Smile and the world will smile right back at you. I'm sure you've heard that expression before.
This is true most of the time, however, not everyone will smile back at you.
If you walked past someone in the park or on the street and you stared right at them without even breaking a smile, more often than not, you shouldn't expect that person to smile back first.
In fact, you would probably get a very strange look from that person.
But if you smiled at someone on approach, and you do it sincerely, you instantly make the person feel as if you are:
If a simple smile can do those three amazing things, and much more, just imagine what a smile could do for your online business!
Let me explain.
Mother Theresa once said -
“We shall never know all the good that a simple smile can do.”
If you have a personal brand website, then you probably have a nice photo of yourself plastered on the front page to greet your visitors, right?
Or perhaps a few are on your sales landing pages, eBook covers, videos, about page and everywhere else.
Now let me ask you something - Are you smiling in any of your photos? And I mean proper smiling.
If you are, then that's great because you making a great impression for your first-time visitors.
If you are not smiling in any of your photos, then you need to change them and here's why:
You want to make your visitors feel that you're approachable. You want to make them feel somewhat reassured that you are trustworthy and confident enough for them to want to do business with you, right?
Of course, you do.
So, make that first impression last and crack a smile, trust me, it will go a long, long way.
A smile is your most valuable tool when it comes to personal brand building.
Short and sweet! Have a great day.