Thinking about getting a new website for the new year, or redesigning your existing one? Hold up! Check out these 14 eye-popping web design stats and facts before you make a start.
Cast your mind back to 10 years ago.
That’s roughly when I started my first online business journey.
Back then, getting a website up and running for your business was somewhat of a costly headache as I can remember.
Sure, there were a few good DIY website services about, but those had huge limitations.
These days, though, anyone can set up a ‘professional’ looking website up in just a matter of minutes, and for a fraction of what it used to cost 10 years or so ago too.
That’s not to say that professional website design services today has gotten cheaper. I don’t know, maybe it has.
It is to say, however, that advances in technology have given us the tools, and the ability to set up our own websites quickly, easily, and without costing us our life savings.
Today, we have a wide range of web hosting services to choose from.
We have everything there is wonderful to love about WordPress.
Not to mention all the plugins and themes that can help us achieve exactly what we want from our websites too.
Then there’s all the wonderful web design conversion tools, analytical tools, apps, and services.
It would be fair to say that we are inundated with options today when it comes to our websites and online businesses.
So, with all of that in mind, in this post, I want to share with you 14 website design statistics and facts you simply can’t afford to ignore, especially if you’re thinking about either –
- Setting up a new website for the first time.
- Or, redesigning and updating your current website.
Right, let’s do this.
Responsive Design / Mobile Design Stats And Facts
#1. 67% of consumers own and use mobile devices (US). (Source).
And, a whopping 87% here in the UK.
According to TechCrunch, by the year 2020, there will be a staggering 6.1 billion Smartphone users.
That’s just astonishing, isn’t it?
So, from a marketing standpoint, if you already have a website, and for whatever reason it isn’t mobile-friendly, maybe it’s time you took this seriously.
Did you know that out of 100 websites analyzed only a measly 11.8% of those on average use mobile-responsive design?
Stop leaving money on the table and sinking your business and make your website mobile-friendly now.
You can test if your website is mobile ready here.
#2. Almost 60% of users say they will not recommend a business that has a badly designed mobile site. (Source)
OK, so you have a mobile-friendly website, great.
But, if it looks bad, or worst yet if it’s creating a bad user experience for your visitors, then you’re in no better position than a company that has a website that’s not mobile-friendly.
These days, it’s all about ease-of-use and functionality, so make sure your website’s mobile design is super user-friendly.
#3. 67% of shoppers are more inclined to do business with a website that is mobile ready. (Source)
What does that say about your eCommerce website that you haven’t yet thought about making mobile friendly?
It says that you’re clearly missing out on potential sales to your business by 67%, does it not?
#4. Responsive design can help your business improve search engine rankings, thus increasing organic traffic.
#5. Google drives 96% of mobile search traffic (Source)
As you would expect, Google is the dominant force when it comes to mobile search traffic, with Bing barely making 1% and Yahoo 1.66%.
UX Web Design Statistics
#6. 86% of visitors who land on a company’s website homepage say they want to see information about the company’s products and services. (Source)
Don’t make it challenging for your website visitors to find information about your products or services.
Make sure the information is available for them to access on your beautifully crafted homepage.
#7. Content sliders make your website suck (Source)
And, according to this study, only 1% of users click on a slider content (carousel).
The purpose of content sliders is to promote content navigation and exploration, right? But the case-study above proves otherwise.
If you have a content slider plugin or feature of any kind on your website’s homepage or landing pages, chances are it’s doing very little to improve user interaction on your site.
You would be much better off, from a conversion standpoint, creating and using hero-images in your website.
#8. More brands are adapting to a mobile-first approach when it comes to web design. (Source)
Ooh, look, another responsive web design statistic. But what does a ‘mobile-first’ approach actually mean?
It means that more companies are now focused on designing, or redesigning, their website for smaller screens first (mobile responsive design), before moving up to larger screens such as laptops, desktops computers, and TVs.
It’s not surprising to hear, especially since mobile web browsing surpassed desktop web browsing some years back.
[clickToTweet tweet=”More brands are adapting to a mobile-first approach when it comes to web design.” quote=”More brands are adapting to a mobile-first approach when it comes to web design.”]
Additionally, Google themselves are moving more towards a mobile-first index approach.
#9. Almost 40% of users will stop engaging if they find the content or layout of a website shabby and tatty. (Source)
That I can believe.
I cannot stand dated looking and unattractive websites. And, when I do come across one, it gives me the impression that the business simply doesn’t care.
Beautiful, clean, bold, and functional design always wins.
#10. Just ‘1-second delay’ in page load could downgrade customer satisfaction. (Source)
Make sure you’re using a reliable web host provider, to begin with, and that your website is fully optimized for faster loading.
#11. Putting your best content ‘above the fold’ is no longer the ‘done thing’. (Source)
You don’t need to cram all your good stuff ‘above the fold’ of your website pages anymore.
[clickToTweet tweet=”Putting your best content ‘above the fold’ is no longer the ‘done thing’.” quote=”Putting your best content ‘above the fold’ is no longer the ‘done thing’.”]
Yes, even I’ve been guilty of preaching about doing this in the past.
Well, things have changed. 2017 proved that scrolling has become widely accepted.
Scrolling is king of navigation peeps!
Instead of putting all your best content above the fold, take your visitors on a conversion focused journey that inspires them, and they’ll hit that call-to-action button where ever you put it.
#12. 94% of visitors stopped trusting websites with degraded web design. (Source)
If you have a website that could really do with a web design upgrade, make sure you make it your next serious project. Don’t let your website become a dinosaur.
#13. 70% of small business websites fail to display clear call-to-action (Source)
If you don’t clearly place your call-to-action on your homepage, landing pages, etc, how can you expect your visitors to know what action you want them to take?
#14. Finally, 95% of users agreed with the following ‘obvious’ statement – (Source)
“Good user-experience just makes sense”.
At the end of the day, that’s what it is all about.
A great design works, however, a great design that makes for exceptional usability works even better.
So, ensure that for your next website redesign project you pay special attention to user-experience (UX).
It’s a wrap!
Whether you’re looking to design a brand spanking new or redesign your current website. Take some time to digest some of the above statistics and facts.
But why stop at this post?
Do some additional research to find out what the very latest web design stats, facts, and even trends are, before undertaking your new website redesign project.
Best of luck.
Psst! Need some help with your website design? Click here to see how I can help you!