18 Types Of Blog Posts Proven To Drive Traffic, Engagement, Social Shares, And Boost Authority

Last Updated on April 11, 2018 by Fabrizio Van Marciano

Are you stuck for ideas on what to write about next on your blog? Well, there's no need to worry my friend. Below, I've compiled a list of 18 types of blog posts to get your creative juices flowing.

As bloggers, we all get moments when we just can't think of anything topical to write about.

Even if you already have a list of article ideas that you want to write in the future, sometimes, sticking to the same type of blog post can become mundane and boring to write.

So you can imagine how boring it might be for your readers too, to see the same type of blog posts published on your blog.

Which is why you have to diversify your content, my friend.

Your blog is a platform that can stage any type of content if you put your mind to it.

You can embed videos, images, infographics, podcasts, you name it.

OK, so below you'll find a convenient list of types of blog posts to create for your blog. Pick one or two and go create something truly magical for your readers.

18 Blog Post Types For Bloggers Stuck For Content Ideas

#1. Strategy/Case study articles

Case study articles can be very powerful because when crafted with care, they can provide an immense amount of value to the reader.

A well-written and well researched case study has all the information, insights, statistics, resources readers need to learn anything and possibly everything about a given specific topic or subject.

Some classic examples of successful blogs that create high-value case studies include NeilPatel.com and MatthewWoodWard.com.

Neil Patel Home
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#2. Data-Driven posts

Data-driven articles are blog posts that contain a list of tips or methods for achieving a desired result.

This list is backed by useful and relevant data and statistics.

If you want to know where to get relevant data and statistics to use in your blog posts, then check out this post.

Here is an example of a well crafted “data driven” blog post on BufferApp: 5 Data-Driven Ways To Get Your Facebook Post Seen By Your Audience.

Of course, these types of blog posts take a lot of time and energy to create. Not to mention the amount of research and learning that is involved too. But, the rewards can be humongous.

#3. Personal point-of-view posts

I love writing posts that provide something useful and valuable based on my own personal experiences, knowledge, and conclusions.

At the end of the day, that is what blogging was originally intended for.

Most people visit blogs and read articles to get the authors point of views or perspectives on a topic.

If there's something on your mind that you want to share your opinions about or discuss with your readers, consider writing a 'personal point of view' post.

Maybe there's a hot topic with points that you don't agree with, or, maybe you want to clarify something that's been talked about elsewhere on another blog.

It's entirely up to you, but these types of blog posts can attract a lot of attention, social shares, and comments.

#4. 'How To' Tutorial Posts

I think this is by far everybody's favorite type of blog post to create, and one of the great things about creating 'How to' tutorial posts is that it's almost impossible to run out of post ideas for it.

You can write a 'how to...' post on pretty much anything in your niche or industry these days.

It's easy to assume that everyone knows how to do something, whatever that something is, even at a basic level.

But just remember that not everyone is an expert, so make sure that you write as many how to posts for your blog as possible. If you believe a how to post idea might help someone, even if it's just one person, then write about it.

Here are some examples of 'how to' posts I've written on Magnet4Blogging -

  1. How To Use SEOPressor Connect To SEO Opimize Your Blog.
  2. How To Add Reading Progress Bar To Your Blog.
  3. How To Find The Best Web Host Provider For Your WordPress Website.
  4. How To Fix HTTPS Content Warnings For Your WordPress Blog.

#5. Online Reviews

Writing a useful online review is something every blogger should do as often as possible.

Consumers who love to purchase online are more inclined to be influenced by blogs, did you know that?

The most effortless way, in my opinion, to earn money from blogging is by reviewing products and services you've used or are using.

You could also use a plugin like the Author H Review or the Thrive Architect plugin to make your online reviews stand out professionally.

19 Types Of Blog Posts Proven To Drive Traffic, Comments And Shares
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#6. Video posts

When you simply don't feel like writing a post, or want to create content using another medium entirely, video medium is the next best thing in my opinion.

