What a silly question I’m asking you, heck of course you do.
Well I don’t need to remind you that your blog content has to be “above and beyond awesome” to help you get all of those things.
And don’t worry, I’m not going to lecture you again on how to create great blog content. What I do want to share with you is some advice on creating one specific type of content for your blog. That being “expert roundup posts”.
What are expert roundup posts?
For those of you who don’t know what these are;
Expert roundup posts are articles consisting of content created 80% by other people such as top bloggers, industry experts and influencers, and 20% created by you. Here are some fine examples of successful expert roundup posts.
- 117 Tips On How To Set Goals From Successful Entrepreneurs
- 25 Influencers Share Their Top Tips To Succeed On Triberr
- How To Stand Out Online: 43 Experts Share Their Top Tips
Whilst there’s a lot of organisation involved and correct execution required from you to make your expert roundup posts truly successful, most of the input will come from those who contribute to them.
Rewarding way of creating content
Creating expert roundup posts for your blog can be extremely rewarding, as I said earlier, they can definitely attract a lot of traffic, social media shares and even some backlinks.
Yes backlinks, but I will say this:
Your goal for creating expert roundups shouldn’t be purely for SEO gains, but moreover for helping you to make some new connections in your industry and to build your blog community.
You can also gain a lot of credibility and authority with your expert roundup posts, especially if the folks contributing to your posts are “truly experts” in their field.
OK so in this post I’m going to share with you some simple steps to help you create some truly amazing expert roundup posts for your blog, from start to finish, so let’s begin.
Create An Expert Roundup Post, Step One: What type of questions do you want to ask?
How an expert roundup post works in a nutshell, is that you ask a specific question related to your niche or industry to a group of people i.e. bloggers and marketers.
These folks will then provide you with their answers in which you can use to build up your roundup post.
So the first thing you want to do is figure out what question you want to ask.
When I did my expert roundup post a few weeks back, I thought about the types of problems that some of my readers were having. So I wanted to as a “problem solving question” if that makes sense. In hope that the answers I would get, would help some of my readers.
If you’re in the blogging or online business niche, here are some example questions you might want to ask your participants.
- What’s your favourite method for promoting new blog posts?
- What’s the one single mistake you made when starting your online business, and what have you learned from it?
- How did you make your first income online and how did it feel?
- What has been your biggest achievement so far as a blogger, marketer or entrepreneur?
Once you’ve figured out what type of question you want to ask, you can move forward with getting prepared and organised.
Create An Expert Roundup Post, Step Two: Getting prepared and organised.
So before you start emailing your question or questions to anyone, it’s very important to get organised first.
First you’ll need to make a list of as many top bloggers, experts and influencers in your industry or niche that you may want to consider contacting.
This process is much easier to do if you’re already connected with some bloggers in your niche, though it doesn’t matter if you’re not. The key to creating a successful roundup post is to reach out to top level influencers in your industry, the ones that are making the most amount of noise if you like.
When contacting anyone, consider creating a database list of who you made contact with, when, how, and when they responded to your email invitation.
This way you can keep on top of things and if you need to send follow up emails to those who haven’t yet responded, or to those who are interested by haven’t gotten back to you with a final response, it will be easier to see from your list. Of course this can only work if you keep it updated.
Below is a screen grab of the email outreach campaign database I created for my last expert roundup post.
I use “Numbers” for the Mac, but you can create an email outreach campaign database using Excel for Windows or any other spreadsheet software for that matter. Google Docs is another great tool you can use to create a worksheet of contacts.
The other great thing about keeping your expert roundup post contacts organised and updated like this in a spread sheet, is that should you need to use them again in the future for another roundup article, the whole process will be easier and can save you a ton of time.
Bonus: Download the blank PDF Expert Roundup Post Spreadsheet template below this post.
Create An Expert Roundup Post Step Three: Sending email invitations with your question(s).
So now you’re ready to start sending your email invitations to your list of contacts.
Before you go off to do this, you have to first make your email campaign compelling enough for people to want to take action, respond and even be interested in participating.
One thing you have to remember at all times when emailing anyone in your industry, a lot of these folks will already be receiving a ton of emails every single day from various folks and companies.
You also have to appreciate that their time is extremely valuable.
So with that said, you don’t want to construct emails that will take them forever to read and waste their time. It is always best to keep them short, simple to read and to the point.
In addition I would also suggest you set a deadline date for people to respond, so at least they can add it to their calendars or have the date stamped in their heads if they’re interested in participating.
From previous experience I think 1 to 2 weeks is ample enough time for asking folks to respond.
So here’s a summary of what you need to do.
- Create a compelling email campaign with your question (see bonus content email templates).
- Keep the email short and concise.
- Set a deadline date for folks to send in their contributions, answers or responses.
- Send emails and update your spreadsheets accordingly.
Bonus: To save you a ton of time crafting such emails, I’ve created several “high converting” email templates for you to use. Click the banner below this post to access this bonus content.
Create An Expert Roundup Post, Step Four: Constructing your roundup article.
Now like I said at the start, 80% of the content will be contributed by your participants, the other 20% by you.
As you begin to receive responses from the folks you have emailed, you can begin to add their contributions to your roundup post. Again don’t forget to update your spreadsheets when doing this.
Start the post with a brief introduction, followed by the question you asked your participants.
When adding your participants responses to your post, start by creating a short title containing the contributor’s name with a link to their website or social media profile, including a small photo (optional). See image below for an example of this.
Create An Expert Roundup Post, Step Five: Finalising, publishing and promoting your expert roundup post.
The length of your roundup article depends on how many people you’ve invited to participate, and of course how many people actually responds as well.
Once the deadline is reached and you’ve finished putting together your roundup post, and once you’ve edited and proof-read it a hundred times over, you’re then ready to hit that publish button.
Promoting your post is where the real fun begins. Not only will you be promoting the post, but potentially everyone who has made a contribution to your roundup post will also want to promote it as well.
To make sure this happens, construct a short email to let your participants know that your expert roundup post is live for them to read, share or even comment on. You’ll find email templates in the bonus content link below.
Note: If you need some tips on how to promote your post for maximum exposure, traffic, comments and social shares, learn from 23 top blogging experts here.
When done correctly, expert roundup posts can really help you and your blog stand out. Above all else, they can provide a ton of value to your readers and blog followers.
Yes they do take time to put together, but they’re so worth your time folks.
To make your expert roundup posts even more valuable, you could even consider adding some bonus content, otherwise known as content upgrades. I talked about content upgrades this in this post.
Best of luck, and do let me know what your thoughts are on creating expert roundup posts for your blog.
Don’t forget to grab your bonus content below.