Blogging Frequency: Why Publishing Content Less Makes Perfect Sense

Last Updated on December 31, 2018 by Fabrizio Van Marciano

What's the best frequency for writing and publishing blog posts? That's one question that is asked often in the blogosphere While blog posting frequency depends on many factors. Some of these include the following.

  1. Type of industry you are blogging in. i.e. news, media, politics etc.
  2. How much time you actually have to dedicate to writing blog content.
  3. How much knowledge you already have about your blog topic or niche.
  4. The behavior and habits of your readership, and so on...

Some bloggers have time to write posts on a daily basis, and that's perfectly fine. That being said, I believe that writing less is often best.

I believe that posting less content on your blog will make you a better all-around blogger.

You might totally disagree with me, and that's also perfectly fine, but here's what I've found from writing only one to two really good posts per week on my own blog.

Why reducing your blog posting frequency will make you a better blogger

#1. Writing less means you can focus more on quality than quantity

If you're able to write every single day and produce high-quality content each time around, then congratulations to you.

Me, personally, and I'm sure I speak for many others too, I find that I create far better quality content when I have more time to work on them.

Blog writing should not be a rapid process by any means, it takes a lot of planning, research, writing, editing, and perfecting before hitting publish.

You've heard the saying "Focus on quality, not quantity", well this couldn't be truer in blogging.

When you pay special attention and put all your heart and soul into writing a great piece of quality content, it won't get unnoticed.

People love to not only read a quality blog post but also share and talk about it with their friends and social media followers.

#2. You’ll never run out of topic ideas again

Having more time to think about the topics you want to write about means that you'll hardly ever run out of post ideas.

The time and energy required to brainstorm ideas each time you have to write a new piece of content can be all too overwhelming. I know this from making this mistake earlier in my blogging career.

I only write 1 to 2 posts each week about, however, in my blog content planner I have over 40 blog post ideas I could write about.

#3. You’ll have more time to focus on other areas of your blog development

This is a big one for me when I'm not writing content, I am otherwise focused on other activities with my blog and online business. Such as serving my audience, working on client projects, and doing marketing and promotion.

#4. It gives your audience more time with your content

Writing only a few posts each week gives my readers sufficient time to read and digest my content properly. And when they leave comments, if any, that's when I begin to learn more about their needs and desires.

#5. You’ll have more time to spend on content promotion

Again, content promotion takes up a huge amount of my time when I'm not writing for my blog.

Have you ever heard of the 20/80 blogging rule? If not check out this post here.

Writing less gives me more time to focus on marketing and promotion for both new and old content.

So, peeps, as a result of reducing my blogging frequency, I've been able to reap some huge benefits:

  1. I don't have to fear too much whether my blog posts are good enough or not for my readers - (I believe that if you've spent enough time crafting your blog posts, ensuring that what you've written is valid, and you're 100% confident it's the best you can make it, then you won't have to stress too much about whether it will appeal to your readers or not.)
  2. I don't have to stress too much about what to write about next.
  3. As well as having more time to focus on other areas of my blog development and online business, I also have more time for myself, my family, and my friends.
  4. I have more time to better connect and nurture the relationships that I have with my blog readers.
  5. I have more time to accurately measure the results of my blog and content promotion efforts.

A final word of wisdom

Publishing one or two blog posts per week isn’t everyone’s ideal strategy I know, and as I said it depends on many factors as to why you should reduce your blogging frequency. But, as you can clearly see there are some great benefits for doing so.

Also, remember this:

If you’re burning the candle at both ends, i.e. working full-time, have family commitments and trying to update your blog as often as you can, or if you’re simply struggling to find good topics to write about, consider dropping your blogging frequency, you might just benefit if not stop yourself from crashing and burning out.

If you can think of any other good reasons to reduce your blogging frequency please send me an email and let me know. Perhaps it's something I can add to this post.

Or, if you don't believe that writing less is a good strategy, I'd love to know why too. Feel free to start a convo with me over on Facebook or Twitter.

Want to make this year the most epic blogging year yet? Grab a copy of my Ultimate Blog Planner Workbook here.

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