In this post I will share with you 7 incredibly powerful ways to market and promote your lead capture page.
A while back I shared with you some top tips for creating a powerful lead capture page in WordPress.
In this post, however, I want to share with you some super smart ways to drive traffic to your lead generation page.
So, you’ve worked really hard to create the best looking lead generation page for your blog or website.
You’re ready to rock and watch your email conversions go soaring through the roof, right?
But then a few months pass by and you’re still waiting to see more people signup to your ‘unmissable’ email offer.
What’s going on, why are you only getting a few measly signups each week and not a dozen a day?
You check your Google Analytics data, only to see that in the last few months, you’ve gotten just a few visits to your lead capture page.
You now know the reason why you’re not getting many sign ups… not a great start after all, huh?
So you’ve figured out that traffic to your landing page sucks, and you need to do something about it fast because, without traffic, your conversion rate is going to remain at a big fat ZERO!
Or at least close to zero.
What can you do?
Well, you can develop an effective marketing strategy for your landing page, that’s what you can do.
And to help you along, I’ve got 7 super smart ways to get you on your way.
Are you ready? Let’s do this!
How to flood your lead generation page with targeted traffic!
#1. Make sure your blog content doesn’t suck!
You know the ‘golden rule’ in any online content creation, right?
Always create high quality, useful, relevant and compelling content. Because quality content is the first and most important incentive you can give to your audience to get them interested in signing up to your email list.
If your blog content sucks, very few people will want to sign up.
Whilst ensuring your content offers nothing but incredible value to your readers, you also need to ensure it’s not full of factual errors, or spelling mistakes, and appalling grammar.
Check out these blog posts to learn how to create AWESOME content that your readers will love reading and sharing –
#2. Add a CTA box at the bottom of your blog posts (or footer section)
If your content doesn’t suck, then you’re ready to start driving people to your lead capture page.
Make sure you have a powerful CTA box displayed at the bottom of your blog post, or the footer section of your blog, asking for people to join the party.
One particular blogger and marketer that does this very well on their website is Pat Flynn from SmartPassiveIncome blog.
Check out his website footer CTA subscribe box below.
#3. Make better use of your guest blogging author box
Chances are you’re already guest blogging on one or two authority blogs to get exposure to your blog, right?
A great way to promote your lead capture page would be to link to it from your ‘guest post author box’.
Make sure you’re doing it right though, don’t just use blatant keyword anchor text links.
Instead, use proper call-to-actions. For instance, Click here to… or, Check out my… and so on.
You can also add a short description to educate folks about your lead capture offer.
Here’s an example of what I would use in my guest post author box!
Did you enjoy reading this guest post? Fabrizio Van Marciano is a passionate blogger, avid web designer and the creator of the Ultimate Blog Planner. Click here to become a more organized blogger.
If you’re a regular contributor to any particular blog, you might be able to add a no-follow link to your lead capture page from within your guest post content.
I know a lot of bloggers don’t like placing external links inside their guest post content, but if you’re going to try this, just make sure it’s OK with the blog editor first.
#4. Drive traffic from your social media profiles
When it comes to promoting your lead capture page using social media, there are over a dozen ways to do it.
I’m not going to cover them all here, but, here are some of the very basic things you could do right now to start driving traffic to your lead generation page from social media.
#1. Add a ‘Signup’ button from your Facebook business page. See image below.
#2. Link from your YouTube channel page. See image below.
#3. Link from your Twitter profile homepage. See image below.
#4. Link to your lead generation page from your LinkedIn profile. See image below.
#5. Add a link from your Instagram profile. See image below.
Of course, if you have a lot of other social media profiles, for instance, Pinterest, SnapChat, Periscope, Google+ and so on, you can also link from those as well.
Don’t forget to add a call-to-action line if you can, tell people what they are getting if they click on the link.
#5. Add signup page URL to your business cards
Pretty self-explanatory stuff really, though, most bloggers and marketers wouldn’t think to promote their lead capture page using business cards.
I mean, what use could that be?
Well, I used to think that too, until I started attending attend business conferences, blog meets and social media events.
And as you can guess, I soon realized just how useful business cards could be, especially if it had my signup page URL on the back of it.
If you’re attending business events regularly too –
- Make sure you HAVE some business cards ready, it really helps.
- Make sure your signup page URL is clearly printed on YOUR business cards.
#6. Create some high-quality banners
How about creating some really cool, eye-catching banners to use in your blog to promote your lead capture page?
It’s not hard to do, seriously. You can create them yourself or outsource a graphic designer to do it for you.
There’s plenty of free tools you can use to create simple, professional looking banner graphics for your site.
#7. Create a useful SlideShare presentation
SlideShare is an awesome content marketing platform, and when used effectively, can really help you boost traffic to your lead generation page.
All you need to do is create a really nice, and useful, presentation.
You can then use the last slide in your presentation to add a unique message saying something like;
‘If you’d like to get exclusive access to more tips on this topic or subject please go to…’ >> followed by the link to your opt-in page!
The more relevant and valuable your presentation is, the more chances you’ll have at driving targeted visitors to your lead generation page and convert them too.
Wrapping things up
So there you have it peeps, 7 simple tips to help you drive more traffic to your landing page and boost your conversions.
Once you’ve done all of these, you can start monitoring your landing page traffic, and even set some goals in your Google Analytics to help you fine tune your landing page and increase conversions.
Best of luck.
Psst! Are you still struggling to convert your website visitors into leads and sales? Check out my FREE Website Conversion Rate Optimization Course here. This is for you!