Here’s a simple tip to help you improve your influencer outreach emails, and thus improve your email response rate.
Whatever your reason for reaching out and connecting with influencers in your industry. Be it to ask for help to promote your latest blog post.
Or to suggest a page for a broken link you found on their website. Or to simply thank them for all the great work they do and let them know how they’ve inspired you.
One simple, but often overlooked tiny thing you can do to improve your influencer outreach emails and response rate right now is this…
Address the person by their first name.
It’s that simple peeps.
Make the email personal to them, especially if it’s someone you’ve been following for some time and someone who may also know you.
Maybe you’ve commented on their blog a few times.
Or maybe you’ve linked to one of their articles on your blog. Or maybe you’ve shared their content on social media.
You’re more likely to get noticed and maybe even get a response by using the person’s real name, and not the following greetings:
- Dear Sir…
- Dear Friend…
- Hi there…
- Dear website owner
- Dear webmaster (Though I’m not sure anyone actually uses this anymore.)
I receive a ton-load of emails with those kinds of greetings in them every single day.
Do you know what I do with those emails?
I trash them, immediately. No mercy…
It just makes me feel as if the message is just a mass promotion effort, rather than crafted specifically to connect with me.
Even if it wasn’t, I at least like to feel like I’m being approached personally.
If you’re on the receiving end of those kinds of email greetings too, think about it.
If someone hasn’t shown the bother to take the time out, to learn more about the person they’re reaching out to, then why should you care who they are either?
Of course, addressing the person by their real name is just one step you can take to increase the success of your outreach emails.
There are many other things you can do, check out this podcast episode below.
So, next time you write an influencer outreach email, think about using the person’s real name. I will go a long way. If you don’t know it, take the time to find out, and maybe learn a little more about the person before emailing them.
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