Facebook pages for businesses has changed a lot over the recent years, I’m sure you’d agree.
However, in 2015, I made the bold decision to shut down the Facebook page for Magnet4Blogging. I had more than 10,000 fans at the time.
Why did I do this?
Simply because Facebook, or at least that particular Facebook page, wasn’t working for me any longer, and I’ll explain one of the biggest reasons why shortly.
I started a brand new page shortly after deleting the old page, and guess what I found?
After just a few months, and with just under 100 fans, the engagement level I received on the new page was so much better than the previous Facebook page where I had with 10k fans.
How was that even possible?
Simple, because the fewer fans that I have now are targeted. At least that’s what I think.
When it came to promoting my old Facebook page, I made a lot of stupid mistakes.
One of which was paying money to increase the number of fans.
Anyhow, this post isn’t about what I did to screw up my old Facebook page, this post is about showing you how to grow your Facebook audience, the smart way.
The biggest and smartest tip I can give you
So here’s a question I need to ask you.
How much content have you shared on Facebook in the last week, month, year?
If you answered me with –
Well, Fabrizio, not very much at all. I share something on my page from time to time I suppose.
That’s simply not good enough.
From what I’ve learned, if you have a business page already set up, you need to be active on it daily.
That’s the first and biggest tip I can give you.
By being active daily, you have more chances of getting your content seen and shared.
I think I know what you’re probably thinking to yourself now.
“But Fabz, I’m already very active on Facebook, I post at least a few times each week!”
Once again, that’s not good enough. You need to have a schedule for posting daily, seven days a week even.
I noticed when I posted only a few times each week, my posts rarely got a sniff. However, when I started to post a few times each day, quite the opposite thing happened.
I know what you’re now thinking;
“Well Fabz, I just haven’t got the time to be active 3 times per day, 7 days per week on Facebook. I mean, for starters, what on earth am I going to share on my Facebook page 3 times per day?”
I hear what you’re saying, you’re already strapped for time enough with your online business and blog. And, finding content to share on Facebook can be a challenge and time consuming too.
So let me help you out here.
Firstly, you don’t need to find extra time to do more on Facebook, you can simply use social media automation tools to save time. Here’s some of them that might interest you –
Secondly, there are always things you can post on your Facebook business page. Here’s a list of those things –
- Interesting and relevant photos with a call-to-action.
- Native videos.
- Competitions and giveaways.
- Links to relevant blog articles and resources.
Here’s the deal, you’ve got to pump up your input if you really want to grow your Facebook audience.
If you prefer to pay money to grow your fans, go ahead. But, I’m guessing you’re on a tight budget, or, you don’t really want to throw your money down the drain pipe to grow your audience, right?
OK, let’s move on. Here’s an interesting statistic I want you to keep in mind.
Did you know that people using smartphones and desktop computers spend on average, 50 seconds engaging on Facebook?
That’s 50 seconds per user! (Source)
You do the maths, and then think about how active you currently are on Facebook.
So, now you know, you simply have to be more active than ever before.
OK, so now let’s get down to business and look at 8 smart ways to grow your Facebook audience, and be epic.
Are you excited? You should be. Let’s do this!
8 things you can do to grow your Facebook audience
#1. Post something great a few times each day, every day
I talked about the importance of posting frequently on Facebook above.
Another reason why posting frequently throughout the day is so important is so that you can give something for your audience to engage and interact with as often as possible.
And don’t forget that not all of your fans will be on Facebook at the same time to see your posts.
The frequent activity will encourage engagement, and the more engagement you can create, the more it will encourage others to come over and like your page and join the party.
Posting frequently is one thing, but you’ve also got to remember to add VALUE for your fans to engage with, in the first place.
If you’re struggling to find content to post every day, and as frequently, there’s a great tool called Post Planner you might want to check out.
You can also create a social media content calendar of your own without having to spend any money. In fact, I have just the thing for you!
Check out my Ultimate Blog Planner workbook with social media templates ready for you to start printing and using.
Here is a quick overview of my content marketing plan for Facebook for 1 week.
Monday – Share a link to an updated or recent article on my blog (Link).
Tuesday – Share a relevant quote or statistic inside a relevant branded custom image (Photo).
Wednesday – Post an image of a tool, app, or service I’m using and why I’m using it (Photo).
Thursday – Share a motivational quote (Status Update).
Friday – Create and share a native video (Video).
Saturday – Post a question, reader poll to encourage engagement. (Status Update)
Sunday – Share a screenshot of a website/template I’m working on. (Photo)
Again, I’m only sharing this with you to give you an idea of how to construct a content schedule for your Facebook page.
#2. Link and comment on other posts using your Facebook page
This is not a new strategy at all, however, it’s so easy to overlook the advantages of using your Facebook page to engage with other Facebook pages.
I love using my Facebook page as ‘user’ to leave comments as well as to Like other content of similar interests on pages I follow.
Doing this not only means you’re contributing and engaging with other related fan pages and their audience, but you’re also trying to build relationships with those other pages.
You’re promoting your own page by engaging and adding value on other pages.
#3. Identify what types of content get’s the most engagement value
Facebook insights is a great feature on your Facebook page that can provide you with lots of valuable information to help you improve your Facebook marketing ROI.