With videos, you can choose to create 'screen casts', such as online tutorials and walkthroughs, or even talking head videos if you're confident enough.

I love putting myself in front of my audience using video content. It's something that I hated doing when I first started, but now I'm creating a new video each week.

Check out my YouTube channel here to see how.

#7. Infographic posts

Infographics are great attention grabbers.

When done correctly, using infographics can help you boost blog traffic, social shares, and engagement on every level imaginable.

They can also gain you some valuable backlinks too.

You can either outsource someone to create an infographic for your blog, or create one yourself.

You can also find bloggers that will re-publish and re-share your infographics. A combination of using all three strategies can be very useful for your audience.

#8. List type posts

Now, everybody loves checking out a good old-fashioned list post now and again, right?

List posts are so easy to create, simple to read or scan over and can provide a lot of usefulness 'quick-tips' to your readers.

The bigger the number in a list post the better, that's what I've found from publishing many list posts on Magnet4Blogging over the years.

Here's an example of a great list post -

  1. 30+ Web Design Hacks To Boost Your Online Conversions

#9. Cornerstone content, or Massive Value Posts (MVP's)

These types of blog posts have huge potential.

They're also huge in size because they're not your average 800-word blog posts. Try 2,000+, and, they require a lot of time and effort to create.

Again, like case study articles, MVPs can provide an incredible amount of value, education, and resource for your readers.

Cornerstone posts or MVP's are made up using all kinds of content from various mediums, i.e. text form, video, visual content, graphs and charts, presentations in PDF form, screen-captures, and more.

Read this post to learn how to create a cornerstone content or MVP for your blog.

This post you're reading right now is some form of MVP list post.

Here are some other examples of MVP's I've created on Magnet4Blogging.

#10. Resource Posts

A resource post can be a list of useful links to other blog articles on a specific topic. It can also be a list of links to various online productivity tools and so on.

A great way to create a valuable resource post is to find a subject related to your niche, and then find all the best articles ever written on that subject.

You can use a tool like Ninja Outreach to help you find authority articles.

Additionally, you can add some of your own content to create even more value, then hit publish.

#11. Guest Posts

A lot of blogs accept guest posts these days, it's the normal thing to do when you have a reasonably well-established blog and audience, right?

Accepting well-written, well-researched, useful guest posts on your blog can provide your readers with fresh perspectives and new ideas while freeing up your time to do other things with your blog.

You can either create a guest post information page, or personally invite influential people to come and write on your blog, or you can hire a freelance writer to come and write for you (Outsourcing).

#12. Question and answers posts

These are wonderful posts to create for your readers.

First, you have to learn to listen to your audience. Ask them questions and post surveys.

Find out what they really want to know, and then create a question and answer post.

You can create a Q&A post on a specific topic or a variety of topics together.

Specifics often work best, for example - Email List Building: 20 Questions And Answers, or Driving Traffic From Social Media: 30 Questions And Answers.

#13. Storytelling posts

Everybody loves to read an inspirational post that ends up affecting them in some small way.

Whether you're offering motivational tips, time management tips, or sharing a moving story, motivational posts can be great little traffic and comment pullers by themselves.

People can relate to good old storytelling, especially if it's aligned with your blog, and vibes well with them too.

Writing a motivational post also demonstrates to your audience that you actually care about them, and respect their feelings, goals, and ambitions.

It can also help to humanize your blog because, at the end of the day, it's not just all about writing marketing jargon and tutorial posts.

Check out this post I wrote on how blogging and online business changed my life!

#14. Blog Series

Blog Series posts, as you've probably guessed, are blog posts broken down into a series.

One of the many advantages of creating a blog series is that you can really break down a topic and go into it in greater detail.

In addition, if you have a series that run with 10 or 12 posts, you can easily spread them out in your editorial calendar and publish one or two posts per week.

This is great because it means you don't need to worry about what post to write about next, for a while at least.

#15. Blog Contests

If you're looking for the ultimate way to get people flocking to your blog, host a blog contest.

