Are you thinking about quitting your blog? Well, before you decide to become another statistic as a 'failed blogger', please read through this post to understand some of the reasons why I believe bloggers quit, and how not to follow the same path to failure.
Some of you may know that I started my blogging journey back in 2010.
My first blog, Magnet4Marketing, started to gain popularity over a short 2 year period.
Then came Google Panda and Penguin from around 2012, and, of course, by the start of the 3rd year, Magnet4Marketing pretty much tanked, losing rankings, income, readership, and everything else.
When I took the blog offline in 2013, I actually decided there and then that blogging just wasn't for me.
I was done with blogging.
After a few months of not really doing anything, I actually began to miss running a blog and being part of something that I was really passionate about, and, of course, serving my audience.
I started with a fresh new slate in March of 2013 and launched Magnet4Blogging Media (This site/blog).
You see, having failed with my first blog, I simply thought to myself - what's the point?, I might as well quit, right?
However, I soon realized it was the easiest thing to do, and my passion was still very much in building a blogging business.
Sometimes starting over is not a bad thing at all.
If you're struggling with your own blog and finding it hard to gain traction, or feel as if you're failing or simply not making progress, please, don't quit whatever you do.
I know the feeling you're experiencing, but if you have passion, you'll bounce back.
Just keep at it, keep producing great content and connecting with the right people and influencers in your niche, as well as building your audience, that's very important, and you'll soon start to gain some popularity.
Also, remember that you shouldn't try to do this whole blogging thing alone.
Yes, blogging often is a solo effort, but get yourself connected, get the guidance, don't be afraid to ask for help either.
I've been running Magnet4Blogging Media now for coming up to 5 years in March (2018).
Yes, it started as a simple blog operation and over the years has transitioned into a great little personal brand business for me, so I'm glad I stuck at it.
I want you to stick at your blog too because someday you'll look back and be glad that you did. Hopefully, you'll remember this post too.
OK, now let's look at 11 other reasons why bloggers quit what can be done to stop it.
Let's start with one of the most common reasons why bloggers give up.
They simply picked the wrong niche.
Not at first of course. At first, they're truly convinced that they've picked the right niche.
They're all fired up and ready to start learning and writing about their new subject.
After some time, however, they soon realize that they've either -
The last one is a pretty big one. Passion.
The important thing to do when starting a blog is to pick a niche or topic that you truly care about with your heart and soul.
I love designing websites and talking about it. I love teaching about WordPress and blogging, as well as sharing my digital marketing experience, insights, and knowledge. That's my passion.
You have to decide what you're truly passionate about, and stick with it. Even if you've already started your blog, it's never too late to start over again. Or, simply start a second blog.
Looking up to the bloggers that have already made it is great. It's inspiring, right?
These are the ones celebrating their successes with lots of traffic, huge readerships, large income streams, fame, and all the rest of it.
It's so easy to be dazzled by the lights and glamor of these bloggers, however, it can also stop you in your own tracks.
Be inspired, by all means, but don't become distracted and lose focus on your own journey.
What usually happens to bloggers that are desperate to mimic the success of top successful bloggers is that they expect to reach that level in a short time.
Work really hard for a few months, or maybe even a year and you should make it, right?
No, it's not that easy I'm afraid.
Realizing that blogging success comes after many years of hard graft makes most bloggers want to throw in the towel and quit after a few months.
They were simply expecting too much too soon.
The rewards of blogging come with persistent hard work and time. You have to be patient.
I've been blogging altogether now for 8 years and I'm still nowhere near the level I'd like to be.
Moreover, I'm in absolutely no rush to get there because I'm actually enjoying the process of building my blogging business.
Don't expect too much to soon, just focus on being persistent, consistent, have patience, and enjoy the process most of all.
Yep, that's another big one.
What is it with some people nowadays not wanting to put in the hard work to get where they want to be in life?
Yes, I guess we are at an age where instant gratification seems to be the normal thing. But come on!
Nothing extraordinary in this life is granted to anyone without persistent hard, hard work, absolutely nothing.
If you want to become a high-flyer blogger, living the dream, making money and everything else, you'd better be prepared to work your darn ass off to the bone.
You have to be prepared to sacrifice things that you love too, and I don't mean sacrificing spending time with family and whatnot, I mean putting 'working on your blogging business' first, before going out to hang out with your friends or to play Call Of Duty all weekend long.
It's all about perspective and being ready to go in with everything, to work on your blog, super hard.
Here's a little inspiration from Gary Vee -
Do you know how many new blog posts are published every day?
Well, there's no accurate way to measure how many, but the figure is estimated to be around 2 million posts per day.
So there you have it. What's the point in going on, the competition is too much, right?
Well, because I'm safely betting that around 75% or more of that 2 million blog posts each day are either going to be mediocre stuff or just crappy content.
So, let's say (for argument's sake) that you're only competing against 25% of the highest of highest quality stuff out there.
And, if you're blogging from a unique perspective, providing incredible value and resource at the same time, what competition have you really got to worry about?
None is the answer.
And remember this also, not everyone out there will have the same passion as you, so go forward and beat the competition by creating 25 million times better content.
One of the ways to see how great a blog is doing, or not doing, is to check the number of comments, social shares, and engagement on a handful of posts.
