Bloggers: 10 Powerful Marketing Tactics To Grow Your Blog Traffic

Do you want to grow your blog traffic and earn more revenue from your blog? If you answered yes, then in this post, we'll focus on 10 powerful tactics you can use to increase your blog traffic, the smart way.

Let's get straight to the point.

It is every blogger's intentional desire or goal to increase traffic.

Without decent traffic, it will be somewhat difficult for you to increase your blog subscribers or increase your blog income effectively.

So, what are the best practices for increasing visitors to your blog?

  • Do you write and publish more content regularly?
  • Do you pay to advertise your blog for more traffic?
  • Is it best to focus just on SEO and wait for Google and other search engines to reward you with traffic?
  • Do you spend all your time promoting content on every social media platform you can find?

It can be pretty overwhelming and quite frustrating when it comes to knowing what you should be doing to drive traffic to your blog, especially as a newbie.

But, here's the most important thing you need to remember.

No matter what strategy you turn to or implement, you cannot expect to grow your blog traffic overnight.

If you're starting from absolute zero, prepare to have your work cut out.

The other important thing to remember is that you don't just want any old traffic, you want targeted traffic.

Bloggers: 10 Powerful Marketing Tactics To Grow Your Blog Traffic

How much traffic do you need to succeed in blogging?

There's a myth that you need hundreds of thousands of visitors in order to make your blogging business work or at least profitable in some way.

This myth is 100% wrong.

For example, you can potentially earn just as much from a blog that gets 500 visits per day as you can with a blog that gets 1,000 visits per day.

It all comes back to the importance of driving targeted traffic, conversion focused traffic, buyer traffic, and not just any old traffic.

Let me use my own blog as an example:

My blog at Magnet4Blogging does not get a great deal of traffic.

In fact, at the time of writing this post, my blog averages between 700 to 1,000 visits per day.

However, I'm able to convert a decent number of those visitors into email subscribers, affiliate sales, and some into clients for my online services.

It has taken me 5 years to build my traffic up, but I'm confident that you can do that in half the time if you're starting from scratch.

Regardless, however, you've always got to remember:

You cannot expect to grow quality, targeted, buyer traffic to your blog overnight, it's impossible!

Why do I think it's impossible?

Because in blogging, earning trust and credibility is a slow process.

It's a slow process because connecting and building relationships with your readers and customers is a slow process. It takes time to nurture relationships with your audience.

Now that we've established that getting quality traffic doesn't happen quickly, what strategies are best to grow your blog's traffic, the smart way?

Let's take a look below.

10 Best Ways To Increase Blog Traffic

Your blog traffic can come from many sources, but these sources need to be reliable.

Also, relying on just one source, i.e. search engines - is a big mistake many bloggers make.

I made that mistake myself once.

Here's a list of the things we're going to be covering in more detail for growing your blog traffic -

  1. The importance of creating quality content
  2. Optimizing your content for SEO (Without overdoing it)
  3. Building a rock-solid email list
  4. Enabling push notifications on your blog
  5. Guest blogging for additional exposure
  6. Using social media, the smart way
  7. Harnessing the power of video and Livestream content distribution
  8. Getting visual with your blog marketing and promotion
  9. Blog commenting
  10. Doing influencer marketing

Let's get started.

1. The importance of creating quality content

Yes, the quality of your blog content is so, so important.

Why is that?

For several obvious reasons:

  1. Google loves to rank high-quality content high up in the SERPS, so that means more people will get to discover it.
  2. Great content gets shared around and talked about more.

Quality content sticks in people's hearts and minds. And, it's quality content that will help you get noticed and help you to increase your subscribers and grow your blogging business.

Now, creating great content isn't actually that hard to do despite what you may have been told, it does, however, take a little bit of time and TLC.

Whatever topic you want to write about in your niche, I recommend you spend some time researching, exploring, and learning about it first before writing anything.

Another tactic you can use, and one that I use regularly myself, is to find and research blog posts that have already been written on subjects in your niche or industry and make yours 1,000 times more valuable.

