Here are 3 quick and simple copywriting tips to help you drastically improve your web copy. Ignore them at your own risk.
- Write powerful headlines that provoke interest and curiosity, but don’t mislead.
- Use shorter sentences, much shorter.
- Tell a story that resonates with your audience.
Let’s take a closer look
The headline is truly the bate of it all. It’s the first thing people will see, so you need to make it good.
No ignore that, it needs to be better than good!
So good in fact it will get people fumbling over their mouse to try and click on it quickly to read it.
Check out this post for tips and tools for writing powerful and compelling headlines.
I see so many bloggers making this silly amateur mistake.
Your sentences really don’t need to be the length of a football pitch.
They don’t need to be 3 or 4 lines of text even, in fact they only need to be 1 or 2 lines.
People have become lazy when it comes to ‘reading’ content on the web.
They don’t want to see off-putting HUGE chunks of texts. They simply don’t have time or the energy to focus on what line they’re on when reading your article.
They simply want to see a few lines that they can scan over quickly, so to get to the meat of your content quickly.
Yes yours! Don’t be afraid to share it. People love to hear a great story they can relate to and get inspired by.
Just make sure you align your story telling with your message, or just make it relevant to the topic you’re writing about.
There you go, that’s it!
Now go and implement these 3 simple tips, and you’ll have instantly improved your copywriting skills.
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