Do you have an idea for a great website and now need to find the right developer for the job? Well, here are some tips for you to consider before hiring the perfect web designer.
Let’s face it – Unless you want to continue leaving money on the table, and allow your business to continue suffering from the lack of leads, customers, and sales to it, then forget about creating an online presence or even having a website.
If, however, you do want to put your business in front of a whole new audience and increase it’s potential to grow, then a website is just what your brand or business needs.
The problem with a lot of small businesses that do not have a website is that they think it’s either too costly or time-consuming to have one.
Well, I’m here to tell you that it can be neither of those things.
A website is one of the most cost-effective ways to market your business online.
These days, almost everyone uses the internet to search for a local business, whether it’s via a computer, smartphone or tablet computer.
Did you know that over 2 million businesses in the UK still don’t have a website? If you’re one of them, it’s time to make a change.
So, if you want your business or brand to continue to prosper, and if you want more leads, customers, and sales! And, if you don’t want your competitors reaping all of the benefits because they have a smart online presence, it’s time you invested in a well designed, purposeful, conversion-optimized, mobile-responsive, marketing website.
Now, here’s the big question:
How do you hire the right web designer to help you get the job done?
Let’s take a look below.
What to look for when hiring the perfect freelance web designer
First of all, what is a freelance web designer anyway?
It really depends on a few things, I personally think.
Because some web designers are simply just ‘web designers’ (UI designers using graphics and visual elements to design the layout and feel of a website), and some are web developers too (Someone who takes a design and turns it into clever functional code).
The roles of a web designer and developer are completely different, however, it’s important for both designer and developer to work together to make a project successful.
Now, every freelance web designer will be different according to their experiences, knowledge, skills, and what they actually specialize in offering to their ideal customers.
I work with a variety of visual design, marketing, and development tools that enables me to create marketing websites for a specific type of customer, i.e. bloggers, personal brands, entrepreneurs, freelancers, niche marketers, etc.
Now, when hiring a freelance web designer for your own project, you must first have a clear goal of what you are looking for in a website and decide whether the designer or developer you’re interested in hiring will be up for the job.
Read this: How To Plan Your Next Web Design Project
What else should you look for in a freelance web designer?
Let’s take a look:
It’s no secret that a good relationship starts with good communication.
From the moment you pick up the phone to contact a potential web designer, or, send your first email inquiry, the response back should be good.
Good as in prompt, friendly, and informative.
Moreover, when you do find the right freelance web designer for the job, he or she should take the time to listen to your needs very carefully.
They should also make it easy for you to understand their dialogue or lingo and everything that is being discussed about your design and development project. Because sometimes, web designers and developers cannot help but speak in a language that only they understand.
When it comes to forms of communication, check to see how the freelance designer will communicate with you.
Will it be via telephone, email, Skype, online chat, etc?
The initial inquiry is often best done via Skype Chat or telephone in my experience.
It’s always best to make a positive connection with a designer before discussing ideas for your website design project. It also helps to reassure and instill trust in both the client and freelancer.
For example, with clients that are in my locality, I always prefer to meet them at a local coffee shop or place of business rather than to communicate via telephone or email.
If I’m taking on a client that lives the other side of the world, however, then Skype or telephone always works best.
The point I’m trying to make is, from a client’s perspective, you want to ensure that you are dealing with a designer that cares about what you want to achieve with your website project.
#2. Design languages
As I said at the start of this blog post, web designers and web developers are two completely different kettles of fish, each following a completely different set of design laws.
PHP may also make that list for some designers/developers who work with WordPress and child theme development/customization.
The next big question you must ask is, do you have a deadline date for your project?
If you do, then ensure that the designer you want to hire knows this in advance.
Don’t be afraid to ask what kind of timeframe you can expect for your website to be completed in.
Some designers may be juggling several projects at a time, so it’s always best to ask first.
Timeframes also depend heavily on the scope of work you require to be done, so be realistic with your deadline goals.
Each web designer or developer will charge a different rate according to their experiences, skills, qualifications, etc. So, there is not a real average cost set in stone for your project.
It also depends on the scope of your website design project too. The more complex the project, the more time it will take to complete thus more money it will potentially cost you.
Also, some designers require their clients to put down a deposit first, or you might be able to pay in installments if not the full amount before, or, on completion of your design project.
It might be a sensible idea to get a quote on how much a website design project will cost you first, then you can begin budgeting by putting money asides to do it at a later date.
Do not rush:
Take the time to research various freelance web designers in your area or even further afield before settling on one, or maybe two even.
At the end of the day, the job of a great freelance web designer and developer is not to build you a mediocre website, charge you a small fortune for it, and then tell you to get on with it.
The job of a great freelancer is to listen and understand your needs, understand your marketing goals and objectives, and to communicate with you on a level you can understand and frequently throughout the duration of your website project.
I wish you the best of luck in your quest in finding and hiring the perfect freelance web designer for your project.
Need help with website design?
I specialize in building conversion focused, mobile-reponsive websites with WordPress for clients in my locality, North Devon and Cornwall, as well as for clients worldwide. Whether you need to build a small website for your existing small business, or you want to build a fully-fledged online personal brand business, get in touch with me, let’s have a friendly chat.