How To Use Long Tail Pro To Research Keywords For Your Blog Posts

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In this post, you'll learn how to use Long Tail Pro to research and find potential keywords to use in your blog posts and pages.

Two of my current favorite SEO tools right now is Positionly and Long Tail Pro.

I use Positionly to help me track my website's keywords, search engine rankings and the general health of my off-page SEO.

I love to use Long Tail Pro to help me find relevant keywords or long tail phrases to target when writing long-form content for my blog.

Currently, I am using the WordPress SEO by Yoast plugin.

This is a free plugin which I recommend to anyone interested in making light work of their on-page SEO.

There is another popular plugin which I also use on my other niche website called SEOPressor. This is a premium plugin and offers a ton of useful site-wide SEO options.

You can compare the above two plugins here if you wish to.

OK, so back to Long Tail Pro... If you've been blogging or doing internet marketing for some time, you'll already be familiar with this tool.

If you're not familiar with Long Tail Pro, do read on.

What is Long Tail Pro?

Long Tail Pro is a desktop long-tail keyword research software for bloggers, marketers and SEO specialists. You can learn more about it here if you wish to.

I'm no SEO expert

Anyway, if you're a regular visitor or reader of my blog, you'll know that usually, I don't care too much for writing content for the search engines.

My strategy has always been to write for people, for you.

I don't claim to be an SEO expert either because really I'm not.

In fact, when it comes to doing SEO, most of that stuff goes straight over the top of my head, which is why I don't write about SEO too often.

That being said, I appreciate the importance of optimizing my content for search engines.

Appreciating the importance of on-page SEO

I appreciate the importance of doing keyword research and other essential on-page stuff.

Whether we like it or not, we just can't ignore the fact that good quality and relevant search engine traffic is vital.

Vital for any blog or online business to be successful at least, right?

You can deny it all you want, because if you're getting most of your blog traffic from Google and other search engines. You'd better be sure that you're making the most of converting as many of those visitors, into either subscribers or buyers right?

OK so let's get back to using Long Tail Pro.

When it comes to doing keyword research and analysis, but more specifically, finding blog post topics to write about, I just love, love, love using Long Tail Pro.

It's so simple to use, it has a ton of cool features and I think every serious blogger or marketer should have it in their marketing toolbox.

So in this short tutorial post, I'm going to share with you 6 very simple steps that I take for finding relevant, low competition keywords to target for my blog posts, using Long Tail Pro.

Once again you can find more about this tool here.

Let's get stuck in.

How To Find Potential Keywords For Your Blog Posts Using Long Tail Pro

Step #1: Aim for a score of or less than 35 in keyword competitiveness (LTP Platinum only)

Open up Long Tail Pro and enter some seed keywords you want to research. You don't need to get too specific with it. See image below.

How To Use Long Tail Pro To Find Blog Post Topics To Write About

Once you've found a few, the first thing you want to do is check the score under Keyword Competitiveness.

I should mention that this feature is only available to bloggers who use Long Tail Platinum. So if you have LT Platinum, you should try and aim for a score of around 35 or less. See image below.

It is said that any higher means that you might have some difficulty ranking on page 1 of Google for what the keyword.

As you will see in the image below, our example keyword "blogging for money" has several listings in the top 10 search results with a score of 35 or less. This is a good start.

If you're using Long Tail Pro and not Platinum like myself, just skip to Step #2.

Step #2: Check how many titles have the exact keywords

The next step is to check how many titles in the top 10 search results have the exact keyword you want to target.

If no titles have the exact keyword present, consider this as another good start.

If more than 2 titles are using the exact keywords you want to target then avoid if you can.

So for our example keyword "blogging for money", if you look at the image above again, you'll see that the exact keyword we want to target is NOT in any of the titles.

That being said, we have the keywords "Money Blogging". Perhaps "for" is not considered to be a keyword...

I'm not sure on that one, so for argument sake let's assume that the exact keyword "blogging for money" is not present.

Step #3: Check how many root domains in top 10 search results have exact keywords

Do exactly how that sounds.

A root domain is simply just www.domain.com

So if the domain has an extension such as www.domain.com/target-keyword-1/ then that should OK.

However, if more than 2 or 3 at a max websites are using the target keyword in their root domain, for example, www.SomethingTargetKeyword.com, then I would avoid if possible.

If we go back and look at the image above, we can see that none of the root domains in the top 10 is using our example keyword "blogging for money".

