I am super, super excited right now peeps and I’ll explain why.
As some of you may recall I wrote quite an in-depth post about how I quadrupled my email subscribers using various effective tactics. If you missed that post you can play catch up here to learn more about my techniques and strategies I’m using.
Anyway, one of my favourite WordPress product developers Thrive have launched a brand new hot product called Thrive Leads, which serves as my 14th product review here on Magnet4Blogging.
The purpose of me sharing with you these insightful and absolutely none-biased reviews, is so that you can make up your own mind whether the product or service I’m using in my business, and of course reviewing, will serve your business in a positive way too.
Remember that everything I review on this blog I’ve either used or I’m using right now, and therefore trust 110%.
OK so what is this Thrive Leads? Thrive Leads is an amazing all-in-one list building plugin designed for WordPress.
Now I know what you’re thinking, not another plugin Fabrizio surely! But just bare with me here peeps, because this is different, in fact this could be one of the best freaking plugin releases for WordPress in forever!
I’m passionate about building my email list, and that passion just got stronger!
Thrive Leads is a plugin that will help you easily build professional looking, high converting email opt-in forms for your WordPress website or blog quickly, and that’s just the start.
OK I know there’s already a bunch of other third party opt-in form builders and services out there. There’s Lead Pages, Opt-in Skin, OptinMonster and so forth, but Thrive Leads takes list building to a whole new dimension, it’s designed to help you build your email list faster.
Thrive Leads plugin takes plenty of the elements from the old Hybrid Connect list building plugin, if you remember that one at all, and it combines the new technology with the customisability power of the Thrive Content Builder.
What results is a powerful opt-in list building tool, complete with built-in metrics, A-B testing, optimisation tools and a whole lot more.
If building an email list is important to you as it is to me, this plugin is simply not an option for you to consider, you just have to have this in your online business tool box.
So, Thrive Leads was created to help me build my email list faster right? Please tell me how?
Let me walk you through some of the awesome features, built-in tools and opt-in design elements that you’re going to love using in Thrive Leads.
Having used this plugin for the last 10 months now, I’ve pretty much explored everything that Thrive Leads has to offer. However Thrive just keep adding new updates and features to this already awesome plugin, at times it’s hard to keep up.
Oh before we crack on, I always like to provide proof that I’m actually using this plugin and that I’m not just flogging another product review that’s been pitched to me by another company.
Here’s a screenshot of my Thrive Account, and the Thrive Agency Membership fee I paid to access Thrive Leads:
Once again, I have access to this plugin because I’m a Thrive Agency License holder, which I highly recommend anyone investing in, especially if you’re going to provide a service and build WordPress sites, landing pages and opt-in forms for your clients. Thrive tools are amongst the best I’ve seen and used, and they’ve barely started.
Note: Please kindly don’t send me emails asking me to install Thrive products into your blog, the answer is going to be NO, sorry to be blunt but I’ve had numerous requests for me to install Thrive products into other people’s blogs because I hold an Agency License. Even if I know you very well through my blog, don’t ask. If you’re interested in my services however please click here.
OK so I spent the last few days replacing some of the list building elements on my blog that I talked about in my last list building post, such as the HelloBar ribbon, yep that’s now gone.
I’ve also got rid of the default email web form in my side-bar and the web form post footer opt-in.
I replaced all of these with the new customised forms which I’ve created using Thrive Leads plugin, so let’s dive in to see what this plugin can do for you and your online business.
#1. Design and publish – Thrive Leads contains all the email opt-in templates you’ll ever need to get started. In addition, these templates can be fully customised further using the same point, drag-and-drop editing technology found in the Thrive content builder plugin. You can literally create and design professional and branded opt-in forms to place almost anywhere on your site
We’ll talk more about the opt-in form styles available and where they can be placed.
#2. Advanced targeting – This is a truly powerful feature within Thrive Leads. You can increase your conversions dramatically simply by displaying targeted opt-in offers for your blog visitors. This can be based on type of blog posts, pages, categories, tags and more.
Currently I have specific and targeted opt-in forms for several pillar articles on my site, which are all converting very well.
#3. A/B testing engine – Thrive Leads enables you to create lead groups, in addition to this you can also create multiple versions of a form so that you can perform simple but highly effective A/B testing.
This is hugely important and beneficial for optimising and increasing your conversions, and if you’re an A/B testing freak like myself, you’re going to love this feature. See image below.
Images above: Overview of your forms performance. Create as many forms as you want and perform A/B testing to see which form is converting the most for you. Edit, clone, reset stats and archive your forms.
#4. New: Multi-choice Opt-in Forms –Thrive Leads now comes with multi-step and multiple choice form features. That means you can do things like create a pop-up that presents a Yes/No choice, with each choice leading to a different offer. Click here to check out the video.
#5. New: SmartLinks Feature – SmartLinks is another newly added feature to Thrive Leads. It enables you to create multi-states for none-subscribers and already subscribed users. You can learn more about this in a recent post I published here.
