Here’s a simple tip to help improve your influencer outreach emails, and thus improve your email response rate.
What ever your reason for reaching out and connecting with influencers in your industry.
Be it to ask for help to promote your latest blog post.
Or to suggest a page for a broken link you found on their website.
Or to thank them for all the great work they do and let them know how they’ve inspired you, or what ever else.
One simple, but often overlooked thing you can do to improve your influencer outreach emails and response rate right now is this…
Address the person by their first name.
It’s that simple.
Make the email personal to them, especially if it’s someone you’ve been following for some time.
Maybe you’ve commented on their blog a few times.
Or maybe you’ve linked to one of their articles on your blog.
Or maybe you’ve shared their content on social media.
You’re more likely to get noticed and maybe even get a response by using the person’s real name, and not the following greetings:
- Dear Sir…
- Dear Friend…
- Hi there…
- Dear website owner
- Dear webmaster (Though I’m not sure anyone actually uses this anymore)
I don’t know about you, but I receive a ton-load of emails with those kinds of greetings in them every single day.
Do you know what I do with those emails?
I Trash them immediately.
It feel as if the message is just a mass promotion effort, rather than crafted specifically to connect with me.
If you’re on the receiving end of these kinds of email greetings too, think about it.
If someone hasn’t shown the bother to take the time out, to learn more about the person they’re reaching out to, then why should you care who they are either?
Of course addressing the person by their real name is just the start.
There’s many other things you can do to improve your influencer outreach emails to get better response rates.
So next time you write an influencer outreach email, think about using the person’s real name. I will go a long way.
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