Hi peeps, today I have a guest post submitted by Brenda Savoie – who is a regular reader here, and also a content marketing avenger. Before I let her take the reigns with her brilliant post, I have a quick announcement to make.
This will be the only blog post published in February. Reason being is that I am very busy at this time with client projects, and we’re also getting ready to upgrade the site with our brand new custom theme at the end of this month.
Thanks for reading, thanks for your continued support and above all, for being awesome. Fire away Brenda!
Thanks Fabrizio. Let’s begin.
Around the web, there are millions of blogs that are constantly competing with each other.
Everyday, new blogs are trying to stand out from the crowd and make a name for themselves.
If you want to climb the ladder and overcome the competition, you simply must follow the right strategies and dedicate a lot of time and effort to doing it.
Starting a successful blog is not easy at all; you must avoid the wrong information that’s lying around the web, and select only the genuine advice.
Doing that is hard I know, as the “blogging advice” industry is already filled with unreliable information.
The main component of a blog: content.
Everything goes around your content. Blog posts are the first way of sustaining a blog.
After the content creation process is over, the promotion process steps in.
The actual promotion of content could often be referred as “content marketing”. This promotion mechanism focuses on the distribution and the promotion of a blog’s content.
So, today’s article is all about that. We want to show you how to proceed with your startup blog, and how you can get the most out of it.
Many bloggers have failed throughout the years. Their mistakes have been noted. If you want to avoid a daunting trial-n-error process, you’d better pay attention to our tips.
Let’s get started!
1. Establish Your Blog’s Purpose
The first and most important aspect that you must look after when launching is the actual purpose of your blog.
Why are you creating it?
Is it a hobby and a passion or is it something else?
If its purpose is to grant you financial freedom, then you must establish its business purpose.If your blog's purpose is to grant you financial freedom, you must first establish it's purpose.Click To Tweet
For example, you can start a blog in order to improve your brand’s awareness.
The other type of purpose you must look after is the actual value that you’ll provide.
If you own a health blog, your purpose could be to help as many people as possible, all by using your knowledge in the field.
Do not attempt to start a blog without figuring out the purpose and the reason for doing it. You may ultimately fail and we don’t want that to happen, do we.
2. Create Palpable and Measurable Goals
What are your goals?
Do you want to get rich?
Do you want to make the ends meet?
Questions after questions… But; in order to reach success, you must build a roadmap.
Planning your progress and creating actionable and SMART goals is the best way to start your blogging activity. You need to set some time aside and think of the long-term future.
How do you want your blog to look in a year from now?
How much do you want to earn from it?
How many unique visitors per month could you have by then?
Establish the long-term goals, and split it into chunks of tasks. You can go for monthly, weekly, and also daily goals. All of them should be related to the long-term goals.
This way, by completing your daily to-do list, you are making sure that you’re staying on the right path. If you are consistent and committed, there’s no way you can fail!
Remember. Your goals must be palpable and measurable. So don’t just state “I want my blog to be popular by 2018”.
Instead, go for “I want to have over 5000 unique monthly visitors and make 1000$ in sales each month.”
Check out Fabrizio’s Ultimate 2017 Blog Planner Workbook if you haven’t already done so.
3. Identify Your Target Audience
I know Fabrizio has spoken about identifying your target audience many times before, but we really need you to understand the importance of this, so I’ll beat that drum again if you don’t mind.
Before you start to plan your content strategy, and also before thinking of any promotion techniques, you must identify your target audience.
Your blog will be dedicated to a specific audience.
Focusing on a particular niche is the best way to attract only the interested people.
If you write about sports, people that enjoy sports will follow you.
If you write on health topics, your content will be approached by persons that look for health advice.
Identifying your target audience is a very important process. If you wish to make things easier, use this actionable strategy:
Imagine the ideal customer. Think of him or her like the best version reader and customer.
Think about his or her problems, his or her needs, and his or her wants. If you can resonate with his or her feelings and problems, you’ll be able to draw him or her to your side.
