Blogging Frequency: Why Publishing Content Less Makes Perfect Sense

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What's the best frequency for writing and publishing blog posts? That's one question that is asked often in the blogosphere While blog posting frequency depends on many factors. Some of these include the following.

  1. Type of industry you are blogging in. i.e. news, media, politics etc.
  2. How much time you actually have to dedicate to writing blog content.
  3. How much knowledge you already have about your blog topic or niche.
  4. The behavior and habits of your readership, and so on...

Some bloggers have time to write posts on a daily basis, and that's perfectly fine. That being said, I believe that writing less is often best.

I believe that posting less content on your blog will make you a better all-around blogger.

You might totally disagree with me, and that's also perfectly fine, but here's what I've found from writing only one to two really good posts per week on my own blog.

Why reducing your blog posting frequency will make you a better blogger

#1. Writing less means you can focus more on quality than quantity

If you're able to write every single day and produce high-quality content each time around, then congratulations to you.

Me, personally, and I'm sure I speak for many others too, I find that I create far better quality content when I have more time to work on them.

Blog writing should not be a rapid process by any means, it takes a lot of planning, research, writing, editing, and perfecting before hitting publish.

You've heard the saying "Focus on quality, not quantity", well this couldn't be truer in blogging.

When you pay special attention and put all your heart and soul into writing a great piece of quality content, it won't get unnoticed.

People love to not only read a quality blog post but also share and talk about it with their friends and social media followers.

#2. You’ll never run out of topic ideas again

Having more time to think about the topics you want to write about means that you'll hardly ever run out of post ideas.

The time and energy required to brainstorm ideas each time you have to write a new piece of content can be all too overwhelming. I know this from making this mistake earlier in my blogging career.

I only write 1 to 2 posts each week about, however, in my blog content planner I have over 40 blog post ideas I could write about.

#3. You’ll have more time to focus on other areas of your blog development

This is a big one for me when I'm not writing content, I am otherwise focused on other activities with my blog and online business. Such as serving my audience, working on client projects, and doing marketing and promotion.

#4. It gives your audience more time with your content

Writing only a few posts each week gives my readers sufficient time to read and digest my content properly. And when they leave comments, if any, that's when I begin to learn more about their needs and desires.

#5. You’ll have more time to spend on content promotion

Again, content promotion takes up a huge amount of my time when I'm not writing for my blog.

Have you ever heard of the 20/80 blogging rule? If not check out this post here.

Writing less gives me more time to focus on marketing and promotion for both new and old content.

So, peeps, as a result of reducing my blogging frequency, I've been able to reap some huge benefits:

  1. I don't have to fear too much whether my blog posts are good enough or not for my readers - (I believe that if you've spent enough time crafting your blog posts, ensuring that what you've written is valid, and you're 100% confident it's the best you can make it, then you won't have to stress too much about whether it will appeal to your readers or not.)
  2. I don't have to stress too much about what to write about next.
  3. As well as having more time to focus on other areas of my blog development and online business, I also have more time for myself, my family, and my friends.
  4. I have more time to better connect and nurture the relationships that I have with my blog readers.
  5. I have more time to accurately measure the results of my blog and content promotion efforts.

A final word of wisdom

Publishing one or two blog posts per week isn’t everyone’s ideal strategy I know, and as I said it depends on many factors as to why you should reduce your blogging frequency. But, as you can clearly see there are some great benefits for doing so.

Also, remember this:

If you’re burning the candle at both ends, i.e. working full-time, have family commitments and trying to update your blog as often as you can, or if you’re simply struggling to find good topics to write about, consider dropping your blogging frequency, you might just benefit if not stop yourself from crashing and burning out.

If you can think of any other good reasons to reduce your blogging frequency please send me an email and let me know. Perhaps it's something I can add to this post.

Or, if you don't believe that writing less is a good strategy, I'd love to know why too. Feel free to start a convo with me over on Facebook or Twitter.

Want to make this year the most epic blogging year yet? Grab a copy of my Ultimate Blog Planner Workbook here.

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16 comments on “Blogging Frequency: Why Publishing Content Less Makes Perfect Sense”

  1. Publishing less frequently does ensure that the content remains high (especially when you have multiple sites or a day job!).

    I post x3 weekly on one site and x2 weekly on another. When I started my new site I wanted to dive straight in wit x3 weekly, but it just wasn't possible, and both sites started to suffer. I am now working on building it up slowly.

    We must always make sure that the content we provide is of value, and if it's not....don't post it!

    1. Hi Catherine, thanks for stopping by and I completely agree with you, I was in a similar boat. Over the years I started (and ended) numerous blogs as they became too time consuming. At one point I was running 6 blogs and trying to post 3 posts per week on each blog, 18 posts per week was a killer, so in the end I ended 4 of those blogs and migrated some of the relevant and popular posts to my main site.

