Outsourcing Blog Writing: The Pros And Cons Of Hiring Blog Writers

Last Updated on May 25, 2018 by Fabrizio Van Marciano

So peeps, I recently hosted my first Facebook Live Blogging Q&A Session, which was certainly a new experience for me.

Despite making quite a few mistakes, I think it went reasonably well.

More importantly, though, I enjoyed it and Live Streaming has really opened up my eyes to the possibilities.

Are you currently using live video stream as part of your marketing strategy?

Anyhow, during the short Q&A live session, I wasn’t able to answer all of the questions regarding blogging and content writing.

One of those questions was this one sent in by Rohit Rohan from India:

“Should I hire someone to write my blog content, or should I write content myself?”

First of all thanks Rohit, and that is a very good question.

So let me answer this question for Rohit and for anyone who is wondering the same thing.

Blogging can be extremely rewarding, and for a business, blogging can be very effective as a marketing strategy, regardless whether you write the content yourself or outsource it.

However, if you’re looking for a simple yes or no answer to the question of – Should you write blog content yourself, or hire someone to do it, I’m afraid it’s not that simple.

There are benefits of taking either route, as well as pitfalls, however, let’s focus primarily on the pros and cons of outsourcing your blog writing.

But first, let me tell you why I’ve started to outsource some of my blog writing here at Magnet4Blogging.

Why I’ve started to outsource blog writing for my blog

In the past, I’ve always produced blog content myself.

I always believed that outsourcing wasn’t such a great idea, and I’ll explain why later on in the post.

It wasn’t until earlier this year (2016), that I started to outsource a few writers to create content for my blog.

I used the site UpWork mainly for this.

The reason I decided to outsource was that I simply didn’t have the time to devote to writing content myself.

I went through a period devoted to doing nothing but meeting client deadlines with web design projects.

I’m sure you can relate to this, and whilst there’s nothing wrong with being busy in your business and taking care of your customers, it can take you away from doing other essential things to keep your business running. And when this happens, it becomes impossible to try and do everything yourself.

That is why I decided to outsource. I didn’t outsource for very long, and I didn’t outsource every piece of content, of course, only when I needed to.

Why newbie bloggers should NOT outsource blog writing

I personally wouldn’t recommend newbie bloggers start off their blogging careers by outsourcing all of their blog writing, and here’s why.

It’s imperative that new bloggers especially, get into the habit of producing good quality content themselves.

It will help them establish themselves better as an authoritative and knowledgeable writer.

It will also help them develop their own writing style and find a blogging voice that is unique to them.

I’ll talk more on this later.

OK so let’s finally look at some of the pros and cons of outsourcing blog writing.

The pros of outsourcing your blog writing

  1. Can free up your valuable time.
  2. Can give your blog readers some fresh perspectives.
  3. Can help you boost your blog authority and credibility.

Now let’s take a look at each of these more closely.

#1. Outsourcing blog writing can free up your precious time.

Without a doubt!

As I hinted earlier, we all live very busy lives.

When it comes to running your online business or your blog, there’s just so many things involved.

Sometimes it’s hard to play the role of being everyone, and being everywhere.

Whether you’re a freelance web designer like myself, or a graphic designer, or a business coach, a virtual assistant, a business mentor, an author, or public speaker, whatever your skill-set may be, you have your work cut out.

You’ve got to take care of –

  • Maintaining your website or blog.
  • Taking care of the admin side of your business.
  • Developing your business.
  • Doing marketing.
  • Organizing and attending events, and a whole lot more.

Then there’s scheduling and managing your client appointments and providing services to them, dealing with discrepancies, accountancy work, oh the list goes on and on…

And on top of all of this, you’ve got to find time to create amazing content and engage with your readers, your audience on a regular basis.

Who said blogging was easy, right?

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In a case like the one above, I think outsourcing your blog writing is extremely beneficial.

#2. Outsourced blog content can give your readers some fresh new perspectives.

Sometimes it’s nice to bring in writers with different ideas and perspectives about a topic or subject.

In addition, your readers will appreciate the fact that you are giving other experts and influencers the opportunity to share something new with them.

#3. Outsourcing can help to boost your blog authority and add value.

When you hire writers that have more experience and background knowledge on a topic than you do, this can help to add even more value to your blog.

This can also help you boost traffic, engagement and social shares.

It’s also an opportunity for YOU to learn something new from other expert writers.

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The cons of outsourcing your blog writing

So now let’s look at some of the pitfalls of outsourcing your blog writing.

On occasions when you give the job of writing blog posts to someone else you can run into risks. Especially if you don’t do your research properly.

Remember –

  1. YOU know your blogging voice and style of writing better than anyone else.
  2. YOU know how to communicate and engage with your readers, better than anyone else.

Let’s dive a little deeper.

#1. You know your blogging voice and style of writing better than anyone else.

Since I started blogging 7 years ago, I’ve written over 1,000 unique articles mainly for my own blogs.

