Want to grow your Facebook audience and take your Facebook marketing to new levels of success in 2018? Well, you’ve come to the right post.
Facebook pages for businesses has changed a lot over the years.
If you were one of the first to adopt Facebook for business and created a page in the early years, you’ll know this to be true.
Back in 2015, I made the bold decision to shut down my original Facebook page for Magnet4Blogging, which I started back in 2010.
It had around 10,000 Likes at the time.
Why did I do this?
Well, because Facebook simply wasn’t working for me. Or at least that page wasn’t anyway.
I also made a lot of silly mistakes along the way.
Let me explain –
When I started the page back in 2010, I decided to invest some money into buying fans, or Likes, mainly from third-party websites.
It was one of the dumbest things I’ve ever done as far as using Facebook for marketing my personal brand business.
I had the likes alright, but the majority of them were worthless and fake.
What can I say, it was a silly and naive thing to do that not even most newbies would probably do today.
Anyhow, I decided to start a brand new page shortly after deleting the old page and growing my likes slowly and organically, and guess what I found?
After just a few months, and with just under 100 fans, my page was receiving far better engagement than the previous Facebook page with 10k fans.
So – would I recommend buying likes from third-party websites?
No, absolutely not.
A lot of websites claim that they offer 100% real genuine followers, but in all honesty, there’s no guarantee – that is what you are going to get if you go down this route.
Right, moving on, because this post isn’t about what I did to screw up my first Facebook page, this post is about showing you how to grow your Facebook audience, the smart way.
But I guess, the first lesson to be learned here is – Don’t pay for fake likes from unreputable third-party websites!
Here are some smarter and genuine ways to grow your Facebook audience.
#1: Be more active, and share great content
First of all, I need to ask you a question –
How much content have you shared on Facebook in the last week, or month, or last few months even?
If you answered me with –
Well, Fabrizio, not very much at all. I share something on my page at least once per week.
Well, guess what?
That’s not enough.
From what I’ve experienced, if you have a business page already set up, you need to be active on it daily.
That’s the first and biggest tip I can give you.
By being active daily, you have more chance of getting your content noticed and therefore liked and shared.
Remember that not all your fans will be on Facebook at the same time.
You need to have a schedule for posting daily, seven days a week.
Social Media Planner from The Ultimate Blog Planner Workbook
What I noticed when I started to post daily, from only posting a few times each week, was my engagement level rocketing.
I know what you’re thinking;
“I don’t have the time to post daily, Fabrizio, and what on earth would I post anyway?”
I understand that you might be strapped for time. It’s precious enough as it is when you only have 24 hours in a day, much less in most cases.
But here’s the thing:
Firstly, you don’t need to find extra time to do more on Facebook, you can simply use social media automation tools to save time.
I like to use the following –
Secondly, there are always things you can post on your Facebook business page that is 100% relevant to your industry.
Here’s a list of those things –
- Images and interesting visuals with a call to action, or a question.
- Native videos.
- Quotes and interesting statistics.
- Links to relevant blog articles and resources.
- Short quizzes.
- Stories and behind the scenes stuff.
If you really want to see your Facebook page likes grow, then share more relevant, engaging, and actionable content.
Here’s an interesting statistic I want you to keep in mind.
Did you know that people using smartphones and desktop computers spend on average, 50 seconds engaging on Facebook?
That’s 50 seconds per user! (Source)
Now, you do the maths, and then think about how active you currently are on Facebook.
It’s time to up your frequency with the content you share on Facebook.
#2: Link and comment on other posts using your Facebook page
This is not a new strategy by any means, however, it’s so easy to overlook the potential of using your Facebook page to engage with other similar business pages.
I love using my Facebook page as ‘user’ to leave comments as well as to Like other content of similar interests on pages that I follow.
Doing this not only means I’m contributing to add value and engage with other similar fan pages and their audience, but I’m also increasing the chances of getting my own Facebook page noticed and growing my audience organically.
#3. Identify what types of content will get you the most engagement value
Facebook insights is a great feature on your Facebook page that can provide you with lots of useful information to help you improve your Facebook marketing ROI.
Be sure to keep an eye on your ‘posts statistics’ and look at the ‘engagement’ column. Then click to select ‘likes’, ‘comments’ and ‘shares’.
Take note of things like the time you posted, the types of content you shared, the kind of comments you received in each post, to help you fine-tune your Facebook content marketing strategy to help you grow your audience further.