So, every piece of content you create for your blog, regardless of its format, should be -

  1. More valuable (Focused on providing a solution to a problem.)
  2. More resourceful (Highlighting ways in which to solve a problem without throwing money at it. Providing links to relevant articles, resources, useful tools, case studies and other research, stats, etc.)
  3. Actionable (Provide tips, ideas, and strategies that can be implemented straight away.)

If you need some inspiration on how to produce great quality content, please check these pillar blog posts:

  1. How To Write Cornerstone Content That Provides Massive Value (3K+ words)
  2. Why I've Started To Use CoSchedule In My Business (2K+ words)
  3. Bloggers: How To Really Promote Your Blog On Instagram (2K+ words)

I highly recommend reading the first one in the list above to learn how to create MVP's (Massive Value Posts).

Again, Google loves high-quality, long-form content, and if you can answer as many questions for your readers or customers in a single blog post, then you'll be onto a winner with driving targeted search engine traffic.

OK, so having great problem-solving content, unfortunately, isn't enough. Great content doesn't get found unless you make some noise about it.

In order for your readers to discover your awesome content, you'll need to market the heck out of it.

So, let's make a start start:

2. Optimizing content for SEO (Without overdoing it.)

I always say this and believe it to be 100% true:

Bloggers overstress when it comes to optimizing content for search engines.

Here's something interesting about how I do SEO:

I hardly spend any time at all optimizing my content for SEO, however, I'm still able to get decent amounts of traffic from the search engines.

Again, I'm not trying to blow my own trumpet here. I'm trying to explain to you that you don't need to spend so much time on your SEO.

There are plugins you can use to help optimize your content for SEO quickly, but for the most part, these plugins should be used lightly.

Search engines are smart:

"Search engines like Google are smart enough to know what your blog post or web page is about, as long as it's been written in a way that humans can make sense of it, and not just bots and algorithms."

So, by all means, optimize your content for your long-tail keywords and LSI keywords if you wish, but you really don't need to overdo it or waste too much time worrying about getting every single element right.

Recommended reading: 22 Best SEO tools for Bloggers

Most importantly, and this is something a lot of bloggers forget to do -

Don't forget to actually optimize your SERPS (search engine title and description) for better visibility and click conversions. Check out this post to learn more.

So, guys and dolls, search engine traffic is crucial for your blog to become successful, we can agree on that.

That being said, please don't rely on this single source alone for your traffic. It's a mistake I made a long time ago and paid the price.

There are plenty of other reliable ways to drive traffic.

Recommended SEO posts:

  1. Yoast SEO VS SEOPressor Connect: Which Is Best To Use?
  2. How To Use SEOPressor Connect To Optimize Your Website For SEO

3. Building a rock solid email list

How many times have you heard this phrase before:

You've got to build an email list from the moment you start your blogging business.

Well, I think most savvy bloggers know about the importance of building an email list. But, knowing and taking real action are two different kettles of fish!

You know you've got to set up your opt-in forms on your blog and offer a valuable incentive.

You probably also know that you've got to send out timely, informative content through emails to really make this work for your blogging business, right?

Of course, you do!

But be honest with yourself, are you actually doing both of those things correctly?

If you answered yes, I am, Fabrizio, then well done, I'm happy for you.

If you answered no, not really or I'm not too sure if I am, then you need to get this working immediately.

Thrive Leads Dashboard, Listing Building Plugin - Learn More.

Building an email list and sending timely email newsletters is one of the most personal ways in which to communicate with your blog readers.

You can use emails to inform your readers about your latest blog posts. Most importantly, when the time is right, you can market your products and services to your email list.

The best thing about building an email list is that it's 100% yours. Unlike building a following using any other kind of platform or tool, the folks that subscribe to your blog are yours to keep until they unsubscribe.

These blog posts should get you started on the right path to building a powerful and profitable email list:

  1. Thrive Leads: Build Your Email List Faster And Smarter
  2. How To Set Up Thrive Leads With MailChimp (Tutorial)
  3. How I Exploded My Email List Growth By Almost 400% 
  4. Best GDPR and Cookie Consent Plugins for WordPress

4. Enabling push notifications on your blog

Browser Push Notifications are taking off like nobody's business, and almost every website I've visited in the last 12 months has something set up.

If you haven't enabled this on your own blog yet, then you're seriously missing out on some real traffic generation potential.

