Bloggers: How To Price Your eBook - 5 Questions To Ask Yourself Before Pricing Up Your eBook

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Want to sell your eBook but don't quite know what price tag to slap on it? Well, in this post, I'll give you some advice to help you figure out how much to sell your eBook for.

Charging $60 or $70 for an eBook sounds pretty absurd, right?

And I'm safely guessing is mostly unheard of these days.

Heck, I think charging $25 for an eBook could even raise a few eyebrows - What do you think though?

Perhaps one could justify selling their eBook at such a price if they truly believed the content inside to be worth its weight in Gold.

Maybe, but I don't know. Personally, I've never paid anything more than around $15 for an eBook...

Anyway, whatever you think, here's the thing:

eBooks are not meant to cost big bucks.

Even the most valuable eBooks don't cost more than around $10 or so.

eBooks are nothing new, we're in a digital age now where they're meant to be cheap. Dirt cheap, in fact.

And for the most part, they are.

All you have to do is take a look at the list of best selling business books on Amazon, for example. Kindle eBooks don't cost a great deal of money.

Why are eBooks priced so cheaply?

Again, if you take a glance on, for instance, you’ll find a monumental number of eBooks for sale there. Many of them with prices ranging from $0 up to $20 and more.

I’ve purchased many eBooks from Amazon over the years. I've also purchased many eBooks from other sites like Payhip and Selz.

Regardless of where I've bought eBooks from, I've never really had to pay more than a few bucks for them. Maybe the odd one for $9 or even $12.

And would you get any additional value for paying such a high price for eBooks than you would get if you paid less for them?

In my opinion, no, I don't think so.

Here's why:

In my experience, I've gotten as much value from reading dirt cheap eBooks as I have from reading expensive ones.

So, why on earth are eBooks so cheap to buy, seriously?

Because they cost almost nothing to create...

That's right. In addition, the competition is way too high as well.

Anyone with a computer can write and publish an eBook for themselves and sell it to the masses.

Perhaps they might cost a little bit more to create if you have to outsource a content writer and then hire someone else to edit and format it for you. But other than that, there's really nothing else to it.

Check this out:

Writing and publishing an eBook involves -

  • No printing costs.
  • No publishing fees to pin you down.
  • No postage and packaging costs for you to worry about.

And, the great thing about it all, once again?

Literally, anyone can start writing an eBook, even with limited technology and resources.

So, with some of these factors in mind, how much should you REALLY charge for your eBook?

To help you find the answer to that question, below are five questions to ask yourself about your own eBook.

Take a look at each one of them, as I think answering them will put you in a better position to come up with a decent price for your eBook.

How Much Should You Charge For Your eBook: 5 Tips On How To Price Your eBook
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Question #1 - How much did it cost you to produce your eBook?

If you hired someone to write your eBook content, and then hired someone else to format it for you, then I'm sure you've incurred some costs for this.

What about proofreading and eBook cover artwork design? You must also take these into consideration before pricing up your eBook.

If you've written your eBook yourself entirely, including creating the artwork, proofreading, and all the rest of it, then your cost will be, zero, obviously.

This is great because whatever you decide to sell your eBook for, will be all pure profit for YOU, well, almost.

Question #2 - How 'Relevant', 'unique', and 'valuable' is the content of your eBook?

What really makes your eBook unique and different from other similar eBook titles out there?

Here are some things that might make your eBook unique and valuable to your ideal readers -

  1. It provides solutions to problems on a specific topic or niche.
  2. It contains views, opinions, insights, and important data and statistics from trusted and credible and authoritative sources.
  3. It contains in-depth knowledge of a topic.

Question #3 - How much content does your eBook have?

Another factor to consider is the amount of content your eBook actually has to offer.

If your eBook only contains 20 or fewer pages, it would make sense to price it low to encourage buyers.

If 80 to 100 pages make up your eBook content, then it might be worth a little bit more, let's say $6 to $9.

If there are more than 200 pages in your eBook, then you could consider $12 to $20

All that being said:

Don't just use the number of pages your eBook has as a guide to price your eBook.

Your eBook may only have 50-pages, for instance, but if the content is super high-quality and high value, then a high-ticket price could be considered.

