Are you serious about growing your email list? Well, in this post you're going to learn about the best list building WordPress plugin you can use to help you take your list building efforts to the next level.
If you’re a frequent reader of my blog, you may remember that I wrote an in-depth post about how I was able to explode my email list growth by almost 400% using good old fashioned bribery (incentives), and a bunch of 'tried and tested' email marketing tactics.
If you missed that post you can read it here.
Anyhow, one of my all-time favourite WordPress plugin's is a tool called Thrive Leads.
You may or may not have heard of it before, but if you have, then I’ll say no more about how truly amazing and useful this tool really is.
If you haven't heard of Thrive Leads, then I urge you to read on:
Thrive Leads has turned out to be one of the greatest investments I've ever made for growing my online business.
Just as a friendly reminder - The purpose of me sharing with you these online reviews is so you can make up your own mind whether a particular tool or service that I’m using myself in my business is worth your time and money, or not.
Please remember that everything I review on this website I’ve either used in the past, or I’m using right now, and therefore trust 110%.
I would never review or recommend products or services that I've not used or don't fully trust.
So what is this Thrive Leads all about?
Thrive Leads is an all-in-one opt-in form builder and email list building plugin for WordPress.
There are thousands of plugins out there to use for your WordPress website, however, very few are actually designed to make a significant difference, or to deliver exactly what it promises to.
Thrive Leads, in my opinion, is one of the best WordPress plugins ever created!
And, when it comes to list building plugins, there's nothing else out there quite like Thrive Leads. OptinMonster perhaps comes the closest. That's just my opinion.
Check out my comparison post of Thrive Leads and Opt-in Monster here.
Huge time saver
I’m passionate about building my email list as I'm sure you are.
What I’m not passionate about is just how much of a pain in the arse it can be to set up opt-in forms in WordPress.
Thrive Leads makes the whole process smooth and effortless almost, and I love using it on my own personal and client projects.
From installing, activating, selecting and using a pre-designed opt-in form template, to setting up your email marketing service provider, and tracking conversions - it's all super fast and simple with Thrive Leads.
So how does it work and what's the real benefit for me to use this plugin?
Thrive Leads was designed to help online businesses, marketers, and bloggers create, customize, and brand professional looking, conversion focused email opt-in forms for their WordPress websites quickly, and that’s just the start of it really.
Of course, there may well be some other plugin or service out there that you could use that is either free or less expensive.
LeadPages, Opt-in Skin, OptinMonster, are just a few of them, however, Thrive Leads takes the game to another level entirely, and it does this by saving you time.
Because Thrive Leads already comes with a bunch of conversion optimized forms that you can instantly drop and begin using to build your email list right away, it's quick and you're not wasting any time trying to set things up from complete scratch.
The plugin takes elements from the old Hybrid Connect list building plugin, if you can remember that one at all. And it combines the new technology with the customizability power of the awesome Thrive Architect plugin.
The result is a powerful opt-in form list building tool like nothing else, complete with built-in canvas, metrics, AB split testing tools, conversion and content marketing reporting tools, and a whole lot more.
So - If building a powerful targeted email list is important to you and your business. If time and money is precious to you. And, if you use WordPress, of course, then this plugin is a must-have in your toolbox.
OK. Now that you know what Thrive Leads is and why you should be using it, let's dive deeper into the content of this plugin.
What are the features and options in Thrive Leads?
I originally wrote this review way back in 2015. It's now 2018 and a lot has changed since then.
One of the things I love about Thrive Themes as a digital company is that they’re always improving their product range.
The updates, new features, and upgrades I've seen in Thrive Leads over the years has been phenomenal.
Let's take a look:
#1. Design and publish like a pro – Thrive Leads contains all the email opt-in form templates you’ll ever need to get started with.
In addition, these templates can be fully customized further using the same point, drag-and-drop editing technology found in the Thrive Architect plugin.
You can create and design professional and branded opt-in forms with absolutely no limitation, and place them almost anywhere on your WordPress site.
We’ll talk more about opt-in form placement later on.
#2. Advanced targeting – This is a truly powerful feature within Thrive Leads and one that makes this plugin different from all the rest.
You can boost your email opt-in conversions quite dramatically simply by displaying targeted opt-in offers for your blog visitors.
This can be based on the type of blog posts, pages, categories, tags and more.
So, for my website, for instance, I have targeted opt-in forms created for several specific cornerstone articles. All of which, by the way, are converting reasonably well.
Take a look at my conversion report for the last 3 months for just 5 blog posts -
#3. AB testing engine – Thrive Leads enables you to create lead groups. In addition to this, you can also create multiple versions of a form within a group so that you can perform simple A/B split testing.