Those metrics alone can tell you everything about the popularity and successfulness of a blog, right?
Nope, wrong again!
In many cases, comments, social shares, and engagement aren't always an indication of anything.
Yeah, it might show that a blog is popular and engaging and whatnot, but there are more accurate ways to measure the success of your blog content.
Your conversion rate is one of them.
If your blog content is converting visitors into subscribers, customers, and clients, then you need not worry about the number of comments, social shares, and other vanity metrics.
All those things are easily manipulatable in many cases, revenues and profits are not.
Let me ask you something.
Do you go to the gym?
If you do, why do you do it?
To get fit and to improve your health and wellbeing I imagine, right?
You have a reason, a purpose, a goal to become fit, healthy and to feel better about yourself.
Now let me ask you another question.
You're blogging, why are you doing it?
I really want to know why and your purpose for blogging.
Are struggling to answer that question?
Blogging without aim, focus, or a goal is like doing something really important but you have no freaking idea why.
In order to not get bored, and inevitably end up quitting your blog, you need to set yourself some realistic SMART blogging goals.
How do you do that exactly?
Well, firstly, you need to be fully aware of why you're blogging first. What is the purpose of your blog?
Then decide where you want to go with your blog, or where you want to be in X amount of time.
When you figure those things out, you can sit down and begin setting small incremental goals to help you reach your primary objective or purpose.
Check out my Ultimate Blog Planner workbook to help you with SMART goal setting.
Slow traffic growth is another huge factor in why bloggers quit.
When I started Magnet4Blogging in 2013, I was getting hardly any traffic. Maybe 10 or 20 visits per day at the most, and it pretty much stayed like that for six months or so.
After my first year of being fully focused on creating lots of useful, actionable content, I began to see increases in my traffic.
By the end of my second year, I was getting around 100 visits per day.
By the third year, I was getting 250 visits per day, and my income was increasing incrementally too.
Five years after I started Magnet4Blogging and my traffic is currently around 600 to 700 visits per day.
As you see, the growth of my traffic has been incredibly slow but steady.
My point is this.
If your goal is to increase traffic, that's OK, but don't be put off when you see slow traffic growth, it actually does take time.
My goal from day one was never about increasing traffic, but to keep creating great content, improving my website/blog design, improving user experience, providing a great service so to improve my conversion rate.
Traffic was just an afterthought, for me anyway.
My Ultimate Blog Planner comes with a useful traffic goal sheet you can use, do check it out.
Have you ever tried watching paint dry?
No, it's not a trick question.
The reason I ask is that if your motivation is so low that you can't even blog, you might actually enjoy watching paint dry.
Here's the deal:
Motivation sucks 9 times out of 10.
Because it comes and goes like the wind.
You can wake up Monday morning feeling motivated to kingdom come to work on your blog or online biz. But, by Wednesday you might feel as if you couldn't give a damn.
What you need to be is driven.
And yes, I realize you need to be motivated in order to be driven, however, to help you feel more motivated, you first need to help your motivation grow.
This is why having a focus and setting goals in blogging is so, so important.
It's also important to look after yourself and take the time to reward yourself when you reach a milestone.
Here comes the cliche -
Eat healthily, drink plenty of water, get 8 hours of sleep each night, read motivational and inspiring books, do some Yoga or exercise, work on your personal development.
Cliche or not, it works to boost motivation and drive.
If you're interested, I really recommend, as a blogger, you read the Miracle Morning book by Hal Elrod.
We've all done it:
Procrastinated, online and offline.
Did you know that statistics state that 40% of people have experienced financial loss due to procrastination?
I've lost count of the number of times I've been lead astray on YouTube or Facebook.
Or even decided that I would rather do some online shopping or play Splinter Cell than to work on my blogging business.
Hey, I'm being honest.
There was a time when I used to allow notifications on my phone and that would be it, my concentration broken.
Now, however, I'm usually aware very quickly when I'm starting to procrastinate so I try to immediately switch off and get back on track, especially since I'm running a business with my blog.
There are things you can do to help tackle procrastination too, here are some ideas and suggestions -
If the purpose of your blog is to simply make money, regardless of everything else, then that's a poor reason to blog.
Sorry, again I'm just being honest.
Making money should be the result of your efforts of working hard to create amazing content, great products, and to serve your audience, customers, readers the best you can.
It took me 2 whole years of working on my blog before I started to see any real significant income.
What to do instead of focusing on making money?
When you don't see much income for your efforts, you'll feel like giving up, so focus on a different goal or objective entirely.
Don't make "making money" your primary goal, aim, or objective for blogging.
Sure, go ahead and structure your web content and add resources and elements that will help you monetize your blog effectively, but don't make it your ultimate goal to monetize the crap out of your blog to the point that it looks like a tin of rotten Spam.
Finally, if you really think that quitting your blog is your only option because you really see no hope, please, oh please, sleep on it for a few nights before you decide to end it.
If you need to chat to someone about your blogging struggles, goals, plans, visions, aspirations, desires, or whatever else, I'm here to listen to you and provide some help and guidance based on my own experiences.
Feel free to get in touch with me here.
In the meantime, I wish you the very best of luck.
P.s. If you enjoyed reading this post, please share it with your blogging friends on social media, or leave me a comment below to interact with me. I appreciate you as always.