Blog Conversion Optimization Course (Part 4) - Homepage Conversion
In Part 4 of the Blog Conversion Optimization Course, we're going to turn our attention to optimizing your blog home page.
Your blog homepage is a high-impact page. If you check your Google Analytics, I can safely bet that your homepage is amongst the top 5 most viewed pages on your entire blog. This means you have to make sure you are making the most of the traffic that goes to this landing page.
Tick only one box below -
My blog uses a customized static homepage.
I don't have a static homepage. Instead, my homepage is used to display my latest blog posts. I also have a sidebar on my homepage.
If your blog is using a purpose-built static homepage then that's a good start in my opinion. I'll explain why in a moment.
Go ahead and scroll down for some additional homepage conversion optimization tips. Check all of the boxes that apply to the current state of your blog's homepage -
My marketing message is clear and concise. My blog homepage plainly describes my value proposition. (Make it simple for your visitors to understand what your blog/products/services/offerings are all about).
On my homepage, I have a clear CTA placed close to my marketing message. Both of these are placed above the fold. (Not always necessary, however, if you have a conversion goal in mind then it's a good idea to put a call-to-action pretty close to your message).
My offerings/services are clearly visible on my homepage, as well as easily accessible from one click. (This is important for bloggers who offer services.)
My homepage displays my most recent and relevant testimonials. (Check out this post about how Marie Forleo used testimonials to grow her business).
My homepage displays social proof. (Again, not always essential. But helps towards making your blog more authoritative. Social proof could be the number of people following you on each social platform.)
I have some "featured in" logos displayed on my homepage. (Again, not always essential. However, if you've worked with a company that's happy for you to display an affiliation logo, then include it. Logos of the websites you have been featured and mentioned can be also be used. Just make sure you get permission to use those logos from the website owners, is possible.)
My homepage navigational menu is clean, simple, and minimal. (I would recommend having no more than five links in your main nav menu. One of those links could lead to your conversion goal. I.e. services, product, or contact. You can also highlight your conversion goal menu link with a background color.)
My homepage copywriting is helpful and informative. My copy is also not too self-promotional. (Avoid talking too much about yourself and your blog features. Talk about the value of your blog.)
My homepage copywriting is free from any spelling and grammatical errors.
My homepage is optimized for search engines(We'll dive deeper into SEO optimization in Part 9 of this course.)
My homepage loads in less than 2 seconds. (See my blog performance tips in Part 1 and Part 2.)
I am using compressed and optimized images on my homepage for quick loading.
I have removed all the unnecessary features that could negatively impact my homepage conversion rate. (These could include outbound links to social profiles, none-conversion focused widgets, ads, pop-ups, etc.)
Prioritize page loading speed optimization for your homepage
As your homepage will be one of the most viewed pages on your blog, loading time is crucial. If you are unable to make any other page on your blog load faster than 2 seconds, just make sure you prioritize your homepage at least.
But my blog doesn't use a static homepage
If your blog does not use a purpose-built static homepage, then it is not really conversion-focused. Please consider creating one for the following critical reasons:
Why your blog needs a customized homepage? - Your message needs to be clear and concise, and having a homepage that's built to deliver that message directly, can help steer visitors towards your conversion goal.
A customized homepage will help you to create focus and clarity for your blog visitors. You can do this effectively by using customized content and a clear message.
A well-structured custom homepage will help you attract and captivate the ideal audience for your blog.
Your blog homepage is one of the best places to promote and showcase the key conversion components of your brand, products, and services.
A customized homepage will give you better control over copywriting and SEO.