So you have a brand new website “hot off the press” and you’re ready to roll. As of this moment in time you’re staring at a blank canvas.
You’re thinking about branding and really wanting to create something special that will stand out from the crowd. Where do you even start?
Well right here is where you start, because in this post I’m going to share with you 7 killer website branding tips and ideas for for you to explore, and more over, these are simple things that you can do, so how about that?
What I want to do is break this post into two sections, we’re first going to look at website branding in design, then we’re going to look at branding in marketing, so let’s get stuck in.
Website Branding Tips In Design
If you’ve been following my blog for any length of time, you’ll know that I’m obsessed with design when it comes to the web, so this part for me is the fun bit.
But don’t panic yourself, if you’re completely new, you don’t need to have a degree in web design or graphic design to make something truly magical happen for your online brand.
Like I said these are simple things you can do yourself.
#1. Style or theme – OK so first of all ask yourself this:
What kind of style do you want your website to rock?
This is not a technical or trick question, because having a unique style or theme is what will help you make your website memorable, and also help make your brand stand out.
For instance, if you take a look at ByRegina.com, her site has a very “unique”, clean, modern fresh feel and look which I really love.
And if you take a look at TheBrandedSolopreneur.com (Dre Beltrami), her site also rocks a “unique” semi-boutique style of design. See screen captures of their website’s below.
I think you’d agree with me that both Regina and Dre have created a memorable online brand for their business, and one that is “unique”. I say that a lot because often uniqueness is overlooked in branding in design.
The other important element with creating a memorable online brand for your business, it’s not just about creating something that looks great, but also something that is going to suit your personality and individuality.
Your brand needs to say a lot about who you are as a blogger, business person or entrepreneur, and it has to be something that you absolutely love as well.
When thinking about creating a unique style for your online brand, consider either hiring a graphic designer to help you visualise and meet your goals, or consider learning how to use some of the awesome tools that are available out there for you to use. Click here to learn about some of those awesome tools.
#2. Colour – The next course of action is picking out some colours to complement your website style.
Now I only speak from experience here, but flooding your website with all the colours of the rainbow is OK if that’s your kind of thing, but more often than not this can create some unwanted design clutter.
Two tones work very well in modern website design. For instance, Magnet4Blogging’s design incorporates a two tone flat red with dark charcoal throughout. The images and graphics also have the same attributes, though I’m still updating many of them as I’m writing this.
You’ll also notice that the two great looking website’s I mentioned above also incorporates two-tone colours mainly.
Take the time to pick colours that will stick with you and your brand, and more importantly, pick tones that won’t put off your site visitors as well. What ever you do, don’t make your site look like this: (I apologise if the image below hurts your eyes).
#3. Typography – Another critical element of your website branding is choosing the right typography (font type and colour) to match your website design.
Now if you think about this very carefully, often regardless of the style or theme you might be rocking on your site, the moment you change the typography it affects the overall design or look and feel of your website entirely.
When selecting typography it’s important to think not just from a design perspective (what looks great), but also from a user’s perspective as well. Where ever possible try and use web safe fonts. You’ll find some inspiration here.
#4. Layout – Now just as style and colour is important, so is the layout of your site. You have some choices to make whether you want a compact site where all the elements are packed tightly together, or want to create lots of space between your elements, content, images, graphics etc.
From personal experience and working with some recent clients, the core message or value proposition of a website can sometimes become diluted when there’s too much going on.
Creating a balanced layout is very important, once again not just from a branding point of view, but also from a user’s perspective as well.
Tips For Website Branding In Marketing
OK so we’ve looked at some core design elements involved in creating a memorable online brand for your site, but design is just one obstacle.
Let’s now look at some marketing objectives to help you increase brand awareness for your site.
#5. Clear Marketing Message And Value Proposition – Here’s the thing folks, it doesn’t matter how great or appealing your website looks. Or how wonderful and eye-catching your logo is – If your UVP and or marketing message isn’t compelling enough, or creating enough “clarity” for your site visitors, folks will simply leave and not come back.
When someone new comes along to your site, sure it might take them a few seconds to get their bearings that’s natural. But you can assist them better by ensuring that you have a clear message and unique value proposition, something irresistible and compelling to offer.
So your first time visitors might be asking themselves:
“have I landed on the right site here?” and if so, “Is this site worth my time?” or “This site looks interesting, but what’s in it for me?”.
I’ll keep this very simple:
The process of defining your message doesn’t happen over night, I don’t care what you’ve read else where, it’s something bloggers and marketers are always working on to improve. And it’s something that you can define better, the more connected you are with your audience.
Please visit my good friend Don Purdum’s site here for more sound advice on defining your marketing message.
#6. Content & Visuals – So you have a great looking website that’s well branded, with a clear message and UVP, it’s time to back it all up with some great content and visuals, because let’s face it, great content is the fuel to your branding, marketing, getting noticed and building your community successfully, and generally everything else to do your online business success.
It’s also very important to ensure that your content always remains aligned with your marketing message, your UVP etc.
Visual content is also a critical part of your brand marketing, so take the time to create truly memorable blog post images and custom graphics that will not only make your content stand out and recognisable anywhere online, but to also promote sharing on social media sites and blog networks.
Here’s a link to a recent guest post on Magnet4Blogging, where the author shared 12 amazing tools for creating beautiful content.
Canva is just one of those wonderful online tools you can use to help you create stunning online visual content.
Once again, if you don’t have the time to create your own visual online content, perhaps hiring a graphic designer to help take care of this for you could be a better option. Click here to learn more.
#7. Writing Style & Tone – Finally folks, if you’re incorporating blogging into your business (which you should be), having a unique writing style and tone will help you promote and grow your brand even more.
Developing a persona takes time I know, but the more useful and compelling content you can create and dish out, and the more connected you can become with your online community, the more familiar folks will become with your style of writing.
Check out this very short post to learn how to develop a unique writing style.
Have your say
So I’ve hopefully shared some simple but worthy tips for you to think about doing when branding your website, both in design and in marketing.
None of this is rocket science folks, and it’s so easy to think that it is when you read other articles on the web that makes all of this sound more challenging than it actually is. However it does take some time.
Do let me know your thoughts, leave me a comment below.
What are you doing to create a memorable branded website for your business?
Let’s get your business rocking online! I can help you grow your business by creating an online presence that will put you miles ahead of your competitors! To find out how, click here.