As bloggers, entrepreneurs and small business owners we’re all busy people right?
We have the duty of building and maintaining our website, engaging with our audience and serving our customers.
We also have to carry out all the admin duties at the back end of our business, paper work, not to mention all the marketing and promotion work and so on.
You’re responsible for a lot, especially if you don’t outsource any of the the work, so please give yourself some credit where it’s due by all means.
And of course with any business website, we not only have to keep it running smoothly, but were also responsible for ensuring that it continues to work for us, converting new visitors into subscribers, and converting prospects into sales.
That means keeping our services page up to date, our contact details up to date, terms of business up to date, and as I mentioned earlier, doing most of the marketing and promotional work.
However, sometimes the most simple yet most critical elements of your small business website can be easily overlooked.
In this week’s post peeps, I’m going to share with you 5 simple ways to make your business website look more professional, so that you can continue attracting new people to your site and converting them into raving fans and eventually loyal customers, so let’s dive straight in.
How To Tweak Your Business Website For Better Conversions
Step#1 Display Your Credentials
Keeping your business contact details up to date is one thing, but ensuring that you have it displayed prominently on your business website is just as critical.
Potential clients shouldn’t have to go searching for your contact details, even though you may have a dedicated “contact us” page for this.
They should be able to access a telephone number or email address from which ever page they’re on.
If you haven’t already done this, ensure you have a contact number, email address and even your business mailing address displayed in the footer of your website.
I know this might sound like such generic advice, but I can think of a dozen websites created for business, that I visit frequently, and that don’t actually implement this.
Here in the UK I understand that it is a legal obligation to display certain regulatory information, including business contact number and address in the footer of your website.
Stet#2 Make Your Testimonials Page Easily Accessible
First of all if you don’t have a testimonials page, you really need to get one created as soon as you can.
Did you know that 90% of online consumers trust recommendations made by folks they know, and 70% from folks they don’t know? Here’s the source of this information.
Testimonials from genuine customers of your business services can really help you sell more, so let your customers do the talking. Check out this post on the Crazy Egg blog for some interesting insights on using client testimonials.
If you need some inspiration in creating a testimonials page, take a look at mine here for ideas.
If you already have a testimonials page, it should be easily accessible from the main navigation menu.
You should also consider placing a few of your ‘best testimonials’ in your sidebar with a link to “read more testimonials”.
Step#3 Turn Recent Client Projects Into Interesting Case Studies
Your business website will have a blog no doubt, and if it hasn’t, seriously consider creating one.
Setting up a blog won’t cost you the earth, but having one could make all the difference in helping you grow your business and reaching out to new prospects.
If you have a blog, consider converting some of your recent client projects into blog posts.
You could even create some compelling case study reports to show off how you were able to create a solution for a problem.
Perhaps one of your recent clients were having problems before they invested in your services, show how you were able to help them in what ever way.
Be sure to first check with your client(s) that it’s OK to use their project for a case study report on your blog, perhaps you might need to use some made-up names for the sake of privacy and confidentiality.
Step #4 Create Irresistible Content
This goes without saying peeps and I know I’ve mentioned this in almost all of the posts I write about building a successful website or blog on Magnet4Blogging.
Your content is the soul of your business website, so ensure it’s always of top notch quality and that it always puts your audience and customers needs first, before yours.
Did you get that bit?
Here it is again in a different context:Always make your content about your customers, not about you.Click To Tweet
So that means creating quality content that talks less about how great your company is, or how awesome your products and services are compared to Joe Bloggs, and creating more content that engages your customers needs in every way possible.
Step #5 Have An Irresistible Design
Finally we get to your business website design.
Having amazing content is one thing, having a well crafted and well organised website is another thing completely.
There are only a few websites that I visit frequently that have truly amazing content, however when it comes to design, those sites are not so visually appealing in any way I’m sorry to say.
Out of complete respect, I won’t mention those sites here.
I you take pride in the value of your brand, if you value the content you produce even more, then it all starts with having a flawless design.
- Your business website should flaunt a clean bold design, with well organised and structured content.
- Your design should be free of any conversion crushing distractions or gimmicks.
- Navigating around your site should be easy both on desktops and mobile devices.
- Your business website should be quick to load and responsive at all times.
If you’re having problems in any of these areas, or if you simply need a website that works and converts, then please click this link and let’s have a friendly chat.
I’ve made the five steps above actionable for you, which means you can get started on them straight away, so don’t waste another minute turning visitors away that are potentially new prospects to your business.
Want to start blogging? – I created this page just for you! It will show you how to get started with step-by-step instructions on how to create a WordPress blog in less than 10 minutes, with our affiliate partner, SiteGround. Check out this page to get started today.