Last Updated on April 4, 2018 by Fabrizio Van Marciano
So you have a beautifully crafted website.
You’re getting a decent amount of traffic, let’s assume it’s targeted.
But yet, no one is really doing anything on your site. Nobody’s taking the action you want them to take.
In other words, your conversions suck!
People are coming and leaving without really engaging with your content, subscribing to your offers, or even buying from you.
You do a quick check in Google Analytics and the average time on site per visitor seems OK, as so is the page view per visitor.
What could possibly be wrong?
You're getting targeted traffic, so why aren't people taking action?
Well, there could be a number of reasons why your website isn’t converting. Your best starting point is to try and figure out 'why'.
Once again, we'll assume that your traffic is focused and your content doesn't suck.
Below I’ve compiled a list of 30+ web design hacks and tips to help you get more people stay glued to your website and content for longer and to hopefully help you boost your online conversions and sales.
Are you ready? Let’s do this!
- Make sure the font is large and simple enough to read in your site’s main navigation.
- Keep navigational links to a minimum. I recommend having no more than 4 or 5 links in your main nav, and make sure you link to the most relevant pages.
- Make sure your primary conversion goal link is clearly visible. If you look at my website’s nav menu, you’ll notice the link to my Design Services Page is the first option in the menu, as this is my primary conversion goal link. Whatever yours is, make sure it get’s noticed.
- Create a purposeful home landing page, even if you are just running a simple blog. Displaying a list of your latest blog posts and nothing else on your homepage is a waste of a conversion opportunity. Click here to learn how to create a conversion focused homepage for your website or blog.
- Make sure your marketing message is very clear and simple to read. The better clarity you can create for your website's new visitors, the better.
- Use a powerful background hero image with your marketing message or tagline placed inside. Similar to what you see on the homepage of this Magnet4Blogging, and many other conversion-focused personal brand and business websites.
- Place your conversion goal above the fold. For instance, if you want people to subscribe, add an opt-in form above the fold. If you want to take people to a particular page, make sure you use a compelling Call-To-Action button above the fold and so forth. Check out this post for tips on how to create better converting CTA buttons.
- Use testimonials on your homepage to instill trust in your new site visitors. Check out this awesome post on Thrive Themes to learn about leveraging testimonials to boost conversions.
- Use a quality photo of yourself if you’re trying to promote a personal brand business.
- Remove all other unnecessary ‘conversion crushing’ elements, features, and options from your website’s homepage.
- Place links to your social media profiles at the bottom of the page, in the footer section, and nowhere near above the fold. If your conversion goal is to keep people engaged on your website for longer, you don’t really want them to leave just so that they can go and visit your Facebook page or Twitter profile.
- Test your home page loading speed here, and make improvements if needed.
- Test your website’s homepage on mobile devices here, and make improvements if needed.
- Write a short and compelling about page. You don’t need to tell your whole life’s story, you just need to let people know who you are, what your passionate about, and what drives you. Give them a reason to fall in love with your blog.
- Give good reasons why anyone should care about your website or what you have to offer them.
- Make sure your call-to-action is added to your about page. That means placing an opt-in form if you want them to subscribe. Adding a link to your online shop if you want them to buy from you. Linking to your blog if you want them to read your content, and so forth. Most website owners don’t look at their about page as an opportunity to convince and convert visitors, make sure you’re NOT doing the same.
Blog posts and blog page
- Add your call-to-action at the end of your blog posts.
- Use native linking to link to your offers, sales pages or lead generation pages from time to time.
- If your blog has a sidebar, make sure your conversion goal CTA is placed at the very top.
- Consider making your conversion offer sticky in your sidebar.
- Remove unnecessary noise and clutter from your sidebar. Having too many options can overwhelm your visitors sometimes and distract them away from your conversion goal.
Other website hacks and tips for boosting conversions
- If you are using WordPress, make sure you’re using a well coded and frequently updated theme like Genesis. A glitchy website is a conversion killing website.
- Choose your branding colors wisely. Avoid using anything annoying or too vibrant, such as silly neon colors over high-contrast backgrounds both in your design and your content.
- Make sure your entire website is optimized for mobile devices.
- Make sure your website page load speed is NOT too slow.
- Ensure your site is using a Google friendly web font.
- Make sure your typography is large enough to be read by a wide audience. 17px or larger is ideal.
- Make sure your site links are clearly visible.
- Avoid busy headers. Your logo and main navigation are the only things that should be visible in your header.
- Avoid displaying too many banner ads.
- Avoid unnecessary and annoying pop-ups, and scroll-mats, unless your conversion goal is to boost email subscribers using these specific tactics.
- If you are using sales landing pages or email landing pages, do simple A/B split testing to see which design and marketing content works best for you.
Follow these 30+ simple website hacks and you’ll no doubt see a dramatic change in website visitor retention, engagement, and your conversions.
If you need help with creating a conversion optimized website, I’m available to hire. In addition, I recommend you signup to my FREE Website Conversion Rate Optimization course.