I'm often asked this question: Start a single or multi-topic blog: Which direction is the best to take? Hopefully, this blog post will help answer some questions you might have, so let's go!
When I started my blog back in 2010, I probably didn't consider what topic I would focus on. I didn't really spend enough time honing in on a specific topic but rather decided to focus on a broader topic that I was passionate about.
Looking back now, a big part of me wished that I had focused on just one or two smaller topics. If you look at my blog archives, you'll find that I cover subjects ranging from WordPress tutorials, digital marketing advice, writing and content creation tips to social media tips, affiliate marketing, make money blogging, and many more.
I suppose you could argue that all of these topics are important to this blog since they relate to blogging. I just couldn't write about blogging without covering those other topics as well, right?
That being said, focusing on one subject has a few big benefits, and often it is the advice given to somebody looking to start a blog. Rather than focus on multiple subjects, just pick one topic and create a blog of authority on that subject.
But instead of me waffling on about which strategy I think is the best, I'll break this post up, and we'll look at the pros and cons of both of these options.
What is a single topic blog? It is a blog that focuses on one topic or subject. A blog that focuses on one topic presents itself as an authoritative blog.
Many bloggers have found success with single-topic blogs. Take a look at WPBeginner, for instance. Some would probably argue otherwise, but I see WPBeginner as a single topic blog focusing mainly on WordPress tutorials. It's one of the most successful blogs in the WordPress community today.
Another single-niche blog that comes to mind is Search Engine Land. The blog focuses on anything and everything to do with SEO and Google.
Although these are niche blogs, the subjects that can be covered are plentiful. If you follow both of the blogs mentioned above, you may already know this.
OK, let's look at the pros of starting a single topic blog.
Now, let's look at a few cons of starting a single-topic blog:
Right then, now let's look at starting a multi-topic blog. I want to be clear and explain that I mean starting a 'single' multi-topic blog and not multiple blogs on many topics.
With a multi-topic blog, you can pick one subject that has multiple sub-topics. For example, 'blogging' is the primary subject of Magnet4Blogging. However, I also cover many other topics because there is an overlap in blogging, as I mentioned earlier.
You can also pick many subjects that have multiple topics. One of the most successful multi-subject and topic blogs is Huffington Post, which we all know well. The site covers a range of topics from news, politics, tech, entertainment, parenting, personal development, and more.
Huffington Post is also one of the highest-earning blogs on the web, raking in a staggering $500 million in revenue per year!
So, let's look at some of the pros and cons and we'll start with the cons of starting a multi-topic blog.
Now let's look at some of the cons of starting a multi-topic blog.
So there you have it. Just a few things to consider when deciding the type of blog you want to create regarding picking a topic or several topics.
One thing you have to consider also, something that I've not talked about, is how you feel about the blog you want to start. In which scenario can you deliver your best?
Consistency is key to any blog's success, so ask yourself, which can you be most consistent in - Starting a single or multi-niche blog?
I hope I've given you something to think about. Again, I've not highlighted all of the pros and cons of following either path. Do some further research if you have to before you decide.
The resource links below will help you to start your blog if you are completely new to all of this. Here are some articles that I recommend checking out.
In addition to starting your blog. Here are some recommended posts with advice and tips for growing your blog -