5 Simple Reasons Why You Are Struggling To Convert Your Sales Page Visitors Into Customers

Are you really struggling to convert your sales landing page visitors into prospects or even into paying customers?

Is frustration becoming 'the normal thing' for you, each time you log into your emails only to find zero sales of your products or zero inquiries for your services?

Well, don't worry, you're not alone. In fact, lot's of bloggers, small businesses, and entrepreneurs struggle to get sales too.

The good news is that you can do something about it.

If you're sure you've done everything you possibly can for your sales landing pages to convert, then maybe it's something else entirely.

Here are 5 other possible reasons why you might be struggling with your sales page conversion rate right now. Let's check them out.

5 Simple Reasons Why You Are Struggling To Convert Your Sales Page Visitors Into Customers

#1. Your headline isn't compelling enough

Compelling is one thing, your sales page headline title should also immediately tell visitors what your offer is all about.

Remember that on average, only 8 out of 10 people will read your headline title, but only 2 out of 10 of those folks will go on to read your copy, so make it count. (Source)

#2. Your sales landing page has too many offers

Around 48% of landing pages will have multiple offers. If your sales landing page is one of those, you're only going to overwhelm your prospects, and maybe even put them off buying altogether.

It is a much better strategy to have one compelling offer for each of your sales landing pages.

#3. Your call-to-action copy sucks

Copywriting is one of the most, if not the most, critical building blocks of your sales landing pages.

If your landing page copy sucks or doesn't provide enough action words, for instance, then don't expect your visitors to understand the urgency of why they need to buy your products or offers.

#4. There are too many steps when checking out

Now here's something that most bloggers and marketers don't think about, and that's how long it actually takes for a customer to go through the process of buying a product to receiving the product.

Now, of course, I'm mainly pointing at individuals and businesses that sell digital products, but regardless of what your sales landing pages are offering, you should always make sure that there aren't too many steps, and that the process of buying from your website is fairly quick and easy.

#5. You're not doing A/B split testing

This is something many bloggers and online businesses forget to do. Or, they simply underestimate the power of doing A/B split testing for their sales landing pages.

There are enough tools and plugins out there to use for this kind of marketing, so make sure you're testing various versions of your sales pages from your design and layout, copy, CTA buttons, images, and graphics, to your headline titles to make sure you're getting the best possible conversion rate.

Final words

Not focusing your attention on those critical things I mentioned above could potentially destroy your opportunities to convert your sales pages for good. So, go and do something about it today, stop losing customers and killing your business.

Thanks for reading as always, have a great week ahead.

Psst, do you need help with your website design and conversion rate? Let's have a friendly Skype chat.

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4 comments on “5 Simple Reasons Why You Are Struggling To Convert Your Sales Page Visitors Into Customers”

  1. Hello Fabrizio,

    Indeed, I have also struggle a lot for conversing my leads into sales.

    The feeling hurts so much that many bloggers tend to end their carrier after some time.

    Yeah there are certain things which need to be done with a flow so, that the sales could rocket up in the sky

    All the points are the key for the success but #2 nd #4 are very hard and fast rule to get lots of traffic to our site.

    People love offers, while they are shopping and throwing lot of it can really help. Not big ones, but small and cheeky one
    do help.

    The checkout process really annoys the customers, myself never hang around the sites who have a complicated check out way
    Thus making it clean and simple always work.

    Thanks for the share.

    Shantanu.

    1. Absolutely correct Shantanu, I agree with the checkout scenario, I've been there many times myself where I just want to pay for something without being taken on a wild goose chase to find where I am with the buying process. Thanks for your in-depth comment.

  2. Great article though, I think unclear call-to-action buttons can also be a reason for poor conversion rates. Having a clear and actionable call to action buttons can have a good effect as the users have a clear path to follow to their next step.

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