If you’re a frequent reader you may recall I wrote an in-depth post about how I exploded my email list growth by almost 400% using good old fashioned bribery and a bunch of other tactics.
If you missed that post at all you can play catch-up here.
Anyhow, one of my favorite WordPress tools is a product called Thrive Leads.
You may or may not have heard of it before, if you have then I’ll say no more about how awesome this tool really is.
Thrive Leads today serves as my 14th product review on Magnet4Blogging. This is the tool I’m currently using to grow my email list.
By the way, the purpose of me sharing with you these reviews is so that you can make up your own mind whether a tool or service that I’m using myself in my business is worth your while or not.
Remember that everything I review on this website I’ve either used or I’m using right now, and therefore trust 110%.
I would never review or recommend something that I thought was useless, or worst, shady.
So what is this Thrive Leads?
Thrive Leads is an all-in-one opt-in form builder and email list building plugin for WordPress.
Now I know what you’re thinking, oh not another plugin Fabrizio, surely not!
But just hear me out, because this is truly an awesome tool. In fact, this could easily be one of the best WordPress plugins ever released!
So let me tell you why I use this plugin.
I’m passionate about building my email list. However, I’m not passionate about how much work and hassle there is involved in setting list building forms up in WordPress.
Thrive Leads, for me, is a plugin that has literally taken all of those hassles away, instantly.
What does it do and how does it work?
Thrive Leads was designed to help online businesses, marketers, and bloggers design professional looking, conversion focused email opt-in forms for WordPress quickly, and that’s just the start of it.
Yes, I’m well aware that there are a dozen other plugins and tools available out there that can do that kind of stuff.
We’ve got Lead Pages, Opt-in Skin, OptinMonster, and so on. However, Thrive Leads takes the game to another level entirely.
It makes the process of adding opt-in forms to your WordPress site happen much quicker, largely thanks to the huge library of predesigned opt-in form templates that comes with Thrive Leads.
Thrive Leads plugin takes elements from the old Hybrid Connect list building plugin if you remember that one at all.
And it combines the new technology with the customizability power of the awesome Thrive Content Builder plugin.
The result is a powerful opt-in form list building tool, complete with built-in metrics, A-B split testing tools, conversion and content marketing tools, and a whole lot more.
If building an email list is important to you and your business, and if you use WordPress, then this plugin is a must-have in your toolbox.
What are the features and options in Thrive Leads?
Let me walk you through some of the key features in Thrive Leads.
By the way, I’ve been using Thrive Leads for the last 2 years now at the time of updating this post.
One of the things I love about Thrive is that they’re always improving their product range. So Thrive Leads, for instance, is constantly being updated with new features.
#1. Design and publish – Thrive Leads contains all the email opt-in form templates you’ll ever need to get started.
In addition, these templates can be customized further using the same point, drag-and-drop editing technology found in the Thrive content builder plugin.
You can create and design professional and branded opt-in forms with absolutely no limitation, and place them almost anywhere on your site.
We’ll talk more about this later on in the post.
#2. Advanced targeting – This is a truly powerful feature within Thrive Leads.
You can increase your conversions dramatically simply by displaying targeted opt-in offers for your blog visitors.
This can be based on the type of blog posts, pages, categories, tags and more.
Currently, I have specific and targeted opt-in forms designed for several cornerstone articles on my site, which by the way, are all converting very well.
#3. A/B testing engine – Thrive Leads enables you to create lead groups, in addition to this you can also create multiple versions of a form so that you can perform simple A/B split testing.
This is hugely important and beneficial for optimizing forms and increasing your conversion rates.
And, if you’re obsessed with doing split testing like me, you’re going to love this simple feature. See image below.
Images above: Overview of the performance of your forms. Create as many forms as you want and perform A/B testing to see which form converts the best for you. Edit, clone, reset stats and archive your forms too.
#4. Recently added feature: Multichoice Opt-in Forms –Thrive Leads now comes with multi-step and multiplechoice form features. That means you can now create a pop-up form that presents a Yes/No choice, with each choice leading to a different offer or CTA. Click here to check out the video.
#5. Recently added feature: SmartLinks Feature – SmartLinks is another newly added feature to Thrive Leads. It enables users to create multi-states for none-subscribers and already subscribed users. You can learn more about this in a recent post I published here.
