Almost every blog you visit these days will have some kind of page dedicated to a list of recommended tools and resources.
If you’re scratching your head wondering what I’m talking about, simply head over here to see an almost perfect example of a tools and resources page.
Alternatively, just keep on reading and I’ll explain in more detail what this page consists of.
What is a tools and resources page?
A tools and resources page is pretty much what the name suggests.
A page consisting of a list of links to various online tools, apps, services, products, and even links to articles on other relevant websites.
Some bloggers call this page a recommended tools page, a toolbox page, a get started page, but most just stick with calling it a tools and resources page.
In a WordPress environment, most T&R pages are created using a static page and not a conventional blog post.
These pages are then linked in the site’s main header navigation area, and sometimes the blog’s sidebar and various other pages.
Why should you create a tools and resources page for your blog
Having a tools and resources page is a great way for you to showcase, promote, and give praise to the products and services you love to use in your blog or online business.
Perhaps you want to share the tools you’re using to create your podcast or online presentations.
If there’s any tool you’re using in your business you want to shout about, the best place to showcase it is in your tools and resources page.
Your recommended tools page can also help you boost affiliate income, especially when marketed and promoted properly.
More on that later on.
OK, so before we get started, here are screen grabs of two very powerful tools and resources page I’d like to share.
Pat Flynn’s recommendation page is a great example of a well-organized T&R page.
Check it out here to get some inspiration for creating your own.
I created my recommended tools page inspired by Pat’s page.
The same with Matthew Woodward’s recommended page below.
Matthew’s page is extremely well organized into relevant categories.
Creating a tools and resources page for your blog
OK so now that you have a good idea as to what a tools and resources page actually is, let’s get started with creating one for your blog.
Below I share with you some top tips, as well as give you some advice and guidance for creating the best possible recommendation page for your website.
Let’s get to it.
5 essential things to remember before building a tools page for your blog
#1. Use a static page
As I mentioned earlier, most T&R pages are built using a static page and not a blog post.
Reason being, this is a page you’re not likely to update very often, and therefore a page that doesn’t require a date or time stamp added to it.
#2. Organize tools into categories
Don’t just put everything on a page in no particular order and be done with it.
Think about your users, make it easy for them to find a particular tool they’re looking for.
If you look at either of the two example recommended pages screen grabs I shared with you above, you’ll see that those site owners have used categories to organize their pages.
Do exactly the same, categorize your recommendations in order of relevance or importance even.
#3. Recommend only the tools you use and trust
This is probably the golden rule for building any successful resources page.
Always try and recommend tools or resources you’ve used yourself or in your business, and therefore would like to endorse and recommend to others.
Never recommend something you’ve never tried or used yourself.
If you end up promoting or recommending something that turns out to be some kind of scam, you’ll be remembered for it and that can hurt your brand’s trust and reputation.
#4. Add useful content
Don’t just list your tools in a form of affiliate links and be done with it either.
Write a short little piece besides each of the tools you’re adding to your page.
Let your readers know how long you’ve been using the tool for, why you’re using it and why you’re recommending it.
If you have any relevant case study articles related to a tool or app you’re recommending, make sure you link to it.
This will help boost your page authority as well as reinforce trust with your site visitors.
One of my favourite tools for WordPress is the Thrive Visual Editor tool, as you may know.
This plugin is great for creating professional custom landing pages inside WordPress.
This is also the tool that I used to create my custom tools and recourses page for this site.
You cal learn more about this tool here.
#5. Don’t make all of your links affiliate links
I know that one of the aims of creating a recommended tools page is to help you improve your blog’s income conversion rate, however, not all your links need to be affiliate links.
Some links can point to useful books or articles on the web you may have read.
If you are linking to any affiliate products, apps or services, I recommend using a plugin like Better Links Pro.
This is the plugin I use for masking and tracking my affiliate links performance.
Promoting your tools and resources page
Once you’ve built your well-organized tools and resources page, it’s time to make it visible on your blog.
It’s important that this page get’s seen guys, so don’t hide it amongst all the other pages on your website.
The more visitors you can drive to this page, the better your conversion rates will be, right.
Below you’ll find an un-exhausted list of things you can do to help promote your T&R page, drive traffic, and boost your affiliate income.
Note: I would also recommend setting up some kind of conversion tracking goal inside of Google Analytics.
This post contains a video that will teach you how to do that.
- Link your tools page in the main navigational menu of your blog or website.
- Create a custom banner graphic for your tools page, embed it with a link in your blog’s sidebar.
- Do the same as above and place at the end of your blog posts.
- Add a link in the footer section of your website or blog.
- Add native links inside your blog articles to your T&R page.
- Create a useful video version of your T&R page. Or a video intro to your tools page. Talk about the tools in more detail.
- Whenever you add new tools to your page, let your email list know about this update.
- Add a link to each of the tools you recommend to a related review article on your blog (If you have one)
- Link from your case study articles, top traffic posts and pages.
- Create a PDF version of your tools and resources page for folks to download for free!
So there you have it, a step-by-step guide to creating a super awesome, conversion focused tools and resources page for your website. Plus, some top tips for promoting it, driving traffic and boosting blog income.
Best of luck.