RSS to Push Notification and Browser Push is now the 3rd largest traffic provider to my blog, and I only have around 2,000 subscribers.

The great thing about Browser Push notifications is that once you've set this up on your blog you can just forget about it.

Check out this post to learn how to set up Browser Push Notifications on your WordPress website.

I use a service provided by Push Crew, however, there are plenty of alternative service providers you can use.

5. Guest blogging for additional exposure

What is guest blogging?

Well, if you didn't already know, guest blogging is simply contributing on another blog as a guest writer.

Guest blogging used to be extremely popular as a form of content marketing back in the day.

And while it's still popular to some degree today, it is a lot harder to become a contributor on someone else's blog for one simple reason.

  1. The quality guidelines set out by blog owners are very high, and rightly so as no blogger wants to publish trashy content.

If you get the opportunity to write for a few authoritative blogs in your niche, and on a frequent basis too, then you have the best opportunity to gain real additional exposure and show yourself off as an expert in your niche.

When you are seen as an expert, or at least as a blogger with authority and knowledge, you'll get people interested in visiting your blog to see what else you have to offer.

The best way to start the whole process off to becoming a great guest blogger is to visit and read a few authoritative blogs in your industry regularly.

Start contributing by leaving useful and meaningful comments on those blogs.

At some stage or another, the authors of those blogs will notice your valuable contribution, and that my friend, is how relationships are born.

Once you have built up the reputation and trust as a great commenter for a blog, you can then begin pitching your guest post ideas to that blog.

Sometimes you'll get a warm welcome, sometimes your content will get rejected, but perseverance pays.

Did you know that we've recently started offering guest blogging opportunities on Magnet4Blogging. Click here to learn more.

6. Using social media to promote your blog, the smart way

Now, I know this is a pretty broad topic as there are lots of ways to promote your content on social media.

We won't go into a great deal of detail for every platform, however, I'll share with you some very important things you need to remember when it comes to social media marketing.

First of all:

  1. You don't need to be on every single platform in order to succeed with social media.
  2. You don't need to spend your whole life on social media websites.
  3. You don't need a massive budget in order to gain traction.

OK, so let's take a closer look at each of the above.

You don't need to be everywhere

Being on every social media platform, as a marketer, is probably the most counter-productive strategy ever.

Unless, of course, you have all the time in the world, which I seriously anyone has these days.

Let me first share with you what is currently working for me.

The three platforms I use the most are:

Sure, I have other platforms that I'm signed up to, but having tested most of them over the last 6 years, many of those platforms have failed to work as well for me as the three mentioned above have.

With Facebook, I like to promote new content and engage with my readers and customers about my content, products, and services.

I use Twitter to share timely news and messages about my business, as well as share links to content that I have updated on my website, and content from around the web.

With Instagram, I love to share everything that's going on behind the scenes in my business as a solopreneur and blogger.

The key is to find and focus on what is working for you.

Focus on the platforms where you have the most amount of engagement and interaction with your audience, whatever platform that might be.

You don't need to spend all your time on social media

Especially when there are so many useful automation tools you can make use of.

I automate up to 70% of my social media content and activities. I'm physically active on social sites for only 30% of the time.

Check out these awesome social media automation tools to help you stay on top of your social media activities.

You don't need a massive budget

Lastly, spending all your money on social media is not a great strategy if you have no idea what you're doing, to begin with.

If you want to increase exposure to one of your Facebook posts, for instance, you'll be surprised how far a small budget can go.

I spend no more than just a few dollars to promote a brand new blog post on my Facebook page.

With a few dollars, I can get increased traffic and a few extra comments. I can also convert some of those visitors into blog subscribers.

I would always recommend starting small when it comes to paying for additional exposure on any social media platform.

Recommended reading: Ways To Increase Engagement And Readership On Social Media

7. Harnessing the power of video (and Live streaming)

Now we get to one of my favorite tactics for doing content and blog post promotion for traffic, using video and Live stream.

Now, I realize that video isn't for everyone, but if you've never tried it before, then I recommend you dip your feet at least once.

When done smartly, video can be very powerful in your blog marketing strategy. In fact, according to WordStream, a staggering 87% of marketers use video content.

