In Part 6 of the Blog Conversion Course, we're going to look at ways of converting visitors to your email lead generation pages, into subscribers and raving fans.
A lot of bloggers forget that using a dedicated email opt-in landing page can help them boost conversions. Sure, pop-up forms work great, but a purposeful landing page is where you can add even more value and more reasons for enticing people to signup.
In the last 30 days, I've accumulated 45 new subscribers just from my dedicated signup landing page.
I'll assume that you already have a great looking signup page for your blog. So go through the list below and check the ones that apply to the current state of your lead generation page.
Don't forget to download your checklist worksheet below 🙂
- My email opt-in page loads in 2 seconds flat.
- My email opt-in page has a powerful headline and informative sub-header or description. (WordStream has a fantastic article on landing page headline formulas proven to boost conversions. You can read it here.)
- My email landing page has an incentive attached to it. (You don't always need to offer an incentive. However your visitors need a good reason to opt-in, regardless of how valuable your email newsletters are. Incentives can be very powerful when used in the right way. Firstly, make sure that your incentives are aligned with your business or marketing goals.)
- My email opt-in page copywriting is informative and accurate.
- My email signup page provides information about spam.
- There are relevant images/visuals on my email landing page for reference. (It's important not to go overboard though. Just a nice background image might be enough.)
- I have a short welcome video on my email landing page. (Check out the stats below.)
- I have removed distractions such as ads, banners, outbound links, navigational menu links from my opt-in page that could have a negative impact on my conversion. (Web users have limited attention spans, so make sure you don't give them any reason to venture off your email landing page by adding unnecessary links that could lead them away from your conversion goal.)
- I am doing AB split-testing for my email landing pages to see what works and what doesn't work. (A/B testing is the most popular method used for conversion optimization by marketers. You should also make use of free A/B split testing and click heat maps tools. These will help you better understand your visitor's behaviors on your landing pages. We'll talk more about A/B split testing in Part 11.)
But I don't have a dedicated email page!
If you don't have an email landing page for your blog, I highly recommend you create one. Check out this video tutorial over on my YouTube channel to learn how.
- According to a study on EyeView Digital, videos placed on landing pages can increase conversions by a whopping 86%.
- In this post over on WordStream, it is said that only 16% of landing pages don't have navigational menus. However, removing them can increase conversions by 100 percent!
Downloadable Worksheet: Email Opt-in Form Conversion Optimization Checklist
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