CRO plays an important role in blogging. If you're trying to grow your email list, increase blog traffic, or earn more affiliate revenue, you should be familiar with some important conversion rate optimization statistics.
We live in a world driven by data. Whilst there is a lot of hype and red tape surrounding how data and statistics are used, we as bloggers can put some of this to good use.
Here's something you might already be aware of:
vanity metrics mean nothing without conversions.
You might have 100K visitors per month to your blog, but if your conversion is nonexistent, then your 100K visitors mean nothing.
Or you may have 100K subscribers; however, if none of those subscribers open your email newsletter, what is the point?
When it comes to numbers, we need to focus on the right area. So, rather than boost your ego with how many Instagram followers you have, take a look at how engaging those followers are.
How many comments do you have, how many likes, above all, how many clicks back to your website, conversion page, etc.
Blog posts with images recieve a whopping 94% more views than posts that don't have images. So, don't be lazy, add a nice featured image, or a few screen captures to your blog posts. Check out this post to learn how to create a great-looking featured image for your blog post.
A staggering 77% of internet users read blogs! WIth that in mind, you have to make sure you're creating the best content that you possibly can in order for that content to convert! And if you have great content, you should be promoting it to no ends.
According to SEMRush, over email and eBooks, publishing blog posts remains the most effective form of content marketing.
Perhaps the most important statistic in this post is this one: 93% of customers read online reviews before buying a product. Want to boost your affiliate revenue? Start writing more detailed and impactful reviews.Here's how. I bet there are a dozen products you're using right now that you can write a review for.
When it comes to blog post length, there's a lot of debate whether word count matters in achieving better search engine results. According to HubSpot, the ideal blog post length is 2,100 and 2,400 words.
I know what you're thinking!
How on earth am I going to cram 2,400 words in a simple blog post about one simple topic?
It's easy: Stop writing simple posts and write more cornerstone content for your blog. Here is a post I wrote explaining how.
Whatever you do, just don't fill your posts with meaningless fluff.
You've heard that growing your email list is an essential process for building a successful and profitable blog. So, here are some critical email marketing stats.
47% of marketers rate email marketing as the most effective marketing channel. Are you one of the 53% of marketers that don't? Are you still waiting for the perfect time to start doing email marketing for your blog? Perhaps you're waiting to get more traffic. OK, let me know when that day arrives. Otherwise, click here to learn how to build your email list!
Take some time to craft your email subject lines. Use powerful and emotive words. Here is a post you might like on how to craft attention-grabbing headline titles.
3. Social Media Conversion Statistics
What about social media. Are there any statistics you should know about?
You bet! Because almost all bloggers promote their content via social media.
According to this source, on average, social media drives over 31% of referral traffic to websites. So, get sharing your awesome content on Facebook, Twitter, LinkedIn, Pinterest and Instagram. Not sure where your audinence are on social media? Consider using a tool like CoSchedule to help you track the best engagement time!
Image: CoSchedule Social Analytics
Here are a few more -
According to this source, Instagram is the social channel with the second-highest ROI among marketers. If you have a product to promote and showcase, then Instagram is where you should be building your audince and teaching customers how your products work. Not sure how to promote your blog on Instagram? I have the perfect post for you right here.
Only 2% of the folks who like your Facebook page will see your posts organically. Check out the source. Sadly, this is the case for most social media platforms when it comes to promoting online. That means you either have to really make your posts stand out! Or, use Facebook Ads to increase exposre. It doesn't have to be expensive. Check out this post on how to use Facebook ads without breaking the bank.
One of the things I preach about when it comes to promoting content on social media is not to be everywhere.
Trying to push your content out on every social channel is both time-consuming and exhausting. Instead, try to figure out where most of your audience is hanging out.
If Facebook works and Twitter gives you nothing back, then you focus on Facebook. If Instagram brings you the most engagement, yet no one is watching your YouTube videos, you focus on Instagram.
Again, consider using some social analytics tools to help you understand more about your social media audience.
4. Push Notifications Conversion Stats
According to this Infographic, push notifications have an open rate of 90%. As well as focusing on growing your email list, enabling push notifications on your blog is a great way to drive additional traffic to your blog when you need it the most. Check out this post to learn how to set up push notifications on your blog.