#6. Recently added feature: Asset Delivery Feature – The new built-in asset delivery feature allows you to send download links to new subscribers. This feature is exceptionally useful for bloggers looking to create content upgrades on their blog posts.
It takes away all of the hassle and work of having to create new lists inside of your email service provider. See image below.
#7. Reporting and insights tools – The metrics tools give you an overview of how your opt-in forms are performing for each lead group.Over time you can use this information to fine tune your list building efforts by seeing exactly where your most valuable traffic is coming from.
Over time you can use this information to fine tune your list building efforts by seeing exactly where your most valuable traffic is coming from.
Above: Create groups of forms and test the types of forms against each other, you can further edit these forms using the content editor, and use advanced targeting tools.
Above: Generate accurate reports for specific time periods, view graph intervals for a day, week or month.
One single plugin, multiple ways to generate MORE leads
So having used this plugin for over 2 years now (as of the time of updating this review), I can honestly say that this plugin is all I’ll ever need to continue building my email list.
If you’re using various other plugins to help you generate more leads, you really don’t need to with Thrive Leads because this is an all-in-one plugin.
OK so here’s a list of the types of ways you can create leads with Thrive Leads.
There are multiple design templates for each form type on the list below, and again, each of these forms can be fully customized using the built-in canvas editor. You can really create the perfect ‘branded’ opt-in forms for your site.
Types of lead forms you can create using Thrive Leads
- Sticky Ribbon (Appears above site)
- Pop-up lightbox
- Widget (Appears in sidebar)
- Post footer
- Slide In (Slides in at bottom of page)
- In content
- Screen filler lightbox (Takes up entire screen real-estate)
- PHP Insert
- Scroll Mat (Appears first on a page and disappears as your scroll down)
Total opt-in form control
All of the forms in Thrive Leads have their own unique settings, giving you complete control over how each form behaves on your WordPress site.
For instance, you might want to adjust the trigger setting, display frequency or animation on your screen-filler lightbox form.
Or, you might want to turn on SmartExit+ (an exit-intent feature than triggers your opt-in form to appear whenever a visitor attempts to exit your site, page or blog post, or close the tab). See images below.
Easy integration with your favorite email service provider
Now the important bits, email integration!
One of the other reason I love this plugin so much is that I’m a huge fan and long-time user of MailChimp. Configuring Thrive Leads with MailChimp is a complete stroll in the park.
For you, however, if you use a provider that enables you to create HTML forms, this plugin should work perfectly fine.
The team over at Thrive claims that the plugin will allow you to easily integrate your autoresponder code into any of the forms listed below.
- Campaign Monitor
- Mad Mimi
Update: You can now also integrate your provider using either HTML code or API.
I would highly recommend using API connection as it gives you more control and options for your forms.
Price and availability
You can also purchase a Thrive Leads Single Site License for just $67.
Or, you can signup to the Thrive Yearly Membership which will set you back $588 per year. The Thrive Themes Membership gives you full access to all of the Thrive products. Check out my review of the Thrive Themes membership here.
Pros And Cons
So what pros and cons come with Thrive Leads then?
01. Affordable when compared to other competitive services and plugins out there.
02. Easy to use with simple drag-and-drop editing tools to fully design and customize your forms.
03. Wide range of editable templates.
04. Advanced targeting tools.
05. A/B testing tools.
06. Powerful metrics and analytical tools.
07. All-in-One plugin with multiple ways to generate leads.
08. Fully mobile responsive.
09. Cross browser tested and compatible.
10. Advanced options to add multiple fields, check boxes, radio buttons and drop down menus to your forms
11. Built in features like SmartLinks and SmartExit+
1. Only available for WordPress, if that’s even a con…
2. You can only create opt-in forms and not landing pages, though landing pages are available with Thrive Visual Editor plugin.
Thrive Themes never fails when it comes to giving us something new.
If you’ve ever used the Thrive Content Builder plugin, any of the Thrive themes, or even the simple but awesome Thrive Headline Optimizer plugin, you’ll know that these guys mean business.
This plugin is simply a piece of art, it is so powerful, feature packed, affordable, simple to install, integrate and use.
It’s simply all you need, along with a good reliable email marketing service provider, to take your list building campaign to the next level.
Would I recommend using it? What do you think?
Check out my short insightful, tutorial video below.
The best of luck.