In this post, you’ll discover how you can use vlogging and YouTube to promote your blog content to a whole new audience, thus exploding the growth of your blog.
Have you heard of it?
Chances are you probably have, but if you haven’t, let me briefly explain to you what vlogging is.
What is vlogging?
Vlogging is very much like blogging, but instead of creating content in written text form, you’re simply recording content in the form of videos.
Some people call it ‘video blogging’.
A vlogger, similar to a blogger, creates videos known as vlogs or ‘video blogs’. These vlogs are published on sites like Facebook, Vimeo, and YouTube.
YouTube, however, is by far the best place on the web to publish vlogs.
YouTube is huge, in fact, it is considered to be the second largest search engine on the web.
Did you know that 3.25 billion hours of video content is watched on YouTube every single month? (Source)3.25 billion hours of video content is watched on YouTube every single monthClick To Tweet
Over the recent years, vlogging on YouTube has literally exploded, and not just for celebrities and rich kids alike either, but for businesses and a small majority of bloggers too.
And with more people consuming content on mobile devices, online video is the perfect medium to use to help promote your blog or your online business.
In fact, according to Fortune Lords, the average number of mobile YouTube video views per day as of 2017 is a staggering 1 billion.
So it’s clear to see that if you’re not vlogging, then you’re clearly missing out on a huge opportunity to drive some serious traffic to your blog, right?
Well, it’s time to change your gameplan, so are you ready to start vlogging to explode your blog growth? If you are then let’s begin.
Your YouTube Channel
Let’s start with your YouTube channel.
Do you have one?
I would be very surprised if you didn’t.
Perhaps you do have one and haven’t really made much effort to put it to good use.
If you have a YouTube channel, it’s time to put it to work. If you don’t have one, click here to create one.
Your YouTube channel is personal to you. It’s your gateway to broadcasting yourself, your brand and almost anything you want on the web.
But let’s be smart about this, you should look at your YouTube channel as an external blogging platform in which to create, share and promote useful content on.
With a blog, you publish blog posts, right? With your YouTube channel, you publish vlogs or videos.
The other great thing about using YouTube is that it has a humongous community at the ready.
That’s right, whatever niche you’re into, chances are there are folks on YouTube searching for what you have to offer right now.
So you don’t only get the opportunity to add and share great content, but also the opportunity to grow a huge fan base, a loyal following known as ‘subscribers’.
OK, so before you even start thinking about creating and uploading videos or vlogs of any kind on your channel, you first need to make your channel look smart, professional and appealing to your target audience.
Branding your YouTube channel
What does ‘branding your YouTube channel’ mean?.
It means to give it some kind of identity that will help people instantly recognize who you are, similar to that of your blog or website.
In fact, very much like your blog.
If you have a unique brand identity with your blog design, message etc, you should be consistent with that and use the same identity for your YouTube channel.
If you take a look at my YouTube channel, for instance, you will notice that my branding and messaging is more or less consistent with that of my blog.
Take some time to craft a great banner logo for your channel, as well as create some cool thumbnail templates which you can use later on in your vlogs.
If you need help with custom graphics click this link to see how I can help you.
Complete your YouTube profile
As well as branding, don’t forget to customize and complete your channel profile and settings too.
The idea is to use your channel to not only promote your vlogs and videos but to also get people flocking back to your blog.
Here are some essential things you need to do –
- Write a short but powerful description in the about section.
- Add customized links to important pages on your blog or website.
- Brand your videos with your logo using branding watermark.
- Add your associated website under advanced settings.
- Add channel keywords under advanced settings.
Creating Video Content (Vlogs)
Creating vlogs or videos for your channel takes as much time and effort as creating any other kind of online content.
With blogging, you can spend days or weeks researching, writing and crafting your blog posts to perfection.
Vlogging is very similar, however as a blogger creating videos, you have a huge advantage.
That advantage is that you already have content to work with in the first place, content from your blog.
Repurposing content from your blog and turning them into vlogs cuts your workload right in half.
And this is one of the many reasons vlogging can be so powerful for bloggers.
Remember though, the content you use for your vlogs needs to be of high-quality.
The recording and audio quality of your vlogs also need to be top-notch.
Let’s now look at the process of creating high-quality vlogs for your YouTube channel.
Vlogging To Grow Your Blog: The process of creating vlogs
#1. Make a list of possible vlog topics
Start with making a list of all the blog posts that you have on your blog that could potentially be repurposed into vlogs or videos.
Tutorial posts and product review posts are great for doing just that.
However, with careful planning, you can also turn your list posts and even strategy posts into vlogs too.
Always keep in mind ‘quality content’, and ‘relevancy’.
What I like to do is find posts on my blog with the most engagement, most number of social shares, comments, and traffic, and convert them into vlogs.
#2. Structure your vlogs
After making your list, take each post and begin restructuring them and reorganizing the content so that they can be reproduced into a quality video.
Here’s how I create vlogs and videos for my YouTube channel –
- Create a quick intro with my logo displayed (5 seconds long)
- Introduce myself and the title of the video (20-40 seconds long)
- Go straight to the content (4-8 minutes long, however, this depends on how in-depth I go and some of my videos are much longer than this, but, the shorter the better)
- End the video with a call-to-action, for instance, asking viewers to visit your blog URL for more of what you have to offer, or to subscribe to your channel. This is very important if you want to drive traffic from your vlogs.
- Add an outro and end credits.
#3. Recording your vlogs
The next step is to actually record your vlogs (videos).
