Blog Conversion Optimization Course (Part 1) - Collecting User Information And Analysis

In Part 1 of this Blog CRO Video Course, we'll start with user-data and analytics. I'll explain why it's important to collect user data. How to best analyze the information you collect about your blog users. And how to use the data in your blog conversion campaigns.

Note: Don't forget to download your free course worksheets below this page.

Don't let the terminology 'collecting user-information' and 'data analysis' scare the cr*p out of you. It's the stuff that actually matters. You'll learn why in this chapter.

The problem with some website/blog owners and marketers is this - When it comes to optimizing their landing pages. Their blog content. Their call-to-actions and opt-in forms. Or their sales pages, etc. They spend 99% of their time doing it based entirely on guesswork and assumptions.

In other words:

They're doing conversion rate optimization but doing it blind-folded.

Optimizing your blog without access to insightful user-data is like trying to fish for tuna from a f**king puddle in the road.

In layman's terms - It's impossible. But realistically, it's ineffective.

It's important to keep in mind that no blog or website CRO campaign can guarantee results. We've already established that in the previous chapter.

Just because you're implementing the tactics and strategies from this course, it doesn't mean that your blog will convert instantly, or at all.

I know I keep emphasizing this but remember that many factors need to be considered when improving the conversion rate of any website or webpage.

Some of those factors we'll cover in more detail throughout this course.

Why should you collect blog user-data and metrics?

The answer is pretty logical - In order to create conversion optimization campaigns that are going to be successful, it's a good idea to know the following -

  1. Where your visitors are coming from?
  2. Which of your blog pages visitors are exploring the most?
  3. How long visitors are spending on your blog posts/pages?
  4. What your visitors are doing on those posts/pages?
  5. Why they are leaving your blog?

You're not going to be able to find answers to all of those questions simply by analyzing data and metrics, but certainly most of it.

How to collect user-data for your blog

Data is a sensitive topic these days. That being said, there are many ways to collect user-data from your blog or website.

First and foremost, I recommend that you begin by using a tool to help you learn more about your blog visitors.

Tip: It's possible to track visitor engagement and actions for all of the pages on your blog. However, there is a smarter way -

Instead of analyzing every page, what I would recommend you do is monitor and analyze only the high-impact pages, to begin with.

High-impact pages generally are your conversion pages. Or high traffic pages. These might include -

  • Your homepage.
  • Your services pages.
  • Your contact page.
  • Your lead generation pages.
  • Your product sales pages.

These are the pages that you want to learn what your visitors are doing.

Recommended tools for collecting user-data

Important note/Disclaimer: Before I recommend to you some online tools. And before you start implementing any tracking technology into your blog or website - Be sure to adjust your Privacy Policy page to help you comply with GDPR the best you can.

Here are the tools I use and recommend for visitor tracking and collecting website user-data:

  • CrazyEgg - A/B Split testing, heat maps (click-mapping, scroll-mapping., scroll-recording, etc.)
  • HotJar - An alternative to Crazy Egg.
  • Google Analytics - For tracking and analyzing visitor behavior, demographics, and interests. Chances are you will already have this set up for your blog.

What data to collect and how long for?

That is the mother of all conversion rate optimization questions. And the answer greatly depends on what your conversion goals are for your blog.

Firstly, you need some qualitative data. I'll assume that you've done your homework for this already. If you haven't, here are some things to consider implementing -

  1. Feedback - Ask your current readers/subscribers for some feedback about your blog. Ask them what is it they like about it, and what do they hate?
  2. Create some surveys - You can add a survey to your contact page. For example, you could ask - "How did you find out about my blog?". Or, "Did you find what you were looking for?".
  3. Use heatmaps - Heatmaps and scroll-maps can tell you what your visitors are clicking on and how far down a page they're scrolling to.

So, when it comes down to crunching numbers, what other data should you collect, and how long for?

You should try and collect the following about your blog users -

  • What is the primary age group of the majority of your users?
  • Are your users mostly male or female?
  • Which countries are most of your users coming from?
  • Which high-impact pages are your visitors landing on the most?
  • Which high-impact pages have the highest exit/bounce rate?
  • Which pages/blog posts are they spending most of their time on?
  • Where on your high-impact pages are your users clicking on the most?
  • How far down your high-impact pages are your users scrolling to?

This might seem like a lot of information to collect, but it really isn't. It's vital you understand your visitors so that you can better cater to them.

For the best possible results, you should try and collect between 8 to 12 weeks' worth of user data.

I know, I know... You're impatient and can't wait that long. Well, too f**king bad. You have to be patient when building a successful and profitable blogging business.

It's so important that you have this data, and good data too. It is so that you can implement the right strategies for improving your blog conversion rate later down the line.

Here's what you need to do to kick things off -

  1. Install Google Analytics tracking code into your blog.
  2. Install Crazy Egg tracking script into your blog. Don't forget to create some snapshots in your CrazyEgg dashboard.

That's it! That's all you have to do to start your conversion optimization campaign. Now, sit back for a few months and let the data come pouring in.

But, Fabrizio, I don't have much traffic to collect user-data!

This is why I said give your blog between 8 and 12 weeks to collect the data you need.

Don't be impatient. Don't even consider skipping this step altogether. If you want to make this course work for you, you have to be patient. Building a profitable blogging business takes years, not weeks.

What is your current conversion setup?

With your blog now collecting new user-data, in the meantime, you should begin visual-mapping your current website conversion setup.

Put yourself into the shoes of your users and go through each of your high-impact pages and begin scrolling, reading, and clicking.

Take note of how long and how many clicks it takes you to get from the page you started on, to your blog's conversion pages.

You can create a simple visual site map using a pen and notepad. Or, if you want to get a little creative (and if you have the time), you can use a free graphic design tool like PhotoScape.

Here's one I created for my creative design company website -

Armed and ready

So, it's probably been some time since you started collecting user-data on your blog. Once you have all the information available and you've spent some considerable time studying and analyzing it, what's next?

Well, at this stage you should have a better understanding of your blog users and their journey. You can begin moving to the next stage of your website conversion project.

What is the next stage?

The next stage is to make a to-do list for each high-impact page you want to improve conversions on.

Now the fun really begins. When you're ready, click on the button below to go to Part 2.

Downloadable template 1: Blog User Tracking Worksheet
Downloadable template 2: High-Impact Page To-Do List

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