Do you want to take your personal brand to the next level in 2017? If you do, then read on.
So the “brand new year” is fast approaching, and you will no doubt be making BIG plans to take your business to a whole new level in 2017.
Perhaps you’ve got a whole bunch of new goals in mind.
Perhaps you’ve got some new challenges you want to set yourself.
Or perhaps there’s areas of your business you want to invest in, expand or improve on.
What ever plan you have to make your business more successful and profitable in 2017, I want you to remember one thing before anything else.
We’re both in the same boat together!
So that means I’m here to help you, and if you can help me back then great, I’d love to hear from you.
Seriously, I have a business I want to continue growing and be more successful with in 2017, and so do you, so let’s help each other out.
Planning for 2017
So over the last couple weeks, I’ve been sitting down thinking about NEW ways in which to really put my business out there in 2017, and I think I’ve come up with some pretty cool ideas. I’ll hopefully share them with you in another post soon.
Whilst looking at new ways to grow my business in 2017, I realised that there were still things that I needed to do to continue making my brand stand out in 2017.
If you’re wanting to do exactly the same with your business and your brand, then you’re in mega luck my friend.
Because in this post, I’m going to share with you 7 awesome ways to rock your personal brand, and be totally epic in 2017.
Let’s get to it.
7 Cool Ways To Awesomize Your Personal Brand In 2017!
#1. Redefine your personal brand
So let me ask you a question.
How aware of yourself are you?
By this I mean to ask; Are you aware of what your strengths are and what your weaknesses are?
In fact, how do you think others see you in your business?
You’re probably scratching your head right now thinking, “Well how is answering any of those questions going to help me rock my personal brand in 2017?”
Well my friend, being self-aware is something very important going into 2017, I kid you not.
It is the first step of helping you to redefine your personal brand.
Back in the summer I made a list of all the things I thought I was really good at in my business, and a list of all the things that I thought I sucked at.
For me, making a list like that was a critical step in helping me identify, what areas of myself I needed to make improvements on.
A great blogger once named Adrienne Smith wrote that “we are always a work in progress”
That is true, but if we stop working on ourselves, everything else around us becomes affected eventually.
I want you to do something for yourself right now.
Get a piece of paper or a notepad, create three columns and in each column put the following:
- Column A: Things I’m good at.
- Column B: Things I suck at.
- Column C: Things I want to become better at.
List as many things as you possibly can, and it doesn’t just have to be related to your job or business either.
Building a mental map of your strengths and weaknesses will help you to become more self-aware.
When you are more self-aware, you’ll make better decisions of what areas of your personal development to invest in.
Investing in your personal development will most definitely help you build a more rock solid personal brand in 2017.
#2. Continue to believe in “what you stand for”
If you don’t believe in yourself or what you stand for in your business (or indeed in your life), how do you expect others to do the same let alone follow you?
This was something I struggled with in the beginning, and for a long time after too to be honest with you.
I believed that I had something unique and valuable to offer people in my business, but sometimes I would struggle in trying to convince others that I indeed stood strongly for what I actually believed in.
When someone asks you “why”, you’d better be ready to answer that question with passion and conviction.
If you don’t believe in yourself, your principles, your methods, your teachings, your beliefs, then don’t expect others to.
Lastly, don’t let anyone dishearten you or cause you to doubt what you really believe in, in any way. Continue to believe in what you stand for, and go forward with this into 2017.
Here’s what I stand for in my business, which I’ll take with me in the new year:
I stand for giving my clients the best experience possible when hiring me for website design.
I do that by treating each of my client as an individual, listening to their needs and desires, providing great communication and approaching them with a helpful but friendly manner. I don’t do it by treating them as just another paying customer waltzing in and out the door of my business (In my case my website).
If you stand for something similar in your business, in addition to believing in it yourself, make sure other people know about it too.
#3. Continue to work on dominating your niche or marketplace
If you have a great product people love, don’t just make it better, make it the best in your industry!
If you’re a blogger or solopreneur providing online services like I do, don’t just improve on becoming better at what you do or how you offer it, become the best that you possibly can be in your field.
Become memorable. Become the ultimate “go-to” person in your niche or industry for what ever that “one-thing” might be.
#4. Continue defining your target audience
Here are four things you need to ask yourself to help you redefine your target audience better in 2017.
- Who is your target audience? I.e. demographics, age, sex, status etc.
- Where is your target audience hanging out? I.e. are they on Facebook? Twitter? LinkedIn? Pinterest? Other relevant blogs and websites? Forums? Specific news sites? YouTube?
- What are their concerns or problems? I.e. what are they talking about and sharing on social media sites? What types of content do they respond to the most on your blog?
Once you have some information about who your target audience is, and what they need help with. You can then begin to look at ways in which to help them overcome their particualr problems and concerns, thus building a stronger community for your business or your blog.
#5. Become a smarter problem solver
Of course redefining your target audience will certainly help you become a smarter problem solver in your niche or industry.
However, becoming a smarter problem solver doesn’t mean just posting up a bunch on blog posts that aims to solve lots of problems, or to answer lots of questions. Becoming a smarter problem solver by stepping back and “solving one problem for one person at a time”.
This is something my friend Don Purdum over at Unveil The Web frequently talks about.
To be a smarter problem solver, you also need to make use of the tools available to you. Your website or blog is just the start of it, there’s a host of powerful tools out there you can use to create smarter “problem solving content”, so make good use of mediums like videos, infographics, audio recordings and podcast shows, eBooks and white-papers and so forth.
#6. Make it less about you, and more about them
So you’ve heard this saying I’m sure:
The more you talk about yourself and make it all about YOU and what you’re doing and everything else in your business, the more you’re going to make your personal brand stand out right?
Err… Not exactly.
If you’re not providing anything of value, you’re probably going to turn folks away more than anything else. Hey if you disagree, I want to hear from you, so leave me a comment below or something.
So I’m not saying don’t be true to yourself, or that it’s bad to tell people what you’re doing to grow and be successful in your business, but it’s not always about you.
People come to your blog or website for help and answers to what ever problem they might be experiencing.
They want to know what you can give them, so make it less about you and what you’re doing, and more about them.
Because if anything, this will only help you to strengthen and solidify your personal brand in 2017.
#7. Be more consistent with your brand identity
One of the things I see many solopreneurs and small businesses do is that they’re NOT consistent with their brand identity online.
Consistency with your brand identity, especially online, is key for effective brand promotion I think.
Make your website, blog, Facebook page, Twitter profile, LinkedIn profile, YouTube channel all consistent with your brand design, logo, colors, USPs and so forth.
This type of consistency will only help you to strengthen your personal brand more, and you’ll always be one step ahead of your competition.
Wrapping things up
So there you have it, 7 effective ways not only to rock your personal brand in 2017, but to help take your business to a whole new level, make it more successful and profitable in the new year.
There’s many more things you can do of course, but you should definitely start with the list above.
6 productivity tools I’ll be using more of in 2017 to help me rock my personal brand!
OK so I’ve shared with you some of the things YOU can do to help your personal brand stand out 2017, and I’ll be doing many of those things myself too.
To finish off, I want to share with you a quick video: Vlog Episode #1 – 6 Awesome Productivity Tools I’ll Be Making More Use Of In 2017.
So now over to you:
- Are you planning to do any of the things I mentioned in this post next year to make your personal brand stand out?
- Do you have your own game plan to rock your personal brand in 2017?
- What tools will you be using to promote your brand in the new year?
Leave me a comment below as always. Happy blogging and here’s to your continued success.
Fabrizio Van Marciano.