So you want more blog traffic, right? Well, you’ve come to the right post.
First of all, if you have Google Analytics profile set up for your blog (which I’m sure you will have), under the acquisition tab in your dashboard, you’ll notice there is a tab for channels.
Take some time to study this, by default your site’s traffic is grouped into these channels.
You should see organic search, direct, referral and other.
If you generate traffic to your blog via email as well you might see ’email’ in that lineup too.
In this post, I will share with you some very smart and proven methods in which to increase referral traffic to your blog.
For all you newbies reading this, referral traffic is essentially visitors that come from other credible sources, both online and offline. For instance, you might get referral traffic from reputable websites and blogs, email clients, social profiles, blog communities and networks, forums, print marketing, PDF publications and so on.
Note: I don’t expect you to implement every single strategy in this list, and chances are, you’re probably already using some of these tactics.
OK, let’s get started.
10 Smart Ways To Increase Referral Traffic To Your Blog
#01. Do guest blogging
Let’s start with the undisputed king of content marketing… Guest blogging. I guess it’s blogging full-stop.
Out of all the blog promotion strategies that exist, guest blogging has to be the best way to increase exposure for your blog.
Guest blogging is a great way to connect with influencers, build new relationships, and find new readers and subscribers for your blog.
Just a quick note, however, if you’re thinking about using guest blogging just for SEO gains, i.e. building backlinks etc, whilst this tactic might still work to some degree, these days it’s pretty much useless.
In most cases, a lot of blogs and websites no-follow their outbound links just to be safe.
What guest blogging should be used for is relationship building and increasing exposure for your blog. Just think, exposure can help boost your blog traffic.
Check out this post by Matt Cutts titled the decay and fall of guest blogging for SEO. Although it’s a pretty old blog post now, it still provides some guidance about the do’s and don’ts of guest blogging.
Matt Cutts, by the way, was head of Google’s webspam team back in the day.
#02. Send email newsletters
Your email newsletters can be a great source of referral traffic to your blog. I think every blog should send out an email newsletter at least once a week.
Also, all your other outgoing emails should be considered as ways to drive blog traffic. You should consider using something like the WiseStamp App to add a custom signature with a link to your blog from your outgoing emails. Here’s an example of mine below.
#03. Join the Pinterest party
Did you know that Pinterest is considered to be the 4th largest traffic driver on the web, beating out sites like Yahoo for organic traffic.
If you have a Pinterest profile, make sure you’re making good use of it.
Connect with other bloggers and influential peeps in your niche and start pinning your blog post images, videos and infographics to help you increase referral traffic.
Take the time to use quality images, and to optimize your images correctly. Make them more interesting, add texts, quotes from your blog posts even.
All these little ‘attention to detail’ things can help encourage users on Pinterest to repin more of your shared content to their own Pinterest boards.
Micheal Stelzner has written a magnificent post over on his blog, Social Media Examiner on how to drive more traffic to your site from Pinterest, I do recommend that you check it out.
#04. Curate content
Content curation can be very beneficial for driving referral traffic, although I will say, it can be a little time-consuming.
Curating content involves collecting together interesting pieces of content from around the web, relevant to your niche, and combining it with original content of your own, and then sharing it with your followers.
There are two ways to curate content.
- Collect content from around the web and construct a massive value resource post. For example, 100 Conversion Marketing Case Studies You Need To Read.
- Use tools and sites like Scoop.it and Storify to curate and share stories and content.
#05. Join blog community sites
There are some great blog community sites around and new ones are cropping up all of the time, however, just be careful not to put too much of your energy in using them.
The trick is to find the ones most relevant to you, and the most popular ones.
Personally, I’ve had some reasonably good success with sites like BizSugar and Inbound.org if your blog about marketing.
These sites are great for not just promoting your own blog content, but for also engaging with other bloggers, providing value and helping others, thus driving new readers back to your blog.
#06. Join the YouTube party
Creating YouTube videos is something that every blogger should be doing in my opinion.Video marketing is HUGE business and can help YOU promote your blog and increase traffic.
Video marketing is a HUGE business and can help YOU promote your blog and increase traffic on an epic scale.
YouTube is the second largest search engine on the web, you simply can’t ignore it.
And if you’re wondering where on earth will you find content to put in your YouTube videos, well, you already have tons of it on your blog! You’re halfway there already.
