In this post, I share with you the story of how my first blogging venture came to a bitter end after my blog Magnet4Marketing was hit by Google Panda and Penguin and why starting over with blogging was the best decision I ever made.
A good few years ago, when Google was making changes to its search engine algorithms, in an attempt to make the web a better and less spammier place, many websites and blogs fell victim to the notorious Google Panda and Penguin updates.
I was amongst the many, many thousands of bloggers affected.
Before Magnet4Blogging was launched in 2013, I ran another popular and successful blog called Magnet4Marketing.
I started Magnet4Marketing in 2009 and pulled it offline in 2014.
Google Panda and eventually Penguin penalized my site basically to the point of beyond recovery, and I did try for several years to recover my stricken blog.
But Magnet4Marketing wasn’t my only website that became affected by Google’s algorithm changes.
I also owned a few other micro-niche sites which I had to take offline due to a massive loss of traffic and income.
I was not alone…
The thing is I wasn’t alone in that situation.
I was connected with many other bloggers and friends that were forced to either start over or quit blogging altogether.
I read many stories of how some of my blogging friends were forced to find jobs because, for many of them, blogging was a business, it was their livelihood.
My first blog Magnet4Marketing at the height of its success was getting over 15,000 visits per month, and 25,000 monthly page views.
The site was generating between $1,500 and $3,000 per month in Google AdSense, private ads, and affiliate marketing sales.
If you take a look at the screen capture below, you will see over the period of a year and a half, how my organic traffic tanked from almost 700 visitors per day to just 40 visits per day.
Despite every effort I made to try and recover my lost rankings and organic traffic, Magnet4Marketing never recovered from Google penalties.
Money, time, blood, sweat and tears…
Like a lot of online businesses that were struggling to regain their website rankings back during that time, I made huge attempts to try and fix my blog the best I could.
I didn’t want to see it go to waste, of course not, so I started my plan of attack.
Looking back now, I was actually wasting my time, money and resources trying to fix a blog that really was never going to recover. Of course, I didn’t know that at the time.
In addition to the time and money wasted, I was also putting my health at risk.
I would sit in front of the computer for long hours, day after day, night after night, mostly doing link analysis, trying to improve my blog’s backlink profile, disavowing bad links, literally trying everything I could to try and fix my blog the best I could.
I went out of my way to hire blog writers to create more useful and compelling content.
I completely redesigned my blog from scratch, removing everything that I thought could cause for bad user experience.
But of course, all of this was a waste of time, because none of it worked.
Finally, in March of 2014, I decided that enough was enough and I took Magnet4Marketing offline.
I had two choices after taking Magnet4Marketing offline.
I could start over with a brand new blog, or just give up entirely and move onto the next thing.
I decided after a few months break that I would start over.
I had already purchased the domain name Magnet4Blogging in October of 2013, and in March 2014 I decided to go all out and build a brand new blogging business from scratch with this domain name.
Why starting over was the best decision ever
I can tell you right now, updating this post in August 2017, starting over was one of the best decisions I’ve ever made in my business.
Magnet4Blogging has gone from strength to strength, and not just because I decided to start over fresh, but because I was starting over mentally geared and ready.
- I learned from the mistakes I made with my first blogging business venture, so I knew why and where not to make those mistakes again.
- I also knew a lot more, I was savvier with WordPress, themes, plugins and all the rest of it.
- I was a better blog writer.
- I had already some great connections with top blogging influencers and friends previously with my old blog.
If I didn’t start over, all of this would have gone to waste, right?
More over, I made a promise to myself. That promise was to never rely on a single source of traffic for my blog again, that being search engine traffic.
Why you should start over too
If you have a blog that’s been hit by Google’s algorithm penalties, and if you genuinely believe that you’ve done everything you possibly can to try and recover your rankings, traffic, and income, here’s my advice to you!
There is no shame in admitting defeat or failure.
Heck, I failed with my first blog and I’m proud of it. I’m proud because I wouldn’t be where I am today with Magnet4Blogging Media.
And, the great thing about starting over is that it’s never too late.
By starting over with a brand new blog, you have a brand new opportunity to be even more successful than before.
You are starting with far more experience and knowledge than ever before.
You are starting over with complete awareness of the things that you should be focused on, and the things that you shouldn’t pay attention to.
Sure it’s going to take a long time to rebuild a credible blog like you had before from the ground up, but it’s never too late to start.
The only time it’s too late is when or if you do nothing about it now.
Helping you start over
As I have experienced starting over in blogging, I’m here to help you do the same and be more successful than before.
Links, tools, resources for starting over
Below I’ve outlined some of the best blog posts I recommend reading on Magnet4Blogging for bloggers looking to start over with a brand new blog, as well as tools and resources.
- How to find the best hosting service for your WordPress blog.
- Start a WordPress blog guide.
- Checklist for starting a WordPress blog.
- WordPress blog maintenance checklist.
- Best premium WordPress plugins for bloggers.
- 30 Ways to make 2017 your best blogging year yet!