When compared to email newsletters, at least twice as many people sign up for web push notifications. Source.
According to Magenest, 18.79% of media, publishing, and the blogging industry uses push notifications to promote their content.
5. Video Marketing Conversion Statistics
Video marketing is the area that I'm focusing on the most to grow my blog and my freelance business. If you're a blogger and are not using video marketing, you're missing out. It's simple as that.
Using videos on landing pages can increase your conversions by a monstrous 86%. Source. So, if you're selling digital products on your blog such as an eBook or online course, consider adding a nice video.
According to LearnHub, 71% of cutomers use YouTube to view explainer videos to research a service or product! What products are you using for your blog right now? Who are you hosting with? Have you created any explainer videos for those products? If not, get on the case! Check out my YouTube channel for explainer videos of all the products and services that I use for my blog.
6. Other Conversion Rate Optimization Statistics Worth Mentioning!
No conversion rate optimization strategy is complete nor 100% effective without A/B split testing.
So, what's the deal here?
Include A/B testing in your campaigns for your blog's conversion elements, such as:
A/B split testing is the most popular method used in conversion rate optimization! - Source.
A/B testing doesn't cost a fortune, it's extremely effective, and the results you are able to analyze will help you to grow your blog or website much faster.
OK, here are a few more...
Changing the color of your CTA buttons from green to red has been proven to increase conversions by over 34%. - Source. Test the button colors on your blog to see how much you could improve your conversions!
16% of landing pages do not have navigational bars. These can be a distraction and lead visitors away from your conversion goal. If you're not sure, do some A/B testing to find out.
The average conversion rate of landing pages is around 2.34%. However, 25% of websites of website's landing pages are converting well over 5%.
7. Design And Conversions
There's a lot of advice being given about optimizing your blog for mobile devices. Google loves mobile-friendly sites and will give you extra kudos when it comes to prime spots in the search engine search results for your keywords. However, it's also important for your users whether Google thinks so or not. But did you know that the average mobile conversion rate is only 1.53%?
Now, compare that to the desktop conversion which is around 4.14%.Source. So, ensure you're using a good responsive WordPress theme for your blog. Something like Genesis or Thrive Theme Builder if you want to build your theme from scratch.
OK, let's fit in a few more:
If your content and layout are unattractive and all over the place, expect to have your engagement crushed by around 38%. 38 percent less engagement can mean decreased conversions. So, have a nice, clean, layout with minimal options on your blog pages. Make your content and your offerings the focus and get rid of any distractions.
If your blog takes longer than 2-seconds to load, you're potentially creating a bad experience for 47% of your website's users. And it get's worse: 88% of those who had a bad experince on your blog/website will never come back.
Tools For Improving Conversion Rate Optimization (For Bloggers)
Before we wrap up this post, I want to share with you some of the best tools for improving conversions for your blog. These are the tools I use to grow Magnet4Blogging. If you're not yet using any of these, hopefully, they'll be of value to you.
Thrive Suite - Without a doubt, Thrive Themes plugins have played the most important role in the growth of my blog. From building my email list to creating high-converting landing pages, and more.
Crazy Egg - One of the best tools to use for A/B split testing is Crazy Egg. When set up correctly you can collect critical data about visitors engagement and retention through click heatmaps and scroll maps.
Google Optimize - An alternative to Crazy Egg's A/B split test tools. Google Optimize is free and accessible via Google Analytics. It's not as user-friendly as Crazy-Egg, but once you're set up, you can let it do the work for you.
SEMRush - If you're looking for the best competitor research and analysis tool for bloggers, look no further than SEMRush. This is one of the most used tools by bloggers all over the globe. It's ridiculously expensive, but everything you need to create better content and grow your blog community, and drive traffic is included.
Plausible - A lightweight and GDPR friendly alternative to Google Analytics. However, it's not free. Google Analytics is free, but, not very privacy-friendly.
Need more? Check out my tools and resources page here.
So, there you have it. 28+ conversion rate optimization stats to keep in mind. Don't forget to bookmark this post for the future as we'll be updating it with new and fresh stats in the future. Want to read more statistics on blogging? Check out the links below.