According to BrandWatch the number of searches for “how to” videos on YouTube is growing by 70% year on year.
#07. Get on social media
Social media accounts for 7% of the annual traffic to Magnet4Blogging.
As of updating this post (27th April 2017) My top 5 referral traffic sources from social media sites are Twitter, StumbleUpon, Facebook, Google+ and YouTube.
Social media marketing can be extremely time consuming, but you can’t ignore it. You need to have a strategy in place for regularly promoting your blog content creatively on social media to boost engagement and referral traffic.
Having a Facebook page or Twitter account is all well and good, but it’s simply not enough anymore. In addition, most social media platforms are now Pay-to-Play.
Here are some things you can do to increase engagement and traffic to your blog from social media –
- Select only the social platforms that are working for you, and crush them! If Facebook isn’t working, don’t waste your time with it. If Instagram is working, that’s where you need to be.
- Engage on a whole new level, that means to reply to comments, be helpful, add value and all the rest of it.
- Share engaging content such as images, videos, polls, questions etc. Don’t just post links to your latest blog post all the time.
#08. Create some infographics
The next strategy I want to share with you is a very smart and effective content marketing method.
I’m sure most of you know what an infographic is, but if you don’t and you’re totally new to all of this, that’s cool. You can click here to learn more about infographics.
According to this infographic, 41% of marketers said that infographics and other original graphics were the most engaging.
Whether you create your own or share somebody else’s, infographics can attract a lot of attention, web traffic, social media shares, links, comments and so on.
Once again, creating a great information graphic takes time, it’s not a quick process by any means.
Where you could start is your blog content, as I’m sure you have plenty of posts that could be repurposed into an infographic.
Here are some free tools you can use to create your infographics with –
- Photoscape – Free desktop photo editing / graphic creation software.
- Canva Infographic Maker
#9. Do blog commenting
Blog commenting, when done correctly, can be very powerful.
- It’s a great way to connect with other bloggers and stay in touch.
- It’s a great way to add value to content and conversations.
- It’s a great way to get your blog noticed.
The mistakes a lot of bloggers make when they do blog commenting is that they leave crappy comments for starters. And secondly, they try and comment on way too many blogs.
The best way to do blog commenting is to pick just a small handful, around a dozen credible blogs, get to know the author, show your face and read the blog’s content regularly, then leave ‘meaningful comments’.
When I say meaningful comments I don’t just mean ‘one-liners’ either. Here’s an example of a meaningful comment I left on a good friend of mine’s blog, Sherman Smith’s blog.
As you will see, it’s a good few paragraphs long, and I try to share my thoughts, stories and try to add some value to the conversation too.
I think that’s the best way to get on other blogger’s radars and get the most benefits from blog commenting.
One of the best blog commenters I’ve ever come across in my time has to be Mr. Ryan Biddulph from Blogging From Paradise. Heck, Ryan even wrote a book about doing blog commenting here. Do check it out.
#10. Join the Triberr party
OK now, this is one popular way to not only drive traffic to your blog but also, and more importantly, to connect with like-minded folks and grow your blog’s audience.
Triberr allows you to connect with your peers, like-minded folks who share similar passions and interests as you.
If you’re creating awesome content for your blog, you want people to see it, read it, share it and so on, right?
Triberr is one of those amazing places to share your content. Get on it, join some tribes and even create your own tribe.
Click here to learn more about how Triberr can benefit you as a blogger.
That’s it peeps!
So, I hope you’ve really enjoyed reading this referral traffic generation blog post.
Like I said at the very beginning, you don’t have to go nuts and use every single technique I’ve mentioned above, but add one or two to your traffic building efforts and I’m positive you’ll come out on top.
Here’s a quick summary of the things you can do to increase referral traffic to your blog.
- Do guest blogging.
- Link to your latest posts from your email newsletters.
- Make better use of Pinterest.
- Start curating content, both on your blog and using content curation sites.
- Join and collaborate on blog network sites.
- Create videos to post on YouTube and Facebook.
- Grow your social media audience and promote content there regularly, and smartly.
- Repurpose your blog content into infographics.
- Provide value on other blog posts by leaving meaningful comments.
- Join the Triberr revolution and grow your own tribe.
So what other ways can you increase referral traffic to your blog?
Best of luck!