Welcome to the 10-part Ultimate Pro Blog Conversion Rate Optimization Course. I created this course to help you understand what conversion rate optimization is. More importantly, to help you learn some of the tactics involved that can help you convert more of your blog visitors into subscribers, fans, and paying customers.
Are you ready to rock? Let's get started.
Firstly, I'm so glad that you decided to take this course and to take a step closer to making your blog more conversion-focused.
Before we get started, I want to briefly explain to you what conversion rate optimization is, and why it's important to understand and implement it in blogging.
What is conversion rate optimizaion?
According to Wikipedia - In internet marketing, conversion rate optimization is a system for increasing the percentage of visitors to a website that converts into customers. Or more generally, takes any desired action on a webpage. It is commonly referred to as CRO.
If you want to build a successful and profitable online business or blog, you need to understand and implement some CRO tactics. These tactics will help you make the most of your blog's traffic and turn more visitors into whatever you want, be it subscribers, fans, or customers.
Why this course?
Glad you asked... Let's begin with a typical scenario that you might be experiencing right now as a blogger -
It's all going good, right?
...A few weeks go by. Then a few months. By which then you start to realize that something is definitely wrong.
Despite all your efforts for creating a great looking blog with lots of useful content, cool features, and various tempting offers. Whilst watching your traffic steadily increase over the course of time, it hits you hard - You realize you just can't seem to get more than a few visitors to convert!
In fact, you've only managed to turn two or three readers into subscribers in the last few months. No one is buying your products, and no one is hiring you for your services.
Before we continue down the road of doom and gloom, here's a great quote from Bryan Eisenberg -
"Most websites don't have a traffic problem, however, every website has a conversion problem."
Keep this in mind for later.
...So, instead of thinking rationally, you panic and continue tweaking your blog to no end; Adding more options, more features, and more content.
You even go as far as changing the design of your blog. Thinking that if you install a new WordPress theme or even rebrand, your visitors might look upon your blog as a more professional organization.
And guess what?
A few months go by once more and your conversions STILL suck! In fact, it couldn't suck anymore if it tried.
You’re at a loss.
What the major f**k is going on???
It's a frustrating feeling, right?
I know that feeling too well - When I started blogging back in 2010 I knew it was going to be tough, but I had no idea just how tough.
I spent countless hours, days, months, years even making silly mistakes that cost me time, money, and sanity.
At one stage I even said, "F**k the conversions, I'll just keep ploughing along and hope that someday I make it".
After failing with my first blog, I finally started over from scratch and took things slow.
Eventually, after all the mistakes, trials, and errors were made. I began to understand how to make conversion rate optimization work for my blog, and business. Heck, I'm still learning new things today.
The short of it all is that I created this course to try and help you fix your conversion problem because I know what it's like to feel frustrated.
Now when I say "fix your conversion problem", I cannot guarantee that you'll get the results you want.
I know what you're thinking -
"What is the point of this course, in that case?"
Just keep reading for a second, and I'll explain.
The truth is this:
If any marketer or marketing agency tells you they can guarantee conversions for your website or your blog, then you need to do one thing, and one thing only -
Run as f**king fast as you can, away.
I'm not going to sugar coat it, don't waste your time and money on a promise like that.
There are no such things as guarantees in online business, and there are no exceptions in blogging.
The reason is that so many small factors need to be taken into consideration, factors that can affect the results of your CRO efforts. Some of these include;
That being said, you can't sit there and hope that someday your blog will suddenly begin to work for you, right? So let's get to it.
One more thing:
Before we make a start, let's assume that your blog meets a few criteria -
Generally, I don't need to dive too deep into "marketing", because marketing can only be as effective if you know what conversion tactics will work best for your blog.
If you're not ticking all of the bullets-points in the Criteria above, then you need to start working on those areas immediately.
To help you out, please check out the following recommended articles -
If you have ticked all of the bullet points above, then good job and well done. Let's continue.
...So, here's the deal:
Beautiful design and a user-friendly layout, cool features, and options are actually just the tip of the ice-berg for creating a conversion-focused blog.
Yes, having all of those wonderful things in place is fantastic and a must. And even if your blog is already getting a ton of traffic, you're really only just getting started.
Remember Bryan Eisenberg's quote I mentioned above? Of course, you do. I did ask you to keep it in mind.
Time for a story:
A few years back, I worked with a client who was getting a ton of traffic to her marketing blog. And I mean, a ton. Like she was getting around 100,000+ unique visits per month!
What do you think her conversions were like?
I'll tell you. It sucked!
It was none-existent.
She struggled to convert readers into subscribers and customers.
Because of a single factor - Most of her products and incentives were not completely aligned with the nature of her website.
After months of trying to work it out, she eventually gave up on her blog and started over.
She's now quite successful with her second personal branding blog, and website.
Just remember that looking at traffic data, or any other type of vanity metric is not always a good indication of how great your website is doing.
It's the conversion factor that you need to be focused on.
It's time to STOP screwing around with your blog once and for all. It's time to stop making silly mistakes, that will only pull you further and further away from your ultimate goal.
In the next 10 chapters, you will discover over 50+ actionable things that you can do to help turn your blog into a conversion machine.
Are you ready??
F**k yeah, you're ready! Let’s do this together.
Click on the button below to start Part 1 of the course.