Your lead generation page can be a very powerful landing page for growing your email subscribers, however, if you’re not marketing it correctly then it’s a complete waste of time. In this post, I will share with you 8 incredibly powerful ways to drive traffic to your lead capture page and boost your subscribers.
If you’re a frequent reader of Magnet4Blogging, you may remember that a while back I shared with you some top tips for creating a powerful lead capture page in WordPress.
Well, in this post, I’ll share with you some tips and ideas for promoting your lead capture pages so that you can build your email list faster!
Let’s get to it.
#1. Make sure your blog content doesn’t suck!
You know the ‘golden rule’ when it comes to online content; quality matters.
The quality of your actual blog content has to be good enough to entice your readers to subscribe, right?
However, if you’re struggling in the department of creating good content, then check out the following blog posts –
- How To Check If The Content On Your Blog Is As Awesome As You Think It Is
- How To Create Conversion Focused Blog Content
- How To Prepare Yourself To Write An ‘Amazing’ Blog Post
#2. Make sure your landing page copy doesn’t suck either.
Now, you already know that quality matters when you’re creating blog posts, but it also matters for your landing pages too, especially your lead generation pages.
When creating content or copy for your email landing page, make sure it’s –
I’ve mentioned these three vital ingredients before in many other posts, I know. But it matters more when you’re writing any landing page copy.
Now let’s look at other ways to drive traffic to your lead generation pages.
#3. Add a Call To Action box at the end of your blog posts
Place a powerful CTA box at the bottom of your blog post, or in the footer section of your blog, asking for people to join your email party.
Pat Flynn from SPI does this very well on his blog is. Here’s a screenshot of his footer CTA box below.
#4. Make better use of your guest blogging ‘author box’
Are you doing any guest blogging to increase exposure for your blog?
If you are, a great way to promote your lead capture page would be to add a link to it from your ‘guest post author box’.
Don’t just link competitive keywords just to stay on the safe side of guest blogging blogs, instead use action words like Check out my eBook, or something along those lines to link to your lead capture pages.
You can also add a short description to educate folks about your lead capture offer.
Here’s an example of what I would use in my guest post author box!
Did you enjoy reading this guest post? If you did, then why not check out my blog. I also recently published an awesome Workbook for bloggers called The Ultimate Pro Blog Planner. Click here learn more about it.
#5. Drive traffic from your social media channels
When it comes to promoting your lead capture page using social media, there are over a dozen ways to do it.
I’m not going to cover them all here, obviously, but here are some things you could try –
#1. Add a ‘Signup’ button from your Facebook business page. See image below.
#2. Link from your YouTube channel page. See image below.
#3. Link from your Twitter profile homepage. See image below.
#4. Link to your lead generation page from your LinkedIn profile. See image below.
#5. Add a link from your Instagram profile. See image below.
Of course, if you have a lot of other social media profiles, for instance, Pinterest, SnapChat, Periscope, Google+ and so on, you can also link from those as well.
Don’t forget to add a call-to-action line if you can, tell people what they are getting if they click on the link.
#6. Add the signup page URL to your business cards
Pretty self-explanatory stuff really, though, most bloggers and marketers wouldn’t think to promote their lead generation page using business cards.
I mean, what use could that be?
Well, I used to think the same, until I started attending business meets, conferences, blogging, and social media events.
I soon realized just how useful business cards could be, especially if it had my signup page URL on the back of it.
One of the things that happen at any kind of even is that you meet and connect with people, and what better way to promote your lead capture page than to hand out business cards with your email address, blog URL, and lead capture page URL?
Don’t think any more about it, go and print some business cards and get on the case.
#7. Create some high-quality banners
How about creating some really cool, eye-catching, conversion-optimized banners to use in your blog to promote your lead capture page?
It’s not hard to do, seriously. You can create them yourself or outsource a graphic designer to do it for you.
There’s plenty of free tools you can use to create simple, professional looking banner graphics for your site.
#8. Create a SlideShare presentation
SlideShare is an awesome content marketing platform, and when used effectively, can really help you boost traffic to your lead generation page.
All you need to do is create a really nice, and useful, presentation.
You can then use the last slide in your presentation to add a unique and compelling message inviting folks to your website or email opt-in page.
Wrapping things up
So there you have it peeps, 8 simple but effective tips to help you drive more traffic to your email landing page and boost your opt-in conversions.
Once you’ve done all of these, you can start collecting user-data, metrics, and measure your marketing efforts.
Best of luck.
Psst! is your email lead generation page design letting you down? Click here to see how I can help you!