Ask any experienced blogger and they will tell you that building a blog audience is just one of the many building blocks required for building a successful blog.
But not just any audience will do, you need to build a targeted and active audience for your blog.
Let’s define what a targeted and active audience actually is.
Targeted – People that are interested in your content, offers, products, and services.
Active – People that often read and comment on your blog, and share your posts on social media.
There are many ways to build a targeted and active blog audience. Here are some tried and tested methods –
- Build an email list. (Recommended)
- Build a social following.
- Build a tribe on Triberr.
So the best way, by far, to build a great audience for your blog is by building an email list.
Everyone has an email address and access to the web these days.
Email content/newsletters are the best way to promote your blog content, special offers, products, and services directly.
So now you know that list building is the way to go, how do you get the right people onto your email list exactly?
Through your blog or website, of course.
Let’s take a look at some smart ways to help you convert more of your blog visitors into loyal subscribers right now.
Actionable ways to convert MORE of your blog visitors into subscribers
#01. Turn your homepage into a lead generation machine
Check your Google Analytics, you’ll no doubt see that your homepage is one of the most visited, if not the most visited page on your blog.
Now the normal thing to do, as the majority of bloggers do, is to showcase your most recent blog posts on the homepage, along with a nice sidebar with tons of other items.
Smarter bloggers, however, will use their homepage quite differently. Smart bloggers see their homepage as an opportunity to convert more visitors into subscribers.
By doing two very important things –
- Being clear with their marketing message.
- Giving the option to signup for their offers.
If you don’t believe me, just take a look at the blogs of top bloggers.
Pat Flynn from the Smart Passive Income Blog uses his homepage to display his message with clarity as well as an opt-in form to capture leads. See below.
Chris Ducker from ChrisDucker.com does exactly the same. See image below.
If you want to convert more visitors into subscribers for your blog, you’ve got to let go of the old ways and embrace the new ways.
Don’t waste the potential of your blog’s homepage. Create a custom homepage and add your marketing message and opt-in form, along with your compelling offer to get more sign ups.
If you don’t know how to turn your blog homepage into a custom homepage, check out the following tutorial here. Or watch the video below.
#02. Create a ‘dedicated’ opt-in landing page
The next thing you can do to convert even MORE visitors into subscribers is to create a dedicated signup page, or why not create a few of them and test them against each other?
Now you’re probably scratching your head thinking –
“Well, it’s not that simple to create a lead capture page in WordPress without first learning some code”
Well, you can, by using this cool landing page builder tool here.
So what are the benefits of creating and using a dedicated email lead capture page –
- You can do multivariate testing to see which page or pages are converting the best.
- You can increase over all conversions.
- You can eliminate other distractions such as menus, sidebars, footers, offers in landing pages.
- You can create search engine optimized content specifically for your landing page.
- You can use images and videos.
- You can use testimonials.
#03. Turn your blog’s ‘about page’ into a subscriber magnet
Your about page is another potential area for you to capture leads, especially if it’s another frequently visited page on your blog.
I recommend adding several opt-in forms in your about page, perhaps one in the middle and one at the end.
Don’t forget to add an image of your compelling offer too.
You can use the Thrive Leads plugin to help you do this.
#04. Eliminate distractions
As I mentioned earlier, creating a dedicated opt-in landing page allows you to remove any ‘conversion crushing’ distractions such as menus and sidebars.
Generally, you should try and do the same for your blog or website layout.
For instance, a lot of bloggers fill their sidebars, headers, and footers with a lot of options, offers, and other clutter.
Things like ads, clickable banners, social media links, all contribute to lowering conversion rates.
My advice to you is to try and give your blog visitors fewer options and make one of those options to signup to your email list.
#05. Remind visitors ‘why’ they are subscribing to your blog
Why the heck should anyone signup to your blog anyway?
Make it clear to them ‘why’ they should.
Again, your message has to clear and concise.
In addition, it’s also important to let people know exactly what they’re signing up for. What’s in it for them?
What benefits are they going to get by being on your email list?
Let them know ‘why’.
It could be –
- To get access to exclusive offers and special discounts.
- To get updates delivered to their email inbox.
- To get access to exclusive content, and more.
#06. Make it really simple for visitors to signup
People love simplicity.
When it comes to filling in online forms, they don’t like to have too many options, so try and keep things simple for them.
Create and use an attractive, clutter free opt-in form. Usually, two entry fields are plenty enough, a ‘name field’ and an ’email field’.
Avoid adding too many options such as tick boxes and CAPTCHAS.
If you’re using a reliable email marketing service provider such as MailChimp you can ask them to confirm their email address in the signup process.
Once again, a fantastic plugin for WordPress users to use for building clean and attractive email opt-in forms is Thrive Leads. Do check it out if you can.
#07. Provide an irresistible and valuable incentive
Incentives can help you increase your opt-in conversion rate, especially if you offer something both irresistible and valuable.
Here are some examples of incentives you could create to give away in exchange for an email signup –
- Free eBooks and reports.
- Free email courses.
- Free consultation or advice.
- Free exclusive content such as video tutorials or podcast shows.
- Free software, theme, or plugin.
#08. Stay above the fold
It is common knowledge that placing essential elements above the fold can help make offers more visible thus increasing conversions on a website.
Above the fold means everything that is visible in the window before you have to scroll down to see the rest of a web page content.
Consider placing your most important conversion elements, such as your marketing message and your incentivized opt-in form above the fold.
This should apply to both your homepage and other lead capture landing pages.
#09. Use effective ‘call to actions’
If you don’t ask your readers to take action, you can’t expect them to know or even remember what to do after they’ve read through your content.
Use powerful ‘action words’ to get your readers motivated and to ‘take action’ to complete the signup form at the bottom of your blog posts, or anywhere else on your blog.
#10. Use content upgrades
Content upgrades are NOT being used enough by bloggers.
Offering a content upgrade is essentially publishing a blog post on a topic, and then offering additional content and information on the same topic in the form of an upgrade.
To get access to the content upgrade, a reader must signup with their email.
This is a very powerful way to explode your email list.
To learn more about content upgrades and how to create them, check out this post.
#11. Don’t neglect your footer section
Finally, if you have a footer section in your blog, make good use of it, don’t let it go to waste.
Instead of just cluttering your footer with more advertisements, external links, and everything else, consider adding your signup form inside a widget.
If you wanted to keep the footer items even, you could place your form before your footer section.
So there you have it folks, my top 11 tips for converting more of your blog visitors into loyal subscribers.
If you’re not doing very many of these already, I highly recommend you get on the case and start implementing some of them.
Enjoy and the very best of luck.
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