This is hugely important and beneficial for optimizing forms and increasing your conversion rates.
And, if you’re obsessed with doing split testing like I am, you’re going to love this feature. See image below.
Images above: Overview of the performance of one of my forms. You can create as many forms as you want and perform A/B testing to see which form converts the best. Additionally, you can edit, clone, reset stats and archive your forms too.
#4. Multiple choice Opt-in Forms – Thrive Leads comes with multi-step and multiple choice form features. This means you can create a pop-up form that presents a Yes/No choice, with each choice leading to a different offer or call-to-action.
Click here to watch the video on how this works.
#5. SmartLinks Feature – SmartLinks allows you to create multi-states for none-subscribers and already subscribed users.
This simply means you don't have to keep showing the same opt-in forms to those who have already subscribed to your website. Instead, you can create custom content for existing subscribers to see. Awesome, right?
#6. Asset Delivery Feature – The built-in asset delivery feature allows you to send download links to new subscribers. This feature is really useful for bloggers and businesses looking to create targeted content upgrades for their readers.
It really takes away the hassle and work-around of having to create new lists inside of your email marketing service provider. See image below.
#7. Reporting and insights tools – The metrics tools gives you an overview of how your opt-in forms are performing for each lead group.
Over time, you can actually use this information to fine tune your list building strategies by seeing exactly where your most valuable traffic is coming from.
Image above: Create groups of forms and test the types of forms against each other, you can further edit these forms using the content editor, and use advanced targeting tools.
Above: Generate accurate reports for specific time periods, view graph intervals for a day, week or month.
One single plugin, multiple ways to generate MORE leads!
How versatile is Thrive Leads?
Check it out:
If you're using multiple plugins on your site to help you create more leads, here's what you need to do -
Delete them all and use Thrive Leads instead. Everything you'll ever need is built right in.
Here are the types of lead forms you can create using Thrive Leads. And just to remind you that these forms can be edited, branded, and fully customized to your heart's content.
Total opt-in form control
Each form in Thrive Leads come with their own unique settings, giving you complete control over how each form behaves on your website.
For instance, you might want to adjust the trigger setting, display frequency or animation on your screen-filler light-box form.
Or, you might want to turn on SmartExit+ (an exit-intent feature than triggers your opt-in form to appear whenever a visitor attempts to exit your site, page or blog post, or close the tab). See images below.
Easy integration with your favourite email marketing service provider
Now. The important bits, email integration!
I use and have always used MailChimp, so for me personally, configuring Thrive Leads with MailChimp was so simple to do.
Recommended tutorial: Click here to learn how to integrate and configure API connection with your MailChimp account.
And in all honesty, it doesn't matter who you are using for your email marketing, chances are you can configure it with Thrive Leads.
The plugin currently supports and integrates with most popular email services via either HTML code or direct API.
I would strongly recommend integrating API connection as it gives you better control and more options for your forms.
OK, so hopefully by now you are convinced that Thrive Leads would be a great investment for your blog or online business. Let's take a look at the pricing structure.
Each license pack gives you access to all the Thrive Leads features, unlimited free updates, and 1 full year of support.
Thrive Themes Membership offers the best value for money. Being a member doesn't just give you access to Thrive Leads, but all of the Thrive conversion marketing products, themes, and plugins.
Pros And Cons
So, what pros and cons come with using Thrive Leads then?
01. Affordable when compared to other services and plugins.
02. Easy to use with simple drag-and-drop editing tools to fully design and brand your forms.
03. Wide range of editable templates.
04. Advanced targeting tools.
05. A/B split testing tools.
06. Powerful metrics and conversion tools.
07. All-in-One plugin with multiple ways to generate leads.
08. Fully mobile-responsive forms. (Options to turn-off mobile sites)
09. Cross browser tested and compatible.
10. Advanced options to add multiple fields, check boxes, radio buttons and drop down menus to your forms
11. Built in features like SmartLinks and SmartExit+
1. Only available for self-hosted WordPress sites, not for WordPress.com sites.
2. You can only create opt-in forms and not email landing pages, although landing pages are available with Thrive Architect plugin.
I think you know what my conclusion is regarding Thrive Leads.
Thrive Themes never fails when it comes to providing us with products that are truly awesome and useful for growing our online businesses and increasing conversions.
Thrive Leads is one of those plugins you'll purchase now and look back someday and think - "wow, that was one of the best decisions I've ever made."
What ever you decide, I wish you the best of luck with your email list building efforts.
Affiliate Disclaimer: This post may contain affiliate links to products or services that I use in my business and therefore recommend. This means if you click on an affiliate link and make a purchase of a product or service, I may earn a small commission, at no additional cost to you. Thank you for your continued support.