Bloggers: 10 Powerful Marketing Tactics To Grow Your Blog Traffic In 2020

Last Updated on April 20, 2020 by Fabrizio Van Marciano

Do you want to grow your traffic, grow your readership, and earn more revenue from your blog? Of course, you do. Why would you be here otherwise? In this post, we'll focus on 10 of the most powerful marketing tactics you can use to increase your blog traffic and grow your readership.

Let's get straight to the point here.

It is every blogger's desire to build a successful and profitable blog. Only a few, however, reach the status of success.

One of the key ingredients required for building a great blog is traffic.

Without traffic, it can be very difficult for you to grow your blog subscribers or boost your blog income effectively.

And for the record, traffic is a very generic word. What's really needed is quality, highly-targeted traffic. We'll talk more about this later on in the post.

So, what are the best practices for increasing visitors to your blog?

  • Do you write and publish more content, regularly?
  • Do you pay to advertise your blog for traffic?
  • Is it best to focus just on SEO and wait for Google and other search engines to reward you with traffic?
  • Do you spend all your time promoting content on every social media platform you can find?

It can be pretty overwhelming and quite frustrating when it comes to knowing exactly what you should be doing to drive targeted traffic to your blog, especially if you're a newbie.

But, here's the most important thing you need to know.

No matter what strategy you turn to or implement, you cannot expect to grow your blog traffic overnight. I get it, we live in a world of instant gratification, but traffic growth comes with time.

If you're starting from zero, prepare to have your work cut out.

The other critical thing to remember, as I mentioned earlier, you don't just want any old traffic, you want quality, highly-targeted traffic.

Bloggers: 10 Powerful Marketing Tactics To Grow Your Blog Traffic
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How much traffic do you need to succeed in blogging?

There's a myth that you need hundreds of thousands of visitors in order to make your blogging business work or at least profitable in some way.

This myth is 100% wrong.

Here's why:

Potentially, you can earn just as much from a blog that gets 500 visits per day as one that gets 1,500 visits per day.

It all comes back down to the importance of seeking targeted, conversion-focused, buyer-ready traffic, and not just any old traffic.

Let me use my own blog as an example:

My blog here at Magnet4Blogging doesn't get a great deal of traffic.

In fact, at the time of updating this post, my blog is averaging between 800 to 1,000 visits per day.

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With this number of traffic, I'm able to convert a proportion of my visitors into email subscribers, which is very important to me, and some into affiliate sales.

None of this happened overnight. It has taken me 6 years to build up my traffic and readership, but I'm confident that you can do the same in about half the time if you're starting from zero.

Why so?

Well, I made quite a lot of mistakes with my blog traffic strategy over the years.

What is quality, highly-targeted traffic?

Regular traffic is what comes from various sources such as search engines, social media, referrals, etc. Targeted traffic comes from more reliable sources such as push notifications, email, and direct.

It's a slow process because connecting and building relationships with your readers and customers is a slow process. It takes time to nurture relationships with your blog readers.

Now that we've established that getting quality and targeted traffic doesn't happen quickly, what strategies are best to grow your blog's traffic, the smart way?

Let's dive in.

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10 Best Ways To Increase Blog Traffic

Your blog traffic can come from many sources, some will be more reliable than others.

Relying on just one source for your traffic, i.e. search engines - is a big mistake many bloggers make.

I made that mistake myself, once.

Here's a list of the things we're going to be covering in greater detail for growing your blog traffic -

  1. The importance of creating quality content.
  2. Optimizing your content for SEO (Without overdoing it).
  3. Building a rock-solid email list.
  4. Enabling push notifications on your blog.
  5. Guest blogging for additional exposure.
  6. Using social media, the smart way.
  7. Harnessing the power of video and Livestream content distribution.
  8. Getting visual with your blog marketing and promotion.
  9. Blog commenting.
  10. Doing influencer marketing.

1. The importance of creating high-quality and relevant content

Yes, the quality of your blog content is so, so important. And so is the relevance of that content.

Why is that?

For several obvious reasons:

  1. Google prefers to rank quality content higher up in the SERPS, so that means more people will get to discover it.
  2. Great content gets shared around and talked about a lot more.

Quality content sticks in people's hearts and minds. And, it's quality content that will help you get noticed and help you to increase your subscribers and grow your blogging business.

Now, creating great content isn't actually that hard to do, despite what you may have been told. It does, however, take a little bit of time and TLC to put together.

Whatever topic you want to write about in your niche, I recommend you spend some time researching, exploring, and learning about it first before writing anything.