And consider this:

Over 50% of marketing professionals around the globe say video brings them the best ROI.

That's probably largely because a third of online activity is spent watching videos.

The three most popular platforms to focus your video and Livestream marketing are:

  • YouTube
  • Facebook
  • IGTV (Instagram TV)

Let's look at the first two mentioned above in more detail:

YouTube

YouTube is considered to be the second largest search engine on the web, check out these stats below.

  • YouTube has over 1 billion users worldwide. (source).
  • 64% visit the marketer's website after viewing a video (Source).

If you already have a YouTube channel, start putting it to good use, seriously.

Here are 5 tips for creating traffic magnetic video content for your YouTube channel:

  1. Keep your videos short, like 3 to 5 minutes long if possible. According to Wistia, 75% of viewers will still be with you for a 1 to 2-minute video. Compare that to just fewer than 60% for a 4 or 5-minute video. A 2-minute video is all you need to use to promote your latest blog post.
  2. Add a link back to your original source (blog article) from the video description, especially if you are repurposing your blog content.
  3. Group similar topic related videos together in playlists.
  4. Use keywords in your video headline title.
  5. Add call-to-actions using Annotations in your videos. Use annotations to let your viewers know they can find more tips or information by visiting your blog or website.

Check out this post to learn how to grow your YouTube subscribers.

Facebook

I know we already covered social media and Facebook earlier, but I want to talk about video content on Facebook.

  • Facebook now sees 100 million hours of daily video watch time (Source)

Facebook video content is on the rise and is definitely going to put some stiff competition on other rival platforms. Check out these interesting stats on Business Insider.

So, here are some tips to help you increase engagement and drive more traffic from Facebook to your blog, using video content.

  1. Upload video content natively to your Facebook page. Don't just link to your YouTube videos on Facebook. Make this a frequent thing if you can.
  2. Keep your videos short, sweet and engaging.
  3. Always add value, again to give good enough reason for people to like your page and even visit your blog.
  4. You have the opportunity to link to a webpage at the end of the video. If you’re repurposing a blog post into a video, make sure you link back to the post.
  5. Brand your videos with custom intro graphics and endings.
  6. Add your own annotations!

Now, here are some more ways you can use video to help promote your blog content, build a whole new following, and drive more traffic to your blog -

  1. Repurpose content from your blog and turn them into videos to post on YouTube and Facebook.
  2. Create quick-tips and tutorial videos.
  3. Create intro and short summary videos of your contextual blog posts.
  4. Share behind the scenes stuff of how you run and manage your blog or personal brand business. (Vlog and Instagram TV. Live streaming is perfect for sharing behind the scenes stuff.)
  5. Review tools, services, products you use as a blogger.
  6. Share your progress, success, and failures, stories through a monthly vlog.

One of the things I love to do with video is to share what actually goes on behind the scenes in my business as a freelance web designer and blogger.

I'm a huge fan of creating tutorial videos too.

8. Getting visual with your content

Now, just as video content can be very powerful, so can other forms of visual content.

Here's another powerful statistic for you:

According to JeffBullas.com, people follow visual instructions over 300% better than written instructions.

If you're marketing your blog content, products, and services on social media, for example, remember to use plenty of attractive visuals in your social posts.

Check out these social media posts with images stats below:

Here are some types of images to use in your blog content:

  1. featured images with or without text overlay. (for sharing on Pinterest)
  2. Infographics. (for sharing on Pinterest)
  3. GIFs (Moving images).
  4. Video (As mentioned above).
  5. Screencaptures (For your tutorial posts).

Recommended reading: 6 Great Graphic Design Tools For Marketers And Visual Content Creators

9. Blog commenting

Ah, good old blog commenting, huh?

Blog commenting is one of the oldest tactics in the book. Yet, it's still one of the most powerful ways to connect, engage, and create meaningful relationships with your readers and other bloggers.

That being said, there is a right way and a wrong way of using blog commenting to promote your blog for traffic.

The wrong way is spamming and leaving useless comments just for the sake of link dropping. Comments that provide zero value.

Here's an example of what I would call a useless comment:

Hey there, great blog, nice theme, thanks for sharing your tips!

Absolute nonsense, right?

The right way is to leave useful, meaningful, engaging comments that add value to a conversation or a blog article.