In all that time, I’ve outsourced blog writing no more than a dozen time.

If you’ve been blogging for any length of time yourself, then I’m pretty sure you have a decent sized audience.

You must have subscribers and frequent readers that have become familiar with your style of writing.

Those readers are able to recognize your tone, your honesty, the humor you use and everything else.

Most people call this having a unique voice.

Eventually, you’ll become super fine-tuned with your audience, and develop an even more powerful and unique writing style that no one will be able to touch or even attempt to mimic.

Now in some cases, let’s say you begin to publish content produced by a few ghost writers on your blog, the dynamics of your blog content begins to change, and not always for the good.

And if you end up using a new writer each time you outsource an article, and more frequently too, you change the dynamics, tone, style of your blog entirely.

Now I’m not saying that all ghost writers are garbage at creating content that actually engages with people. Many of them are great in fact.

I’ve been very fortunate to have worked with a few very good writers in the last 12 months.

But in all honesty, true from the heart. No writer or blogger other than yourself will ever truly know the style of writing and the tone of your blog better than you.

Just something to keep in mind.

#2. You know how to communicate and engage with your audience better than anyone.

You are the face of your blog or brand.

You’ve developed a unique relationship with your readers over time.

You’ve always put yourself in front of your audience.

You’ve always looked for genuine ways to help your readers out however you can.

You’ve become a bit of an authority figure when it comes to your subject matter.

You simply know how to communicate and engage with your readersbetter than anyone else.

When you begin publishing outsourced content on your blog, and on a frequent basis, you run the risk of removing all of those values above.

You might agree or disagree with me, I don’t know, but from my own personal experiences, this can and probably will happen when you outsource your blog writing too often.

A ghost writer will simply not be able to create a piece of content that connects or engages with your audience the way you can.

So, what other risks may be involved with outsourcing your blog writing?

  1.  YOU stop developing your own writing skills.
  2. YOU stop expanding your own knowledge.
  3. YOU have to start budgeting to pay for your outsourced content.
  4. YOU run the risk of discrediting your blog.

Now let’s dive into each one of these in more detail.

#1. You stop developing your own writing skills.

I have to say that thanks to blogging, I’ve been able to really improve my writing and speaking skills over the years.

I don’t consider myself to be a professional writer of any kind, by the way.

My spelling and grammar skills are far from perfect.

But because I’m consistently writing every day, I’m slowly becoming better at it.

If you run a blog but don’t actually contribute to writing your own content that often, and you consistently outsource your articles, you simply won’t improve yourself as a better writer.

#2. You stop expanding your own knowledge.

What do you do when you want to write a blog post on a topic you’re not very knowledgeable about?

You do research, right?

It is during your research time, by reading other blogs, watching videos, reading books, talking with other influencers, learning how to use various tools and what not, that you begin to expand your own knowledge.

Handing this job over to a ghost writer, for instance, instantly takes that opportunity away.

Sure there’s a good chance you’ll learn something new by reading the articles that your ghost writers have submitted to you, however, it’s certainly not the same as doing the research and learning about the topic yourself.

#3. You have to start budgeting to pay for your outsourced content.

Let’s face it, outsourcing blog writing isn’t cheap.

And it shouldn’t be unless you really want to get low-quality content for your money.

If you want to outsource blog posts, you’ll have to come up with some kind of budget to pay your writers.

But the last thing you want to be doing is spending money, right? Especially when you’re just starting out with your blog or business.

If you’re thinking to yourself right now;

“Well, I can get my ghost writer to whack out 5 articles for $50 on Upwork”…

Well, all I’ll say to that is expect to get what you pay for.


#4. You run the risk of discrediting your blog.

Finally, if you end up hiring and using a new writer every time you want to publish an article on your blog, then you run the massive risk of discrediting or even devaluing your blog.

You seriously don’t want to do that.

Now I appreciate that not all freelance writers, guest bloggers, ghost writers are created equally.

Whilst there might well be some very good, reputable, knowledgable, experienced writers out there, you’ll also run into writers who claim to be the best in their field, but actually aren’t.

There are writers that simply won’t give two hoots about your preferences or requirements, but only in the money the can make from you hiring them.

If you don’t research writers properly, you can do more harm to your blog than good.

Now, it’s important for you to understand here that I’m not tarnishing every freelance writer out there.

Once again, I’ve used a few external writers for this blog, and fortunately I’ve found some who have been very good indeed at fulfilling my requirements.

I’ve been able to find writers that care to listen, learn and adapt to my style of writing, and respect the tone of my blog.

If you don’t research writers properly, you might run into problems such as –

  • Finding writers that produce content riddled with incorrect facts, spelling errors and poor grammar, or worst, that give completely the wrong advice.
  • Publishing respun, remashed content from around the web (Not to be mistaken for repurposed content).
  • Generally publishing low-quality articles that sound more like self-promotional garbage when you read it out loud.

This kind of stuff can really discredit your blog.