      As you say it's way better to focus on quality and value rather than to sacrifice it for quanity.

      All the best and thanks again for visiting, hope to see you here again soon 🙂

  2. This makes perfect sense @Fabrizio!

    I have done some experiment twice on my blog. When I just moved to Enstinemuki.com, I published daily (including weekends) for about 30 days. My alexa dropped to 94k within just 1 month. About 2 weeks today, I have been publishing almost daily again and the same thing too is happening. Traffic from search engine has doubled. That's the biggest advantage I have noticed.

    But to be frank, I have been working like a horse with less time to promote my content as I used to. I have less time to comment on other blogs or even reply to comments on my blog. That means less time to engage with others like you mentioned.

    I'm soon moving back to my regular schedule of 3 posts per week.

    Thanks for a value-rich post. Hope you are having a wonderful week

    1. Hi Enstine, great to see you here again, I did something very similar when I was blogging over at Magnet4Marketing a few years ago, yes my findings were similar to yours, increase in traffic and improved Alexa, but the moment I dropped my posts from 6 per week to 3 per week, traffic was less impressive, but I had more time to focus on QUALITY and PROMOTION.

      I truly believe that posting 1 to 3 posts per week is the best way to ensure you're creating epic content for your blog, whilst being able to focus on other areas of your blog.

      Have a great week mate 🙂

  3. Hi Van,
    You've really made a great point but the problem on hand is; how much is many? How posts within a day or week is considered as too much? I was posting three times a week but had to drop it to 2 but I occasionally post thrice within a week as I value promotion more important than just writing as well.

    1. Hey Emmanuel, thanks for visiting and posting your questions.

      I couldn't give you a figure as to how many posts would be too much, I'm really just highlighting the benefits of writing less and having more time to do other things.

      But if I had to give a number I would probably say posting daily is a bit much, for me in any case as I don't have the time to post daily, so yes posting a blog post per day to me is slightly excessive, unless...

      ...Unless of course you are able to create amazing content each time, every day, or you have a host of world-class bloggers guest blogging on your blog who are able to write great content every day for you.

      But...

      Even if you were able to write an awesome piece of content each day, every day, the workload of trying to promote each post would be insance, and therefore I don't believe each post (posted daily) would get the attention it truly deserved if that makes sense.

  4. Hi there, thanks for the article. When I first started blogging one of the things they told me was to post often. What happened was soon I got burned out and I had to stop all together. It seems to become more of an obligation, instead of something that I enjoy doing.

    Now in days, I publish a lot less. But this gives me more time to study more and producer higher quality content.

    1. Great comment, and that was exactly one of the reasons why I decided to reduce blogging frequency too. Burning out is a motivation killer, and if you're exhausting all your resources, blogging becomes a chore and the fun is removed entirely. Thanks for dropping by mate 🙂

  5. Hi Fabrizio
    If we admit that blogging has changed a lot so we should also accept the changing trends of blogging frequency. Initially it looks so boring to wait and wait of feedback after posting just once in a week. But after a few weekly posting results are visible to everyone when you have strong readers engagement and you get huge feedback from your niche audience. Also you do have to read a lot and think a lot to produce something remarkable.
    Thanks for sharing on a very heated topic that's a brilliant stuff for all.

  6. Fabrizio, it's my first time here.

    I think the most important one here (all are valid) is "You’ll have more time to spend on content promotion". If you are not promoting your articles and not connecting with people who can help promote those articles (which means you have to help promote theirs), you can write all day long to no one.

    I agree, write one or two a week and spend the time promoting and marketing them.

    Here is what I 've learned. Because of the promotion and over a hundred comments with a week per article, I learn what my readers are thinking and what their problems are as it relates to an article. When I learn that, I can blog more to their problems because I'm sure they are not the only ones. What happens is they begin sharing those articles more and more and it takes on a life of its own each week. Plus, I connect on article to another and reference it with a link and people reading a new article to them visit the others; and many times go into other parts of the site to buy because we educated and solved a problem in the blog and didn't try to sell them there at all.

    Thanks for your insights,
    Don

  7. Hello Fabrizio,

    I publish a new blog post once a week for all the reasons that you mentioned above. I don't like to be stressed out about things. I like to take my time. It does take a lot of time to promote your blog posts and it can be hard to promote many at one time. I think your readers appreciate your blog posts a lot more too and it also gives them time to really enjoy and absorb the content that you have written. Thanks for sharing this with us!

  8. Fabrizio,

    Interesting mate. For me, blogging less means loss of traffic (no doubt). However, it buys me more time to focus on more things; network marketing, client projects etc.

    So yes, you have some great points there!

  9. I have really found this to be true. I used to be all about frequency and quanity, but since I started publishing less, I have noticed an increase in the quality of each post. Also, like you said, it is less stressful to not have to worry about topics as much.

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