Here's a tactic you'll love:

Find and research posts that have already been published on subjects in your niche. Write similar posts and make yours 1,000 times more valuable.

So, every piece of content you create for your blog, regardless of its format, should be -

  1. More valuable (Focused on providing a solution to a problem).
  2. More resourceful (Highlighting ways in which to solve a problem without throwing money at it. Providing links to relevant articles, resources, useful tools, case studies, and other research, stats, etc).
  3. More engaging - (Get your readers involved with interactive content such as polls, surveys, and mini questionnaires).
  4. Actionable (Provide tips, ideas, and strategies that can be implemented straight away).

If you need some inspiration on how to produce great quality content, please check these pillar blog posts:

  1. How To Write Cornerstone Content That Provides Massive Value (3K+ words)
  2. Why I've Started To Use CoSchedule In My Business (2K+ words)
  3. Bloggers: How To Really Promote Your Blog On Instagram (2K+ words)
  4. How To Produce High-Quality Content For Your Blog (2K+ words)

I highly recommend reading the first one in the list above to learn how to create MVP's (Massive Value Posts). It's these kinds of articles that Google loves to rank high.

If you can provide answers to as many questions for your readers or customers in a single blog post, then you'll be onto a winning streak, with regards to driving targeted search engine traffic.

OK, so having quality, problem-solving content, unfortunately, isn't enough. Great content doesn't get found by itself, unless you make some noise about it.

In order for your readers to discover your awesome content, you'll need to market the living daylights out of it.

So, let's make a start right now:

2. Optimize your blog content for SEO (Without overdoing it.)

I always say this and believe it to be 100% true:

Bloggers over-stress when it comes to optimizing their content for search engines.

Here's my SEO strategy:

I hardly spend any time at all optimizing my content for SEO. However, I'm still able to get decent amounts of traffic from the search engines from articles that are ranking well.

Again, I'm not trying to blow my own rusty trumpet here. I'm simply trying to explain to you that you don't need to spend so much time stressing about your SEO.

I'm pretty sure a lot of SEO folks will disagree with me here strongly here, but that's my opinion on the matter.

There are WordPress plugins you can install to help you optimize your content for search engines quickly, but these plugins should be used lightly.

Search engines are smart:

"Search engines like Google are smart enough to know what your blog post or web page is all about, as long as it's been written in a way that humans can make sense of it, and not just bots and algorithms."

So, by all means, optimize your content for your long-tail keywords and LSI keywords if you wish, but you really don't need to overdo it or waste too much time worrying about getting every single element right.

Recommended reading: 22 Best SEO tools for Bloggers

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Most importantly, and this is something a lot of bloggers forget to do -

Don't forget to actually optimize your SERPS (search engine title and description) for better visibility and click conversions. Check out this post to learn more.

So, guys and dolls, search engine traffic are crucial for your blog to become successful, we can agree on that at least.

That being said, please don't rely on this single strategy alone for your traffic. Again, it's a mistake I made a long time ago and paid the price of watching my blog's organic traffic take a vertical nose dive.

There are plenty of other reliable ways to drive traffic.

Recommended SEO posts:

  1. Yoast SEO VS SEOPressor Connect: Which Is Best To Use?
  2. How To Use SEOPressor Connect To Optimize Your Website For SEO

3. Build a rock solid email list

How many times have you heard this advice?

Starting a blog? Start your email list at the same time. Don't make the mistake of NOT growing your list.

Well, I think most savvy bloggers know about the importance of building an email list. But, knowing and taking real action are two different kettles of fish!

We all know to do certain things, but how many of us are actually doing it?

You know that you've got to set up your opt-in forms correctly. You know you've got to offer a great incentive to get people onto your list. You probably also know that you've got to send out timely, informative content to your subscribers to really make this work for your blogging business, right?

You know all of this, of course, you do!

But be honest with yourself, are you actually doing all of those things, correctly?

If you answered yes, I am, Fabrizio, then well done, I'm happy for you and I know you are reaping the benefits.

If you answered no, not really or I'm not too sure if I am, then you need to get this working immediately.

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Thrive Leads Dashboard, Powerful Listing Building Plugin - Learn More.

Building an email list and sending timely email newsletters is one of the most effective ways in which to communicate with your readers.

You can use emails to inform your readers about your latest blog posts. Most importantly, when the time is right, you can market products and services to your list.

The best thing about growing your email list is that it's always going to be 100% yours to keep. Unlike building a following on Facebook or Twitter where you'll never truly own that tribe, the folks that subscribe to your blog are yours to keep until they unsubscribe.

