Are you considering the idea of accepting guest posts on your blog?
I’m sure by now you’ve probably heard of the many benefits of publishing guest articles on your blog, right?
Let’s take a quick look.
Benefits of making your blog ‘guest post friendly’
Accepting guest posts is a great way to add variety and perspective to your blog.
There’s nothing better than inviting new bloggers and experts to come and share their knowledge, strategies, and expertise with your readers.
In addition to adding value to your blog, letting the right people write for you is a great way to free up some of your own time, so that you can perhaps work on other areas of your blog.
Benefits for guest bloggers
For the person doing guest blogging, there are many benefits to be gained.
Guest posting is still very much an effective strategy for doing blog and content promotion.
Generally, guest posting should be part of every blogger’s content marketing strategy.
I’m all for writing guest posts too, and whilst I don’t do as much of it as I used to, I still love writing a great article from time to time and posting it on one of my favorite guest blogging sites.
For many bloggers, guest writing the smart way has helped them to promote their brand very well.
Through guest writing, bloggers can demonstrate their knowledge and expertise to a whole new audience, and of course, drive new traffic and help them grow their blog’s readership.
However, there are some people doing guest blogging completely unethically, and by not playing by the rules.
For those kinds of people, guest blogging can ruin their blog and their online credibility.
Guest blogging for SEO as we know is pretty much a thing of the past.
In addition, most sensible blog owners are very cautious about what kind of external links they allow in guest content.
The dark side of accepting guest content on your blog
So if you’re not yet accepting guest posts on your blog and want to, I urge you to read the rest of this article.
Not that I want to put you off, or, dishearten you from making your blog guest post friendly, but I think you should be aware of some of the disadvantages of using guest content on your blog, at least before you commit to it.
Most folks will agree that accepting quality guest posts can provide a blog with fresh alternatives, new perspectives, and variety.
But, if you’re not careful, or don’t set proper submission guidelines, accepting guest posts can and will ruin your blog’s reputation quickly.
It will make your readers question whether YOU actually care about the quality of the content you publish and share with them on your blog.
Your own blog’s credibility is at stake each time you publish what YOU THINK might be, a quality guest post.
So let’s now look at some of those disadvantages…
#1. You’re going to be bombarded by poor quality guest post submissions
One of the biggest problems with accepting guest post submissions is that a lot of what you’ll receive, won’t necessarily be what you expect to receive.
By this, I mean the quality of guest posts being submitted.
I ran a guest post friendly blog over at my old site, Magnet4Marketing, for almost 3 years, and amongst the hundreds of submissions I received each month, only 1 or 2 actually made my editorial calendar.
That’s not me being picky, it’s just that back then, most folks were doing guest blogging for one purpose only. To get backlinks.
What is a quality guest post anyway?
You might view a quality guest post in a totally different way, but when I think of a quality guest article I usually vision one that is on a topic that is well researched.
I imagine the post would be extremely well written and constructed too. One that looks at a topic from a totally different angle or perspective. One that finds problems and solves them for the readers.
I imagine a post that is busting at the seams with value, consisting of images, statistics and data, videos, infographics and other interesting visuals.
I don’t imagine a quality guest post to be anything less than at least 1200 words in length either.
So that’s what I generally call a quality article!
Now, think hard and ask yourself how many guest posts like that do you think you’re going to receive regularly? Not very many I imagine.
This is why you need to have a rock solid guest blogging guidelines page on your blog. A page stating clearly what it is you expect from submitted guest content.
#2. You’re going to face bloggers who want to break the rules
The other disadvantage with accepting guest posts on your blog is that you’re always going to get a bunch of people wanting to break the rules.
Perhaps it might be to have some do-follow links allowed on their guest post. Usually, one that points to one of their client’s website (paid links).
Perhaps it might be to have their affiliate links present in the body of the guest post itself. Perhaps it might be to accept a reduced word count article.
As Kulwant Nagi once wrote in a guest post published here, “there should be one rule for all guest bloggers, every time…”. Rules are meant to be broken, so the saying goes, and some guest bloggers are going to want to do just that.
#3. You’re going to meet some bloggers with ‘guest post and run’ syndrome
Guest post and run! You say.
What on earth is that?
Well, some guest bloggers will submit a good guest post to you (if that), and once their post is live for the world to see, for some strange reason they seem to vanish.
When I say vanish, they don’t turn up to respond to comments or important questions about the topic of their guest post.
After making initial contact with you and submitting their guest post, and after you publish that guest post, you just don’t hear from them ever again.
I call these kinds of guest bloggers ‘guest blog and run’ bloggers.
In situations like that, I would usually strip the links away from their guest author bio.
#4. You’re going to get some bloggers submitting ‘regurgitated’ or ‘spun’ content’
Again, going back to the ‘quality of guest posts’, some bloggers will try and sneak a piece of rehashed or spun content for you to publish.
A rehashed or spun piece of content is simply a watered down version of something that perhaps has already been written and published elsewhere online.
No this is not to be mistaken for repurposed content.
Repurposed content usually happens using a different medium.
I’ve lost count at the number of times I’ve had to remove articles from my blog that I found to be rehashed posts.
Thankfully, though, there are some great tools you can use to identify plagiarism, such as Copyscape.
#5. You’re going to get blog posts that look like they’ve been written by a 6-year-old
The quality of guest posts is one thing, but what do you do when you receive guest posts that look like they’ve been written by a 6-year-old kid?
You can receive guest posts that are well written and have substance to them, but come with lots of spelling errors, appalling grammar, typos and poor use of punctuation.
It takes a lot of time to go through and make those posts good.
Do you have time to spend editing guest posts in your busy schedule?
All of the issues I’ve mentioned above are massively time-consuming.
Accepting guest posts on your blog might be beneficial to your audience. It might help to give you some extra time to work on your blog marketing and promotion. It might help to add more value to your blog.
But, in addition to all of these beneficial things, you’ve got to spend a lot of time ensuring that guest blogging happens the right way on your blog.
I want to ask you, if you are currently accepting guest posts on your blog right now, how much additional work are you having to do to ensure that all guest bloggers are playing by the rules?
Or, how much time are you spending reading, editing, approving and rejecting guest posts, contacting guest authors, replying to comments and questions left for the guest writers, and so forth?
I imagine it takes a lot of your time, right?
Thanks for reading.
Recommended reading & resources
1. Guest Posting, Good or Bad? By Sarah Fudin
2. Don’t Accept Guest Posts Unless You Follow These 7 Rules By Neil Patel
3. The Guest Blogging Survival Guide By Kristi Hines
4. 3 Critical Tips For Managing A Multi-Author Blog Successfully By Kulwant Nagi