Why You're Not Getting More Clients Through Your Website, And What To Do About It

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Every online business owner strives for more leads, sales, clients, and customers. But in a world filled with so much noise, getting your website to stand out can prove to be challenging in this current environment.

Are you struggling to get more clients to your business?

Are you tired of tweaking the design of your website, or adding more content and features, only to still get measly leads from your website?

I know the frustration you face, really, I do.

There's nothing worse than working so hard on building your website, creating attractive your landing pages, sales pages, lead generation pages, etc. just to a few or zero clients calling you up or enquiring about your services.

What could possibly be the problem?

I mean, your website looks great and you have all the components in place ready to capture those leads and get clients signed up to work with you. So why aren't you getting more clients?

Well, there could be a whole variety of reasons why, but for now, let's just look at four possible reasons.

  1. Design.
  2. Messaging.
  3. Content.
  4. Call to action.

Now, let's dive deeper into each one of these areas.

1. Design

Let me state the obvious here.

A beautifully designed website is bound to get noticed over a terrible looking website, agreed?

In fact, according to Blue Corona, 48% of people believe a website's design to be a primary factor in deciding the credibility of a business.

But it's not just about having a great looking website that matters, it's also about the usability of the website.

For instance, a website design that proves to be far too challenging to navigate around, or one that doesn't provide great user experience, will only frustrate people even more.

Let's agree that a none-user friendly, poorly designed website won't get you more clients. So, you can forget about increasing your conversions at this point.

If your website is lacking a simple and clean design and layout, it's time to pull it out of the dark ages. The longer you leave it, the more money you'll leave on the table.

Crazy Egg saw a 21% increase in their conversions in just 30 days after a website redesign.

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If you decide that a website redesign is in order for your online business, keep the following five elements in mind -

  1. Simple design and clean layout.
  2. Great user experience.
  3. Simple navigation.
  4. None-distractive colors or elements.
  5. Mobile friendliness.

Make use of tools like Crazy Egg or HotJar to set up heat maps to get an insight into what your visitors are actually doing on your current site design and layout.

Why You're Not Getting More Clients Through Your Website, And What To Do About It
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Crazy Egg is an amazing tool for creating snapshots of your website and analyzing visitor clicks and scroll behavior.

With the right information about what your visitors are doing, you can begin redesigning your homepage and landing pages before creating versions of them to do A/B split testing.

Thrive Optimizer is an extremely powerful and affordable A/B landing page split testing add-on WordPress plugin for Thrive Architect users.

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Other tools you can use to improve the design flow, usability and performance of your site include, Pingdom, GTMetrix, Whatfix, and Thrive Architect.

2. Messaging

I've probably said this a million times before on this blog, but you can have a sleek looking website that's so simple to use, but if your message is not clear or fully aligned with your business, web design won't even matter.

One of the reasons why so many online businesses fail to get more leads and clients is because their marketing message is completely wrong, to begin with.

When communicating with your ideal customer, make sure you state clearly what your website is about and what it is offering.

Here are a couple of great examples of personal brand businesses that have their messaging down to perfection -

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David Hartshorne from AzaharMedia uses a clear-cut message about what he is offering through his web content writing services website.

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Ana Hoffman from Traffic Generation Cafe also knows how to use clear, relevant, messaging to help her visitors learn what her website is about quickly.

So, the question is - Is your marketing message clear and relevant to your website visitors?

If you can improve it in any way, I recommend you come up with some ideas yourself. Just make sure it has all the right components before you start using it. This additional reading on Inc should help you out.

3. Content

Having great website content is just as important as having a great design and relevant messaging.

The problem with a lot of website owners and bloggers is that they don't truly know how to write web content that captivates or resonates with their audiences properly.

Here are a few examples of what some bloggers and marketers are doing completely wrong -

  1. They're creating content that is not actionable.
  2. They're producing content that doesn't address a problem or help to solve a problem.
  3. They're writing website copy that focuses too much on features instead of benefits.
  4. They publishing content that is far too self-promotional. (huge mistake).
  5. They're writing about topics in areas that are completely unaligned with their business or marketing goals.
  6. Their content is put together using huge blocks of texts, with no visuals, making most of it unreadable and undesirable.

Take a look at your website content, blog articles, landing page copy, etc. Ask yourself, "How can you improve your content?"

Do some research even. Check out what your nearest and dearest competitors are doing with their website content.

Check out these great tools to help you create better web content for your website that will help your business earn more clients.

4. Call to action (Or, the lack of it)

Lastly, we get to the 'call-to-action'.

Every successful entrepreneur, website marketer, and blogger will know that using effective call-to-actions can help them drive and motivate their customers in doing exactly what they want them to do.

If you're producing great web content, but are not providing clear instructions as to what you want people to do after they've consumed your content, how on earth can you expect them to know what to do next?

Your call-to-action can be a simple action word, a short sentence or two, or a button. However way you want to use CTA's, I would recommend you first look at other websites in your industry and see what they're doing with their CTA's.

Don't just copy, of course, but research and you will get an idea on how to craft your own CTA's for your website and landing pages.

Or, maybe you have your CTA's in place, but they're not converting the way you want them to!

In this case, you need to do two very important things.

  1. Experiment.
  2. A/B split testing.

Experiment using a variety of button designs and CTA messages. In addition, if you're using heat maps, you can use the information you gain from them to experiment with the placement of your CTA's too.

Unbounce was able to lift their conversion rate by 41% simply by moving the placement of the CTA buttons in their landing page design.

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A/B split test every version of your landing and conversion pages to see which CTA structure works best and drives the best conversions.

Again, I would recommend using something like Crazy Egg, or HotJar, or the Thrive Optimize WordPress add-on plugin for Thrive Architect to help you with this.

