So you want to drive more traffic to your blog, huh? Well, you’ve come to the right post. Below are 10 super smart ways to get referral blog traffic on tap!
First of all, if you have Google Analytics profile set up for your blog (which I’m pretty sure you will have), under the acquisition tab in your dashboard, you’ll notice there is a tab for channels.
Take some time to study this area carefully. By default, your site’s traffic is grouped into these channels.
You should see organic search, direct, referral, and other.
If you generate traffic to your blog via email as well, you might see that in the lineup too, amongst other sources.
So, in this post, I want to share with you some very smart and proven methods in which to increase your blog’s referral traffic .
What is referral traffic?
For all you newbies reading this, what do we mean by referral traffic?
Referral traffic is essentially visitors that come to your blog from other credible sources, both online and offline.
For instance, you might get referral traffic from other websites that are linked back to your blog. You may also get traffic from email links, social networks, forums, print marketing (direct), eBooks, and so on.
Note: I don’t expect you to implement every single strategy in the list below, and chances are, you’re probably already using most of these tactics right now.
OK, so let’s get started.
10 Smart Ways To Increase Referral Traffic To Your Blog
#01. Do guest blogging
Let’s start with the undisputed king of content marketing… Guest blogging.
Out of all the blog promotion strategies that exist, guest blogging has to be up there as one of the best ways to increase exposure for your blog.
Guest blogging is a great way to connect with like minded people in your niche.
Use it to build new relationships and find new readers and subscribers for your blog.
Just a quick note, however, if you’re thinking about using guest blogging for SEO purposes, i.e. building backlinks etc, whilst this tactic might still work to some degree and for some people, just be careful you don’t get the results you DON’T want.
For instance, getting a link spamming penalty from Google.
In most cases these days, a lot of the top blogs and authority websites apply a no-follow attribute to their outbound links just to stay on the safe side.
What you should use guest blogging for is relationship building and increasing exposure for your blog. Just think, exposure can help you boost your blog traffic, and that’s what you want, right?
Check out this post by Matt Cutts titled the decay and fall of guest blogging for SEO. Although it’s a good few years old now, it still provides some relevant information about the do’s and don’ts of guest blogging.
Matt Cutts, by the way, was head of Google’s webspam team back in the day.
#02. Create valuable email newsletters
Your email newsletters can be a great source of referral traffic to your blog, if, you create them with ‘value’ in mind.
I think every blog should send out an email newsletter once a week, or at least a few times each month.
Also, all your other outgoing emails should be considered as valid ways to drive targeted blog traffic.
You should consider using something like the WiseStamp App to add a custom signature with a link to your blog from your outgoing emails.
Check out mine below.
#03. Join the party over on Pinterest
Did you know that Pinterest is considered to be the 4th largest traffic driver on the web, beating out sites like Yahoo for organic traffic.
If you have a Pinterest profile, make sure you’re making good use of it.
Connect with other bloggers and influential people in your niche who are already on Pinterest, and start pinning their content related images, videos and infographics to help them promote their content. Do the same for your own content too, of course.
When you promote someone else, they will almost always come back and promote you.
Use high-quality images and optimize them correctly for Pinterest.
Make them more visually interesting, don’t just leave your images naked, add some text, quotes from your blog posts even.
All these little ‘attention to detail’ things can help encourage other users on Pinterest to come and repin your shared content to their own Pinterest boards.
Micheal Stelzner has written a magnificent post over on his blog, Social Media Examiner, on how to drive more traffic to your site from Pinterest, I do recommend that you check it out.
By the way, you can find me on Pinterest here. Connect with me 🙂
#04. Curate content
Content curation can be very beneficial for driving referral traffic, although I will say, it can be a little time-consuming, and you may have to wait a while before you start reaping the rewards.
Curating content involves collecting together interesting pieces of content from around the web, relevant to your niche, and combining it with original content of your own, and then sharing it out with your followers.
There are two ways to curate content.
- Collect content from around the web and construct a massive value resource articles. For example, 100 Conversion Marketing Case Studies You Need To Read Before You Die.
- Use tools and sites like Scoop.it and Storify to curate and share stories and content.
#05. Join blog community sites
There are some great blog community websites around right now, and new ones are cropping up all of the time, however, just be careful not to put too much of your energy in using them.
The trick is to find the ones most relevant to your niche, and the most popular (active) ones.
From my own experiences, I’ve had some success with sites like BizSugar and Inbound.org.
These sites are great for not just promoting your own blog content, but for also engaging with other bloggers and influencers, providing value and helping others, thus ‘potentially’ driving new readers back to your own blog.
#06. Join the party over on YouTube
Please don’t tell me you still haven’t jumped on the YouTube band wagon!
YouTube is considered to be the 2nd largest search engine on the web, processing more than 3 billion searches per month.
Creating YouTube videos is something that every blogger should be doing right now.