Not only can you benefit from increased traffic, a ton of social shares, and comments, but blog contests are great for bringing folks together in your community and reinforcing your relationships with your readers, subscribers, etc.

Unfortunately, blog contests are very rare these days. They're certainly not as popular as they once were, but if the 'prize' is right, you can really reap the benefits of a great blog contest.

I recommend using something like Rafflecopter to help you host your blog contests.

RafflceCopter provides an amazing free and paid service to help you organize your contests properly, and reach out to more people than you normally would. Go to http://www.rafflecopter.com/

#16. Podcasts episodes with show notes

Podcasting is really taking off in the blogging and online business world, and there are plenty of online tools and services available to help you get your podcast set up.

iTunes is considered to be a very large and powerful search engine. Having a podcast listed in iTunes provides you with even more opportunities for your audience to find and consume your content, right?

So get to it.

Check out the Magnet4Blogging Podcast here.

#17. Progress and income report posts

I used to love writing progress reports for my blog. For me, it was a great way to show transparency in my online business.

A progress report is a post where you simply write and share everything that you've been doing to achieve something specific with your blog or online business.

Here are some classic examples of the kind of progress reports you could create for your blog:

  1. Monthly income reports - Share what you've been doing to generate income from your blog or an affiliate program each month.
  2. Monthly traffic reports - Share what you've been doing to increase blog traffic each month. You could even combine income reports with your traffic reports.
  3. Strategy reports - Share what you've been doing to make a particular online marketing strategy work for your online business growth, or for reaching your goals.
  4. Niche / Website building progress report - A report you create each month revealing what you've been doing to build your niche website.

Those are just some ideas for you to consider.

#18. Blog interviews

Finally, if you haven’t thought about interviewing some influential people or bloggers in your niche to publish on your blog, it's never too late to make a start.

Blog interviews are the types of blog posts that can really draw a lot of attention, especially from social media.

Even better if you can create a podcast interview or even a video interview.

blog interviews
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Wrapping up

So there you have it, 18 great types of blog posts to get your creative blogging juices flowing.

Now, I don't expect you to go and create every single one of them, but just pick one or two of these and start diversifying your blog content to satisfy your audience and grow your blog.

I wish you the very best of luck.

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3 comments on “18 Types Of Blog Posts Proven To Drive Traffic, Engagement, Social Shares, And Boost Authority”

  1. Hi Fabrizio,

    Fab roundup here.

    List posts never go out of style. People eat up my list posts, and other's list posts because folks love digits. They love high numbers, more information and simply, having access to as much information as possible.

    Numbers create order in the mind. When readers see numbers they are instantly apt to click through, especially if the number is bigger. I note that double digits seem to do the trick. When readers see 11 tips, or 13 steps, or 12 reasons, they're far more likely to click through. Why? More info, more value, more insight.

    My experience-themed posts are not only fun to write but they vibe with my audience. Living in places like Fiji, and Bali, and Phuket, I have a few neat experiences to share with my audience in regards to blogging. I enjoy the publishing process and my audience seems to vibe with it too, because we all like someone sharing their authentic, genuine experience with us.

    Nobody else can recreate that experience save us so if we share it freely, and frequently, we'll instantly stand out from the crowd using personal experience type posts.

    Awesome post here Fabrizio, thanks for sharing.

    Tweeting soon.


  2. Hey Fabrizio,

    Nice post! How about round-ups from industry leaders.

    Just a minute ago I read an article from Nikhil sharing the replies he's gotten from industry leaders like Neil Patel and Adam Connell (He mentioned 9 leaders but the rest he's mentioned escapes my memory) about how to get your posts loved and shared by readers.

    Another type of content would be open letters. Open letters are awesome since they're usually very personal.

    Thanks again for the awesome tips!

    Jimmy Rodela
    Freelance Writer

  3. Hi Fabrizio,
    Good to be here
    Great list here!
    Very informative Pieces!
    Thanks for sharing lot of other connected links too.
    Keep writing
    Will come again to read more.
    Have a great weekend
    ~ Philip

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