Wrapping it all up

I want you to know that I’m not at all suggesting that outsourcing blog posts is bad for your business, because it isn’t.

It’s how you do your outsourcing that really matters.

I’ve highlighted some of the benefits and pitfalls in this post.

If you’re thinking of getting in writers with outsourcing, do it smartly.

  1. Invite reputable, well established, authoritative guest bloggers to come and write for you.
  2. Use influencer outreach tools like NinjaOutreach or Inbound.org to find and connect with industry influencers and bloggers.

The very best of luck to you.


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7 comments on “Outsourcing Blog Writing: The Pros And Cons Of Hiring Blog Writers”

  1. Hi Fabrizio,

    Good points! One man show at BFP – only because I love writing SO much, and because writing comes easily to me (after writing millions of words over the years LOL) – but you make a strong point for outsourcing. Glad to hear business is rocking too 😉 Always fun to have a crew of outsourcers handling stuff for you when you need to juggle, but are running out of arms to keep the balls/bowling pins/whatever flying. I have pulled back on certain tasks and spend more dough these days on handing off projects, processes and the like, as I focus on what gives me joy. So key as we learn how to scale.

    Thanks for sharing and have a fun weekend!


    1. Hey Ryan, thanks man.

      I absolutely love writing too.. It’s a great way to keep the mind pacing too I think.

      I was scared to start with doing outsourced work, but I had to do it, my other choice would be not to blog at all ha ha.

      I had my other half help me during the summer with other tasks such as social media, email newsletters and blog commenting, I realised how awesome it is to have a helping hand at times.

      Have a great weekend too dude, chat soon.

  2. HI Fabrizio,
    Outsourcing always has its own benefits. Like you mentioned, it will leave you enough room for growth, and concentrating over other aspects of business.
    I outsource some part of my writings too but never hired people from Upwork. I had heard a lot of negative about the article quality that I was afraid to give a try.
    Have you personally tried it? I would love to hear your experiences. 🙂
    Yes budgeting is an issue, but once you start earning from the blog, hiring can be easier. I would say bloggers should do it if and only if they are going to earn at least 2X from the saved time.

    Thanks for these points!

    1. Hey Swadhin, thanks for checking out this post mate.

      I’ve found hiring the right writers have certainly helped me over the last 12 months for sure. Have I used UpWork? Yeah several time.

      I have found that with UpWork though you’ve got do your research carefully into the writer. People can make up any old crap about their expereince and knowledge as a freelance writer. The great thing about UpWork is that you can see from the feedback others have left how good a writer really is.

      I never go for the cheap options either. I prefer to pay $150+ for a well written post by an industry expert, as apposed to $40 for 5 crappy posts by amateurs.

      – Fabrizio.

  3. Hi Fabrizio,

    First up, I have to say well done on your first Facebook Live broadcast last week. Didn’t catch it live but caught up later. Must be scary at first?

    OK, onto the blog post…
    As a freelance writer and blogger I have to say that I enjoyed reading both sides of the argument. All the points are equally valid, and I can see them from both sides:
    – From a freelancer perspective then of course I want bloggers to outsource their writing, preferably to me if there is a good fit. I write both as a ghostwriter and with bylined articles, so I can understand your point about how the writer needs to understand exactly what and who they are writing for so that they convey the right tone.
    – Upwork hasn’t proven to be a good source of projects for me because there are a lot of clients wanting the cheap shit you mentioned. Fortunately I’ve been able to build my clients through networking and through having my own blog.
    – Which brings us to the other side of the argument. Two years ago I hadn’t written anything for the web. But having my own blog helped establish me in the blogosphere, made me a better writer, and proved to be a good form of self-marketing.

    So my advice would be as follows:
    – If you’re new to blogging then write yourself. You’ll learn a lot along the way.
    – If you’re a solopreneur or small business that wants to focus on developing and selling your product/service, then outsource your content marketing, including writing, to a freelancer who understands you and your project.

    Thanks again Fabrizio for an excellent debate.
    ~ David

    1. Hi David, top comment as always.

      Agreed with regards to being equal on both sides.

      Luckily all the writers I’ve found and worked with on UpWork have been great. One of the outsourced post here on Magnet4Blogging happens to be one of the most shared and most commented on article.

      At the same time I’ve had my fair share of amateurs and time wasters as well from UpWork.

      I also use UpWork to provide my WordPress development and design services and you’re absolutely right. There are clients that want to earth for such measly prices, no thanks. Like you I’ve used my own blog and networking to promote and advertise my business services.

      David your outsourcing advice to anyone new to blogging and solopreneurship here is much welcomed, so thanks so much for adding value to this article.

      Have an awesome rest of the week mate.

      – Fabrizio

  4. True at UpWork you can find some of the amazing writers however they are sometimes too expensive for the budget. With staff-india hiring writers for an affordable flat cost rate and the option to choose from number of professionals on the basis of their work is an attractive offer hard to be unexplored.

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