And what about the author? That's you.

Are you considered an authoritative or influential person when it comes to your industry?

If so, take this into consideration when slapping the right price tag on your eBook.

Question #4 - How much will your eBook cost to sell?

A lot of people don't think about this very carefully enough.

If you’re promoting and selling your eBook on your own blog or website, and you're taking payment through PayPal, for instance, then you’re probably not going to incur any charges, except for the PayPal fees, right?

But if you self-host your eBook, you then have to think about a few other logistics, such as setting up an e-commerce platform on your website, registering and paying EU VAT, and how you're going to deliver the eBook once it's sold.

If you decide to use a third-party eCommerce platform such as eJunkie or Payhip, then you’re probably going to incur some fees for using these services too.

Once again, take all of these things into consideration when pricing your eBook.

I've used eJunkie in the past as they don’t take a commission on sales, just a monthly membership fee.

However, these days I prefer to use PayHip to sell my eBooks, mainly because their fees are extremely low, and they take care of the EU VAT for me.

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Check out this post I wrote with information on where to sell your eBooks online.

Question #5 - Is this your first eBook?

Why should that matter?

Well, if this isn’t your first rodeo of writing, publishing, and selling an eBook, think about the last eBook you wrote and tried to sell.

Ask yourself - How well, or not so well, was your last eBook received, and what sales did you make?

One of the things I love about using Payhip is the conversion reports it creates for you.

The trust factor is something you have to consider when pricing your eBook too.

If you believe your audience trust you enough to pay you for your content, then keep that in mind when costing up your eBook.

If no one really knows who you are or what you do, for instance, maybe you're new to your industry. Folks may not take an immediate interest in purchasing your eBook.

Right, so let's do a quick recap of the things to keep in mind when deciding on how to price your eBook -

  1. How much did it cost to produce your eBook?
  2. How unique or valuable is the content of your eBook?
  3. How much content does your eBook have to offer?
  4. How much will your eBook cost to sell?
  5. Is this your first eBook publication?

Wrapping up

Knowing the answers to all of these questions will definitely help you come up with a sensible price for your eBook.

Whatever price you decide, make sure you stick with it, that's the other important thing.

If you really think your eBook is worth $20, then go ahead and try to sell it for that much.

If you think it's only worth a few Dollars right now, then start with that and then increase it over time.

With a little bit of research, testing, and knowing your target audience and everything else in between, you'll figure out your best price.

Here's one last tip for you:

Take a look at some of the titles of similar eBooks on Amazon right now, and see what prices those eBooks are set out.

Buy a few and read the content if you have to. Check to see if the content value is on par with your own.

The very best of luck to you.

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4 comments on “Bloggers: How To Price Your eBook - 5 Questions To Ask Yourself Before Pricing Up Your eBook”

  1. Great article 🙂

    The pricing point of e-books is often a confusing one for many. I've kinda booked the trend with my price points and sold my first ebook for $47. It was 120 pages long. I sold my second for $67, it was 450 pages long so pretty comprehensive. I took into account mainly what the individual would be getting from the information (how I created a Facebook presence that got 7 million people a week directly engage with my stuff) and they both sold well. You are right that when pricing you need to be realistic. Unless you are offering something pretty original, you have a lot of competition - although you can still do some good marketing to present the offer in an irresistible way. Great article, I'll tweet it 😉

    1. Hi Andrew thanks for visiting and leaving a valuable comment, and of course sharing your experiences with pricing your eBooks. That's really great to hear, and exactly the point I'm making in this post with realistic pricing. You on one hand are a prime example of someone who is offering extremely high value content, and lots of it too, content that is serving your audience greatly. It sounds like you've put a lot of work into these eBooks therefore you have every right to price your eBook at what it's worth.

      Thanks again for commenting and tweeting my friend, have a super rest of the week.

      - Fabrizio

  2. In relation to how valuable and how unique the book is - it is worthy to spy on the competition. Is there a similar book on the topic? How much does that sell for? Hunting for things like this will not only help one price the book but will also help in positioning themselves in the market.

    Thanks for the wonderful post Fabrizio 🙂

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