Do you want to stand out with your blog and become the authoritative go-to blogger known for that one thing you’re good at? Here’s how.
Every savvy blogger knows that one of the smartest ways to stand out in the blogosphere is to be as helpful as you possibly can.
Afterall, people come to blogs to get help and advice. They come looking for solutions to their problems, am I right?
So, how do you become the best problem-solving blogger in your niche?
Or, just the best you can possibly be at helping your readers with their problems?
Well, in this post, I’ll share with you just four but very powerful ways.
Firstly, it takes time to build an audience, and it takes even more time to define your audience properly, as in who they are, what they’re interested in, what problems they’re having, what their needs are, etc.
Anyhow, let’s dive in.
#1. Become a specialist in fewer areas
I see a lot of bloggers covering a wide range of topics and subjects on their blogs, and there’s nothing wrong with that if that’s what they want to do.
That being said, when it comes to becoming an authoritative blogger, expert, or a specialist, it’s darn well hard to do that when you cover a wide range of subjects and topics.
You can’t possibly become an expert in everything in your niche.
Besides, no one likes to be known as the jack of all trades, and the master of none, right?
So, I would highly recommend picking out just two or three areas in your blogging niche where you can really dominate in.
For me, there are several areas that I’m passionate about.
Now, I don’t claim to be an expert in all or any of those areas, in fact, but I work darn well hard to be the best I can be in those areas.
Even if you think you’re good at so many things in your blogging niche right now, still, just pick two, three, or four areas where you can really shine and become the go-to person for those areas, topics, or subjects.
Also, I think your audience, readers, and subscribers will appreciate you a lot more. They’ll come to know exactly what they can come to you and your blog for and what they can’t expect from you.
Let’s take CopyBlogger for example. I use CopyBlogger because most people understand what they do.
CopyBlogger is the go-to online portal for sound advice, facts, stats, strategies on everything to do with writing compelling copy for your website or blog, right?
You wouldn’t go to CopyBlogger for advice on how to use AdWords, PPC or conversion rate marketing.
Or maybe you would but you know that’s not what they really specialize in.
So, tip number one – Become the go-to person for fewer areas in your niche and own it.
#2. Aim to solve one problem for one person at a time
What do I mean by that?
Well, let’s say you like to create a lot of educational type content on your blog, perhaps you like to create tutorial posts, guides, and videos like I do.
In which case, I would highly recommend that you try and identify what problems your readers or subscribers are having and try to create one piece of content that aims to solve that one single problem in every possible way imaginable.
The more in-tune you are with your readers, by the way, the better you’ll be at creating relevant, problem-solving content for them.
Also, by addressing your readers needs and helping them to solve their problems, you automatically get to develop a stronger connection and relationship with them.
Tip number two – Aim to solve your readers problems individually.
#3. Don’t even try to attempt to solve everybody’s problems
Become a problem solver, but don’t try to become a miracle worker.
When you start providing solutions to individual problems for your readers and subscribers, what often happens is that you’ll get some folks contacting you with a host of entirely new problems.
You shouldn’t even try to solve everyone’s problems, and for the most part, it’s impossible to try and do that anyway.
Even if you do try to, you run the potential risk of giving the wrong advice on something you’re not too sure about yourself, or worst, providing completely the wrong solutions.
Not the best tactic, right?
Tip number three – Solve the problems you can, not every single problem that everyone has.
Instead of trying to solve everyone’s problems, do the next big tip!
#4. If you can’t provide a solution, be resourceful
You can’t expect to know everything, I don’t care how smart, knowledgeable, authoritative you are as a blogger.
Sometimes, when you’re not able to provide a solution to one of your readers or subscribers problems, the next best thing you can be is resourceful.
Perhaps there’s a tool, service you are using that’s helping you out with a problem that you think might be useful for someone else. In this case, share it if you can.
Or, perhaps you know of another blogger or company that might be able to help someone out, in this instance, point them in the right direction. This way, everyone wins and everyone is happy.
Becoming an authoritative blogger, or the go-to leader in your niche doesn’t mean going completely out of your way and your comfort zone to please your readers. Just follow these four simple tips and you’ll win every single time.
The very best of luck.