Want to sell your eBook but don’t know what price tag to put on it? Here’s some sound advice to help you figure out how much to sell your eBook for.
Charging $60 or $70 for an eBook sounds pretty absurd to me, and I’m safely guessing is mostly unheard of these days.
Heck, I think charging $25 for an eBook could even raise a few eyebrows. What do you think?
I suppose unless of course, the content is so darn good that one would feel compelled to sell their eBook for that kind of money.
Anyway, eBooks are not meant to cost big bucks, even the most valuable eBooks cost less than $20 these days. Most of them anyway.
eBooks are meant to be cheap, really cheap, dirt cheap.
Why are eBooks priced so cheaply?
If you take a look on Amazon.com, for instance, you’ll find a monumental amount of eBooks for sale, all with prices ranging from $0 to $20 and more.
I’ve purchased many eBooks from Amazon over the years. I’ve also purchased eBooks from other sites like Payhip. In any case, I’ve never really paid more than a few bucks for eBooks, maybe with the odd one for $9 or even $12.
And would you get any additional value for paying a high price for eBooks than you would get if you paid less for them?
Well, to be really honest with you it’s a tough one. Because I’ve gotten value from reading both cheap eBooks and from expensive ones too.
So, why on earth are eBooks so cheap to buy, seriously?
Because they cost almost nothing to create…
That’s right, the competition is way too high too, so eBooks cost nothing to make.
Perhaps they might cost a little bit more to create if you have to outsource someone to write the content for you, and then hire someone else to edit and format it for you, but other than that there’s really nothing else. Check it out –
- There are no printing costs involved.
- No publishing fees to pin you down.
- No postage and packaging costs for you to worry about either.
And, the great thing about it all is that literally, anyone can start writing an eBook, even with limited technology and resources.
So, with some of these factors to bear in mind, how much should you REALLY charge for your eBook?
To help you find the answer to that question, below are five questions to ask yourself about your eBook.
Take a look at each one of them as I think answering them will put you in a better position to price your eBook properly.
#1 – How much did it cost you to produce your eBook?
If you hired someone to write your eBook content, and then someone else to format it for you, then I’m sure you’ve incurred some costs for this.
What about proofreading and eBook cover artwork design? You must also take these into consideration.
If you’ve written your eBook yourself entirely, including creating artwork, proofreading, and all the rest of it, then your cost will be zero.
This is great because whatever you decide to sell your eBook for will be all profit for YOU.
#2 – How ‘unique’ and ‘valuable’ is the content in your eBook?
What really makes your eBook unique? A stand out from other similar eBooks out there?
Here are some things that might make your eBook unique and valuable to your readers –
- It addresses and solves multiple problems or a particular problem.
- It contains views, opinions, insights, and statistics. Moreover, it contains valuable knowledge on a topic which is considered authoritative.
These are valuable attributes, so make sure you consider them when pricing your eBook.
#3 – How much content does your eBook have?
Another factor to consider is the amount of content your eBook actually has.
If your eBook only contains 20 or fewer pages, it would make sense to price it low, right?
If 80 to 100 pages make up your eBook content, then it might be worth a little bit more, let’s say $6 to $9.
If there are more than 200 pages in your eBook, then you could consider $12 to $20
One thing to remember, though. Regardless of the number of pages your eBook has, this is just a guide to go by.
Your eBook may only have 50-pages, for instance, but if the content is super high-quality and high value, then a high price might be justified.
And what about the author? That’s you. Are you considered an authoritative and influential person when it comes to your niche or topic of interest?
If so, take this into consideration when slapping the right price tag on your eBook.
#4 – How much will your eBook cost to sell?
A lot of people don’t think about this very carefully enough.
If you’re promoting and selling your eBook on your own blog or website, and you’re taking payment through PayPal, for instance, then you’re probably not going to incur any charges, except for the PayPal fees, of course.
But if you do this, you then have to think about a few other logistics, such as registering and paying EU VAT, and how you’re going to deliver the eBook once it’s sold.
Once again, take all of these things into consideration when pricing your eBook.
I’ve used eJunkie in the past as they don’t take a commission on sales, just a monthly membership fee.
However, these days I use PayHip to sell my eBooks, mainly because their fees are extremely low, and they take care of the EU VAT for me which is a massive plus point.
Check out this post I wrote with information on where to sell your eBooks online.
#5 – Is this your first eBook?
Why should that matter? you’re probably wondering!
Well, if this isn’t your first eBook, think about the last eBook you wrote.
Ask yourself, how well, or not so well, was it received by your audience, and what sales did you make?
One of the things I love about using Payhip to sell my eBooks on is the simple, but useful, conversion reports you can generate.
The trust factor is something you have to consider when pricing your eBook too.
If you believe your audience trust you enough to pay you for your content, then keep that in mind when costing up your eBook.
If no one really knows who you are or what you’re about, for instance, maybe you’re new. Folks may not immediately be interested in purchasing your eBook straight away.
Right, so let’s do a quick recap of the things to keep in mind when deciding on how to price your eBook –
- How much did it cost to produce your eBook?
- How unique or valuable is the content inside your eBook?
- How much content does your eBook have to offer?
- How much will your eBook cost to sell?
- Is this your first eBook publication?
Knowing the answers to all of these questions will definitely help you come up with a good price for your eBook. Whatever price you decide, make sure you stick with it, that’s the other thing.
If you really think your eBook is worth $20, then go ahead and try to sell it for that much. If you think it’s only worth a few Dollars right now, then start with that and then increase it over time.
With a little bit of research, testing, and knowing, you’ll figure out your best price.
Here’s one last tip for you: Take a look at some of the titles of similar eBooks on Amazon, and see what prices those eBooks are set out. Buy a few and read the content if you have to.
The very best of luck to you.