These blog posts should get you started on the right path to growing a targeted email list:

  1. Thrive Leads: Build Your Email List Faster And Smarter
  2. How To Set Up Thrive Leads With MailChimp (Tutorial)
  3. How I Exploded My Email List Growth By Almost 400% 
  4. Best GDPR and Cookie Consent Plugins for WordPress

4. Enable push notifications on your blog

Browser Push Notifications is a great addition to have on your blog as a subscription option.

If you haven't enabled this on your blog yet, then get on the case right away.

Why should you care about web push notifications?

RSS to Push Notification and Browser Push is now the 3rd largest traffic provider to my blog, and I only have around 2,000 subscribers at the time of updating this post.

The great thing about Browser Push notifications is that once you've set this up on your blog you can just forget about it.

Check out this post to learn how to set up Browser Push Notifications on your WordPress website.

I use a service provided by Push Crew, however, there are plenty of alternative service providers you can use.

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5. Guest blog for additional exposure

What is guest blogging?

Well, if you didn't already know, guest blogging is contributing to another blog as a guest author.

Guest blogging used to be extremely popular as a form of content marketing back in the day.

It's not as popular these days, however, it remains just as effective as ever. It is a lot harder to become a contributor to someone else's blog for one reason.

  1. The author guidelines set out by many blog owners are extremely high, and rightly so. Because no blogger wants to publish trashy content on their blog.

If you get the opportunity to write for a few authoritative blogs in your niche, and on a frequent basis too, then you have the best opportunity to gain real additional exposure and show yourself off as an expert in your niche.

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When you are seen as an expert, or at least as a blogger with some authority and knowledge, you'll get people interested in visiting your blog to see what else you have to offer.

The best way to start the whole process of becoming a great guest blogger is to visit and read a few authoritative blogs in your industry, regularly.

Start contributing by leaving useful and meaningful comments. At some stage or another, the authors of those blogs will notice your valuable contribution, and that my friend, is how relationships are born.

Once you have built up the reputation and trust as a great commenter for a blog, you can then begin pitching your guest post ideas to that blog.

Sometimes you'll get a warm welcome, sometimes your content will get rejected, but perseverance pays off.

Did you know that we've recently started offering guest blogging opportunities on Magnet4Blogging? Click here to learn more.

6. Use social media to promote your blog, the smart way

Now, I know this is a pretty broad topic as there are lots of ways to promote your content on social media. And I'll be honest, my advice may not be the best.

But, I've grown over 20,000 followers across my social media channels and promoting my content on most of them for almost 10 years.

Some of my tactics have worked and some haven't.

I won't go into a great deal of detail for using every platform, however, I'll share with you some very important things you need to remember when it comes to social media marketing.

First of all:

  1. You don't need to be on every single platform in order to succeed with social media.
  2. You don't need to spend your whole life on social media websites to get noticed.
  3. You don't need a massive budget in order to gain traction.
  4. You don't need to worry about how many followers you have.

OK, so let's take a closer look at each of the above.

1. You don't need to be everywhere

Being on every social platform, as a blog marketer, is probably the most counter-productive effort ever.

Unless, of course, you have all the time in the world, which I seriously doubt anyone has these days.

Let me first share with you what is currently working for me, so that you get an idea what to do yourself.

The three platforms I use the most are:

Of course, I have other social channels that I have a presence on, but having tried my hardest to make most of them work over the last 10 years, I've failed. Yes, you read right, I've failed and I'm not ashamed to admit it.

With Facebook, I like to promote all the new content that I've recently published on my blog.

I use Twitter to share timely news and messages about my business, as well as share links to content that I have updated on my blog, and content from around the web.

With Instagram, I love to share everything that's going on behind the scenes in my business as a blogger, content creator, and designer.

The key is to find and focus on what works best for you.

Focus on the platforms where you have the most leverage, the most amount of engagement and interaction with your audience, whatever platform that might be.

2. You don't need to spend all your time on social media

Especially when there are so many useful automation tools you can make use of.

I automate up to 80% of my social media content. I'm physically active on social sites for only 20% of the time. During that time I'm replying to comments, posting time-sensitive updates, etc.

Check out these awesome social media automation tools to help you stay on top of your social media activities.

3. You don't need a massive budget

Lastly, spending all your money on social media is not a great strategy especially if you have no idea what you're doing.

If you want to increase exposure to one of your Facebook posts, for instance, you'll be surprised how far a small budget can go.

I spend no more than a few dollars promoting a new blog post on my Facebook page.

With a few dollars, I can get a small influx of traffic and a few extra shares and likes. I can also convert some of those visitors into blog subscribers.