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Wrapping up

OK, so I've highlighted four potential reasons why your website might not be getting you as many clients as you would like.

That being said, it could be something else entirely -

For example; it could be that your website doesn't have adequate contact information. Or if it does, it's not easily accessible.

Or, it could be that your product/service/consultation fees are simply too low, or too high.

It could be that your marketing strategy isn't working at all, or that you haven't optimized your site for local SEO.

It could be something very simple like your site lacking any human element.

For instance, perhaps a nice photo of yourself on the homepage or landing page is missing.

37Signals were able to spike their conversion rates up by 102.5% by showing an image of a woman smiling on their landing page.

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So, if your website isn't attracting more leads and customers to your business, don't just sit there waiting and hoping that someday it will all change for the better. Chances are, it won't unless you do something about it now.

Take action now, turn your website around and start getting more clients to your business today.

Have your say

I'd love to hear your thoughts as always.

  • Are you an online business owner, entrepreneur, or a blogger trying to convert more visitors into leads, sales, and customers?
  • What are you struggling with right now that's preventing your website/business from getting more clients?
  • Do you have any additional tips on improving a website for better conversions you'd like to share?

Leave your comments below.

Note: This post may contain affiliate links to products or services that I use in my business and therefore recommend. This means if you click on an affiliate link and make a purchase of a product or service, I may earn a small commission, at no additional cost to you. Thank you for your continued support.

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8 comments on “Why You're Not Getting More Clients Through Your Website, And What To Do About It”

  1. Trying to attract potential clients is all too similar to the feeling of a middle child trying to get a parent's attention (middle child here). Business owners will usually have to account for local SEO to improve visibility in their area. Being proactive now will make such a difference in getting one's site to where it needs to be.

  2. Thanks for using my message as an example, Fabrizio. I'd actually just tweaked it, but that's the point of your article - you always have to be testing and trying new things. Even a small change in copy can have a dramatic effect.
    - David
    PS - it was cruel to place the gorgeous Ana next to me 🙂

    1. Hey David, you're welcome mate 🙂 you said it, tweaking and testing to see what works and what doesn't.

      I'm also loving the new Thrive Optimize plugin at the moment, especially with using data from the heatmap snapshots I created using Crazy Egg, I can test what people are responding to on my landing pages, and what they hate. Have you started using it yet?

  3. Hi Fabrizio,
    Great article with useful information for all marketers, so-to-speak.
    The are many factors that could be responsible for one not getting more clients via his/her website.
    However, redesigning your site is a great way to improve your chances of getting more clients. For example, Gina Horkey of horkeyhandbook.com use to have this old fashioned looking website when she started, but today her site well structured with a new design with has helped increase ROI.
    However, I took special note on content creation. Certainly, if your content is not compelling, you certainly will not get clients. So you need to be able to consistently create content that will add value to your audience and help get you more clients. With remarkable content on your website, you might as well get more clients via your readers recommendation.
    The point is, analyze your site to identify areas that needs to be adjusted or improve and work to fix it.

    Thanks a lot for sharing Fabrizio.

    NB: I recently published an article on "25 must read books for bloggers and freelance writers." I included your book to the list. Here is the link:
    https://www.mossmedia.biz/must-read-books-for-bloggers-and-freelance-writers/
    Please check it out, share, and leave a comment. Thanks a lot in advance.

    1. Hi Moss,

      Thanks for your comment. I checked out Gina's website and was very impressed. I didn't see what her site looked like before but love the one she's rocking right now built on Genesis.

      I'm glad you enjoyed the post, I wanted to share what I really think are the 4 most important pillars of creating a successful online business/website. But testing is also so important, and that's one area I'm paying a lot more attention to this year, testing everything on my website to ensure the design, content, marketing message, performance is working for my visitors, customers, and clients.

      Lastly, thank you so much for mentioning my Ultimate Blog Planner eBook in your recommended books post. I'm so honored that you've included it with all those other great titles, so thanks again.

      Enjoy the rest of your week Moss
      ~ Fabrizio

  4. Hi Fabrizio,

    Well said! We are constantly looking to improve our conversion rates as marketers and your suggestions hit several points we need to address ourselves.

    Our websites need to be clear and easy on the eyeballs. Forget about that blinking sidebar trying to sell things not related to your brand. Forget those pop-ups whereby one spends a while trying to find the x to keep reading. It has to be clean and crisp. I prefer white space hands down.

    Of course, our content has to be clear and concise. Moreover, we need to have some good spacing in our article like you have here to make it easy to read. We need all this for the user experience.

    When it comes to the CTA years ago I didn't do that one enough. Now, after much trial and error, I can do that with ease. Always keeping in mind the user and making it easy for them to click through to a sales page that is up front and not complicated.

    There are so many parts of a whole when we are trying to get good clients but we have to keep on testing otherwise we sit there and shrug our shoulders.

    Thanks so much,

    -Donna

    1. Hi Donna,

      My apologies that it's taken me a few days to reply.

      Yes, exactly, I couldn't have put it more simply. A lot of folks are building their personal brand businesses and making the mistakes I think we've all made at some point with our websites. Offering simply way too much, and most of which is conversion crushing junk.

      When I sat down to design my website theme, I made it my goal to remove as much clutter as possible. Removing the sidebar on my blog posts, for example, was one of the smartest moves I've ever made, conversion wise.

      Oh, and I know the frustration you experience with finding those invisible close buttons on email/ad pop-ups. The number of times I've left a site because I couldn't find how to close the darn pop-up. Annoying, especially when you get into reading a really great post, these pop-ups appear.

      I love clean white spaces between content and elements in a site design and layout. Sometimes trying to convince my clients that clean and minimalist design works, can be hard work 😉

      Have a great rest of the week, Donna.

      ~ Fabz

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