Video marketing is HUGE business and can help YOU not only drive traffic, but tap into one of the largest resource providers on the web.
And if you’re wondering where on earth can you find content to put in your YouTube videos? well, you already have tons of it on your blog! You’re halfway there already.
According to BrandWatch the number of searches for “how to” videos on YouTube is growing by 70% year on year.
Click here to check out my blogging tips and tutorial videos, and to subscribe to my YouTube channel 🙂
#07. Get on social media
Social media accounts for just 2.34% of the annual traffic to Magnet4Blogging as of 2017.
Not a great amount, however, I don’t actually pay a great deal of attention to most of the social media sites that exisit, perhaps I should.
As of updating this post (September 2017), my top 5 referral traffic sources from social media sites are Twitter, StumbleUpon, Facebook, Google+ and YouTube.
Social media marketing can be extremely time consuming, but you can’t ignore it.
The connections I’ve made via social media have been priceless.
To make social media work for your blog, you need to have a strategy in place for regularly promoting your content creatively on social media.
Your aim is to boost engagement and hopefully some referral traffic too.
Having a Facebook page or a Twitter account is all well and good, but it’s simply not enough anymore. In addition, many social media platforms are now a Pay-to-Play platform.
Here are some things you can do to increase engagement and traffic to your blog from social media –
- Select only the social networks that are working for you already, and dominate on them.
- Engage on a whole new level, that means reply to every single comment, be helpful, add value and all the rest of it.
- Share engaging content such as relevant images, videos, polls, questions, motivational quotes, etc. Don’t just post links to your latest blog post all the time.
#08. Create some interesting infographics
The next strategy I want to share with you is a very smart and effective content marketing method.
I’m sure most of you know what an infographic is, but if you don’t and you’re totally new to all of this, that’s cool. You can click here to learn more about infographics.
According to this infographic, 41% of marketers said that infographics and other original graphics were the most engaging.
Whether you create your own or share somebody else’s, infographics can attract a lot of attention, including referral traffic, social media shares, links, comments and so on.
Once again, creating a great information graphic takes time, it’s not a quick process by any means. However, this post should set you up quickly.
Here are some free tools you can use to create your infographics with –
- Photoscape – Free desktop photo editing / graphic creation software.
- Canva Infographic Maker
#9. Do blog commenting
Asides driving referral traffic, blog commenting, when done correctly, is a great way to do the following –
- To connect with other like-minded bloggers and to stay in touch.
- To add value to a blog post as well as to contribute to conversations.
- To get your blog noticed.
The mistakes a lot of bloggers make when they do blog commenting is that they leave useless one-liner comments for starters. And secondly, they try and comment on way too many blogs.
The best way to do blog commenting, by far, is to pick just a small handful of credible blogs, get to know the author well, show your face and read the blog’s content regularly, then leave ‘meaningful comments’.
When I say leave meaningful comments I don’t just mean write ‘Hi there, great post, thanks for sharing’. I mean leave a great comment.
Here’s an example of a meaningful comment I left on a blog that I’ve been following for some time, Sherman Smith’s blog.
As you will see, it’s a good few paragraphs long, and I try to share my thoughts, stories, and try to add some value to the conversation too.
I think that’s the best way to get on other blogger’s radars as well, and get the most benefits from blog commenting.
One of the best blog commenters I’ve ever come across in my blogging niche has to be Mr. Ryan Biddulph from Blogging From Paradise.
In fact, Ryan even wrote a book about doing blog commenting the smart way here. Do check it out.
#10. Join the party over on Triberr
OK now, this is one great way to not only drive traffic to your blog but also, and more importantly, to connect with like-minded folks and grow your blog’s audience.
Triberr allows you to connect with your peers, folks who share similar interests and passions as you.
If you’re creating awesome content for your blog, you want people to see it, read it, share it and so on, right?
Triberr is one of those amazing places to share your content. Get on it, join some tribes and even create your own tribe.
Click here to learn more about how Triberr can benefit you as a blogger.
That’s it peeps!
So, I hope you’ve enjoyed reading through this referral traffic generation post.
Like I said at the very beginning, you don’t have to go nuts and use every single technique I’ve mentioned above, but add one or two to your traffic building efforts and I’m positive you’ll come out on top.
Here’s a quick summary of the things we’ve covered that you can do to increase referral traffic to your blog.
- Do guest blogging.
- Link to your latest posts from your email newsletters.
- Make better use of Pinterest.
- Start curating content, both on your blog and using content curation sites.
- Join and collaborate on blog network sites.
- Create videos to post on YouTube and Facebook.
- Grow your social media audience and promote content there regularly, and smartly.
- Repurpose your blog content into infographics.
- Provide value on other blog posts by leaving meaningful comments.
- Join the Triberr revolution and grow your own tribe.
So what other ways can you increase referral traffic to your blog?
Best of luck!