In the last post I posted the following question;
“Are you blogging for your business”.
Some of you may have answered yes, but I’m pretty sure that the majority of you would have answered a big fat NO.
Whatever the case may be for you and your business, you’re obviously here for one thing. To learn how to start blogging for your business, right?
Well, in this post you’ll learn how to make the best possible start with your small business blog.
Below, I’ve compiled a list of all the top articles that I’ve ever written on Magnet4Blogging to do with small business blogging, which I think you’ll find very useful.
In addition, I also provide some extra tips and advice here to help you get the most from your small business blogging efforts.
Are you ready? Let’s get cracking.
#1. Why should you blog for your business anyway?
Does blogging for your business really work?
The short answer to that question is very simple; YES it does.
Blogging drives audience interest, it builds trust, it boosts conversions, it creates leads and promotes sales.
What more could you possibly want for your business?
Oh, and of course, it’s cost totally effective as we talked about in the last post.
Your business can’t afford to NOT have a blog.
Do you really think for one second that I would be in the business of web design and development without having done any blogging?
Of course not, because my business originally started off as a small-time blog operation.
If you’re still not sure about it all, please check out this post to discover the true benefits of blogging for your business you can’t ignore.
In that very post, I share with you 6 reasons why business blogging works – including some startling marketing statistics that will make you realize, you HAVE no other choice other than to take small business blogging seriously. At least if you want your business to stand out from your competition, grow and profit.
#2. How do you set up a blog for your business anyway?
I always recommend businesses integrate a blog into their business website. This makes more sense as the website will benefit greatly from an SEO standpoint.
However, this is not always possible because a lot of small businesses have their website set up on various different platforms, other than WordPress.
WordPress is by far the most complete blogging platform available, as well as the best platform to build a rock solid website.
If your business website is not set up on WordPress, I’d highly recommend launching your small business blog on a hosted-WordPress platform nevertheless.
Check out this useful post, (How To Start A WordPress Blog From Start To Finish).
Alternatively, just check out the video below for guidance on how to set up a blog with a web host. In the video, I use SiteGround as my choice of host.
You will learn step-by-step how to create a blog, from finding a reliable web host, choosing a relevant domain name, to installing WordPress and recommended plugins.
#3. What type of content should you write on your small business blog?
This is where most businesses fail at blogging altogether.
Most marketing people in businesses that DON’T blog think that a blog is simply a tool for sharing news about their latest products and services. A tool for getting people to buy instantly from them.
It’s much more than that.
A blog is a way for businesses to earn audience interest, trust, and loyalty, that definitely comes before profit.
Here are some ideas of what YOU could do with a small business blog, asides from writing about your latest products and services.
- Solve problems – Highlight a particular problem, and then show how that problem can be solved using one of your products or services. Case study articles are perfect for this.
- Create ‘how to’ guides – ‘How To’ guides are extremely underrated in my opinion because everyone needs them. You could use your small business blog to create many tutorial articles related to your industry, again solving problems for your target audience.
- Promote videos – Remember that blogs are more than just pages of texts on the web, they’re also great for promoting visual content and videos. If you have a YouTube channel for your business, consider promoting some of your company videos into your blog posts. Remember that a lot of people don’t have time to read content these days, and most of us have mobile phones, so viewing and consuming content on the go is extremely common for a lot of people. Videos are perfect for capturing audiences who are on the go.
- Share insights, statistics, and data – Data and statistics can give a lot of weight and authority to your articles and your blog. Check out this post for top tips on how to use relevant statistics in your blog articles, as well as where to get statistics from.
My advice to you would be if you’re setting up a blog for your business for the first time, is to make a list of all the topics you could write about related to your business or industry.
You could start by writing some creative headlines. To help you with this, I created a resourceful post with over 100 blog post headline title ideas to choose from. You can check it out here (100+ Magnetic Blog Post Headline Ideas For Small Business Bloggers).
#4. How often should you update your business blog?
Great question, and it really depends on a lot of factors, for instance –
- How much time do you have to dedicate to blog writing?
- What type of industry is your business in?
- How much value can you actually provide writing a certain amount of posts per month?
One piece of advice I would like to give you is this: Don’t create a publishing schedule that you can’t adhere to.
I’ve personally found that writing 2 to 3 posts per week works just fine. I would start with 1 post per week, and if you can write more posts, go ahead and increase your frequency.
#5. Where can you get help and advice on small business blogging?
One of the best ways to get the most from your small business blog is to get help from other expert bloggers, and businesses that are already using blogging to grow, market, and promote their business.
Check out this post for tips from 13 industry leading bloggers for tips on website conversions (13 Bloggers Share Their Number 1 Website Conversion Optimization Tip).
In addition to that post with expert tips, check out this list of 10 of the best business blogs to follow. Each one of them has something unique and valuable to offer, and you can learn a great deal from following top influencers, right?
#6. What tools can you use to make blogging your business more effective
So we’ve looked at some critical things you need to do to get your small business blogging efforts to a rocking start. Let’s now take a look at some of the tools available to help you rock even louder with your company blog.
Here’s a list of my favorite business blogging tools:
WordPress – The only blog/website building tool you’ll ever need for creating your small business blog and for doing much more. Learn more about WordPress here.
Thrive Leads – A powerful email opt-in form builder and list building plugin. Thrive Leads comes with a ton of awesome features which you use to create audience or category specific offers. You can learn more about here.
Thrive Ultimatum – A powerful scarcity marketing plugin designed to help you promote time-sensitive offers to your business blog readers. A great tool for boosting your conversions. Learn more about Thrive Ultimatum here.
SEOPressor Connect – A Feature-packed and complete premium SEO plugin for WordPress. You can learn more about SEOPressor here.
Wrapping things up
So I hope this post has provided you with enough information and resources to help you get your company blog off to a cracking start.
Remember, I’m also here to help you too, so don’t forget to check back for more blogging tips in the future.
I’ll be sure to update this post in the future with more tips and resources.