What’s the best frequency for writing and publishing blog posts?
That’s one question that is asked a lot in the blogosphere.
Unfortunately, when it comes to answering that question, it’s not just a case of “one size fits all”.
Blog posting frequency depends on many factors. Some of these include –
- Type of industry your blog is geared towards. I.e. news, media, politics etc.
- How much time you actually have to dedicate to writing blog content.
- How much knowledge you have about your blog topic or niche.
- The behavior of your readership and so on…
That being said, I believe that writing less is often best. I believe that posting less content on your blog will make you a better blogger.
You might totally disagree, but here’s what I’ve found from writing only one to two really good posts per week on my own blog.
Why reducing your blog writing and posting frequency will make you a better blogger
#1. Writing less will help you focus more on the quality of your posts
If you’re able to write every single day and produce high-quality content each time, then congratulations to you. Me personally, and I’m sure I speak for many others too, I find that I create better quality posts when I have more time to work on them.
Blog writing is not a rapid process by any means, it takes a lot of planning, research, writing, editing, editing again, writing some more and so on.
You’ve heard the saying “Focus on quality, not quantity”, well this couldn’t be truer in blogging. When you pay attention and put all your heart and soul into writing a great piece of quality content, it won’t get unnoticed.
People love to not only read a quality post but also share and talk about great content like their lives depends on it.
#2. You’ll never run out of post ideas again
Having more time to think about the topics you want to write about means that you’ll hardly ever run out of post ideas.
The time and energy required to brainstorm ideas each time you have to write a new piece of content can be all too overwhelming. I know this from making this mistake earlier in my blogging career.
I only write 1 to 2 posts each week about, however, in my blog content planner I have over 40 blog post ideas I could write about. All of them great valid topic ideas too.
#3. You’ll have more time to focus on other areas of your blog
This is a big one for me when I’m not writing, I am otherwise focused on other activities with my blog and online business, like serving my clients and doing marketing and promotion.
#4. It gives your audience more time with your content
Writing only a few posts each week gives my readers sufficient time to read and digest my content properly. And when they leave comments, that’s when I begin to learn more about their needs and desires.
#5. You’ll have more time to spend on content promotion
Again for me, content promotion takes the majority of my time when I’m not writing for my blog.
Have you ever heard of the 20/80 blogging rule? If not check out this post here.
Writing less gives me more time to focus on getting doing marketing and promotion for both new and old content.
So peeps, as a result of reducing my blogging frequency, I’ve been able to reap some excellent benefits:
- I don’t have to fear too much whether my blog posts are good enough or not for my readers – (I believe that if you’ve spent enough time crafting your blog posts, ensuring that what you’ve written is valid, and you’re 100% confident it’s the best you can make it, then you won’t have to stress too much about whether it will appeal to your readers or not.)
- I don’t have to stress too much about what to write about next.
- As well as having more time to focus on other areas of my blog development and online business, I also have more time for myself, my family, and my friends.
- I have more time to better connect and nurture my relationships with my blog readers.
- I have more time to accurately measure the results of my blog and content promotion efforts.
Publishing one or two blog posts per week isn’t everyone’s ideal strategy I know, and as I said it depends on many factors as to why you should reduce your blogging frequency. But as you can clearly, see there are some great benefits for doing so.
Also, remember this, if you’re burning the candle at both ends, i.e. working full-time, have family commitments and trying to update your blog as often as you possibly can, or if you’re simply struggling to find good topics to write about, consider dropping your blogging frequency, you might just benefit if not stop yourself from burning out.
If you can think of any other good reasons to reduce your blogging frequency please send me an email and let me know. Perhaps it’s something I can add to this post.
Or if you don’t believe that writing less is a good strategy, I’d love to know why too. Contact me here.
Want to make this year the most epic blogging year yet? Grab a copy of my Ultimate Blog Planner Workbook here.