Now, this step can take a considerable amount of time to do, especially if you’ve never done anything like this before.
If you make mistakes at first, that’s OK. Don’t become frustrated with it and give up.
Just take your time and try and have some fun doing it, you’ll soon get the hang of it.
If you’re doing online tutorials and need a reliable screen recording software, I highly recommend using Screencast-O-Matic.
Screencast-O-Matic has some really cool features and even though it’s a premium service, it’s very affordable.
I’ve been happily using this software to create all of my online video tutorials for the last five years.
If you’re recording yourself in your vlogs, then you will need some kind of HD digital recording device.
I started off with using my Smartphone for recording HD video and audio.
In fact, smartphones are one of the best tools you can use for the job because most of them have quality video recording cameras built-in.
These days though, I use the Logitech C920 HD Web Cam setup with my Macbook Pro. (Link to Logitech C920 on Amazon)
I highly recommend this camera to any blogger or starter vlogger wanting to record quality selfy-videos because it’s affordable and pretty simple to setup and use.
I also use a Blue Snowball USB Microphone to record quality audio. (Link to Snowball Mic on Amazon)
#4. Editing your vlogs
Editing your videos can take just as much time to do as recording them, so once again, take your time with it.
One important tip I can give you when editing is this – don’t be too critical with your video edits.
You’re not trying to edit a Hollywood Motion Picture here, you’re simply polishing up your YouTube vlogs.
It’s a free video editing tool, and you’ll love using it.
I started using Movavi before moving over to Final Cut Pro for the Mac early this year.
Tip: Export your vlogs in a recognizable format by YouTube and always aim for the best quality possible.
Of course, you don’t really need to go and spend a ton of money on expensive video editing software’s, unless you’re going to be vlogging on a professional level that is.
Once your vlogs are ready and polished up, simply head over to your YouTube channel to begin uploading them.
Driving traffic from your vlogs and YouTube channel
Creating vlogs is one challenge in itself, the other is using them to help you drive traffic to your blog.
You’ve done most of the hard work by actually creating your awesome vlogs, so the first process of using vlogs to grow your blog is to optimize your videos for your YouTube channel.
Here’s a list of things to do to optimize your video vlogs –
- Give your vlogs a relevant click-worthy headline title. Don’t use misleading titles, just describe what your video blog is about.
- Add a good description. In the description don’t forget to add a link to your blog. Even better if you can link to the relevant or corresponding blog article for your vlog. Again, this is very important if you want people to visit your blog from your videos.
- Make sure you use at least one relevant keyword both in your vlog title and your description.
- Use suitable tags to help viewers find your videos in YouTube and Google search.
- Use custom branded thumbnail graphics for your vlogs.
- Set goals in Google Analytics to track clicks and conversions.
- Use YouTube analytics to fine tune your marketing and video promotion strategy. Check out the video below to learn how to use YouTube Analytics.
Promoting your vlogs for increased views and traffic
Like any other online content promotion, your vlogs needs some serious exposure in order to get views and traffic, so the best way to do this is to promote them along with your YouTube channel.
The more people that subscribe to your channel, the more chances you’ll have at promoting your vlogs to those subscribers and growing your blog.
Here are 10 things you can do to promote both your vlogs and your YouTube channel.
- Embed your vlogs into your blog posts.
- Link to your YouTube channel from your blog’s main navigational menu.
- Share your vlogs on your Facebook page.
- Mention your YouTube channel when you do your Facebook Live or Periscope broadcasts.
- Tweet your latest vlogs on Twitter regularly.
- Promote your latest vlogs to your email list.
- Create short videos on Facebook to promote your vlogs on YouTube.
- Engage with your subscribers and commenters.
- Share your videos with your Google+ tribe.
For more pro tips on growing your YouTube audience, check out this post.
Bloggers that vlog
OK so to give your some inspiration to get started, below I’ve compiled a very short list of my favorite bloggers that have found success with vlogging.
Ileane Smith from IleaneSmith.com – I’ve known Ileane for a number of years now and through her YouTube channel she vlogs about blogging and social media, as well as provides YouTube tutorials. Check out her channel here.
Ashley Faulkes from Madlemmings.com – Again I’ve known Ashley for a number of years. Through his YouTube channel, Ashley provides WordPress and SEO tips and tutorials. Check out Ashley’s channel here.
Justin Germino from DragonBlogger.com – Justin is a technology and entertainment blogger and vlogger who’s been around for a very long time. I had the pleasure to interview him a few years ago too. You can check out Justin’s channel here.
Alessandro Castellani from Alecaddd.com – Alessandro is a professional web designer and developer blogger and vlogger which I’ve been following for a few years now.
Most of what I know about WordPress web design and development I learned from watching Alessandro’s vlogs and tutorials. You can check out his channel here.
Wrapping things up
So there you have it, some key things you need to know to start vlogging to grow your blog.
I realize that vlogging can be an extremely time-consuming activity, but as you get more used to doing it, the more fun you’ll have, and the better you’ll become at it and the more rewarding it will be.
Once again, video can be a very powerful medium, so make sure you’re doing everything you can to make it work for you and your blog or even your online business.
There’s a whole new audience out there waiting to discover your content through video and vlogging, so go make something happen.
So now over to you. Are you creating videos to promote your blog or online business?
If you enjoyed this post, please share with will all your friend and connections on social media, I appreciate you as always.
Ps. Don’t forget you can check out my vlogs and videos through my YouTube channel here, feel free to subscribe if you love what I have to share.