When I started blogging back in 2010, I failed to do one very important thing.
I failed to start building my list straight away.
In fact, I didn’t pay attention to list building until 2013 when I launched Magnet4Blogging.
Of course, I’ve always known that building an email list was important, but at the time, it was not my priority to do so, and it should have been.
Back then my goal was to write as many posts as I could so that I could increase my search engine traffic quickly.
Within a couple of years, I managed to grow my traffic from zero to 700 unique visits per day.
Not a bad effort I would say, until that is, Google unleashed the Panda and Penguin updates.
What followed was the slow decay of my blog traffic and conversion rates.
And guess what? I had no email list to fall back on.
When I launched this blog in 2013, the first thing that I did before anything else was to set up my email opt-in forms through MailChimp.
My list building campaign was officially born.
So how did I do?
Well, from March of 2014 up until November, I was averaging around 6 to 10 subscribers per month at the most.
I had a long way to go, right?
Somehow I needed to increase my conversions.
After doing some research and brain storming, I decided to make some changes, and I’ll explain what those changes were later on in this post.
If you look at the screen shot below, you’ll see that in December of 2014 I literally exploded my email opt-in rate by almost 400%.
In December 2014 I managed 42 brand new subscribers, and in January 2015 another 35 new sign ups followed.
February of 2015 looked like it was going to be another awesome month as well.
In comparison to the few subscribers I was getting before, this was a much better result, right?
So what did I do to skyrocket my opt-in conversion rates like that?
I did two very simple things.
Firstly, I created an irresitible incentive to add to my opt-in forms and landing pages.
Secondly, I invested in Thrive Leads.
As you can clearly see from the screen shot above, December and January were really outstanding months in comparison to the rest.
If you look at the screen shot below too, you’ll see that my popular incentive (Traffic strategy guide) was mostly responsible for my exponential email list growth.
Folks couldn’t get enough of it.
Great, so can I explode my email list growth like this too, Fabrizio?
Heck, why not?
I mean if I can do it why the heck can’t you?
Whilst I truly believe that you can double, triple, or even quadruple your email list growth simply by creating and offering your own irresistible offer to your subscribers, there are some other tactics that I did to help me boost my opt-in conversions by almost 400%, and I’m going to share those tactics with you below.Learn how I grew my blog email list by a whopping near 400%Click To Tweet
4 powerful tactics that helped me triple my email list growth!
The tactics I’m about to share with you below are nothing new or out of the norm, you’ve been warned.
If you’re expecting me to reveal some new miracle strategy, then you’re going to be disappointed I’m afraid.
These are tactics that most bloggers should be doing if not are already doing right now.
If you’re not implementing any of these tactics, I’ll assume you’re just starting out. In which case you’re in for a real treat.
Tactic #1: Find a reliable email service provider/autoresponder
Many, many moons ago I was using a service provider called Vertical Response.
VR was my primary provider for a good few years, actually.
In late 2013 I decided to switch over to MailChimp.
One of the reasons for this move at the time was because Vertical Response offered no autoresponder service.
That might have changed now, however, I mean it’s 2017.
The other reason I decided to ditch Vertical Response was that of the high number of spammy registrations I was getting.
In any case, switching over to MailChimp was one of the smartest moves I’ve made in my online business.
I love the templates and creating smart, eye-catching, conversion focused email newsletters is so easy with MailChimp.
Take away tip: First, find and use a reliable and reputable autoresponder email marketing platform you can work with for your blog. There are quite a few to choose from these days, so do your research first.
Tactic 2: Use a powerful list building tool or plugin
You have two options.
- You can simply embed HTML forms from your email service provider into your blog or website.
- You can invest in a dedicated list building tool like Thrive Leads or OptinMonster. You can compare the two here.
Personally, I would recommend in investing in a listing building tool or plugin.
With a dedicated plugin like Thrive Leads, for instance, you have greater control over everything from your opt-in form design and layout, call-to-actions, form behavior, conversion reports, API connection with popular email list providers, and much more.
By simply embedding your opt-in form HTML provided by your email service provider, you have little control over your forms and how they look or perform.
Take away tip: Research and find the best list building tool to suit your needs. Click here to learn more.
Tactic 3: Create a dedicated conversion focused email capture page
One of the most effective strategies for building an email list by far using a dedicated lead capture page.
If you’re at all wondering what a lead capture page looks like, check out mine here.
It is simply a dedicated, well-crafted, conversion focused landing page that consists of your marketing message, some information about your offer or incentive, or why people should subscribe, and of course, your opt-in form.
A lead capture page is usually free of other distractive design elements such as banners, links, and menus.
The great thing about having a dedicated landing page to capture your leads is that you can promote the heck out of it, and so can anyone else visiting the page too.
Read this post to learn how to create a powerful email opt-in landing page for your website I created it especially for you.
Take away tip: If you don’t yet have a dedicatd landing page to capture leads, go and create one straight away.
Tactic 4: Test everything…
You can’t expect to get the best possible opt-in conversion rates if you don’t test.
Everything needs testing and tweaking, and testing some more, to see what works best and what doesn’t.
You should create multiple variations and split-test your opt-in forms and your email landing pages often.
Thrive Leads comes with a host of awesome A/B split testing tools and conversion reports you can use.
Take away tip: Check out my tutorial post on how to do simple A/B split tests for your pop-up forms here.
Goal setting and tracking using Google Analytics
Google Analytics is very useful for not only checking up on your traffic and visitor stats but also for setting up goals and tracking your conversions.
I won’t go into detail on how to set up goals in GA here, but you can check out the useful tutorial video below if you wish.
So there you have it troopers, that is how I exploded my email growth by making some simple changes and using the 4 essential tactics above.
For me, this is an ongoing process because I love to test, tweak, and test some more to see what works.
I’m a conversion optimization junkie and I’m proud of it.
There’s always something to tweak and improve somewhere, right?
Anyway, hopefully, you’ve have found this post super useful. If you’ve not yet started on building your email list, stop wasting time waiting for the perfect time to start, do it now!
Lastly, as always I love to hear your thoughts.
If you have any additional tips or strategies that have worked for you that you’d like to share, please do leave me a comment below, or get in touch with me here.