Be sure to keep an eye out on your ‘posts statistics’ and look at the ‘engagement’ column. Then click to select ‘likes’, ‘comments’ and ‘shares’.
Make notes of things like the time you posted, the types of content you shared, the kind of comments you received in each post, to help you fine-tune your Facebook marketing strategy to help you grow your audience.
#4. Very occasionally, run some targeted Facebook Ad campaigns
I realize that perhaps this is something you’re reluctant to do, but when done correctly, a powerful ad campaign can help you improve your ROI.
And, NO, you don’t need to spend a fortune to make just a few of your posts more visible to your targeted audience.
Running laser-targeted ads is a fast way to grow your Facebook audience.
There’s an excellent post over on Social Media Examiner titled: 6 Tips To Improve Your Facebook Advertising Results, which provides some great tips and insights. You can check it out here.
I’ve had some success myself with running targeted ad campaigns on Facebook to help me increase engagement and grow my audience in the past too.
I realize that spending money to grow your audience is not something you want to do, again, but whilst you can create a few campaigns now and again, don’t depend greatly on this technique.
The reason being is that, sometimes, through ads, you can attract a lot of questionable likes, whether they are ‘post likes’ or ‘page likes’.
One of the biggest reason why my first Facebook page failed was that I paid for a lot of likes.
I ran campaigns almost every week, making a lot of mistakes with the targeting of those campaigns too. And before I knew it, I had 10,000 useless dead fans, most of which were probably from fake accounts.
You’re much better off spending most of your time trying to grow your Facebook audience organically, and saving your money.
#5. Link to your business page from your personal profile
This is such a simple thing to do, and yet, I’m betting not everyone will have done this.
If you haven’t already, then go ahead and do it! Let all your friends, and perhaps some professional contacts on your friends list too, know that you have a Facebook business page.
Let them know that you work there and that they can follow your updates on your page.
#6. Link to your Facebook page from your other professional network profiles
I don’t know about you but I’m quite active on LinkedIn, Google+ and Twitter, not just Facebook.
If you are too, make sure you’ve linked to all your other professional social profiles.
If you want your updates on Twitter to automatically appear on your Facebook page, click here to connect your Facebook page with your Twitter account.
#7. Use your Facebook business page URL in your email signatures
Whether you’re sending emails from Gmail or Hotmail, or an email campaign through your email marketing service provider, your Facebook page URL should always be present in your email signatures.
This is useful if you are emailing quotes to prospects, connecting with new influencers, responding to general client enquires, etc.
If they see you’re on Facebook, they may be encouraged to like your page. Don’t be afraid to use call-to-actions as well. Ask people to follow you on Facebook.
#8. Occasionally share your Facebook page content on your personal profile
Finally, very occasionally, (I can’t stress on occasionally enough) you can share something cool from your Facebook business page to your personal profile.
This works great in instances where you might have interviewed someone who you’ve become friends with, like someone influential in your industry.
How many friends do you have right now on Facebook that are actually professional contacts? I bet you have a few, right?
Once again, this is a great tactic to do from time to time, especially if you want to encourage some of your friends that might be interested in liking your business page if it’s relevant to them.
Wrapping things up
OK, so there you have it! Those are just a few of the tactics and strategies you can use to grow your Facebook audience.
Not all of the strategies above will work consistently for you. You may find that some tactics require more work than others, but they’re all great techniques to try even so.
More top tips for growing your Facebook audience?
If you’re looking for more ways to grow your Facebook fans, check out this awesome SlideShare Presentation below.
It was created by HubSpot, highlighting a few other methods that I’ve not mentioned in my list above.
Recommended tools to help you grow your Facebook tribe
Right, let me finish off this post by sharing with you some useful links to recommended Facebook tools and resources.
I’ve used most of these myself, by the way, and chances are you’re already making use of most of them yourself too. If not, then dig in.
#1. Post Planner – A useful Facebook marketing tool to help you schedule, find relevant and quality content to share and sky-rocket your reach on Facebook.
#2. Facebook Page Promoter Lightbox Plugin – A free (premium version available) plugin for WordPress which will enable you to add a pop-up Facebook like box to your WordPress site.
#3. WooBox – A Facebook marketing app that allows Facebook page owners to create powerful contests, sweepstakes, coupons, and more to grow their fans.
#4. HootSuite – The best social media management platform on the web. Almost all of the posts that I schedule on Twitter and Facebook, along with engagement is done via HootSuite, can’t recommend it enough, especially as it saves time.
#6. Facebook Page Insights – A useful analytical and engagement feature that provides insights into business page usage, such as engagement, likes and reach.
Check out this useful post on KISSmetrics on what you need to know about Facebook’s insight tools and analytics.
There are various other plugins, tools, apps, and services out there you can use to assist you with your Facebook marketing and growing your audience that I’ve not mentioned in this post.
I’ll be sure to update this post again in the future when I do come across more tools, including any tips and strategies worth using and sharing with you.
Final important words
Growing your audience on Facebook won’t happen overnight, especially if you’re starting from complete scratch.
You’re going to have to put in some serious work if you want to succeed with Facebook, especially now as it’s considered a Pay-to-Play platform.
The very best of luck.