After you have established the specific characteristics of your ideal target audience member, you can start writing content with him or her in mind.
Write like you were directly speaking to him or her, helping him or her with his or her problems, and being compassionate and genuine with him or her.
4. Create Unique, Impeccable, and Valuable Content
A successful blog is obviously valuable and relevant to its readers. If you want to have a successful blog, your content must always be unique, impeccable, and valuable.
There’s a lot of content around the web, but only the best of the best gets shared around and ranked by search engines.
Think of it this way:
Whenever you want to publish a new article, search through Google’s first page. Find the best-ranking articles and see what they wrote. Read around, and come up with your best version around the subject.
This is not plagiarizing at all; everyone does it, but only a few actually do it properly.
If you manage to provide your readers with consistent and valuable content, they’ll start to trust you and buy more of your products. You can even do affiliate marketing, as your word is the word of an expert.
5. Social Media Promotion
Social media is the place to be nowadays. Almost every “normal” person has a Facebook profile and can be instantly reached through it.
Social media networks are filled with opportunities. You can perceive the social media environment as a vehicle that takes your information and drives it to your readers.
The first thing you should do is figure out which of the social networks can help your business the most.
Each social media platform presents different audiences, different types of advertising options, and different mechanics.
Facebook is universal, but LinkedIn, for example, is a professionally oriented network. Most people that use LinkedIn do it in order to create a professional relationship and improve their blog or their personal brand awareness.
6. Email Marketing – Build a List
If there’s one thing I regret, it’s not building an e-mail list from the beginning of my blogging experience.
An e-mail list is fundamental to a greater brand’s awareness, a bigger chance of converting visitors into customers, and a better income stream.
An e-mail list is basically a digital agreement between you and your blog’s readers.
You offer them exclusive information throughout your emails, and they’re paying you back by sharing and purchasing your content, products, and services.
If someone reads an article of yours today, if you’re not capturing his contact details and have him subscribe to your list, you’ll probably never see him or her again.
If that reader notices that an incentive is being given in case they subscribe to your e-mail newsletter, they’ll be tempted to go for it.
If you gather a list of loyal customers, you can expect to make a lot of sales in the longer term.
Check out the awesome list building tool Thrive Leads (aff) to help you with your list building.
7. Focus on Your Brand’s Awareness & Educate Instead of Selling
One of the most common mistakes the new bloggers do is that they focus on the wrong things.
When you create something complex… a blog in our case, you must focus on making it popular.
In marketing terms, the popularity of your blog is often referred as brand awareness. Creating a larger brand’s awareness is just like fighting for a spot in the marketplace.
When you write and promote your content, try to”educate your readers” instead of selling them products and offers.
The main strategy revolves around delivering value to the reader and letting him or her make up his own mind concerning the purchase.
Aggressive marketing strategies no longer work, as people are tired of annoying and impulsive ads and cheesy sales pitches.
If you truly want to develop a successful blog, then focusing on your brand’s awareness is what’s going to help you the most.
When people within a niche market are aware of your name, they’ll always talk about it.
You’ll be the first recommendation when it comes to helping someone with an advice: “Hey, check out X blog, they’re really good at explaining the solutions to Y problem”.
Launching a successful blog represents one of the best ways of reaching financial freedom. If you can manage to draw readers to your blog, establish your name in the marketplace, and manage to be consistent, your blog’s success will skyrocket; and so will your sales and revenues!
Try to take advantage of other’s mistakes. Do not fall into the same traps, and make sure that your development goes smoothly.
Reading this article was a complete waste of your time in case you’re not applying what has been said here. So as Fabrizio would say, “You must take action”.
That’s what makes the difference between mediocre and successful people. In fact, the difference between blogs works under the same principle as with people. If you work hard and take action, things will start to progress, and measurable results will start showing up.
Brenda Savoie is a content marketing magician at Essayontime . A grammar tutor master and desperate dreamer. Writing her first romantic novel. Seeking contentment through mindfulness. Find her on Twitter and Facebook.