Last Updated on February 23, 2020 by Fabrizio Van Marciano
Are you harnessing the power of video content marketing in your online strategy? If you are not, then are you aware that you're missing out on a whole lot of potential for growing your business online?
There's no denying it, video content is going to dominate the digital marketing landscape in the near future if it isn't already doing so right now.
Take a look below:
43 percent of global consumers want to see more videos in the future according to a HubSpot survey carried out in 2016.
You can't help but notice how many companies are using videos to grab our attention to their latest products, services, offerings, news, events, etc.
And, on an unprecedented scale too, wouldn't you agree?
It really doesn't matter what platform you use to consume your online content, chances are you will have come across or seen a marketing video of some kind.
Videos are everywhere online. And it's not about to stop anytime soon either.
WeAreSocial predicted that a massive 70% of online marketers would be planning to use video in their marketing this year.
So, how about you?
Have you started to use video marketing in your online strategy?
Or, do you not think using video could make an impact on your business?
Here's the real deal:
It doesn't matter what type of business you're in, if you have an online presence of any kind, then I truly believe video marketing can help your business grow.
OK, so if you're still in any doubt what so ever, here's hoping that the following 18 powerful marketing statistics listed below, will help change your mind about video marketing.
An absolute mega load!
According to Cisco's predictions, by the year 2021, video content will account for 80% of all internet traffic!
That's just insane, right?
Just think about that for a minute - 80% of ALL internet traffic.
In Saudi Arabia alone, a jaw-dropping 95% of internet users watch videos online, regardless of device type.
Did you also know that businesses that invested in video marketing ended up increasing their revenue by a cool 49 percent, compared to those businesses who did not invest in video marketing?
motivating stuff, right?
But what does all of this really mean for you and your business?
It means you simply can't afford to NOT implement video marketing into your online strategy if you want to grow your business and ultimately drive more customers and increase sales.
This is not rocket science, really. It's obvious you need to start using video in your business if you're not already doing so.
Now, let's get down to some more interesting statistics to really open up your eyes.
Here's where it gets really interesting.
Chances are you're already on the social media marketing bandwagon like every other business out there.
Here's some news for you.
The best place to start with video marketing is?
Yep, you've guessed it, it's on social media!
Animoto recently reported in a research that it did, a staggering 64% of consumers "buying decisions" were influenced by a marketing video they saw on Facebook. (View source)
Here's another one:
Social Media Examiner reported that video posts have 135% more organic reach than photo posts.
So, you know what you've gotta do, right?
If you're already using Facebook for your business, it's time to reconsider the type of content you share with your fans and customers.
Photos work wonders, sure they do, but videos can do so much more to improve communication and increase engagement.
So, what about the giant that is, YouTube?
HootSuite recentlywrote that more than 50% of all YouTube video views come from mobile devices, with some sessions lasting up to 1 hour long on average. (View source)
Here's another one for YouTube:
This infographic shows that in a single minute, over 400 hours of YouTube video content is shared by the platform's users.
Mind boggling stuff, right?
Room for another YouTube stat?
Almost a third of all internet users are on YouTube, yep, that's 1 billion peeps! (Check out the source)
Facebook and YouTube are right up there as the primary platforms for leveraging for your video content marketing, so make good use of these sites.
You don't have to be a genius video marketer to figure out your strategy either. You can start learning how to use YouTube properly for your business.
Check out this awesome book on Amazon, it's one of my favorite and complete guides on the topic.
So, let's take a look at other social media platforms:
Now we're getting hot!
It's plain and clear to see just from the data above, video content increases engagement and promotes a call to action, especially on social media.
Let's now take a look deeper into the level of engagement video marketing brings.
New data from HubSpot found that creating videos, specific for audience interest, increases shareability by 83%. (View source)
Video content shared on social media generates a staggering 1200% more shares than conventional photo or text base content. (Source)
On average, videos of 90 seconds or less have a 53% retention rate, whereas videos that are over 30 minutes long retain only 10%.
Email marketing and video marketing are a match made in heaven. Using the word 'Video' in your email marketing headline improves open rates by 19% according to Syndacast.
Now, we've talked about using video content on social media, but what about your website?
Well, as you may well know, using videos in your website can help improve visitor retention, meaning your website users will more than likely hang around for a bit longer if they have something to engage with, like a useful video.
Time spent on your site is important, but is it possible to use video to turn cold traffic into leads?
A product page with a video enjoyed a 2.79 percent conversion rate, compared to a page they tested without a video, which only had 0.47 percent conversion rate.
That's a whopping 492% increase on just one single product!
We'll talk more about conversions in just a second, but additionally, there are some much-valued benefits of using video content on your website.
What is the value of video marketing without conversions? Pretty much nothing, right?
Fortunately, however, video content converts like nobody's business.
Check these stats out:
If you run an affiliate product review website or blog, videos are a must if you're serious about increasing your conversions and profitability.
Did you know that when it comes to online product reviews, 79% of consumers prefer to watch a video as opposed to reading a text-based review?
That's because video reviews is a lot more intimate and personal than regular text-based reviews.
When we're doing our research to buy anything online, we can't have the goods in our hands to try out first, sadly. It's not like going into a physical store. So, the next best thing is to see the products in a demonstration or explainer video online.
So, if you had any shred of doubt whether video could work for your business or not, hopefully, they will have vanished after reading this post.
Big things are yet to come for video marketing, and I myself, as a business owner, I'm very excited about it all.
I want to finish off with a nice list of ideas of how you can use video in your business:
OK, that's it from me. Do let me know your thoughts in the comment section below.
Need help with editing your marketing videos?
I have over 5 years experience with marketing video production and editing, if you need help with your marketing videos, check out this page to see how I can help you.