Almost every blog you visit will have some kind of page dedicated to a list of useful tools and resources.
If you’re still confused about what one of these pages are, simply head over here to see a fine example of a tools and resources page.
Alternatively just read on and I’ll explain in more detail about what this page is.
What is a tools and resources page anyway?
A tools and resources page is pretty self-explanatory. It’s a page within a website that you can use to write about all the various online tools, apps, technologies and resources you use and recommend.
Some bloggers call this page a recommended tools page, a toolbox page, a get started page, but most just stick with calling it a tools and resources page.
In a WordPress environment, most T&R pages are built with a static page and not a conventional blog post.
These pages are then linked in the site’s main header navigation area, and sometimes the blog’s sidebar and various other pages.
Why you should create a tools and resources page for your blog
Having a tools and resources page is a great way for you to showcase, promote and give praise to the products and services you love to use in your blog or online business.
Perhaps you want to share the tools you’re using to create your podcast of presentations.
If there’s any tool you’re using in your business you want to shout about, the best place to showcase it is in your T&R page.
Your tools recommendation page can also help you boost affiliate income, especially when marketed correctly. More on that later on.
OK so here are screen grabs of two very powerful tools and resources page I’d like to share.
Pat Flynn’s recommendation page is a great example of a well organized T&R page. Check it out here to get some inspiration.
The same with Matthew Woodward’s recommended page below.
Creating a tools and resources page for your blog
OK so now that you have a good idea as to what a tools and resources page is, let’s get started with creating one for your blog.
Below I share with you some top tips, as well as give you some advice and guidance for creating the best possible recommendation page for your blog.
Let’s get to it.
5 essential things to remember before building a tools page for your blog
#1. Use a static page
As I mentioned earlier, most T&R pages are built using a static page and not a blog post.
Reason being, this is a page you’re not likely to update very often, and therefore a page that doesn’t require a date or time stamp added to it.
#2. Categorize your tools and resources
Don’t just put everything on a page in no particular order and be done with it.
Think about your users, make it easy for them to find a particular tool they’re looking for.
If you look at either of the example recommended pages screen grabs I shared with you above, you’ll see those blog owners have used categories to organize their pages.
Do exactly the same, categorize your recommendations in order of relevance or importance.
For instance: Web Hosting, WordPress Themes, List Building Tools, Social Media Tools, Training Courses, Books and Manuals etc.
#3. Recommend only the tools you use and trust
This is probably the golden rule for building any successful T&R page.
Always try and recommend tools or resources you’ve used yourself or in your business, and therefore would like to endorse and recommend to others.
Never recommend something you’ve never even tried out yourself.
If you end up promoting or recommending something that turns out to be some kind of scam, you’ll be remembered for it and that can hurt your trust and reputation as a blogger.
#4. Add useful content
Don’t just list your tools in a form of affiliate links and be done with it either.
Write a short little piece besides each of the tools you’re adding to your page.
Let your readers know how long you’ve been using the tool for, why you’re using it and recommending it to others.
If you have any relevant case study articles related to a tool or app you’re recommending, make sure you link to it. This will only boost your T&R’s page authority and help to boost trust with your readers.
One of my favourite tools for WordPress is the Thrive Visual Editor tool. This plugin is great for creating professional custom landing pages inside WordPress.
I used that very tool to create my custom tools and recourses page for this site. You cal learn more about this tool here.
#5. Don’t make all your links affiliate links
I know one of the aims of creating a recommended tools and resources page is to help you increase blog income, however not all your links need to be affiliate links.
Some links can point to useful books or articles on the web you may have read.
If you are linking to any affiliate products, apps or services, I recommend using a plugin like Better Links Pro. This is the plugin I use for masking and tracking my affiliate links.
10 ways to promote your tools and resources page and boost affiliate income
So once you’ve built your powerful tools and resources page, it’s time to make it visible on your blog or website.
It’s important that this page get’s seen. The more visitors you can drive to this page, the better your conversion rates will be.
Below you’ll find an un-exhausted list of things you can do to help promote your T&R page, drive traffic and boost your affiliate income.
Note: I would also recommend setting up some kind of conversion tracking goal inside of Google Analytics. Check out this video to learn how to do that.
- Link your recommendation page in the main navigational menu of your blog or website.
- Create a custom banner graphic for your tools and resources page, embed it with a link in your blog’s sidebar.
- Do the same as above and place at the end of your blog posts.
- Add a link in the footer section of your website or blog.
- Add native links from inside your blog articles to your T&R page.
- Create a useful video version of your T&R page. Or perhaps a video intro to your tools page. Talk about the tools in more detail.
- When you update your tools page with new tools and content, let your email list know about this update.
- Add a link to each of the tools you recommend to a review article on your blog (If you have one)
- Link from your case study articles, top traffic posts and pages.
- Create a PDF version of your tools and resources page for folks to download for free!
Wrapping things up
So there you have it, a step-by-step guide for creating a super awesome, conversion focused tools and resources page for your website, plus some top tips for promoting it, driving traffic and boosting blog income.
Now go and make your T&R page epic and profit from it!
Best of luck.
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