Did you know that you only have 2.6 measly seconds to win over your visitors when they land on your website?
Don’t believe me? Check out this video for yourself.
You see, the most critical element of any piece of blog content or web copy, is not how well it’s optimised for search engines, or how compelling the opening paragraph is, or how eye-catching the featured image looks or anything like that.
It is in fact the headline title.
As I’ve said before, if your headline title is not compelling, if it’s not convincing, no one will give a crap about going as far to read the rest of your content. I’m just being honest here.
I know I’ve already shared this very thought-provoking statistic with you before on this site, but here it is again.
According to CopyBlogger, on average eight out of ten people will read your headline title, but only two out of ten folks will go on to read your content.
So with that said, it’s time to get creative with your headlines, and I want to share with you 5 useful tools for creating magnetic headline titles, not just for your blog posts, but for all your web copy, so let’s cracking.
Thrive’s awesome headline optimizer plugin is what I use to create magnetic headlines for my site. This thing is the beast, and there’s nothing else out there quite like it I can tell you that now.
In a nutshell, the Thrive Headline Optimizer is an A/B split testing tool for your headline titles. You can create as many headline title examples for a post or page on your WordPress website, and test them against each other over a period of time to see which title gets the most clicks, engagement and time on content.
The plugin also comes with a host of other useful built-in metrics and analytical tools. I wrote an in-depth review and tutorial of this plugin here, so please do check that one out.
CoSchedule has a useful headline analyzer tool. When used properly, it can give you some useful insights into how well your headline titles are constructed.
It takes into consideration factors like word balance, character and word count, keywords and more. You also get an overall headline score.
This tool also let’s you know if your headline is considered too long, and I’ll talk more about title length at the end of this post.
I’ve found using this tool in conjunction with the Thrive Headline Optimizer plugin to work like a real treat for me.
Powerful headlines can also evoke emotional feelings, and using emotion in your post titles for instance, can really help evoke curiosity and interest.
This Emotional Headline tool will help you analyse your titles to see whether you’re using effective emotional words, and then give you an EMV score based on that. (Emotional Marketing Value).
In addition, the tool will also give you an indication as to what kind of emotions your headlines will create within your readers, for instance, will it be intellectual, empathetic or spiritual, or all of them?
Take a look at the screen grab below. I’ve created an example headline title: “how to easily write click-worthy headline titles like a boss”.
You can see the score I was able to achieve is 30 (30% emotional marketing value). Not bad as I’ve been able to incorporate all of the emotion classification. Give this a try with your titles and see what score you come up with. I’d be interested to know.
Link bait, or click bait titles as I like to call them, are great for grabbing readers attention quickly. But be very careful with this, whilst this tool is great for coming up with link bait suggestions, you’ve still got to ensure that your title remains relevant.
With this tool all you do is enter a topic, something you’re writing about for instance, and then hit get link bait. As you will see from the screen capture below, using the topic “blog commenting” I’ve been able to find a few examples of link bait titles.
Once again use the ideas it comes up with as a base to come up with your own link bait headlines.
Sometimes you might have a really great idea for a blog post, but creating a title for it might be a bit of a challenge. That’s where the content idea generator tool comes in.
This tool is super cool and so fun to use as well. All you do is enter your topic or keyword, and hit the generate idea link. It will generate a title idea for you, as well as explain parts of your title and where to make changes.
If you don’t like the first suggestion, you can simply hit the refresh button a few times until you find a title that you can work with.
I’ve used this tool several times myself when I’ve become stuck for a really good catchy title for a blog post idea.
So there you have it, five awesome online tools for creating magnetic headline titles for your content, be it your blog posts, landing pages, sales pages or what ever else. Now one last thing I want to talk about quickly and that’s your title length.
Remember, if people are searching for your content using the search engines, you want your title to be short and descriptive so that it stands out. You don’t want it to be too long so they miss the point entirely.
Make sure however you construct your headlines, you get to the point quickly. It’s OK using power words and emotional marketing and what have you, but it’s also important to keep things short and absolutely relevant. I can’t stress enough on the relevance.
I use CopyBlogger because everyone get’s it. Look at how they construct their headlines for their posts for instance. They’re short, relevant and make you want to click on them to read the content.
You don’t have to be CopyBlogger to achieve this for your site, use a few of the tools I’ve mentioned above, use your common sense and you’ll be writing winning titles for your web content every single time.
Over to you
Do you have any tools or tips you want to share with me here?
Is there something you’re using right now that I’ve not mentioned in the list above?
Please leave me a comment below as always.
Enjoyed reading this post? If so Please click here to signup for future updates via email. You’ll be treated like royalty by myself of course, as I have a host of awesome exclusive content and freebies waiting for you on the inside.