I would always recommend starting small when it comes to paying for increased exposure on any social media platform.

Recommended reading: Ways To Increase Engagement And Readership On Social Media

7. Harness the power of video (and Live streaming)

Now we get to one of my favorite tactics for doing content and blog post promotion for traffic, using video and Live stream.

Now, I realize that video isn't for everyone, but if you've never tried it before, then I recommend you dip your toes at least once.

When done smartly, video can be very powerful in your blog marketing strategy. In fact, according to WordStream, a staggering 87% of marketers use video content.

And consider this:

Over 50% of marketing professionals around the globe say video brings them the best ROI.

That's probably because a third of online activity is spent watching videos.

The three most popular platforms to focus your video and Livestream marketing are:

  • YouTube
  • Facebook
  • IGTV (Instagram TV)

Let's look at the first two mentioned above in more detail:

1. YouTube

YouTube is considered to be the second-largest search engine on the web, check out these stats below.

  • YouTube has over 1 billion users worldwide. (source).
  • 64% visit the marketer's website after viewing a video (Source).

If you already have a YouTube channel, start putting it to good use, seriously.

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Here are 5 tips for creating traffic magnetic, blog promotion video content for your YouTube channel:

  1. Keep your videos short, like 3 to 5 minutes long if possible. According to Wistia, 75% of viewers will still be with you for a 1 to 2-minute video. Compare that to just fewer than 60% for a 4 or 5-minute video. A 2-minute video is all you need to use to talk about your latest blog post and mention the link and call to action.
  2. Add a link back to your original source (blog article) from the video description, especially if you are repurposing your blog content.
  3. Group similar topic related videos together in playlists.
  4. Use keywords in your video headline title.
  5. Add call-to-actions using Annotations in your videos. Use annotations to let your viewers know they can find more tips or information by visiting your blog or website.
  6. Post everywhere, Facebook, Twitter, LinkedIn, etc.

Check out this post to learn how to grow your YouTube subscribers.

2. Facebook

I know we already covered social media and Facebook earlier, but I want to talk about video content on Facebook.

  • Facebook now sees 100 million hours of daily video watch time (Source)

Facebook video content is on the rise and is definitely going to put some stiff competition on other rival platforms. Check out these interesting stats on Business Insider.

So, here are some tips to help you increase engagement and drive more traffic from Facebook to your blog, using video content.

  1. Upload video content natively to your Facebook page. Don't just link to your YouTube videos on Facebook. Make this a frequent thing if you can.
  2. Keep your videos short, sweet and engaging.
  3. Always add value, again to give good enough reason for people to like your page and even visit your blog.
  4. You have the opportunity to link to a webpage at the end of the video. If you’re repurposing a blog post into a video, make sure you link back to the post.
  5. Brand your videos with custom intro graphics and endings.
  6. Add your own annotations!

Now, here are some more ways you can use video to help promote your blog content, build a whole new following, and drive more traffic to your blog -

  1. Repurpose content from your blog and turn them into videos to post on YouTube and Facebook.
  2. Create quick-tips and tutorial videos.
  3. Create intro and short summary videos of your contextual blog posts.
  4. Share behind the scenes stuff of how you run and manage your blog or personal brand business. (Vlog and Instagram TV. Live streaming is perfect for sharing behind the scenes stuff.)
  5. Review tools, services, products you use as a blogger.
  6. Share your progress, success, and failures, stories through a monthly vlog.

One of the things I love to do with video is to share what actually goes on behind the scenes in my business as a freelance web designer and blogger.

I'm a huge fan of creating tutorial videos too.

8. Getting visual with your content

Now, just as video content can be very powerful, so can other forms of visual content.

Here's another powerful statistic for you:

According to JeffBullas.com, people follow visual instructions over 300% better than written instructions.

If you're marketing your blog content, products, and services on social media, for example, remember to use plenty of attractive visuals in your social posts.

Check out these social media posts with images stats below:

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Here are some types of images to use in your blog content:

  1. featured images with or without text overlay. (for sharing on Pinterest)
  2. Infographics. (for sharing on Pinterest)
  3. GIFs (Moving images).
  4. Video (As mentioned above).
  5. Screencaptures (For your tutorial posts).

Recommended reading: 6 Great Graphic Design Tools For Marketers And Visual Content Creators

9. Blog commenting

Ah, good old blog commenting, huh?

Blog commenting is one of the oldest tactics in the book. Yet, it's still one of the most powerful ways to connect, engage, and create meaningful relationships with your readers and other bloggers.

That being said, there is a right way and a wrong way of using blog commenting to promote your blog for traffic.