#6. New: Asset Delivery Feature – The new built-in asset delivery feature allows you to send download links to new subscribers, this is an awesome and powerful feature for bloggers looking to create content upgrades on their blog posts. It takes away all of the hassle and work of having to create new lists inside of your email service provider.
#7. Reporting and insights tools – The metrics tools gives you an overview of how your opt-in forms are performing for each group. Over time you can use this information to fine tune your list building efforts by seeing exactly where your most valuable traffic is coming from.
Above: Create groups of forms and test the types of forms against each other, you can further edit these forms using the content editor, and use advanced targeting tools.
Above: Generate accurate reports for specific time periods, view graph intervals for day, week or month.
One single plugin, multiple ways to generate leads
So having used this plugin for almost 10 months now (updated post), I can honestly say that this plugin is all you need to create multiple ways to generate leads, so if you’re using various other plugins to help you generate more leads, you really don’t need to with Thrive Leads installed on your blog.
Here’s a list of the types of ways you can create leads with this one single plugin. There are multiple design templates for each form type on the list below, and again each of these forms can be fully customised using the built-in editor, you can really create the perfect form for your site. See image below of my sidebar form in edit mode.
Types of lead forms you can create using Thrive Leads
- Sticky Ribbon (Appears above site)
- Pop-up lightbox
- Widget (Appears in sidebar)
- Post footer
- Slide In (Slides in at bottom of page)
- In content
- Screen filler lightbox (Takes up entire screen real-estate)
- PHP Insert
- Scroll Mat (Appears first on a page and disappears as your scroll down)
All of the forms have their own unique settings giving you complete control over how each form behaves on your WordPress site.
For instance you might want to adjust the trigger, display frequency or animation on your screen-filler lightbox form. Or you might want to turn on SmartExit+ (an exit-intent feature than triggers your opt-in form to appear whenever a visitor attempts to exit your site, page or blog post). See images below.
Easy integration with your favourite email service provider
Now the important bits, email integration!
If you use a provider that enables you to create HTML forms, this plugin should work perfectly fine.
The team over at Thrive says that the plugin will allow you to easily integrate your autoresponder code into any of the forms listed below.
I use MailChimp and integration works seamlessly with this provider, others include:
- Campaign Monitor
- Mad Mimi
Update: You can now also integrate your provider using both HTML code or API.
Price and availability
The Thrive Leads plugin is currently set at $97 for an unlimited sites license, so those are the sites you own and run.
You can also purchase a single site license for just $67. In addition to these plans there is the Agency license which will set you back $588 per year. However with the Agency license you get full access to all of the Thrive products.
For a plugin of this kind with this many features and built-in tools, I’d say it’s reasonably well priced. Especially when you compare it to a service like LeadPages, that charges you a monthly subscription fee to have most of the key features that is found in the Thrive Leads plugin, I say most here, not all.
Pros And Cons
OK so we’ve looked at most of the key features and the tools this plugin has to offer the avid list builder, let me walk you through some of the pros and cons. As always I’ll start with the pros.
01. Affordable when compared to other competitive services and plugins out there.
02. Easy to use with simple drag-and-drop editing tools to fully design and customise your forms.
03. Wide range of editable templates.
04. Advanced targeting tools.
05. A/B testing tools.
06. Powerful metrics and analytical tools.
07. All-in-One plugin with multiple ways to generate leads.
08. Fully mobile responsive.
09. Cross browser tested and compatible.
10. Advanced options to add multiple fields, check boxes, radio buttons and drop down menus to your forms
11. Built in features like SmartLinks and SmartExit+
So what about the cons? Well it was extremely difficult to find any flaws with this plugin to be really honest, maybe one if I had to be really, really critical.
1. Only available for WordPress, if that is even a con.
2. You can only create opt-in forms and not landing pages, though landing pages are available with Thrive Visual Editor.
So final thoughts rather than conclusion, because I’ve used all of the Thrive products released to date, and I came to the conclusion a good while back that Thrive simply produce some of the best conversion focused products for WordPress, period.
If you’ve used the content builder plugin, the landing pages templates, any of the Thrive themes, you’ll fully appreciate just what I’m saying here.
This plugin is simply a piece of art, it is so powerful, feature packed, affordable, simple to install, integrate and use. It’s simply all you need, along with using a reliable email marketing service provider, to take your list building efforts to the next level.
Once again, I’m big on list building if you’ve not already guessed by now, and I would absolutely recommend checking this plugin out for yourself, especially if you’re a blogger or business owner using WordPress, and you’re serious about building your list quickly and effectively too.
I’m going to leave you with this short overview, review, insight video that I created for the Thrive Leads plugin, you can see first hand how powerful some of the tools are. I’ll just say that the video is a few months old now since last updating this post, but the key elements and usability hasn’t changed at all.
1. EasyAzon 4.0 Review: The Only WordPress Plugin You’ll Ever Need To Build Your Amazon Niche Websites!
2. Easy Social Share Buttons Plugin Review: Is This The Best WordPress Social Sharing Plugin?
3. Thrive Content Builder Review: The Editor That Makes WordPress Even Better
4. 15 Brilliant Books Every Blogger Should Read (Books For Bloggers)