When it comes to building your email list with WordPress, there are two stand-out list building tools currently available: Thrive Leads and OptinMonster. But the questions is, which one should you consider using?
Lead generation is one marketing strategy that no online business owner can afford to ignore.
With Google forever changing its algorithm rules, and with social media becoming the more pay-to-play platform, email list building has never been more crucial.
That being said, building just any old email list won’t do you or your business any favors. You need to build a high-quality and engaging list, right?
What would you prefer to have?
A list of 10,000 zombies that never take action or engage with your content, or 1,000 highly targeted subscribers who are ready, willing and totally able to do business with you?
I think I already know your answer to that question.
In any case, when it comes to generating leads through your WordPress website, or your blog, there’s an abundance of tools, apps, services available online today.
Choosing the right tools for the job can be a bit of a challenge, I know this.
These two are amongst the most popular and most powerful opt-in form builder and list building plugins/tools available on the market.
In this comparison post, we’re going to be looking at the following important criteria’s:
Hopefully, by the time you've finished reading this post, you’ll be in a better position to decide which of these two tools will be best suited for you and your business’s needs.
Let’s get cracking.
Let’s first look at some of the key differences between these two list building and form builder tools.
OptinMonster has been around for a little longer than most of it’s rival tools, which makes it one of the most favorable and popular opt-in form builder and lead generation tool currently being used.
At the time of updating this post, OptinMonster is serving over 700,000 businesses and marketers around the world, including some of the industries, top influencers, i.e. Chris Brogan, Neil Patel, and Joost De Valk, whether that makes any difference to you or not.
Thrive Leads, on the other hand, bearing in mind that the tool is still relatively new on the market, already has over 50,000 users and growing very fast.
One of the other significant key differences between these two tools is that OptinMonster is not just available for WordPress, but also available to use on many other popular website building platforms. Essentially, this means OptinMonster will work on any website that is built on HTML.
Thrive Leads, on the other hand, is only available for self-hosted WordPress users.
OK, so let’s dive deeper and compare the built-in multi-tools and features of both Thrive Leads and OptinMonster.
Now, having a built-in form builder that’s simple to use, even for complete newbies, is what really makes both these tools stand-out from the rest of the pack.
Both Thrive Leads and OptinMonster offer a simple point, click, drag and drop form builder, complete with ready-made templates for you to use or customize and drop straight into your site.
This essentially means you’re wasting a lot less time trying to code up forms manually yourself and spending more time generating leads.
From my own experience with experimenting with both of these tools, I would go as far as to say that Thrive Leads form builder gives you just that little bit more flexibility than OptinMonster’s form builder! Again, that’s my own opinion purely based on how I’ve used both of these tools on my websites.
With Thrive Leads, you get a ton of options and elements to choose from.
You also have the ability to move, add, remove, resize, change literally everything you see in your forms, regardless whether you’re creating a form from scratch, or editing one of the built-in pre-designed form templates.
The form builder in Thrive Leads uses the same beautiful UI technology found in the Thrive Architect plugin.
The quick video demo below shows Thrive Leads drag-and-drop form builder in action. I created this myself, however, the video is a few years old now, and many updates and new features have been added since I created it. I will update this video in the coming months.
Optin-Monster also has a fantastic form builder with some great templates to choose from, however, I do feel like there isn’t as many options or elements to choose from for building your forms from scratch.
That being said, the canvas is still very powerful for creating custom forms. It does require you to have some basic knowledge of HTML and CSS however.
These include Aweber, MailChimp, InfusionSoft and SendInBlue.
Click this link to learn how to integrate MailChimp with Thrive Leads if you are using Thrive Leads.
This is a massive plus point in my opinion, and more likely than not, both these tools will work regardless of who you use to serve your email marketing emails.
When it comes to built-in tools and features, both these plugins pull huge punches. Let’s take a look at them below.
So, as you can see from the list above, there’s very little difference between both these tools as far as features go, which makes it very tough to decide which tool to use for your business.
So far, we're in the middle of the road for both these tools, however, I should mention this now, not all the features outlined above are available with all the OptinMonster plans. I’ll talk more about that later on.
Thrive Themes are always adding new features to their list building plugin, which makes Thrive Leads one of the most exciting opt-in form building tools to use.
I’m a complete sucker when it comes to conversions and analytical tools.
I love spending time studying visual charts and graphs and all kinds of user data. And so no list building plugin would be complete without these essential features.
Both Thrive Leads and OptinMonster offer some very powerful and useful conversion optimization analysis, and metric tools of their own.
Thrive Leads have a full suite of built-in A-B testing reports, conversion reports, lead referral reports, lead tracking reports, content marketing reports and more.
OptinMonster also offers conversion reports and content marketing reports.
Now here’s where things get interesting.
OptinMonster has an annual billing structure, whereas with Thrive Leads you only pay a one-time fee to use their product.
So here are your options:
It’s worth noting that regardless of the plan you choose with Thrive Themes, you get full access to all of the features inside of Thrive Leads.
Check out my full review of Thrive Themes Membership here.
OK, so far, so good, right?
Now let’s take a quick look at a list of the pros and cons for both of these tools.
I love both of these tools. They both boast a ton of awesome features, useful benefits, and complete ease-of-use.
It’s easy to see why they’re both industry leaders. However, if I had to pick one to use in my business it would be Thrive Leads.
Firstly, the price structure I think is hugely appealing if you're thinking of buying Thrive Leads.
If you have more than one site that you want to build an email list on, then Thrive Leads at just $67 one-time payment for unlimited sites, is pretty hard to beat.
Secondly, it's so simple to install, configure and start using. And not to mention it's extremely powerful. It's the complete works.
Again, Thrive Leads hasn’t been around as long as OptinMonster, yet it’s already proving to be a force to be reckoned with.
The built-in conversion tools, reporting, and A-B split testing tools are a clear winner for me. In addition, Thrive Leads is constantly evolving into a better tool/plugin.
So, Shane and Co have done wonders with this plugin, things can only get better, right?
And please don't get me wrong here folks, this isn’t to say that OptinMonster isn’t a great tool, because it absolutely is. I mean, 700,000 users can’t be wrong.
I’ll now leave you to decide which tool would be best suited for your conversion goals. Enjoy.
Check out this post to learn how I'm using Thrive Leads to grow my email list.