The wrong way is spamming and leaving useless comments just for the sake of link dropping. Comments that provide zero value.

Here's an example of what I would consider a useless comment:

Hey there, great blog, nice theme, thanks for sharing your tips!

Absolute nonsense, right?

These comments are usually followed by a spammy link.

The right way is to leave useful, meaningful, engaging comments that add value to a conversation or a blog article.

Here's a screen capture of some of the comments that have been left from readers of Magnet4Blogging, as you can see, they're not just a few short lines of text, they're real conversations.

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So, how do you use blog commenting to effectively promote your blog without looking like a dreaded spammer?

Here are some rock-solid tips:

  1. Create a list of your favorite authority blogs you love to read and comment on frequently
  2. Construct your comments carefully, always remember to add something that hasn’t already been mentioned in the comments. Always try and add some additional value to the topic of conversation. Open the conversation up even further by asking your own questions to the author.
  3. Share your thoughts, insights and even personal experiences. Don’t be afraid to share your own stories as well.
  4. Address the author by his or her first name.
  5. Thank the author at the end of a great post.
  6. Don’t spam by dropping keywords in the name field or content field, use your REAL name, always.
  7. Let your personality shine, be yourself, respect the author and other commenters.

If you have my Ultimate Blog Planner Workbook, please make good use of the Blog Comment Planner template.

10. Do influencer marketing

Have you heard of influencer marketing?

Influencer marketing is getting influential bloggers and marketers in your industry, to come and promote your content for you to their own audiences.

So, you're leveraging followers, subscribers, even customers of your influencers.

The best way to do influencer marketing, in my opinion, is to start with good old email outreach.

Doing email outreach is exactly what the name suggests, reaching out to influencers via email.

That being said, you'll need a good reason to reach out to your influencers and for your influencers to take notice of you.

You can't just email a bunch of people in your niche asking for them to help promote your stuff, that simply won't work.

Here are some genuine reasons why you might want to reach out to your influencers to ask for their help in promoting your blog content:

  1. If it's a blogger you're reaching out to, maybe you placed a link to one of their articles in a recent blog post you published.
  2. You've mentioned them in a recent video or podcast.
  3. You're asking to be included in a recently published expert roundup post on their blog.
  4. You're pitching a really great topic idea for a guest post.

Whatever your reason for reaching out, make sure it's a good one.

Your influencer marketing campaigns will also work more effectively if you already have an established relationship with your influencer(s).

It also helps if your blog or website is somewhat aligned with your influencers interest/niche, I know that should go without saying.

Sending out cold marketing emails to your influencers won't do you any favors, remember that there needs to be something in it for them too. Not all the time, but in most cases.

It's a wrap, wow, what a big one this is!

So, after 4,000 words, we've come to the end of our list of awesome ways to market your blog and to increase blog traffic and readership.

The one thing to remember is that nothing that you do will give you instant results.

Unless, of course, you're paying a lot of money to promote your website using ads, which will only produce short-term results, if any.

If you're new to the world of blog marketing and traffic generation, hopefully, you can get the results you're looking for using some of the tactics mentioned above.

I want to wish you the very best of luck.

Fabrizio.

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5 comments on “Bloggers: 10 Powerful Marketing Tactics To Grow Your Blog Traffic In 2020”

  1. Thank you for this guide. I think I should focus more on building my visual content on my own blog - like including some infographics or featured images.

  2. Fabrizio, good effort and a valuable post as you normally offer. I specifically liked your point about the quality of the content and long form articles which are useful from the SEO perspective as well. There is no doubt that in the world of thin and superficial content, the modern blogger needs to be detailed yet precise and super focused with his offering to the readers. There are just so many options for people to turn to. Keep up the good work, best wishes, Ahmad

    1. Ahmad, thanks for your comment and kinds words, I appreciate it, and, I'm glad you found some value in my traffic generation post today.

      I'm glad that you know the importance of creating quality content. There's so much tough competition nowadays if you want to stand out with a blog, you've got to overdeliver on the content value, right?

      Have a great rest of the week, Fabrizio.

  3. I must say, you have put all the essence of blogging in this article. main reason that most of the people enter in this field is to make money online these days but the key to success in any online business is niche which you have explained well. In the beginning, I have to get some help from a website ( revglue(.)com/bespoke ) to monetize my own blog but now I have enough experience and hard earned skill to do it myself. Wish I had read your article early to hone my skills but what can I say web is a vast ocean of knowledge and you wont get lucky to find such good and precise info every time. Thanks man for providing such good tips to us.

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