Step #4: Ensure domains or pages with low trust flow present in search results

The weaker the competition the better right?

In this case, check to ensure there is at least 2 or 3 sites in the top 10 search results for your target keyword, that have a low trust score of 25 or less. See image below.

Step #5: Ensure website or pages with low citation score are present in search results

Do exactly the same as in step four, only this time with website citation flow. Check to ensure there are at least 4 or 5 sites with a citation flow score of 35 or less. See image below.

Step #6: Ensure there are newer domains present in top 10 search results.

Check to see the age of some of the websites in the top 10 results.

If there are at least 2 or more domains that are only 2 to 3 years old present, then that's a good indication that you have a chance of ranking high too for that target keyword. See image below.

As you will see from the screen shot below for our example target keyword "blogging for money", the domain names are much older and therefore more established.

Step #7: Check the overall strength of the top 10 search results.

Sometimes marketers can find a great high traffic, low competition keyword where the top 10 search results are made up of weak crappy content.

For instance, there might be a few PDF's, forum entries, social media posts thrown in there that don't really provide any real value to anyone. If this is the case for you, you may be onto a winner.

Obviously, if the top 10 results for your target keyword is made up of untouchable competition, root domains with competitively high scores, you simply avoid them and move on.

Oh and don't forget to make it fun, that's what its all about right?

Wrapping things up

So that's how I use Long Tail Pro to do keyword research and to find topic ideas to write about for my blog posts.

Here's a screen shot of organic traffic increase to my parenting niche site, since using LTP to research half a dozen keywords for blog articles on that site.

If you yourself have a particular way or method you want to share with me or the readers of this blog, or perhaps further add some tips and suggestions, please leave them in the comment section below.

  • Are you using Long Tail Pro or Platinum for your keyword research?
  • If not, do you think LTP might be of interest to you? If so click here to learn more about this software.

Once again I'd love to hear your thoughts and reactions, leave me a comment below.

Happy blogging, for now, Fabrizio.

Recommended tutorials

  1. How To Create Click-Worthy Headline Titles For Your Blog Posts
  2. How To Create SEO Friendly Images For Your Blog Posts
  3. How To Build A Conversion Focused Custom Homepage In WordPress
  4. More Traffic VS Better Conversions: Striking The Perfect Balance

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6 comments on “How To Use Long Tail Pro To Research Keywords For Your Blog Posts”

  1. Hey Fabrizio,

    Thanks for the quick tutorial. I bought LongTailPro ages ago before it became a subscription service. It still works OK and still gets updates.

    I'm not fond of keyword research - I find it can become quite boring. But I reckon LTP is as good as any other tool. That said, I found a keyword last year that looked like it was 'rankable' (I just ran it again with your criteria above) but I'm still waiting for Google to put it on page one! I guess we have to be patient sometimes 🙂

    All the best for 2017!
    - David

    1. Hey David, Happy New Year buddy.

      I did exactly what you did mate, I purchased Long Tail Pro a few years ago now, and it still works perfectly. Still get regular updates which is great.

      I'm not an avid fan of keyword research either, however I have used it a few times to find fruitful keywords for my parenting niche site, and for researching keywords for content on this site too. Some have paid off, whilst others I'm still waiting to see what happens with.

      Have a great weekend mate, and all the best for 2017 too.

      Fabrizio.

  2. Fabrizio, I bought the LTP last year and it has been gathering dust due to me thinking that keyword research is not as important as I think it is. At the end of the day, we should write for people and not search engines. However, this is wrong. If my articles are not searchable and people can't find them on Google, how can I expect to get traffic and hence more engagement. A carefully selected keyword can help to rank better and hence more visibility of your work.

    I think I should start to use it and try to get some results from it. Thanks for a nudge :)) cheers.

    1. Hey Ahmad,

      Glad you stopped by, I have a similar outlook towards keyword research. Although I love to write for people and mainly my audience, I know search engines and Google traffic is important.

      People use search engines to find information that is relevant to them, therefore if I can optimize a few of my posts for the target phrase or keyword, I can help them find the content they need easily.

      I get asked a lot should I write for people or search engines. I say do both, optimize for search, but write your content in a human friendly, readable way.

      Good luck mate, and thanks for stopping by

      Fabrizio.

  3. Hi Fabrizio, great article. As someone who used to write blog posts simply because a certain topic inspired me, I really like this more scientific approach based on keyword research. Thanks!

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