In this post, you'll discover five feature-packed Instagram bio links tools to make your bio stand out and get more clicks to your website and important content!
I doubt that you need an introduction to Instagram. Instagram is a popular and powerful visual social network platform. Whether you're a small business owner, blogger, or content creator of some other kind, there's no denying that Instagram is one of the best apps you can use to build your social presence and increase brand awareness.
Why is that?
It's simple, really. According to this report, over 1 billion people use Instagram every month, and 63% of those users log into their Instagram accounts every day.
When it comes to driving traffic from Instagram, there is a very big opportunity, especially if you have a good all-around engagement level on your account.
However, the problem is where you can send visitors from your Instagram profile. You don't have many options because you can only add one link in your Instagram bio, making it difficult to drive traffic to other critical content.
What is the solution?
Thankfully, you can use some cool tools that will allow you to enhance your Instagram bio and add more links. Below, we'll look at five of these tools in more detail.
It's the only place in your entire Instagram profile where you can tell people who you are and what you do. The bio section is often not utilized properly. It's not just a place for you to write anything random and meaningless; it's a place for you to share an important message about your brand, products/services, etc.
Your message, as with your content, needs to inform, educate, and inspire. Otherwise, regardless of what links you have in your Instagram bio, no one is going to click on them.
Right, let's get started!
lnk.bio is a tool that allows you to offer multiple links from a single bio link. How it works is that you create a single custom link that will display additional links, plus social icons and profiles.
You can then embed this single link into your Instagram profile. When users click on the link in your bio, they will see the landing page displaying your custom links and social profiles.
You can use these additional links to cross-promote your other social media accounts or drive traffic to your blog, website, landing pages, or other conversion pages.
Users of lnk.bio also get access to over 40 beautiful icon styles to integrate into their link bio. Other features include -
Price-wise, lnk.bio is free if all you need is a random URL created with unlimited links. You can't do much customization with the free plan. There are premium plans starting from $0.99 per month, so it won't exactly break the bank!
The $0.99 Mini plan gives you all of the free plan options, including - custom URL, great for branding! You also get schedule links, link tracking, and stats, and more. Everything you need to get your Instagram conversions up!
Shorby is another simple tool for adding more than one link to your Instagram bio. It works very similarly to lnk.bio; however, it includes some other notable features, such as adding affiliate links from Amazon and ClickBank to monetize.
The list of features include -
Price-wise, you can signup for a free trial of Shorby. After the trial period, you have the option to choose a subscription plan starting from $9 per month.
Later is more than just an Instagram bio link tool. The website offers a full suite of Instagram marketing tools. You get access to features from post planning, scheduling to tailored insights and more.
The Linkin.bio feature allows you to add multiple, trackable links in your bio or tag products in your Instagram posts. You can also use the analytical tools to measure your bio links and Instagram post link ROI, and more.
Price-wise, Later offers a free plan with the Lite version of Linkin.bio. Plans start from $7.50 per month for a Starter Plan. On the Starter Plan, you get -
Next up on our list here is Liinks. This tool, like the other tools we've looked at so far, comes with a number of features that enables you to add multiple links with descriptions to your Instagram bio, including -
Cost-wise, again there's a free forever plan which gives you all of the basics, including unlimited basic links. Then there's a Premium Plan which will set you back $3.99 per month. The Premium plan gives you everything from -
Last on our list is Smart.bio by TailWind! You may be familiar with TailWind as the popular social media scheduling platform. Well, Smart.bio is just one of the awesome tools on offer by TailWind!
Smart.bio gives you the tools to create a branded landing page so that you can send an endless stream of traffic from your Instagram profile, via your bio, to your most critical content, such as conversion elements, your blog, website, digital products page, and more!
Features include -
Cost-wise, Smart.bio is free to use with limited options and features. There are premium plans which also include a host of social media marketing and scheduling tools. Price starts from $9.99 per month (paid annually).
All of these tools offer their own set of unique features and options. However, when it comes to value for money, lnk.bio is the clear winner for me. This is the tool I use for my own Instagram account and I love it.
The one-time fee per Instagram account is a great offer. Plus, the customization options are endless. I definitely recommend this one.
When it comes to the best tool for the most comprehensive features and options, Shorby and Later are the ones to explore.
Instead of paying money to a third-party service or application, the other cost-effective alternative is to create your own dedicated bio links landing page using your website.
Simply create a new static page on your WordPress website with a short permalink. It could be something like - yourwebsite.com/bio-links
Next, add your profile picture, similar to your Instagram profile, along with social icons. Then create custom buttons with links to other important content.
Once you're done, simply publish the page, then create a shortened link using something like Bit.ly. You can embed the bit.ly URL into your Instagram profile bio, and voila!
You can track clicks in your Bit.ly dashboard even!
OK, whichever Instagram bio links tool or solution you end up using, I hope you got a lot of value from this post. Best of luck.
Here are some other Instagram marketing related posts I recommend reading!