigns, or make my blog look like a spam magnet with tons of silly ads.
Just one strategy, however, proved to work for me time and time again. That strategy being, “writing online reviews”.
Don’t believe me?
Well, OK, I want you to go back to the beginning of this post and re-read the opening paragraph out loud.
79% of consumers trust online reviews.
Keep reading that part until it sinks into your head.
If you want to boost your blog income, just write more online reviews, it’s that simple… But…
There is a big but here…
Before you dash off to start writing your product reviews.
Not any old review will do!
Only the best, well researched, highly-informative, well-written, well formatted reviews will make the cut.
Just writing any old review of something random will not be enough. The hard part is, writing a review that matters to your reader.Write product reviews that matters to your audience and your conversions will ROCK!Click To Tweet
You see, a lot of bloggers make so many silly mistakes when they’re writing online reviews, it’s almost laughable.
It takes is time
If you take the time to craft a really great online review for a product or service, you’re going to win at doing affiliate marketing as a blogger, and earn all the income you dream of earning.
A great online review can stand the test of time, although it may need updating from time to time.
Other than that, once your review gets ranked high up in the search engines, you’re going to potentially earn income from that review like you never imagined possible.
Just imagine, if you create a dozen well-crafted online reviews, you could earn a substantial little income from blogging and affiliate marketing, even if it’s part-time income.
Pat Flynn is an affiliate marketing superstar! (He even proves it)
I’m sure you’ve heard of blogging and affiliate marketing superstar Pat Flynn by now, right?
Well, if you haven’t, then I suggest you go and check out his blog and his mesmerising income reports that go with it.
You’ll soon discover just how much money can be made from doing affiliate marketing as a blogger, the smart way.
Pat is a high-profile blogger and entrepreneur. Amongst all the amazing things he does for his online community, Pat hosts a very popular podcast series on iTunes.
In each episode of his show, in the intro byline you will hear the phrase:
“…Where it’s all about working hard now, so you can sit back and reap the benefits later”.
This is it, that’s what doing affiliate marketing the smart way is all about. Putting in the hard work at the very beginning, and reaping the rewards after, but, it has to be done right.
OK, so after waffling on for a few hundred words already, in this post, I want to share with you the steps that you can take right now, for writing online reviews of products and services you want to promote, that really matters to your readers, and that converts into real affiliate sales.
Oh, check out the screen shot above for one of my affiliate accounts for the last 12 months!
I’m not boasting here, nor am I trying to puff up my own ego, I just want you to know you can really make money from affiliate marketing by writing great online reviews.
So are you ready? Let’s do this!
What type of online reviews are best, Fabrizio?
There are several types of online reviews or blog posts you can create.
- Detailed reviews of single products or services (With or without video).
- Detailed reviews of multiple products or services in a comparison post (With or without video).
Comparison reviews can be extremely powerful and profitable because it gives buyers the option to view or buy more than one product.
The consumer must decide which product or service stands out the most for their individual needs before committing to buy.
The best way to start writing comparison posts is to take 2 or 3 products or services similar to one another, and review each of them, then compare them against each other, all in the same blog post.
Here’s an example of a comparison review article I wrote some time back last year. This post converts quite well too.
OK, so now I’ll leave you to decide which type of review article you’d like to create.
Let’s crack on with the process of writing your online reviews that rock!
7 Tips For Writing Killer Online Reviews
1. Find things to review and compare
So the first thing you need to do is find suitable products or services to review and compare.
Usually, for me, when I want to review a single product, I don’t really go out searching for it.
Because all of the products and services I’ve reviewed here on Magnet4Blogging have literally been things that I’ve either used, or, I’m still using in my business.
That’s still very much the case today.
So, where do you start with finding things to review?
Well, perhaps you’re using some things in your business right now that you could write online reviews about, think about it.
Here are some of the things that you might be using that you could review:
- Your current hosting provider company.
- The WordPress theme you’re currently using.
- Any premium plugins you’ve purchased and installed.
- Any other premium tools or online services you’re using in your business.
- Books you’ve read from Amazon.
- Courses you’ve taken, and so on…
The first thing you could do is make a long list of all the things you’re using in your business right now, don’t hold back either, include even the smallest of things.
I use well over a couple dozens of tools, services, technologies and various apps in my business, and although I’ve reviewed most of them, there’s still plenty that I’ve not written reviews for yet.
Whatever product or service you decide to write a review about, keep in mind the following things listed below.
- Always review high-end, quality products that will sell.
- Always review products and services relevant to your niche or industry. For example, if you’re into tech, review tech stuff. If you’re into business, review business related stuff.
- Try and review products or services that aim to ‘provide a solution’ to a problem.
2. Research or even use products you want to review
Once you have your list of products and services you want to review, it’s time to take each one by the horn and begin doing some research.
