In this post, you’ll learn 6 powerful ways to provide incredible value to your readers consistently using your blog.
Do you know what keeps visitors coming back to your blog?
It’s the value.
No, let me rephrase that. It’s the incredible value.
It’s the fact that you over-deliver on the value you provide with your blog, your content, your online presence, your knowledge and expertise, and everything else in between.
But mainly it’s about the value you provide with your blog content.
Bill Gates once said that content is king, so he was not wrong there at all, right?
I mean, look at what content has done to the web.
Yes, content is king, but not just any old content, of course. Quality content is King.
That’s great, I hear you say. Then all I have to do is write some quality blog posts and I’ll be onto a winner, right?
Hmm, yes, but creating great content is just the start of providing value with your blog.
Below I’ve compiled 6 extremely powerful ways in which to provide incredible value to your blog readers, asides from creating great content. So let’s dive straight in.
How to dominate your niche by over-delivering on the value you provide
#1. Help your readers find solutions to their problems
This is the ultimate method of ‘providing value’. And, it’s so easy to start doing.
You simply help readers in your community find solutions to their problems.
OK, maybe it’s just easier to think you can than to actually do it.
Seriously, though, the majority of people that come to your blog, especially first-time visitors, are there looking for one thing only.
They’re on your blog to find answers to their problems.
They’ve come to your site for a solution, a fix, or what ever else they need from you to overcome a situation they might be experiencing.
If you can’t help them with their problems, they’ll simply move on.
So here’s what you need to do.
You need to create more ‘problem-solving content’ for your readers.
You have to become a problem-solving blogger.
So, the next time you sit at your computer to write your next epic blog post, just ask yourself this;
“How is the topic I’m going to write about going to benefit my readers?”.
If you’re creating problem-solving content already, then great, good for you. However, if it’s not working for you, then you need to investigate further.
So how do you find out whether your content is helping your readers or not?
There are two ways to do this, the first method is to engage with your readers like you’ve never engaged with them before.
Find out what it is they really need help with.
You can do this by simply asking! Or, by going a step further and adding an ‘ask’ feature or ‘question and answer series’ to your blog posts.
This really works, I know because I’ve done this myself in the past.
Many moons ago I used to publish a weekly Q&A roundup post.
As well as using my blog, I also used other platforms like Facebook Live and YouTube videos.
Seriously, though, you really need to have a connection with your blog audience to understand their needs better.
You simply cannot guess what their problems might be and try to write content for them, it simply won’t work.
The second method is to look at your metrics (Google Analytics or what ever you’re using these days).
See what pages within your blog your readers are landing on.
Check where they’re coming from and whether they stay long enough to read your content or not.
Look at the bounce rate, time on site, and traffic source as well.
I know this process takes time, however, the more you understand the needs of your audience, the better you can cater to them and help them find answers to their problems.
Don’t forget to check out the comment section of some of your popular blog posts.
See what comments some of your readers are leaving and whether there are any unanswered questions.
#2. Show your readers what is actually working for you, and what is not
Transparency in blogging and internet entrepreneurship is how you win people’s trust, I don’t care what anyone else thinks or say.
You know the saying, the proof is in the pudding, right?
So don’t be afraid to show them what’s working for your blog right now.
Too many bloggers are caught up in the teaching aspects of things. Heck, you can learn how to do most things with WordPress on a million different blogs these days.
However, people don’t want to be told how to do something, they want to be shown how to do it.People don't want to be told how to do something, they want to be shown how to do it #smarterbloggingClick To Tweet
So how do you become transparent in blogging?
It’s easy, just be honest and show your readers what’s working for you and your blog or business. You can also show them what’s not working too!
It’s not always about writing self-proclaimed success stories about how you made it. Folks will appreciate your honesty, respect you more, and maybe even relate to your failures as well.
They’ll feel more comfortable in perhaps sharing their own stories of success and failures with you as well.
Here are some ways to be transparent in blogging.
- Create case studies (Both relating to your success and failures in blogging).
- Publish and share detailed progress, income, and traffic reports (optional).
- Create good honest, unbiased online reviews, based on your own experience with various products and services.
- Share or use story-telling to engage with your audience further.
#3. Repurpose your content
When it comes to creating top quality content, it doesn’t mean you just resort to using your blog to do it.
Your blog should be the central hub of valuable content, however, you should also make that valuable content accessible on other platforms by repurposing your content.
Create slide presentations, videos, podcasts, eBooks, do live-streams and more.
There’s an incredible post over on Traffic Generation Cafe that covers everything you need to know about repurposing content, I highly recommend you check it out after reading this post.
#4. Make yourself present
If you do none of what I’ve shared with you in this post so far, just do one thing for me. Be there for your readers.
Often bloggers preach about creating value and putting themselves in front of their audience, but when you look at the comment section on their blog posts, you don’t see their face or name anywhere.
In fact, I can think of a dozen bloggers I know right now that get a ton of comments and questions on their blogs, yet they’re nowhere to be seen in the comment section.
I guess unanswered questions are just open opportunities for you to answer them yourself, right? Be it on their blog or yours.
If you’re going create value for your blog readers, that means putting yourself in front of your tribe and being there for them when ever possible.
Just be there to answer their questions, to help them find solutions to what ever problems they might be having.
Even if you can’t solve all of their problems, you just have to show them that YOU ARE THERE FOR THEM!
#5. Reach out!
Don’t just sit in your tower and wait for people to come to you with their problems either.
Reach out to a few of your readers and ask them if they need help with anything.
It doesn’t hurt to send an email to a few of your loyal subscribers to check up on them from time to time.
You know, when someone new comes to my blog and leaves a great comment, I’ll almost always head over to their blog to see what they have to offer.
If I like it, I’ll read a post and add a comment too.
Sometimes I’ll also reach out to them via email just to thank them for leaving a comment on my blog, and to let them know that I’m here to help them.
#6. Guest blog and comment on other blogs
Adding value shouldn’t just happen on your blog. You should take the time to add value to other blogs as well, in the form of blog commenting, and guest blogging too, I guess.
Find blogs in your niche, look for unanswered questions and try to respond to them by sharing your own advice and solutions, especially if the author hasn’t already done so.
Right, enough chanting from me, let’s do a quick recap of the 6 tips we’ve covered.
To create value consistently using your blog, you need to:
- Help your readers find solutions to their problems. Create more “problem-solving content”.
- Be honest and transparent with a lot of things you share on your blog, whether it’s a product review, or a case study, or income report. Transparency build trust, remember that.
- Ensure you’re using all available platforms to help you distribute your valuable content, not just your blog.
- Be there for your community, always.
- Occasionally reach out to people in your community, tell them, show them you’re willing to help them if they ever need you.
- Be seen providing value not just on your blog, but other blogs and communities as well. Do this through smart blog commenting and guest blogging.
So that’s all I have for you in this post, I do hope you’ve enjoyed reading and that it’s motivated you in some way to get out there and create even MORE value on your blog, and your audience.
The best of luck.