Thrive Headline Optimizer Plugin Review & Tutorial: A/B Split Test Your Blog Post Headlines

Bloggers, don’t you just wish you could write headline titles that instantly hooked readers to your blog posts every time? Well, now you can with Thrive Headline Optimizer.

So you spend countless hours, heck, even days, crafting the best piece of content for your blog.

You make sure you’ve added everything you can possibly add to make your post awesome; images, facts and statistics, videos, quotes, infographics, the whole shebang.

You optimize your post for maximum search engine visibility. Yep, you really feel as if your post is going to be a traffic stopper.

You hit that publish button with excitement and begin your marketing and promotion onslaught…

But then something crazy happens…

Your post hardly gets any views, social shares, or even comments.

I know the feeling trust me, it’s gut wrenching, especially when you’ve spent so much time crafting what you believe to be the perfect blog post.

So what could have possibly gone wrong?

Well, here’s a possibility of what you did to seal the fate of your amazing blog post…

You went and gave it the most boring, the most uninspiring, the most unimaginative, ‘un-click-worthy’ headline title ever.

The result?

Total ‘epic’ fail…

The worst thing is, you probably don’t realise just how much of a negative impact this is having on your readership.

People simply avoiding clicking on that all-important headline title link to read your post, all because the title itself was simply NOT compelling enough for them.

Did you know that 80% of readers never make it past the headline title?

80% Of Readers Never Make It Past The Headline TitleClick To Tweet

Staggering isn’t it?

So, it’s pretty important, no let me rephrase that. It’s pretty ‘freaking important’ that you get your content headline title right to start with, right?

So let me ask you a few more questions.

• Wouldn’t it be wonderful if you could create the type of headline titles for your blog that would get you the most attention?
• Wouldn’t it be awesome if you could create super catchy headline titles that demanded to be clicked on every single time?
• Wouldn’t it be great if you could use more than one or even two or three headline title ideas and test them against each other to see which one got the most attention and clicks?

Well, now you can, using a cool tool called Thrive Headline Optimizer.

Now I know what you’re thinking. There’s already a bunch of awesome tools out there you can use to help you craft great headline titles, in fact, we covered some of those tools in this post.

But there’s now and even better REAL solution to creating killer magnetic headline titles for your blog posts or any other content.

What is Thrive Headline Optimizer

Thrive Headline Optimizer (THO) is a plugin designed to help you create more compelling, attention grabbing, click-worthy headline titles for your content.

With better headline titles you can create more engagement on your blog, convert more visitors into subscribers or even leads into sales.

Sounds awesome, right?

How does Thrive Headline Optimizer work?

The THO plugin works simply by analyzing three very critical engagement factors on your blog or website.

1. Click through rate.
2. Time spent on content.
3. Scrolling.

Built-in headline optimization features

This plugin is seriously packed with some of the most useful conversion tools and features imaginable. Let’s take a closer look –

Simple A/B testing of headline titles – Quickly test multiple headline titles to see which one will create the most impact for your blog post or content.

Bulk test headline titles – For your existing content headline titles you can use bulk-test to quickly give you the best results for multiple headlines.

Detailed Metrics – For your A/B split testing you can analyse vital data and metrics to see which headline title, is the winning formula for your content.

Engagement Reports – With quick reports you can get a good idea of how much your readers are enjoying your content.

Configure Settings – You can create the desired settings for selecting the automatic winning headline, and let Thrive Headline Optimiser work for you on auto-pilot.

None-Techy Friendly – You don’t need to be a metrics wizard to use the simple analytical tools and A/B testing features inside the Thrive Headline Optimizer plugin, it’s extremely user friendly for everyone.

Detailed Reports – With detailed reports you can dive deeper into CTR’s, scroll through rate’s and see how much time is being spent on your content by your visitors.

Woo-Commerce Compatible – How about maximizing your sales revenue by testing your WooCommerce product headline titles as well? Well, you can do this with Thrive Headline Optimizer.

In addition to those awesome features, Thrive Headline Optimizer plugin also comes with:

1. Quick start tutorial videos.
2. Advanced training with useful tips and tricks.
3. Free updates on newly-added features, plus tutorial guides.
4. Bonus content.
5. Support from the Thrive team and over 13,000 Thrive members.

How To Use Thrive Headline Optimizer

Like all of the Thrive plugins, The Headline Optimzer plugin is simple to install and use, here’s how.

Once you have THO installed and activated on your WordPress site you simply follow two additional steps.

Step One: When you begin writing your post in the editor, you simply write as many headline titles as you can think of for the topic of the post you want to write about.

There is a template provided for you to write your post title ideas (see image below).

Step Two: This is the fun bit. 

Once you’ve published your post, the plugin will go to work automatically and begin doing A/B testing the headlines you created for the post.

During testing it takes into consideration –

1. Engagement factors.
2. Click throughs.
3. Scroll throughs.
4. Time on content and more.

It will then gather data on which headline title is working best for your content. It will then automatically select the winning headline title and you’re pretty much done. See image below.

As for your other existing content post titles, you can also set the plugin to automatically go to work on testing different types of titles you put in.

Perhaps you have a bunch of posts you want to improve engagement on, you can use the bulk test headline feature to do this for you. See image below.

Pros And Cons

Let’s take a quick look at the pros and cons of using this plugin.

Pros

1. Quick and easy to inastall.
2. User-friendly, newbie friendly.
3. Can be used to test and optimize titles for most types of content headlines.
4. Can be used to test and optimize headline titles on your landing pages.
5. Useful A/B testing feature with metrics and detailed reports.

Cons

1. None.

Verdict

I will say that this plugin is a fantastic addition to the Thrive conversion optimization tools family, it really is.

Secondly, I think a lot of marketers and bloggers will find this tool useful, and very simple to use.

What we have here in a nutshell is a A/B split testing tool for your headline titles with built in metrics and automation features. This tool isn’t just useful, but also a huge time saver.

I recommend you give it a try at least.

How to get Thrive Headline Optimizer plugin for WordPress

OK so you’ve seen the possibilities and the benefits of using this plugin in your blog, now here’s how much it is and to purchase.

License for single website – $67

License for use on 5 websites – $97

License for use on 15 websites – $147

Each plan comes with unlimited updates and 1 full year of support.

You also get a 30-day money back guarantee if you’re not completely happy with the software. Once again, this is a plugin for WordPress hosted websites, so if you have a WordPress.com website this plugin will not work for it.