Well that’s great, but I’m sure you understand the importance of having a website, and how much more successful your business would be having some online visibility right?
Of course you do, you wouldn’t be here otherwise looking to create a website for your business.
If you’re still unsure whether your business needs a website or not, here’s a few things to think about:
A company website is critical for any business wanting to:
- Increase brand awareness and to look more professional.
- Reach out to more people, grow a customer base and increase sales.
- Demonstrate their expertise in their niche or industry.
There’s plenty more benefits to be gained from having a business website. Here’s an interesting statistic you’ll love to know.
85% of consumers use the internet to find local businesses (source)
So if your business ins’t online, you’re potentially missing out on 85% more business.
So where do you even start with getting a website up and running? Do you use a free and simple do-it-yourself website building tool, or do you learn to create one yourself.
The route I would recommend anyone or any business owner to take is to create their own website! Or at least learn how to.
With this option you have greater control and ownership of your content and your online presence.
Creating a website for your business isn’t rocket science at all, this page will help you get set up quickly and painlessly.
Step One: Get a domain name and web hosting.
When thinking about purchasing a domain name for your business (example.com), I would highly recommend using the same name as your business, if it already exists offline. That might sound like such obvious advice, but you’d be surprised as to how many businesses create a website with a totally different domain name from their actual business name.
I would also recommend you use a popular extension, i.e. .com or .net for your domain name.
Buy a domain name and web hosting together! The good news is that you can purchase a domain name with a reliable web host provider. I would recommend signing up to SiteGround. This is the hosting provider that I use myself for all the websites that I have for my online businesses.
Step Two: Install a content management software (CMS).
The best CMS software I would recommend using for building your business website with is WordPress. WordPress is a free open source platform (WordPress.org).
Here are some benefits of using WordPress for your business website:
- Access to a host of themes available online to make your website truly personal to your brand.
- Access to a host of plugins available online to make your website functional in every way possible.
- Simple to use without the need to learn complicated HTML or CSS (coding). Though some knowledge will only expand your creativity with WordPress.
- Better content management and ownership.
There are more than 70 million websites that depend on WordPress. WordPress is also the tool that I use myself for this site and for many other websites that I run, including client sites that I have worked on.
Adding WordPress to your website! The other good news is that almost all reliable web host providers will have some simple method for installing WordPress into a website, and with just a few clicks too. Again, SiteGround is one of those web hosts I recommend that will allow you to do that.
Here’s a quick but useful video on how to install WordPress into a shared hosting account with SiteGround in under 10 minutes.
Step Three: Customise your website.
So you have your domain name, web hosting and WordPress installed and taken care of. Now you want to make your site look just the way you want it to look.
For this you can either hire a web designer, or use a predesigned template such as a premium theme for WordPress.
If you’re totally new to website building, or sometimes you just want the hassle of setting up a website and the design and layout aspect of it to be taken care of by someone else.
In either case, hiring a professional web designer is the best option.
It’s fairly easy to find a freelance web designer to help you with your online projects. If you’re going with this option, here’s what to look for in a good web designer:
- Client portfolio or templates available of websites they have built using WordPress.
- Clear information provided about the process of website building services provided, from start to finish.
- Customer testimonials.
- Quick turnaround service.
- Customer aftercare, training provided, site maintenance services etc.
Doing It Yourself
If you’re thinking about going with the option of building and customising your website yourself, there are some great tools available online that are simple to install and use.
I would also recommend you check out Thrive Content Builder to help you build a truly personal website for your business.
Here’s a quick video showing you how to install a Genesis theme into your new WordPress site in under 5 minutes.
Recommended Pages For Your Business Website.
If you’re a bit confused about what pages you should be adding to your business website, this actually depends on the nature of your business.
To give you some inspiration, here’s a list of possible pages you might want to consider adding to your company website.
- Custom homepage – This is the page that most of your visitors will land on when visiting your company website for the first time, to put it simply, it needs to be epic.
- About page – This is the page where your visitors will learn more about you and your business, how you got started, your goals and objectives and more.
- Services / sales page – This is the page where you will provide information about the services you provide, or products that you sell.
- Testimonials page – This is the page where you can display feedback and testimonials from your most recent and satisfied clients.
- Landing page – This is the page where you will be able to capture leads for your business, such as email addresses.
- Contact page – This is the page where your website visitors will be able to contact you.
Once your business website is up and running, you can then start thinking about marketing your site and driving traffic and potential customers to your pages.