Here's a screen capture of some of the comments that have been left from readers of Magnet4Blogging, as you can see, they're not just a few short lines of text, they're real conversations.

So how do you use blog commenting to effectively promote your blog without looking like a dreaded spammer?

Here are some rock-solid tips:

  1. Create a list of your favorite authority blogs you love to read and comment on frequently
.
  2. Construct your comments carefully, always remember to add something that hasn’t already been mentioned in the comments. Always try and add some additional value to the topic or conversation. Open the conversation up even further by asking your own questions to the author.
  3. Share your thoughts, insights and even personal experiences. Don’t be afraid to share your own stories as well.
  4. Address the author by his or her first name.
  5. Thank the author at the end of a great post.
  6. Don’t spam by dropping keywords in the name field or content field, use your REAL name, always.
  7. Let your personality shine, be yourself, respect the author and other commenters.

If you have my Ultimate Blog Planner Workbook, please make good use of the Blog Comment Planner template.

10. Do influencer marketing

Have you heard of influencer marketing?

Influencer marketing is getting influential bloggers and marketers in your industry, to come and promote your content for you to their own audiences.

So, you're leveraging followers, subscribers, even customers of your influencers.

The best way to do influencer marketing, in my opinion, is to start with good old email outreach.

Doing email outreach is exactly what the name suggests, reaching out to influencers via email.

That being said, you'll need a good reason to reach out to your influencers and for your influencers to take notice of you.

You can't just email a bunch of people in your niche asking for them to help promote your stuff, that simply won't work.

Here are some genuine reasons why you might want to reach out to your influencers to ask for their help in promoting your blog content:

  1. If it's a blogger you're reaching out to, maybe you placed a linked to one of their articles in a recent blog post you published.
  2. You've mentioned them in a recent video or podcast.
  3. You're asking to be included in a recently published expert roundup post on their blog.
  4. You're pitching a really great topic idea for a guest post.

Whatever your reason for reaching out, make sure it's a good one.

Your influencer marketing campaigns will also work more effectively if you already have an established relationship with your influencer(s).

It also helps if your blog or website is somewhat aligned with your influencers interest/niche, I know that should go without saying.

Sending out cold marketing emails to your influencers won't do you any justice, remember that there needs to be something in it for them too. Not all the time, but in most cases.

It's a wrap, wow, what a bit one this is!

So, after 4,000 words, we've come to the end of our list of awesome ways to market your blog and to increase blog traffic and readership.

The one thing to remember is that nothing that you do will give you instant results.

Unless, of course, you're paying a lot of money to promote your website using ads, which will only produce short-term results if any.

If you're new to the world of blog marketing and traffic generation, hopefully, you can get the results you're looking for using some of the tactics mentioned above.

I want to wish you the very best of luck.

Fabrizio.

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5 comments on “Bloggers: 10 Powerful Marketing Tactics To Grow Your Blog Traffic”

  1. Thank you for this guide. I think I should focus more on building my visual content on my own blog - like including some infographics or featured images.

  2. Fabrizio, good effort and a valuable post as you normally offer. I specifically liked your point about the quality of the content and long form articles which are useful from the SEO perspective as well. There is no doubt that in the world of thin and superficial content, the modern blogger needs to be detailed yet precise and super focused with his offering to the readers. There are just so many options for people to turn to. Keep up the good work, best wishes, Ahmad

    1. Ahmad, thanks for your comment and kinds words, I appreciate it, and, I'm glad you found some value in my traffic generation post today.

      I'm glad that you know the importance of creating quality content. There's so much tough competition nowadays if you want to stand out with a blog, you've got to overdeliver on the content value, right?

      Have a great rest of the week, Fabrizio.

  3. I must say, you have put all the essence of blogging in this article. main reason that most of the people enter in this field is to make money online these days but the key to success in any online business is niche which you have explained well. In the beginning, I have to get some help from a website ( revglue(.)com/bespoke ) to monetize my own blog but now I have enough experience and hard earned skill to do it myself. Wish I had read your article early to hone my skills but what can I say web is a vast ocean of knowledge and you wont get lucky to find such good and precise info every time. Thanks man for providing such good tips to us.

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