Before you sit down with your web designer or have a meeting with your agency to discuss your website design or redesign ideas, first, read this.
In traditional web design, usually, the goal would be to create a website that would meet all of your business goals.
After months of careful planning and designing, you and your designer or agency would then move onto the “seemingly never-ending” stage of building the website.
This entire process could take anywhere from 8 months up to 24 months to complete, depending on the scope of your project.
Now, let’s imagine that you’re planning to build a personal brand website and, you’ve been told by your web designer or agency that the project is going to take 9 to 12 months to fully complete.
You want the website to have 12 to 15 pages, including a blog, a custom homepage, product sales pages, lead capture pages, and all the rest of it.
Now, traditionally, waiting for that amount of time for a design project to be completed, should, more or less, be expected.
But there are several things wrong with this approach, and what you’ll end up with is a “Set and forget” website that won’t quite work for you or your business goals.
Let’s take a closer look:
The broken traditional approach to building a set and forget website
The traditional approach to building a “set and forget” website means –
- Because you’re waiting 12 or more months for the website to be completed, this means lost time in which you could be using to grow your business.
- In addition, you’re probably going to have to lay down some big upfront costs to make this design project happen and keep progressing, but probably not any faster.
- There’s also no guarantee that your designer will have your website ready in 12 months time. The most likely scenario? It’s probably going to be a few weeks, or even a few months late.
- When your website is eventually ready for launch, you’re probably going to discover that after a few months, there’s going to be a lot of additional improvements that will need to be made.
Once again, you’ll end up with what is called a “Set and forget” website that might look the part but does very little to impact you or your business in a positive way.
Let’s take a quick recap.
- No new website for 12 months or more means slow or delayed growth.
- Your website expenses will probably go over budget.
- Your website launch will probably be late.
- You’ll most likely find out that after the website is live, there will be many things that require changing, updating, modifying, and improving.
And how exactly are you going to know what impact your new website is going to have on your users once it’s launched?
Well, you’re not going to know, because more than likely, the design or redesign will have been executed based on assumptions and guesswork and not real user-data.
And here’s the thing:
You and your designer will have most likely signed the project off as complete. So, if you need additional work done, it’s going to cost you more money, more time, and all the rest of it.
Creating a “Set and Forget” website is bad for your business, or for any business. It’s time consuming, costly, frustrating, and produces zero results.
Is there a smarter way?
Yes, there is a smarter way to ensuring your next web design, or redesign project makes a maximum impact on your business from the word “Go”.
By using a method called, Growth-Driven Design, or GDD for short.
With Growth-Driven Design, you can have a “launchpad” website ready for going live in half, or even a quarter, of the time it would take in traditional website design.
How is that even possible?
Let me explain.
In Growth-Driven Design there are three key stages.
- Continuous improvement
A GDD launchpad website can be shipped out in much less time than traditional website design because of the all-important “Strategy” stage.
It is during this first stage that your designer or agency will have the opportunity to learn everything there is to know about your business. Including learning about your current website (if there is one), audience, ideal customers, buyer personas and buyer’s journey, conversion goals, and what features you wish to have on your new launchpad website.
If the website project is a redesign, then user-data and metrics are also included in the mix.
Having all these important pieces of information means your designer or agency can have your website ready in half the time, or less, than that of traditional website design.
Moreover, if this is a redesign project, your launchpad website will be a better version of your old site.
What happens after the launchpad website is live?
Once the website is launched, the project doesn’t end there like the “set and forget website” approach in traditional web design.
Instead, we shift gears and move into the “Continuous improvements” stage, where your new website will be gathering all-new user-data so that you and your designer can make informed decisions on how to improve user-experience, build in new products and services, add new building blocks, pages, elements, and overall, improve the conversion rate of the whole website.
Bottom line is this:
Traditional website design and creating a “set and forget” website is a broken methodology. This is something I hadn’t realized until becoming a certified GDD web designer.
So, if you’re thinking about a new website or a website redesign, make sure your designer or agency is familiar with the Growth-Driven Design process.
GDD will make your life easier, and most importantly, impact the growth of your business in a more positive way, and you’ll get the results you need to grow your business.
Psst! Do you need a new website or website redesign? Click here to learn how I use Growth-Driven Design, as a certified GDD web designer, to create beautiful, fully functional, conversion-focused websites for my customers!