#4: Use targeted Facebook Ad Campaigns
I realize that perhaps this is something you might be reluctant to want to do, but when done correctly, a powerful and targeted Facebook Ad campaign can help you grow your audience.
And the thing is, you don’t need to spend a fortune to make just a few of your posts more visible to your targeted audience. Or, you might want to run a page promotion campaign a few days each week like I do.
There’s an excellent post over on Social Media Examiner titled: 6 Tips To Improve Your Facebook Advertising Results, which provides some great tips and insights. You can check it out here.
Also, be sure to read my post on how to optimize your Facebook Ad Campaigns.
#5. Link to your business page from your personal profile
This goes without saying and is such a simple thing to do.
If you haven’t already done so, then go ahead and do it right now! Let all your friends, and perhaps some professional contacts on your friend’s list, know that you have a Facebook business page that they might be interested in.
Let them know that you work there and that they can follow your updates on your page.
#6. Link to your Facebook page from your other professional network channels
If you are active on other social media sites other than Facebook, then definitely link to your Facebook page from those too.
Here’s a tip: If you want your updates on Twitter to automatically be sent to your Facebook page, click here to connect your Facebook page to your Twitter account.
Before you do this, however, be aware that sometimes not all the content you share on Twitter will be suitable for Facebook.
What I mean is that your fans on Facebook may engage with images, videos, and other visuals and may not necessarily engage with content designed specifically for sharing on Twitter.
#7. Use your Facebook business page URL in your email signatures
Again, this goes without saying.
Whether you’re sending emails from Gmail or Hotmail, or an email campaign through your email marketing service provider, your Facebook page URL should always be present in your email signatures.
This is useful if you are sending email quotes to your prospects, connecting with new influencers, responding to client or reader enquires, etc.
If they see you’re on Facebook, they may be encouraged to come over and like your page.
Don’t be afraid to use call-to-actions either. Actually, ask people to follow you on Facebook.
#8. Occasionally share your Facebook page content on your personal profile
Finally, very occasionally, (I can’t stress on the very occasionally enough) you can share something cool from your Facebook business page to your personal profile.
This works great in instances where you might have interviewed someone who you’ve become friends with, like someone influential in your niche or industry.
In fact, how many friends do you have right now on Facebook that are actually professional contacts? I bet you have a few, right?
Once again, this tactic is great to do from time to time, especially if you want to encourage some of your friends that might be interested in Liking your business page, services, products if it’s relevant to them.
More top tips for growing your Facebook audience?
If you’re looking for more ways to grow your Facebook fans, check out this awesome SlideShare Presentation below.
It was created by HubSpot, highlighting a few other methods that I’ve not mentioned in my list above.
Recommended tools to help you grow your Facebook Likes
Right, let me finish this post by sharing with you some useful links to recommended Facebook tools and resources.
I’ve used most of these tools myself in the marketing of my business, and chances are you’re already using them too, but if not, then dig in.
#1. Post Planner – A useful Facebook marketing tool to help you schedule, find relevant and quality content to share and sky-rocket your reach on Facebook.
#2. Facebook Page Promoter Lightbox Plugin – A free (premium version available) plugin for WordPress which will enable you to add a pop-up Facebook like box to your WordPress site.
#3. WooBox – A Facebook marketing app that allows Facebook page owners to create powerful contests, sweepstakes, coupons, and more to grow their fans.
#4. HootSuite – The best social media management platform on the web. Almost all of the posts that I schedule on Twitter and Facebook, along with engagement is done via HootSuite, can’t recommend it enough, especially as it saves time.
#6. Facebook Page Insights – A useful analytical and engagement feature that provides insights into business page usage, such as engagement, likes and reach.
Check out this useful post on KISSmetrics on what you need to know about Facebook’s insight tools and analytics.
There are various other plugins, tools, apps, and services out there you can use to improve your Facebook marketing and grow your audience that I’ve not mentioned in this post.
I’ll be sure to update this post again in the future, so be sure to subscribe for updates below.
It’s a wrap!
OK, so there you have it! Those are just a few of the tactics, strategies, tools, resources you can use to grow your Facebook audience the smart way.
Facebook marketing isn’t rocket-science and nor should it be.
Additionally, not all of the strategies listed above will work consistently for you.
You may find that some tactics require more work than others, but they’re all great techniques to try out if you’re not already using them.
One more thing:
Growing your audience on Facebook won’t happen overnight, especially if you’re starting from complete scratch.
You’re going to have to put in some serious work if you REALLY want to succeed with Facebook, especially now it is a Pay-to-Play platform.
The very best of luck to you.