Do you want to boost your blog traffic, increase social shares and comments, skyrocket your email opt-ins, and boost your sales conversion rate, and really help stamp some serious authority on your blog?
What a silly question, heck of course you do.
Well, I don’t need to keep reminding you that your blog content has to be “above and beyond awesome” to get all of those things mentioned above.
And don’t worry, I’m not going to lecture you again on how to create great blog content. What I do want to share with you, however, is some advice on creating one specific type of content for your blog that will seriously attract all of the things I mentioned above.
That type of content being “expert roundup posts”.
What are expert roundup posts?
If you’re completely new to all of this, let me explain what an expert roundup is –
An expert roundup post is an article that is made up of 80% content created by other bloggers and experts, and 20% created by you.
Here are some fine examples of successful expert roundup posts.
- 117 Tips On How To Set Goals From Successful Entrepreneurs
- 25 Influencers Share Their Top Tips To Succeed On Triberr
- How To Stand Out Online: 43 Experts Share Their Top Tips
- 13 Bloggers Share Their Number 1 Website Conversion Optimization Tip
Creating an expert roundup post requires a lot of research, preparation, and correct execution to make it successful, even though most of the content input will come from those you invite to contribute.
Rewarding way of creating content
Creating expert roundup posts for your blog can be extremely rewarding, as I said earlier, they can attract a lot of targeted traffic, social media shares, and even some backlinks.
Here are some of the benefits of creating expert roundup posts for your blog –
- Helps to boost your blog authority.
- Helps you to connect with influencers, including other bloggers and marketers in your niche.
- Attracts a ton of social shares, because almost everyone who contributes to your expert roundup posts will most likely share your post with their social media followers.
OK so how do you create your first expert roundup post?
That’s what we’re going to look at next, so sit tight and let’s get to it.
Create An Expert Roundup Post, Step One: Who do you want to target and what type of questions do you want to ask?
How an expert roundup post works, in a nutshell, is that you ask a specific question related to a topic in your niche or industry to a group of people i.e. bloggers, marketers, etc.
However, you can make it even more relevant by targeting a very specific audience, or group of experts for a specific topic.
This group of experts or bloggers will then provide you with their answers in which you can use to build up your roundup post.
So the next thing you want to do after deciding who you want to target is figure out what question you want to ask.
When I did my last expert roundup post, I thought about the types of problems some of my readers were having.
I wanted to ask a question that could provide some problem-solving answers.
To make better sense of this, if you’re in the blogging or online business niche, here are some example questions you might ask your participants.
- What’s your most effective method for promoting a brand new blog post?
- What’s the biggest mistake you made when starting your online business, and what have you learned from it?
- What problems are you currently facing when building your email list?
- What’s the one tip you would give to someone new to affiliate marketing?
Once again, these are just examples.
Once you’ve figured out what type of question you want to ask, you can move to the next step of preparing your question for emailing.
Create An Expert Roundup Post, Step Two: Getting prepared.
So before you start emailing your question or questions out to anyone, it’s very important to do some prep work first.
First, you’ll need to make a list of as many bloggers, industry experts, and influencers in your niche as you can.
These will be all of the folks you may want to invite to participate in your roundup post.
This process is much easier to do if you’re already connected with bloggers in your niche, though it doesn’t matter if you’re not.
The key to creating a successful roundup post is to reach out to top-level influencers in your industry.
When contacting anyone, consider first creating a database list of who you made contact with, when, how, and when they responded to your email invitation.
This way you can keep on top of things and if you need to send follow-up emails to those who haven’t yet responded, or to those who are interested but haven’t gotten back to you with a final response, it will be easier for you to see from your list.
Of course, this can only work if you keep it updated as soon as you get new information.
Below is a screengrab of the email outreach campaign database I created for my last expert roundup post.
I use “Numbers” for the Mac, but you can create an email outreach campaign database using Excel for Windows or any other spreadsheet software for that matter.
Google Docs is another great tool you can use to create a worksheet of contacts.
The other great thing about keeping your expert roundup post contacts organized and updated like this in a spreadsheet is that if you need to use them again in the future for another roundup article, the whole process will be easier and you can save a huge amount of time too.
Create An Expert Roundup Post Step Three: Sending email invitations with your question(s).
So with your email contact list ready, you can now start sending your expert roundup invites.
Before you go off to do this, you first have to make sure your email campaign is compelling enough for people to read it and take action.
One thing you have to remember at all times when emailing other bloggers and influencers in your industry is that a lot of these folks will already be receiving a ton of emails every single day.
You have to appreciate that their time is extremely valuable.
So with that said, you want to make sure your outreach email doesn’t take them forever to read or waste their time.
It is always best to keep your emails short, simple to read and to the point.
In addition, I would also suggest you set a deadline date for people to respond, so at least they can add it to their calendars or have the date stamped in their minds if they’re at all interested in participating.
From previous experiences, I think 2 to 3 weeks is ample enough time to give someone to respond to an expert roundup invitation.
So here’s a summary of what you need to do.
- Create a compelling email campaign with your question.
- Keep the email short and concise.
- Set a deadline date for folks to send in their contributions, answers or responses.
- Send emails and update your spreadsheets accordingly.
Create An Expert Roundup Post, Step Four: Constructing your roundup article.
Now like I said at the start, 80% of the content will be contributed by your participants, the other 20% by you.
As you begin to receive email responses from the folks you have invited, you can begin to add their contributions to your roundup post, building it up slowly.
Again, don’t forget to update your spreadsheets when doing this.
Start the post with a brief introduction, followed by the question you asked a group of experts (your participants).
When adding your participant’s responses to your post, start by creating a short title containing the contributor’s name with a link to their website or social media profile, including a small photo (optional). See image below for an example of this.
Create An Expert Roundup Post, Step Five: Finalising, publishing and promoting your expert roundup post.
The length of your roundup article depends on how many people you’ve invited to participate, and of course how many people actually respond, and how much content they provide.
Once the deadline is reached and you’ve finished putting together your roundup post, and once you’ve edited and proofread it a hundred times over, you’re then ready to hit that publish button.
Promoting your post is where the real fun begins.Not only will you be promoting the post, but potentially everyone who has made a contribution to your roundup post will also want to promote it as well.
Not only will you be promoting the post, but potentially anyone who contributed to your roundup post will also want to promote it as well.
To make sure this happens properly, construct a short email to let your participants know that your expert roundup post has been published.
Note: If you need some tips on how to promote your post for maximum exposure, traffic, comments and social shares, learn from 23 top blogging experts here.
Wrapping it all up
When done correctly, expert round-up posts can really help you and your blog stand out.Above all else, they can provide a ton of value to your readers and blog followers.
Above all else, they can provide a ton of value to your readers and blog followers.
Yes, they do take the time to put together, but they’re so worth your time folks.
To make your first expert roundup post even more valuable, you could even consider adding some bonus content, otherwise known as content upgrades. I talked about content upgrades this in this post.
So peeps, the very best of luck, and do let me know what your thoughts are on creating expert roundup posts for your blog.
What success have you had with your ERP’s?