Measure Your Success By Your Conversion Rate, Not Hits #Shortpost

Is it me or are a lot of bloggers, marketers and online business owners obsessed by how many hits they can get to their website?

It's all about the 'hits' right? That's where the money is, you must focus on nothing else but increasing those hits.

Wrong...

I check my Google Analytics no more than a few times each week. The rest of the time I'm spending being productive, creating problem solving content for my target audience, and providing design and marketing services to my clients.

I'm trying to be the person of value.

If you are driven by the number of ‘hits’ your website can get, think about this logically.

What good is it having, or trying to get, all the hits in the world if currently:

  • No one is opting into your email newsletter.
  • No one is buying into your services.
  • No one is buying into the affiliate offers, products and services you’re promoting.
  • No one is buying into YOUR products, eBooks, courses etc.

Measuring your success by how much you can increase your website or blog traffic? Well that's a bit of a waste of time in my opinion. Unless of course you have the conversions to match.

But if you're not converting your traffic, it's time to STOP.

Work more towards getting your existing visitors to convert more into leads, sales or what ever else you want. To me that makes good business sense.

If you're unable to convert your traffic, then you need to think about who your target audience really is.

Your website can have all the traffic in the world, but if your bottom line doesn't reflect on this, then you’re doing business the WRONG way.

Unless of course you're not trying to run a business, in which case please forgive me and stop reading this post now.

For the majority of us who are trying to build a business with our websites or blogs, the message is very clear here.

Focus on increasing your conversions now, and measure your success by the number of subscribers, leads and sales you are making, not by the number "hits", page views or what ever other metrics your site is generating.

Focus on your:

  1. Website design and layout and usability.
  2. Messaging.
  3. Content.
  4. How much value you are actually creating.
  5. Building relationships with your "target" audience.
  6. Listening and learning about their problems.

Enough said.

Need help with your conversions? I can help, click this link.

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7 comments on “Measure Your Success By Your Conversion Rate, Not Hits #Shortpost”

  1. Hey Fabz,

    That's a wonderful thought. I always share this piece of advise when someone approaches me for consultation.

    Being obsessed with traffic numbers is so anti-productive. And I am sure when starting out, it is something that no one can hold! LOL!

    I used to do that too - let me be honest.

    But it is not about the number of hits - but the conversion is the only thing that matters. For that, you need to focus on attracting the RIGHT kind of traffic.

    Thanks for sharing this wonderful thought!

    Jane.

    1. Hey Jane,

      Absolutely right, and me too. In the beginning I was looking at my stats 5 or 6 times per day. And you made a good point on getting the RIGHT kind of traffic to your blog, that will definitely help to increase conversions.

      I've worked with peeps that have got so much traffic but their conversions are almost none-existent, it's definitely about getting the message to the right kind of people in your niche.

      Have a great weekend Jane 🙂

  2. Hey Fabrizio,

    Conversions are the key!

    You have to ask yourself what's the point of getting a lot of traffic if no one is converting.

    It defeats the purpose, right?

    If you're getting a lot of traffic and no one is converting, then not only you have to question your site, but also the type of traffic you're getting.

    We're not in the age of mass marketing like it was doing back in the 1970s and 1980s. We all have the convenience of the internet where we can actually go directly to a site that we want to go to.

    With that in mind, this is what we have to incorporate in our thinking as far as attracting the right visitors. We have to think how they think and apply it to our businesses.

    Thanks for sharing Fabrizio! This is definitely one important element we all must think of!

    1. Hey Sherman, absolutely, very well put.

      Which all comes back to the importance of making those all important connections, and communicating with people.

      Learning more about the kind of peeps who are visiting our blogs and websites. What they're searching for, what problems they're having, what questions they're asking in the comment section or via email and so forth.

      Thanks mate, great to see you here.

  3. Hi Fabrizio, you are so right, conversions mean much more than just visits. Many retailers and businesses that spend money on digital marketing know that and live by it. If the marketing campaign does not work they will not continue it. Converisons and sales are what makes them market more.
    Getting the RIGHT traffic is key over HOW much traffic one gets. Excellent piece Fabrizio.

    1. Hey Lisa, thanks for visiting.

      Yes exactly. The RIGHT kind of traffic.

      You know something, I've worked with a good few clients that have had websites with a ton of traffic, but their conversions was something else altogether. So the RIGHT kind of traffic is very important.

      1000 un-targeted visits is not the same as 100 targeted visits right?

      Thanks again for your comment Lisa, have a great day.

  4. Amen and amennnn to this one Fabz! This is one part of my business that I am focusing on heavily is increasing conversions to my site..primarily opt-ins and new customers. Spot on advice my friend 🙂

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