The other reason why I love reviewing products and services that I’ve used in my business is because I already know so much about them.
Let’s take Thrive Themes, for example. Thrive Themes create a suite of powerful conversion focused WordPress tools for businesses.
I have used every tool created by Thrive Themes for the last few years, so when it comes to writing reviews, or even recording tutorial videos for these tools, I know exactly where to start.
As a result, I’ve been able to earn over $8k in commissions in just a few years with Thrive.
So here’s the deal for you, I would highly recommend that before your write a single line of content for your online reviews, is to do your research first.
Purchase the product or service even and use it for a while before you review it. As you’re using a product or service, you can jot down little notes to add into your review.
This will make the job of writing a great easier, I can tell you.
The mistake I see so many bloggers make is that they review products they’ve never even used before.
To be successful with affiliate marketing, you have to gain the trust of consumers first, that being your audience.
Don’t damage your reputation by promoting trashy or shady products or services.
Unfortunately, it can be quite difficult these days to distinguish the real honest online reviews from the trashy ones, often written quickly to simply get quick affiliate sales.
If you’ve been following my blog for some time, you’ll know that I like to do something very unique with my online reviews.
I like to share a screenshot of the actual payment receipt for a product or service I’ve purchased.
3. Write your review without editing anything
Now the fun really begins, writing your review.
I would recommend you start with writing down the sub-headers for your review. Doing this will help you organize the content of your online review better.
Here’s a list of sub-headers that I would use myself when writing review articles.
- Main headline title.
- Introduction to the product, and screenshot of the receipt for proof of purchase.
- Who is the product for? What kind of problem does the product/service aim to solve?
- Features and benefits
- How does the product work?
- Pros and cons
When you write your own product reviews, make sure you add some suitable images or even screen captures of the product or service itself.
I would also highly recommend adding some video content to your review too.
Yes, I realize videos can take considerable time to create and put together, but videos are so powerful and can really help boost your conversions.
Adelie Studios reported that 64% of consumers are likely to buy a product after watching a video about it.
So, if you want to increase the chances of someone making a purchase through one of your review articles by 64%, you know what to do, right?
If creating and editing a video of your own is really too much work for you, then consider embedding a video from another user on YouTube.
Make sure you also add the word “video” into your post headline title too, to make it click-worthy.
4. Edit and proofread your review
Once you’ve spent a considerable amount of time writing your review, like with any other piece of written content on your blog, start revising and editing your review post.
Once again, I would recommend that you don’t do any editing until you’ve written your review.
What I always like to do is write my content first and edit it the following day with a fresh perspective.
Once you’re happy with the final edit of your online review, proofread it several times to make sure it makes complete sense and that there are no spelling or grammatical errors.
Use something like Grammarly to help you do this.
Get your review as close to ‘perfect’ as you can. Check out this post for top writing tips.
5. Optimize your review for search engines
I usually don’t care about search engine optimizing content. That being said, when it comes to my online reviews, I do like to pay a little bit of attention to SEO.
You need to optimize your reviews so that they have every chance of ranking high up in the search engine search results.
When optimizing your review for search engines, one BIG tip I would like to give you is, focus on writing an attention grabbing headline!
You can write the best online review in the world, you can out-rank your competitor’s review in Google even, but if your headline title is boring and doesn’t compel people to click on it, this is going to affect your conversion rates.
There’s an awesome plugin available from Thrive Themes called Thrive Headline Optimizer. I would highly recommend you give it a try.
You can use it to create multiple headlines and test them against each other to find the most converting headline title for your review.
6. Publish your review
Once you’re happy with absolutely everything in your online review, it’s time to hit that publish button and feel darn well proud!
7. Market and promote your review
Now the real work begins.
Did you seriously think that was it?
Whilst you’ve now done all you can to make sure your online review provides incredible value and is well crafted and optimized for search engines, it takes time for traffic to come flooding in, it doesn’t happen overnight sadly.
That being said, there’s plenty of things that you can do to market and promote your online review yourself.
Once your review is live for the world to see, here’s what I suggest you do to promote it immediately:
- Let all your email subscribers know about your latest online review.
- Post to Facebook and promote it with a targeted ad campaign.
- Use HootSuite and Buffer to schedule social media messages throughout the day or week about your review.
- If you created a video for your online review, make sure you’re uploading it everywhere and link it back to your original review article.
- Link to your latest reviews from your blog’s sidebar menu or widget. Make it easy for people to find.
That’s not all you can do, there’s more. Check out my free website conversion rate optimization course for more tips!
So we’ve come to the end of this post. We’ve covered most of the essential things you need to know for writing great product reviews for your blog or website.
Follow these simple steps and I’m confident you’ll generate more affiliate sales from your blog in time.
Be patient and the very best of luck!